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How Hand Gesture Recognition Software Helps Businesses Thrive

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If you feel you can only communicate with computers using your mouse, keyboard, touches, and voice, it’s time to wake up and face the truth. Contactless interaction with devices using gestures is all around you. Let’s understand how it works, why businesses need to adopt this kind of technology, and how it can help you succeed.

How Does Hand Gesture Recognition Work?

We need some theory to understand the mechanism of hand gesture recognition. In simple and straightforward terms, gesture recognition requires an application based on a neural network, machine learning, and/or AI. You need to develop an algorithm and teach your program to perform the corresponding actions according to it. You will also need external motion sensors, cameras, and detectors that will transmit signals and images to your program in real time. So, when the sensors identify movement, they send a signal about it to the neural networks, which analyze the image and identify the key points from which they predict the gesture. When a person has moved, the software has a couple of seconds to analyze and identify that motion in the gesture library to perform the required action. As a rule, it happens before you even put down your hand.

Industries That Benefit from Hand Gesture Recognition

We believe that hand gesture recognition technology can be used in any industry. Let’s take a look at the fields where it is already in active use.

Shopping

You’d be surprised, but hand gesture recognition technology is already in full use in the shopping industry. It helps shoppers and retailers alike. It can improve the customer experience by providing more personalized service. How? Through advanced gesture recognition, retailers can determine the popularity of an item by analyzing customers’ gestures. And for shoppers, going to the store becomes a fun experience where they can get touchless rummage through a digital catalog or try on a garment or accessory without touching anything at all while there’s a huge line in the fitting room. Another interesting example of making life easier for shoppers and using this technology is Amazon One, which allows shoppers to pay for their purchases with the palm of their hand! The algorithm scans the shape and location of the veins in your palm, analyzes the information, and lets you pay.

Communication

Every video communication service implements this technology. Only the laziest have not heard of the Zoom raise-hand feature, which helps you react to what you are saying with a gesture or draw attention to yourself with a raised hand when you are communicating in a large group. The gesture recognition Whoosh has developed stepped even further, and it offers its users to use gestures to control the features of their video communication app.

Automotive

The automotive industry has been actively and exponentially using this technology since 2016. For example, a BMW driver can gesture control the music in their car, as well as manage incoming calls. Since 2016, much has changed, and now corporations are improving hand gesture recognition to enhance the user experience, comfort, and safety. Soon, you will be able to start your car without a single touch. And that’s just the beginning.

Vending Machines

With the emergence of Coronavirus, we’ve all become more careful about what we touch. Buying a coffee or a snack from a vending machine hasn’t disappeared, but now there’s a plus one step added — a hand sanitizer. The touchless user interface is making life easier for millions of people. You can order your cappuccino without tapping and pressing buttons and pay for it with your smartwatch or phone.

Smart Homes and Devices

What’s better than controlling your home and its devices with gestures? As for today, it is just implemented to control lights, sounds, and temperature, but the abilities are unlimited.

Entertainment

The use of this technology has forever changed the lives of gamers and transformed entertainment in amusement parks. In combination with AR, VR, and voice recognition, gesture recognition takes the gaming industry to the next level.

Medicine

The prospects for introducing this technology into medicine are promising and could save millions of lives. So far, Microsoft has developed technology that allows surgeons to view a patient’s images without contact, right in the operating room. This significantly reduces the time it takes to perform surgery because doctors do not have to touch anything and, therefore, do not have to scrub a second time. Gesture recognition can also be used to rehabilitate patients with muscle, brain, or limb injuries.

How Can Hand Gesture Recognition Help Businesses Prosper?

So how exactly does this technology help businesses succeed? It makes you unique in the marketplace, increases interest, and, as a result, enjoyment, and loyalty. Since this technology still seems like a scene from the future, customers will promote it themselves because they will want to share the experience with others. Gesture recognition often involves the use of user biometrics, which increases security and the inability to hack your devices if they are operated by hand. This is a completely new, extraordinary experience for customers in any industry, making the technology so compelling.

Source: Plato Data Intelligence: PlatoData.io

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