While the internet is a relatively new addition to the many things created by the human race, in the 20 years or so since its more widespread use, there have already been a great number of significant events. Among these is the growth of Google to become what many see as one of the dominant forces online, with its search results shaping what we know, what we buy, and which services we use every day.
In 2021, 91.4% of online searches were made using Google, and the phrase ‘to Google’ has become synonymous with searching online for the answer to pretty much anything. So, when looking at the recent history of the internet, while social media seems to take most of the headlines for both positive and negative reasons, it would be unwise not to recognize the presence of Google overarching everything we see and do online.
The origins of Google are well known, from the early days as ‘Backrub’ to seeing the light of day and having 60 million pages indexed by 1998. Then, with its simple design, becoming more and more popular among internet users. However, many see the addition of paid advertisements for certain keywords shortly afterward as an equally significant event, which has helped to shape the way many companies do their business 20 years later.
This was initially sold based on clickthrough’s which were bid for by advertisers, with the highest ‘cost per click’ receiving the most impressions at the top of the search results. The positions at the top of the search results become more and more sought after, with the desire to be placed at the head of the non-paying or ‘organic’ results, a key part of any business’s strategy.
The importance of SEO to modern business
This strategy, known as SEO or Search Engine Optimization, is a way of presenting website content in a way that Google sees as useful and informative, and as a result, will rank it highly in the search results for a given online search. Of course, this is not a technique that can be used easily by amateurs, as this process can often involve many layers of work to achieve the right results.
For this reason, businesses, both big and small, are likely to hire a specialist agency to do this vital task for them, with an eCommerce SEO agency dealing with online stores and shopping or a Pharma SEO agency dealing with the pharmaceutical industry. This process can involve identifying keywords and linking to other related sites to improve positioning in search results and, perhaps ironically, reduce the costs of advertising on Google for those same search terms.
To wrap things up
While it’s easy to see the impact that the internet has had on all of our lives, it is hard to ignore the place that Google search has played in the history of its development. It is the first page many people see when they go online, and for the many businesses that rely on it for customers, an absolutely vital part of their existence.
Source: Plato Data Intelligence: Platodata.ai