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How followers on Instagram can help to navigate your brand during a pandemic

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People around the globe are indeed trying to accept the new norms of social distancing. Even a small business owner and Instagram marketing managers are undertaking pivotal campaigns to make changes on content calendars to launch products or services. They are working on new ideas to ensure the engagement of the audience. It is indispensable to stay connected on Instagram more than ever, as most businesses presently rely on social media.

It is through the proper marketing channels of Instagram that you will be able to connect to the world. You can even use Instagram for entertainment, but you must understand that businesses rely on Instagram’s marketing channels due to a pandemic outbreak. Now the most obvious question that pops up is how to use Instagram in the era of COVID-19?

 Is it necessary to buy followers on Instagram to push your brand?

Just because there is an outbreak of pandemic does not mean you have to stop marketing or selling your brand. You have to continue posting on Instagram to entice the audience consistently. Since your audience is spending more time on Instagram than ever, it is an excellent opportunity for you to grab their attention and convert them into loyal customers. Pandemic brought with itself a unique opportunity for marketers to strengthen the relationship with the audience and increase affinity towards their brand. However, you cannot run the business through the usual channels.

There is a lot of anxiety and sensitivities among the masses. As such, you have to change methods of brand promotion to go with the flow. Change is something that has become constant in the world presently. Brand managers have to devise ways to embrace the uncertainty of present times by consistently dealing with unique challenges. Small business owners are finding it very difficult to juggle between selling and marketing to stay in business. Now the question arises what kind of content to post on Instagram presently?

 

The present scenario exposes a brand new market or territory for all social media managers today in a competent manner. You need to understand that the situation that is confronting the world is something very new and unique. The marketing managers do not have an idea about how to market their products or Instagram during a global pandemic. As such, you cannot find tried and tested strategies for selling your products and services during such a challenging time. However, particular suggestions can help you sustain in the market during a period of crisis.

Guiding principles to market your brand or Instagram during a pandemic.

Learn to accept the new normal

It is not a good idea for marketers to ignore the norms of the new normal. It would help if you inform your followers about the latest social distancing norms and encourage them to abide by it.

It is effortless for you to convey to your audience that you know what is happening around and are concerned about the present situation. Many celebrities have smartly put up that it is very awkward to promote your products and services during such a crisis, but they had plans to do so because they have to provide for their employees.

Many marketers have mentioned that it is an effort to sustain the jobs of their employees. Thus they have to boost their sales on Instagram. Therefore it was a smart move to market products while showing concern for the employees. All you do is acknowledge the current crisis to humanize your brand effectively.

Be consistent with your content

You need to understand that your followers are devoting more time to social media than ever before. Thus it has become much easier for you to connect to your followers and market your products and services. Try to upload content that aligns with the values of your brand to engage consumer prospects. The caption that you upload is also essential because it gives a context to your content that would remain forever. Try to use captions that would acknowledge the crisis while proactively giving solutions to sanitization concerns. However, it would be best to encourage your followers regarding social distancing and isolation to abide by the new normal.

Express empathy

As you know, the pandemic is affecting everybody around the globe in various matters. Thus it would help if you extended your sympathy beyond your situation. It would help if you expressed empathy; add compassion for your followers to make a bond. Do not just post engaging memes without showing concern for your followers. You do not need to speak about COVID-19 in all your captions and post, but the tone should express concern about people worldwide.

It would help if you acknowledged that some of your followers might have become jobless, some must have lost their loved ones, some might be struggling to work from home, etc. As such, your content should acknowledge your followers’ struggles and appreciate their efforts.

Some social media managers believe you must buy followers on Instagram to expand your clientele base during the crisis.

 

Source:  Andrew Thompson is a content developer and online marketing guru. Having worked at an SEO expert company for the last three years, He also advises helping on Instagram to expand your clientele base and share effective SEO tips, strategies, and the latest developments and sure-shot strategies people can take to climb SERP rankings.

Biotechnology

CYIOS CORP’S RECEIVES APPROVAL TO SELL ITS SANITIZER PRODUCTS ON AMAZON.COM

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Deerfield Beach, Florida, November 23, 2020 – OTC PR WIRE — CYIOS Corp. (OTC US: CYIO), a publicly traded company focused on developing and marketing specialty branded products in the Health and Wellness markets, is pleased to announce it has received approval from Amazon to sell various My-shield sanitizing products in Amazon’s Personal Safety and Household category.  Products to be sold on Amazon.com will include the My-shield triple play sanitizing products which have recently undergone clinical studies for effectiveness including My Shield Hand Sanitizer, My-shield Surface Cleaner and My-shield Laundry Complete.  Clinical data from these studies conducted on this trio of My-shield sanitizing products have shown long lasting sanitizer protection and effectiveness against a surrogate virus for SARS-CoV-2 on skin, hard surfaces, fabrics and clothes.

John O’Shea CYIO’s Chairman stated, “We are pleased to have received this approval to sell various My-shield sanitizing products in Amazon’s Personal Safety and Household category.  Our strategy continues to be on developing market and distribution opportunities around a Triple Play of sanitizing products which have recently undergone clinical studies for effectiveness including My Shield Hand Sanitizer, My-shield Surface Cleaner and My-shield Laundry Complete. During the six week period of time we had to undergo for the approval process within this product category, several of the My-shield Zetrisl® based sanitizer products had completed lengthy clinical testing in a laboratory setting and showed effectiveness against a CDC recognized surrogate virus for SARS-CoV-2 on skin, hard surfaces, fabrics and clothes.  Results of which are posted here:  Zetrisil-The-Total-Covid-19-Solution

Approval on Amazon gives the Company an additional platform for selling direct to consumers, which complements our recently announced launch with RangeMe giving us direct access to thousands of retail purchasing managers on their B2B platform. As we enter the holiday season, keep an eye out for valuable holiday specials, product marketing and advertising on the My-shield Triple Play and our “24” Brand Hand sanitizer which is also Zetrisl® powered.  We believe giving the gift of safety and security with these long-lasting clinically proven sanitizers for effectiveness is a terrific and thoughtful holiday gift”.

About Zetrisil: Zetrisil®-based technologies are a family of proprietary silicon-based virus killing agents that reduce the presence of the virus from the hands, hard surfaces, fabric and most clothing environments.  Zetrisil® effectively protects and/or “shields” the area that “24” Brand hand sanitizer and My-shield products are applied to from bacterial contamination for an extended period of time after application. Made with non-alcohol, Benzalkonium Chloride (BZK), My-shield® and 24 Brand sanitizers are a safer alternative to Alcohol-based hand sanitizers which can be absorbed into the bloodstream, are flammable, and are only proven effective for a few minutes after each application.  These factors make traditional alcohol-based hand sanitizers a less than optimal choice particularly for families with children and/or for those out and about in public.  Because Zetrisil® is safer than traditional agents and remains on the skin for several hours, people are protected longer without the need for frequent applications of sanitizer ― all without the toxicity and flammability concerns of alcohol-based sanitizers.  The recent clinical testing data is powerful and proven evidence of the effectiveness of these products.

CONTACT INFORMATION

info@choicewellnessbrands.com

Investors are encouraged to follow CYIOS using:

www.twitter.com/cyioscorp

https://www.instagram.com/choicewellnessbrands/

https://www.linkedin.com/company/choice-wellness

https://www.facebook.com/choicewellnessbrands/

About ChoiceWellness, Inc:

ChoiceWellness, Inc. is a health and wellness company that has brought to market the DR’s CHOICE line of products, as well as the “24” Brand Hand Sanitizer products.  DR’s CHOICE was developed with a mission to offer Doctors and Medical Practitioners their own Professional Grade CBD BRAND with a suite of products they could stand behind and be confident to offer to their patients.  Our customers can be assured that DR’s CHOICE CBD products have gone through the highest scrutiny of testing for purity, potency and quality. DR’s Choice products have been brought to market for Doctors and Medical Professionals seeking a better solution for patients suffering from pain, inflammation, anxiety or other persistent symptoms.  For more information please visit www.choicewellnessbrands.com

About CYIOS Corporation

CYIOS Corporation is a publicly traded company focused on developing and marketing specialty branded products in the Health and Wellness markets, including the “DR’s CHOICE” and “24” brand of products. The team has in-depth knowledge of the health and wellness markets, financial services industry, medical and health services, and blockchain. The Company looks to develop, distribute, and license proprietary products as well as evaluate potential acquisition opportunities. Further, the Company continues to seek and evaluate attractive business opportunities and to leverage its resources and expertise to build a diversified, sustainable business model.  For more information please visit www.cyioscorporation.com

FORWARD-LOOKING STATEMENTS: This release contains “forward-looking statements.” Forward-looking statements also may be included in other publicly available documents issued by the Company and in oral statements made by our officers and representatives from time to time. These forward-looking statements are intended to provide management’s current expectations or plans for our future operating and financial performance, based on assumptions currently believed to be valid. They can be identified by the use of words such as “anticipate,” “intend,” “plan,” “goal,” “seek,” “believe,” “project,” “estimate,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “could,” “will” & other words of similar meaning in connection with a discussion of future operating or financial performance. Examples of forward-looking statements include, among others, statements relating to future sales, earnings, cash flows, results of operations, uses of cash and other measures of financial performance. Because forward-looking statements relate to the future, they are subject to inherent risks, uncertainties and other factors that may cause the Company’s actual results and financial condition to differ materially from those expressed or implied in the forward-looking statements. Such risks, uncertainties and other factors include, among others such as, but not limited to economic conditions, changes in the laws or regulations, demand for products and services of the company, the effects of competition and other factors that could cause actual results to differ materially from those projected or represented in the forward-looking statements. Any forward-looking information provided in this release should be considered w/ these factors in mind. We assume no obligation to update any forward-looking statements contained in this report.

Source: https://otcprwire.com/cyios-corps-receives-approval-to-sell-its-sanitizer-products-on-amazon-com/

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Fintech Sees Strong Growth in South East Asia as COVID-19 Skyrockets Digital Adoption

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Despite COVID-19 headwinds, Southeast Asia’s digital economy has remained strong and resilient, adding 40 million people into the online space this year.

Owing to the surge in digital adoption by customers and businesses, usage of digital financial services has jumped significantly this year, according to the e-Conomy SEA 2020 report by Google, Temasek and Bain & Company.

Usage of mobile banking apps rose across all Southeast Asian markets with Vietnam, the Philippines and Indonesia recording the strongest growth rates in monthly active users.

YTD monthly active user growth, Source: AppAnnie: includes iOS and Google Play, Jan 1 – Sep 31 2020 vs previous period, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

Digital payments grew 3% this year, rising from US$600 billion in 2019 to US$620 billion in 2020. This comes on the back of declining cash usage and rising adoption of e-wallets.

Digital Payment Gross Transaction Value, Source: Bain Analysis, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

But COVID-19 has not just given mobile banking and digital payments a boost, the public health crisis has also pushed for greater adoption of digital remittances, online investment and online insurance purchases.

With physical movements restricted, online remittances jumped by nearly 2x, the study found, and app downloads of digital remittances players such as TransferWise, Remitly and World Remit, surged 1.3x.

App download of Digital Remittance players, Source: App Annie data: YTD vs same period in 2019, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

Amid the pandemic, demand for life and health insurance coverage also rose. With traditional channels disrupted by social distancing measures, insurance purchases moved online. Online insurance purchase increased 30% to US$2 billion this year, and is expected to reach US$7.6 billion by 2025.

Insurance purchase online, Source: Bain Analysis, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

Online investment, a rather nascent industry in Southeast Asia, has also gained significant traction amid COVID-19. Query volume of robo-advisors and online wealth management grew across all Southeast Asian countries, with Thailand and Malaysia seeing the strongest growth, the report says.

Growth in query volume of Robo-Advisors and Online Wealth Management, Source: Google Trends web searches, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

In online lending, while volumes had remained unchanged between 2019 and 2020, the report projects a 32% increase to US$92 billion in 2025.

Lending outstanding loans, Source: Bain Analysis; NPL = Non Performing Loans, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

Investors remain confident

Fintech companies raised US$835 million in the first half of 2020, nearly double what was raised in H1 2019 at US$475 million. The report notes a 24% increase in the number of deals during this period.

Fintech funding, Source: Industry reports, VC partners, Bain Analysis, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

Southeast Asia’s fintech companies continued to ride the H1 2020 momentum with a number of investments being made in H2 2020. Deals include Fvndit, the operator of Vietnamese peer-to-peer (P2P) lending platform eLoan.vn, which raised US$30 million in September 2020; Silent Eight, a Singaporean regtech startup, which raised US$15 million in October 2020; and LinkAja, one of Indonesia’s largest e-wallets, which announced a US$100 million Series B just earlier this month.

Southeast Asia’s digital economy continued to see strong growth in 2020, hitting US$100 billion. E-commerce has emerged as the biggest vertical growing 63% to reach US$62 billion in 2020.

SEA Internet economy GMV, Source: Bain Analysis, via e-Conomy SEA 2020, by Google, Temasek and Bain & Company

COVID-19 has been a catalyst for digital adoption in the region, with more than one in every three digital service consumers starting using the service due to the pandemic. The behavioral changes will be long-lasting as nine in ten new digital consumers intend to continue using digital services post-COVID-19.

Southeast Asia is now home to 400 million Internet users, representing 70% of the region’s population.

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Source: https://fintechnews.sg/45292/covid19/fintech-sees-strong-growth-in-south-east-asia-as-covid-19-skyrockets-digital-adoption/

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DBS Makes Radical Shifts To Adapt to The Future of Work

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DBS announced that it will be rolling out a series of initiatives to adapt to the future of work by addressing the massive changes brought about by COVID-19.

These initiatives are a result of insights gathered from research, deep-dive experiments and employee surveys conducted by a cross-functional regional Future of Work (FOW) Taskforce which the bank convened six months ago.

With DBS‘ distributed workforce model, all employees will be given the flexibility to work remotely up to 40% of the time. The FOW Taskforce found that over four in five of the bank’s 29,000-strong workforce are able to work seamlessly remotely.

Close to 3,000 employees in Singapore indicated that while they are still productive while working remotely, staying engaged and connected with colleagues was challenging. As such, they prefer hybrid work arrangements over a pure ‘remote work’ or ‘work in office’ approach.

The bank will also be implementing a formal job-sharing scheme to better support employees who need more flexible work arrangements. The scheme will enable two employees to share the responsibilities of one full-time role.

Employees on this scheme will retain all existing medical benefits in full and continue to be covered under the bank’s insurance plans. At the same time, the bank will also introduce more part-time work arrangements.

In addition to that, DBS will accelerate its transition to operating models characterised not by conventional functional departments but by project-specific data-driven squads formed with members from different functions and relevant areas of expertise.

While agile squads are already commonplace in some parts of the bank, primarily in the technology space, this approach will now be extended at scale to other parts of the bank.

DBS will also be doubling down on its efforts to upskill and reskill employees. Employees will be trained in emerging areas such as design thinking, data and analytics, artificial intelligence, machine learning and agile practices. Over 7,200 employees across the bank will be upskilled or reskilled and of this group, about 4,300 are in Singapore.

Over 80% of employees across key markets indicated that they prefer to have more open collaboration spaces to facilitate informal discussions and cross-team ideation, which they found difficult to do remotely.

Building on its experience in developing ‘JoySpaces’, or activity-based workspaces since 2016, DBS will further reconfigure its workspaces to enable greater collaboration and ideation. The bank will also be launching a 5,000-square foot ‘Living Lab’ that aims to blend the best of physical and virtual work space configurations.

Piyush Gupta, DBS CEO, said,

Piyush Gupta

“We are prepared to radically transform the way we work by introducing a comprehensive range of measures which include implementing a permanent hybrid work model, flexible work arrangements and deploying more agile squads while creating workspaces that will help to supercharge ideation and collaboration.

We will also accelerate our employee upskilling agenda at scale and ingrain the use of data-driven operating models across the bank. By implementing these measures, we believe that Team DBS will emerge as a confident future-ready workforce.”

Fintech News Singapore recently spoke with Jeremy Soo, Head of Consumer Banking at DBS Bank for our “Redefining Finance for Good” interview series where he outlined how the bank has responded to the pandemic.

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Source: https://fintechnews.sg/45249/covid19/dbs-makes-radical-shifts-to-adapt-to-the-future-of-work/

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COVID-19 Impact Accelerates IoT Projects in Singapore

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Companies in Singapore have identified the Internet of Things (IoT) as a key priority to address the impact of the COVID-19 pandemic, a new study by Vodafone Business has revealed. According to Vodafone Business’ IoT Spotlight 2020 report, 86% of businesses that have already adopted IoT in Singapore are accelerating some IoT projects because of the pandemic; similarly, 86% highlighted that IoT has risen up the list of priorities during the pandemic.

The IoT Spotlight 2020 report is a piece of global research that explores the relationship between IoT, business strategy, resiliency and success. The survey was conducted with more than 1,600 respondents across 13 markets, including Singapore, China, South Korea, Japan and India.

IoT Spotlight 2020 report

IoT is providing much-needed respite during the pandemic

As COVID-19 continues to impact economies worldwide, business leaders must balance initiatives to rein in operating costs with the need to invest in new business models that can drive innovation and build competitive advantage in the new normal. The study shows that IoT could be one of the solutions businesses leaders need. Within Singapore, the top benefits experienced by companies that have already implemented IoT products / solutions are:

  • Improved productivity (60%);
  • Reduced operating costs (52%);
  • Improvement of existing revenue streams (35%); and
  • The creation of new revenue streams (25%)

Other key findings include:

  • Among Asia-Pacific companies that have reduced costs thanks to IoT, almost three quarters (73%) reported savings of at least 30%
  • Similarly, IoT has helped 74% of IoT adopters in Singapore decrease their operational cost by nearly a third.

Different approaches to IoT across Asia-Pacific

Recognising the benefits of IoT, 82% of adopters in Asia-Pacific are accelerating some IoT projects due to the pandemic. However, not every country in the region shares the same appetite for IoT. While nearly half (49%) of companies in Singapore and India have already deployed some form of IoT, less than a third (31%) of companies in Japan are doing so. In terms of use cases, 92% of adopters in South Korea say their IoT projects are mission-critical, compared to 54% in Japan.

Operational factors, instead of tech issues, are top barriers IoT adoption

While IoT technology is quickly on its way to becoming mainstream, challenges to adoption and implementation remain. The key barriers to IoT adoption in Asia-Pacific were identified as operational factors such as budgets and financial constraints, as well as a lack of certainty as to how it can help the organisation. To overcome this, 63% of businesses in the region (as compared to 56% globally) consider working with communication service providers to create a stronger business case for IoT projects.

On the other hand, few were concerned about technical issues, such as complexity of solutions and lack of relevant ‘off the shelf’ products. Less than one in five (19%) of Asia-Pacific respondents noted cybersecurity among the potential barriers to adoption of IoT solutions, compared to just a year ago, when cybersecurity was one of the main barriers to business’ willingness to adopt IoT.

Justin Nelson

Justin Nelson, Head of IoT Consulting, Vodafone Asia-Pacific said,

“The promise of IoT hasn’t dimmed in Asia-Pacific amid the COVID-19 outbreak. In fact, it’s been accelerated. Thanks to 5G, IoT as a technology has evolved from simple monitoring and sensing, to being able to take active control in real-time. This opens up a new world of possibilities and benefits that businesses here are just as eager, if not more so than their global peers to realise. We are excited to see organizations in APAC kickstarting their IoT journey and gaining the means to create a future ready business.”

The article first appeared on IOTNewsAsia

Featured image credit: Pexels

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Source: https://fintechnews.sg/45103/covid19/covid-19-impact-accelerates-iot-projects-in-singapore/

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