In May 1997, IBM’s Deep Blue competed against Garry Kasparov. The computer beat the chess master. It became clear: artificial intelligence can surpass the limits of the human mind, no matter how genius it is. It became clear that AI would become an inevitable aspect of all industries. It didn’t take long for us to see the results.

The use of AI in the casino industry, in particular, is not intended to beat the human mind. When you play poker, blackjack, or any other game against the machine, it’s not programmed to beat you under any circumstances. Thanks to artificial intelligence, you’re able to experience a real-like casino game in a virtual setting. The games are based on an RNG (Random Number Generator) principle, so they are still considered games of luck. The only difference is that technology makes them more convenient.

The casino artificial intelligence topic is worthy of discussion. How exactly does technology bring gambling to a new level?

Every Online Casino Uses AI to Collect Data

Like all other websites, online casinos rely on artificial intelligence to collect data regarding user behavior. When they understand what their audience is looking for, they can deliver improved service and maintain an edge over their competitors.

In the past, casinos used to rely on market research teams and surveys. These techniques are still being used, but they are expensive, slow, and prone to human error. Thanks to online gambling AI technology, gambling sites automatically collect big data. They know how you reached the landing page. If you were looking for the best online casino with NZ dollars and reached this website, the team will get the hint that they should boost their marketing towards players from New Zealand. If you bounced off the site after looking for live dealer games and not finding them, the analytics team will recommend the management to expand the offer.

Thanks to big data analytics, casinos can meet more of their customers’ needs. They improve their revenue that way, but the players also get what they are looking for.

AI in Casino Gaming Is Used for Ensuring Appropriate Age and Responsible Gambling

When accessing a casino website, you’ll be required to confirm that you’re over 18 or 21 years of age. But that’s not all. Anyone could click the confirmation and enter the site. When the user wants to start playing for real money, the company will rely on AI to confirm their identity and ensure they are of legal age to gamble.

Online platforms are strictly regulated. They have to be licensed by trusted authorities. Otherwise, they won’t be recommended among the reviews of casinos at LoopX, and they won’t get much traffic. After getting a license, the websites have to ensure their activities are within the set regulations. That’s why they must limit their usage to gamblers of legal age.

Real customer service agents review the documents that users send to verify their identity. However, AI systems are set up to alert the casino whenever there’s an attempt for a profile to be hacked. The system also recommends suspension of accounts whenever gamblers show a tendency towards addiction. This enables casinos to keep their users safe and avoid legal trouble. Licensing authorities also hold them responsible for preventing addictive behavior and offering support whenever players need it.

AI Programming for Casino Games Ensures Relevant Recommendations

You already experienced this: you log into Amazon and you instantly see items that you really want to buy. Amazon has an advanced recommendation algorithm, which learns from a user’s search history and gets their attention to products they are likely to purchase. If you like reading historical novels, you’ll be getting such recommendations as soon as you sign in.

This technology is not limited to Amazon and similar online services. Every high-quality website relies on it, so it can tailor a personalized offer for each user. When logging into your real-money gambling profile, the website already knows what games you like playing. It learns that through your previous behavior as a user. It knows how much you like to wager on a spin, how many reels and pay lines you like on your slots, and what type of bonuses you prefer.

You can still explore the entire offer if that’s what you want, but you’ll see the most relevant games at the top.

An Artificial Intelligence Casino Can Detect and Sanction Cheating

Cheating has always been a part of the gambling industry. Some cheaters managed to play their tricks for years and caused real scandals when their scams were revealed. It’s very difficult for the staff in a land-based casino to detect and sanction fraudulent behavior. AI makes gambling websites much safer in that aspect.

Each site has a system that spots and flags credit card fraud in real-time. As soon as a scammer enters a suspicious credit card number, the system warns the team, so they could take action and report the case to relevant authorities.

The system will also catch players who create multiple profiles in order to take advantage of bonus offers.

The Customer Service Is Getting More Efficient

Chatbots didn’t have a good start. In their beginnings, they offered “bot-like” answers that made no sense regarding the questions. They were too salty and website users didn’t like them. With time, this element of AI improved a lot. That’s why they are getting more common in the casino industry.

A bot is highly capable of answering general questions about the minimum deposit, registering process, minimum bet, bonus offers, variety of games, and more. But if the player faces an issue and turns to the chat, AI redirects them to a real customer support agent, who’s assigned to deal with that particular problem.

This saves a lot of money for gambling companies. They can reduce the number of customer service agents they hire and still remain effective in the support process. From a user’s point of view, chatbots deliver faster answers and an improved level of convenience.

AI Is the Future of a Safer and Improved Gambling Experience

There is no doubt that technology works for players and casinos. Gamblers get a more personalized experience, so they don’t have to spend much time searching for games they like. Online casinos stay safe and generate more income thanks to the systems they set up.

Artificial intelligence has already made a big impact on the industry. It made it stronger and more reliable. It’s safe to say that the future of gambling can’t be imagined without it.