There are currently approximately 2.1 billion people using the internet, which is equivalent to 30 percent of the world’s total population having access to the internet. These users logged a combined monthly average of 35 billion hours, which is equivalent to approximately 4 million years.
Comparatively, the monthly average usage for each user in the United States is 32 hours, while the average monthly utilisation for each user everywhere else is approximately 16 hours.
Users fill this time with a wide variety of general pursuits, including but not limited to social media, email, browsing the web, shopping, and a variety of forms of entertainment. On a more consistent basis, however, the particular ways in which they carry out these activities will change.
Entertainment
A lot of internet users are there searching for entertainment. This could be from playing games, to using a live casino, or even just watching a simple video. As a matter of fact, Amazon and Netflix, two major players in the online entertainment industry, are currently competing against one another in a war on streaming content.
The distinctions between compensated and sponsored content are becoming increasingly difficult to distinguish, despite the fact that the overall worth of this market is anticipated to climb to $6.7 trillion by the year 2030.
As service providers place a greater emphasis on the maintenance of their customer base, end users will continue to amass an increasing amount of influence over the shape that electronic infotainment will eventually take.
These businesses will also make use of emerging technologies such as artificial intelligence (AI) and VR technology (VR) in an effort to keep their existing customers as clients, similar to what big entrepreneurs such as Elon Musk are trying to do.
Reading Emails
In 2019, mobile devices were used to send and receive more email than desktop computers, and this trend is only expected to accelerate moving forward into 2020. It is expected that email messages would become increasingly streamlined for mobile devices, allowing users of mobile devices to more easily navigate through their inboxes and messages.
Because of the proliferation of mobile phones and virtual assistants like Alexa and Siri, accessibility is rapidly becoming one of the most important factors to take into account during the design process.
In the year 2020, the combination of the two technologies will become more common, enabling users to listen to the contents of their email being read aloud from their smartphones.
Hobbies
Users frequently turn to the internet in order to advance their passions and interests, which frequently involves searching for game cheat codes or strategy instructions for use in video or personal computer games.
On the other hand, it is becoming incredibly popular for users to make use of the internet in order to perform offline leisure activities more efficiently such as playing an instrument or making use of the most recent photographic technique.
One innovation that will alter the way people spend their time online pursuing a hobby is the development of mobile apps that are focused on that hobby.
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- Source: Plato Data Intelligence: Platodata.ai
