Due to this pandemic, businesses are moving online and started switching to Digital Marketing so far rather than sticking to traditional marketing strategies. Not only big brands, digital marketing, and online selling become more popular in this “New normal situation” among small businesses also. People are choosing online shopping and “No contact services” instead of going out and searching for what they want.
You are more likely to see some of your competitors and other businesses using Chatbots for Facebook Messenger lately. What do you think, are they making any money out of that? Well, Yeah! So what is all this fuss about bringing business on Messenger these days? Let me explain to you…
When Facebook introduced conversational AI tools — chatbot on messenger in 2016, a new word — “Messenger Marketing” suddenly got the hype over the market. Till now there are more than 300,000 conversational bots are there on Facebook Messenger. It is a proven fact now that it gives you 70% more open rates in comparison to Emails. So, when you hear the word “Messenger” along with the word “Marketing”, yes we do refer to the marketing and sales of your business by using Facebook Messenger here.
You need to spend a lot of money on online ads and all to get the traffic to your website nowadays. So, Messenger is one of the most effective ways to reach a community of consumers through Facebook. And when we talk about Messenger marketing, we can’t forget Messenger chatbots. Messenger and chatbots go hand and hand because when somebody messages your business, you need somebody over there on your website or on Facebook page to answer that user. Many businesses hire live chat agents for that and spend a lot of money even though they can’t handle multiple customers at the same time 24/7. So chatbots are one of the most effective ways to serve your customers.
Here are some ideal use cases of Messenger Marketing which you should try out with our…
Branding of your products and services
Messenger is the best and most common approach to reach out to your audience with your marketing strategies. You can showcase your products to a massive number of audiences with unlimited reach in no time. Instead of boring your prospects and customers with long tedious forms and junk of emails, Facebook Messenger will give you a wider reach and higher open rates as well as click rates too –
● The open rate is near 80–90%.
● 30% more “Click-Through Rates” compared to Emails.
In conclusion to these points, the Facebook messenger has no alternative in the matter of branding your products and services, my friend!
Promote your Offers and Events
Facebook Messenger chatbots can automatically send important information about upcoming offers and reminders about events that people have signed up to. And it works well for events that are not on Facebook, too. More than that you can send unique coupon codes to each user and can maintain the record when the user purchases the product/service from the bot.
A messenger can remind the previous purchase history and earlier visits to products. With this data, it can personalize the suggestion and recommendation to the user. As per the research, personalized product recommendations can result in purchase more easily rather than just offering and showing this to the user which they are not interested at all.
So, this messenger chatbot experience is the most appropriate way for this kind of promotional activity.
1. विपणन के लिए चैटबॉट का उपयोग करने के 8 सिद्ध तरीके (वास्तविक उदाहरणों के साथ)
योग्य नेतृत्व उत्पन्न करें
As Facebook messenger is able to catch the attention of people in a great way, it also gives you the leads with higher quality. Instead of just having emails and phone numbers of random people visited your website or other landing pages, Facebook Messenger chatbot can actually qualify and segment the lead as per user inputs and their requirements.
It can work as a filter to your CRM system. When the user arrives, a bot will have a pre-talk and understand the need and urgency of the lead and revert with the most appropriate information to that context.
So, you can get qualified leads with Facebook Messenger Chatbot without any extra efforts.
Round the clock customer service
As more and more people are adopting messaging especially the Facebook Messenger during this pandemic, the expectation of people with your brand and business to deliver the high-class customer service becomes even bigger.
It’s a proven fact that people prefer to contact brands through messaging rather than making calls and waiting in lines. They expect a quick response from brands nowadays. So, you can understand the requirements providing round the clock customer service.
Facebook messenger chatbot is the most suitable way to serve your customers 24/7 with zero human error without any sick-leaves, vacations, and limitations of time & efficiency.
Drive awareness and Enable transactions
Building a conversational experience on Facebook Messenger can help get your business, product/ service in front of more and the right people. Whether you’re launching a new product or service, or you just want to drive awareness about these, Messenger chatbot can create a meaningful connection between your customers and your business.
Building a presence on Facebook Messenger will allow people to browse about your business, services & products and help them to make a purchase decision directly in the conversation.
So, to build awesome solutions like this, use Smartloop.ai and get your chatbot done in no time. No programming language required, no extra learning, no hassle!
