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Ethical Markets

Hazel Henderson, Book Review: “Hope In Hell”



“Hope in Hell”
Jonathon Porritt
Earth Aware, (2021)

©Hazel Henderson 2021

Hope in hell

This is a personal recounting of Jonathan Porritt’s decades of environmental activism directing Friends of the Earth and Greenpeace in the 1980’s to co-founding Forum of the Future in Britain, now launching in the USA.  Porritt also chairs the UK Sustainable Development Commission and is President of Population Matters and The Conservation Volunteers as well as Chancellor of Keele University.  Now in “Hope in Hell” (2021), Porritt reveals his deepest fears while still hoping for a change in the course of human affairs from consumerist capitalism to the needed policies to face our global climate emergency and move rapidly toward a new ethic of sustainability.  Porritt lays out the devastation of our planet in all the latest, scariest science.  He then reviews all the still unused opportunities available for the past 30 years and how they have been blocked by incumbent 19th and 20th century fossilized companies in energy, agriculture and all other sectors of industrial societies.

We at Ethical Markets agree with Porritt’s account of the massive denial of the truth of the ecological crises building over the past 30 years.  We have tracked since 2004 on our global media platform, books, reports TV series and research all these truths ignored by most mainstream media and financial news—-largely due to their revenues from climate and science denying corporate advertising.  We launched our EthicMark® Awards for Communications Uplifting the Human Spirit and Society and our decade of Award winning ad campaigns have shown how mass media can go beyond consumerist advertising and can teach sustainable behaviors and global citizen responsibility,  We also tracked all the greener, knowledge-richer technologies, new companies and private investments from 2009-2020 on our Green Transition Scoreboard ® reports. We welcome BloombergGreen and other media now stepping up to the plate, especially the reports of Akshat Rathi on the need to re-define all the metrics and terminology still obscuring these issues and covering corporate greenwashing.

Porritt now believes only in non-violent civil disobedience following new leaders from Greta Thunberg’s Fridays for Future to Jane Fonda’s Friday Fire Drills in Washington and her book “What Can I Do?” (2021) and others. Porritt believes these movements are the best way to force political leaders still in the sway of companies and big money to action needed now to shift humanity’s trajectory in the next 10 years window of the IPCC.  Porritt is correct in calling for more such widespread grassroots action, as we have, and continue to advocate on our global media platform (without advertising or outside revenues except royalties from our TV series, books and articles) and in promoting Porritt’s book.

We would add two more bright spots for Porritt’s attention: our research on expanding the current global food system further with even more plant-based diets, both for human and planetary health.  We focus on the perilous reliance however, on the planet’s 3% of dwindling fresh water, while Earth : The Water Planet comprises 97% of saline water and that Nature has provided the hundreds of salt-loving ,halophyte food plants which can be grown without fertilizers or pesticides on  scrub and degraded land , even beaches to  expand our diets with their complete protein and mineral nutrition (see our page “Halophytes” at and  our TV show “Investing in Saltwater Agriculture :The Next Big Thing”, with NASA Chief Scientist Dennis Bushnell.

Regarding the increase in need for electricity storage and batteries and the vast new demand for lithium, cobalt, manganese, nickel and other rare earths, we draw Porritt’s attention to the more efficient methods of Vancouver-based DeepGreen, which plans to collect these natural aggregations of these mixed metals in pure form nodules from the ocean floor in the Pacific.  The third-party LCA finds this method of harvesting these pure ores of nickel, cobalt, manganese and other rare earths directly, to be over 90% more efficient than any land-based mining. A moratorium on trawling large areas of the seafloor is acceptable only if land-based mining is also curtailed. The DeepGreen plan is not to trawl, but cherry-pick these nodules from a comparatively small, specific are in the Pacific Ocean off North America. Thus a broader systemic view is needed of the thermodynamic issues surrounding the global shift from fossilized energy to renewable and circular economy upcycling of all electronic wastes.

Lastly, we draw more attention to “Fixing The Money Meme” and the weaponizing of humanity’s two  ancient inventions: money and markets, and relegating these to mostly local, decentralized uses

and  only where they can be used appropriately for human production. For most other human transactions, which occur in the enfolding social spheres of mutual aid, sharing, cooperation, barter, markets and money are inappropriate. We now see they cause the market failures, including those we and Porritt identify in climate, energy and agriculture, as well as health. For these humans also need collective action and government policies and standards, as well as enforcement.

We highly recommend this thoughtful and important new roadmap to our uncertain human future.

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Earth Day, Save for Your Future: Contribute to your IRA by May 17 to invest in climate action and fossil-free portfolios



Due to the pandemic, the IRS extended the
Personal Taxes Deadline to May 17

Some of us have been vaccinated, others are waiting to do so.  We are starting to glimpse the end of quarantine and isolation. This pandemic has impacted many of us, yet we still need to plan for a more sustainable, resilient, and impactful future.

Our economy is evolving, extractive industries need to innovate or be left behind, and regenerative approaches are necessary for survival of our planet and people. This tax season consider investing in portfolios positioned for our future.

Consider contributing to your Individual Retirement Account (IRA) to reduce your taxable income and allocate to higher impact, more sustainable investment strategies and portfolios up to $7000 for IRA contributions, depending on your age.

Here are our partners with HIP Investor in The Impact Community (TIC) that may serve your goals for investing and impact — available online, in an investing app, or through local financial advisors:

of High-Impact Portfolio Managers
and Impactful Investment Firms

ETHO® Climate Leadership US ETF (fund ticker: ETHO)
ETHO® is a leading diversified index ETF that avoids fossil fuel companies while selecting equities based primarily on full Scope 1, 2, and 3 carbon emissions and ESG alignment.
Change Finance US Fossil-Free ETF (ticker: CHGX)
Change Finance operates this fossil-fuel-free diversified ETF, and actively engages companies to do better in environmental, social, and governance issues.

Nia Impact Capital invests at the intersection of social justice and environmental sustainability, including the Nia Global Solutions and the Nia Dividend Strategy, available as a separately managed account. Nia seeks firms that pursue an inclusive, just, and sustainable economy. Nia applies a gender-lens and a commitment to racial equity – and is a women-led team of activist investors.

Sonoma Private Wealth (SPW) brings personalized investment advisory services, combined with decades of expertise in investing and planning. SPW Portfolios allocate to sustainable, responsible, impactful investments – including ESG and fossil-fuel-free portfolios, the UN SDGs, dividend-yielding blue chips for income and impact, and reporting to show how impactful your investments can be.

NewDay’s impact-focused investing is aligned and benchmarked with the United Nations’ Agenda 2030 for Sustainable Development, with investment strategies pursuing fresh water, sustainable agriculture, animal welfare, climate action,  ocean health, and sustainable capitalism – as well as faith-based portfolios (Catholic, Islamic, Halakhic) and good governance strategies, on the Newday app.

HIP Investor’s 130,00 Ratings of Stocks, Bonds, Munis, and Funds inform the HIP Strategies and HIP Portfolios — by allocating to leading organizations that are transparent, performance leaders, and willing to be accountable for net-positive results for people, planet and trust.
Higher Impact Portfolios can include these ESG strategies:

Also available for impact and ESG investors:

Why should you contribute to an IRA account?

Contributing to an IRA (Individual Retirement Account) allows an individual to save for retirement with tax-deferred growth. With HIP’s Great Place to Work strategy, or HIP’s Fossil-Fuel Free Diversified Portfolios, your investing can be allocated towards a more positive sustainable future. For IRAs, you can invest $100 and up at OpenInvest, and $1000 and up at Newday.

Contribute To Your IRA Today

Saving for Your Future with an  IRA

Did you contribute to your IRA previously?

Only 14% (or 1 in 7) of households contribute to an Individual Retirement Account in any given year.

Typical IRA contributors compared to non-contributors are more likely to be white, have a college education, and contribute to a 401(k) workplace retirement plan, according to a Center for Retirement Research at Boston College study

Through the OpenInvest app ($100 and up) or the Newday app ($1000 and up), it is easier for you to participate. If you can contribute, you can allocate to impact investing to potentially reduce your taxable income.

Too many American families are ill-equipped to deal with their financial needs during retirement. If younger people begin saving for retirement earlier, they can be better prepared as they approach their retirement years.

Always check with your tax expert or accountant, but here are some things to keep in mind*,

Current IRA Rules

  • The annual contribution limit for Traditional IRAs for both 2020 and 2021 tax years is $6,000 (or $7,000 for those 50 and older to help catch up).
  • There is an IRS penalty for withdrawals prior to age 59 1/2 with limited exceptions. Here is a link to the IRS website. (IRS)
    • For example, new parents are allowed to withdraw up to $5,000 without a 10% early withdrawal penalty as long as funds are withdrawn within a year of the birth or adoption of a new child.

Invest responsibly while saving for your retirement.

  • Contribute to your IRA for 2020 before May 17th, 2021, and follow up with a direct contact so you can fill out an electronic form to affirm your tax year of 2020.
  • Contribute to your IRA for 2021 all year
  • Open an IRA account if you don’t have one yet to invest impactfully, including HIP Strategies
  • There may be additional fees if you close your IRA account.

Contribute To Your IRA Today

*These are the current regulations. The IRS rules may change and you should check with your tax adviser, and learn more here. (IRS)

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Fifty (50) authors contributed 30 chapters, co-edited by Elsa De Morais Sarmento and HIP’s CEO R. Paul Herman. Discover how to invest your capital to achieve a powerful, lasting impact on the world. The Handbook is an insightful guide to the growing world-wide movement of Impact Investing covering 30 chapters with 50 authors from capital markets and academia. Impact investors seek to realize lasting, beneficial improvements in society by allocating capital to higher impact and sustainable profit potential.

Order today, this book is a great GIFT for clients, Board members, co-workers, advisors, and friends:

Global Handbook of Impact Investing

(1300-page textbook is $49; e-book is $40)


Equality in 2021: In The HIP Investor book and methodology, the Equality Pillar is one of 5 categories necessary for investments to build a better world. By investing in companies and municipalities that are supporting equal rights and opportunity, you are owning part of the solution. And knowing what you own and the impact your investments have is not only financially more responsible, but also the right thing to do — for everyday investors, investment advisers, fund managers, 401(k) managers, and any innovator or leader today.

Read and share the HIP Investor book (text book, e-book, audio-book) today.


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Contact Us

Copyright © 2006 – 2021 HIP Investor, All rights reserved.


HIP Investor Ratings LLC — which produces 127,000 impact investment ratings and licenses them to investors, advisers, wealth managers, fund managers and retirement plans, including 401(k)s and 403(b)s — is an independent limited-liability company based in California.

HIP Investor Inc. — which manages impact-themed strategies and portfolios, and advises impact-focused investors, including endowments and foundations — is a registered investment adviser, registered in the states of California, Illinois and Washington, and serves clients in other states.

This is not an offer of securities.

Past performance is not indicative of future results.

All investing involves risk.

The views expressed by registered representatives and the investment adviser are for informational and educational purposes only, and are not investment recommendations or an offer of securities.

For a full description of services and disclosures (including fees) relating to separately managed accounts, portfolio management, and wealth management at HIP, please read HIP’s Part II of Form ADV (which can be found at, and on

All investments may lose value and risk possible loss of principal.  HIP Investor Inc. or its Advisory Representatives do not provide tax advice. You should consult with your tax adviser on specific tax issues.

This newsletter should not be construed as a solicitation or offer to sell investment advisory services except where HIP Investor, Inc. is registered or where an exemption or exclusion from such registration exists.

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Ethical Markets




PLANET HEART in association with  WE, THE WORLD

Produced by Andrew Kaen


Hello Friends, Students, all—another Earth Day Celebration is upon us, and we’ll be celebrating, honoring, and learning together…it’s free, fun, sobering, yet uplifting….with some dynamic speakers & performers.  Our second On-line, free event to honor our Mother Earth.  Link below.  I’ll be guiding the spaceship…hope you can join us. Mitchell    




Watch the Broadcast LIVE or Watch the Recording on

Please Like this page to get notified for the Event and please share!


Celebrating our Planet, Healing Our Heart

Come join us for Special Event with our Conscious Community as we Gather in Unity

Honoring Mother Earth. Listen to Inspirational Talks and Experience Live Music Performances,

Celebrations & Prayers for World Peace, Planet Earth & All Inhabitants. All are Welcome!



HOST/MC Mitchell Rabin: International speaker, environmentalist, holistic coach and Host of A Better World Radio & TV

Rick Ulfik: Founder of We, The World, We Campaign, co-creator of 11 Days of Global Unity,

Hazel Henderson: World-Renowned Futurist, Evolutionary Economist, a Worldwide Syndicated Columnist

Dr. Leslie Field: Materials Scientist, Founder & CTO of the Arctic Ice Project

Dahr Jamail: Renowned journalist, Author of The End of Ice: Bearing Witness and Finding Meaning in the Path of Climate Disruption

Henk Rogers: Entrepreneur, Blue Planet Foundation’s Founder and Chair Emeritus

Patricia Anne Davis: Choctaw-Navajo/Chahta-Dineh Wisdom Keeper Indigenous International Speaker and Healer

Monica Willard: Charter Member of the United Religions Initiative (URI)

Intergenerational Panel on Climate with Adrian Alvarez, Brianna Rain Skildum, Grandmother Shannon Crossbear, Jim Graywolf Petruzzi and Sue Blythe

Laurelle Rethke: Bestselling Author, Spiritual Teacher and Crystal Expert

Kathryn Davis: Host of Heart of Mind Radio, Master Teacher of Qigong Form; an Energy-Vibrational Healer

Premik Russell Tubbs: Composer, Arranger, Producer and an accomplished Multi-Instrumentalist

Heidi Little: International, award-winning Singer-Songwriter, Self-Love and Empowerment Educator

Laurell Eden: High Vibration Recording Artist and Health Coach

Missy Galore: Shamanatrix of Lovelution, Galactivator of Goodness, Servant of Cosmic Love

For more information:  [email protected]


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Ethical Markets

Poems for the Solar Age by Hazel Henderson



Poems for the Solar Age


By Hazel Henderson

Kosmos | Dear Hazel, everyone knows you as a futurist and as an evolutionary economist, an author and a consultant, but I don’t think many people know you as a poet.

Hazel | I knew, for my mission in this lifetime, I would have to do battle with all the alpha males who run the public and private bureaucracies in most countries, and also run most of the academic scene and the silos and the boundaries between disciplines and all the competition and so on. I knew I would have to shift to my left brain and document everything very deeply. So the poetry was when I came home after doing battle in Room 100 under the Capitol Dome for six years as a cabinet level science policy advisor. I would get home and all I wanted to do was to write poems.


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Exciting Kelp Update from 2040



The Australian Marine Permaculture Project is bringing seaweed solutions to life

 Marine permaculture is the practice of regenerating kelp and seaweed to reforest our oceans
and is being pioneered by Dr Brian von Herzen and his team at the Climate Foundation.

Establishing Australia’s first offshore seaweed platform

In an innovative initiative to bring the seaweed solution to life, The Intrepid Foundation partnered with ‘2040’ and the Climate Foundation to launch a public crowdfunding campaign and raised A$600,000 in 2019.

We were blown away by the outpouring of support for this exciting pilot project. And, with this support, we can now build and deploy the first marine permaculture platform in Australian waters, located off the coast of Tasmania in Storm Bay.

Progressing the project

In December 2019, Damon Gameau (Director of ‘2040’ film) had the opportunity to visit the team at the University of Tasmania with Dr Brian von Herzen to see the kelp breeding program first-hand. At the Phase 1 site at Storm Bay, test lines had been successfully populated with kelp bred in the lab. The baby kelp was grown from spores collected from ‘wild’ specimens in remnant populations.

It’s now one year since the microscopic kelps were outplanted adjacent to salmon pens and the largest of them is now a spectacular 10 metres in length! Other kelps outplanted at the same time in the same area, but further away from the salmon pens are considerably smaller (<3m), reflecting the importance of nutrient supply from the pens for kelp growth

Photographed at the end of October 2020, these kelps were0
microscopic when they were first outplanted a year ago at the

Huon Aquaculture

Storm Bay salmon lease as part of the collaborative project

Climate Foundation,IMAS, and Huon Aquaculture. Photo credit: Cayne Layton.

Other key project findings include identifying family lines of kelp that are tolerant of warm water. The project team has also developed a cold storage technique to enable long term storage of kelp in its microscopic stages, producing a kind of ‘seed bank’ that doesn’t require demanding husbandry.

The successes of the project so far, including finessing techniques around kelp husbandry and lifecycle management have laid the foundations to greatly expand the scope and scale of the work.

In 2021, the project team is planning to submit a collaborative research proposal with the Blue Economy Cooperative Research Centre to take the next steps towards growing kelp offshore for commercial and environmental benefit. This collaboration will involve the University of Tasmania (Institute of Marine and Antarctic Studies and Australian Maritime College), Climate Foundation, CSIRO and the Tasmanian Department of Primary Industries, Parks, Water & Environment.

Like most major research projects, the project has also encountered some challenges. When trialling methods to restore kelp beds on natural reefs, initial plantings at the three restoration sites had limited success and the primary method of planting – using twine carrying kelp seedlings – resulted in poor survivorship. Encouragingly, a secondary method trialled at the same time using small 50 x 50 mm plates seeded with micro-kelp, resulted in good survivorship. In 2020, the three restoration sites were replanted with plates densely seeded with tiny kelp seedlings and, at each site, 100 plates were bolted to boulders that comprise the reef substratum.

The University of Tasmania and the Climate Foundation have been working closely on the development of methods of natural reef restoration and in the coming months, the project team will apply for the permits for upwelling water and irrigating seaweed in Australia.

Damon gets up close and personal with remnant Giant Kelp in Storm Bay, TAS

Prototype testing gets underway in the Philippines

While the Tasmanian nutrient trial demonstrated the strong response of kelp to sufficient nutrients, concurrently the Climate Foundation has been testing seaweed responses to restoring overturning circulation and irrigating seaweed forests with the upwelled water – deeper, colder water which rises to the surface.

The team have successfully irrigated red seaweeds with upwelled water at a deepwater marine permaculture platform testing site in the Philippines. Below are some images of the Philippines trial site where the Climate Foundation team built two troughs for the platform, successfully deploying the system into water over 1,000 feet deep.

While the work that Brian and his team have been doing in the Philippines hasn’t been directly funded by the Australian Marine Permaculture Project, the new findings and technological advancements being prototyped in the Philippines are now informing the Tasmanian project – ready to enable the Australian team to progress with Marine Permaculture deployment in Australia.

The Climate Foundation team deployed a prototype trough-based marine permaculture system in the Philippines. Photo credit: Sam Donohue

Prototype trough-based marine permaculture deployed in the deep sea in the Philippines. Photo credit: Sam Donohue

Red seaweeds grown in surface water (right) and in upwelled water (left) with the darker colour indicative of greater seaweed health. Photo credit: Sam Donohue

Close up comparison of the baseline seaweed (tan) with deepwater irrigated seaweed (dark) shows the robust response of this red seaweed to deepwater irrigation.

While Brian and the Climate Foundation team await the results from the trial in the Philippines, early indications show that the seaweed has benefited from the deepwater irrigation, as can be seen in the above image. While neighbouring seaweeds outside the test irrigation site have been shrinking during the summer season, the irrigated seaweeds are growing dark and healthy.

As Dr Brian von Herzen states, “from the Philippines to Australia, Marine Permaculture irrigation is proving itself to be the key to growing strong, healthy seaweed forests that provide habitat for forage fish and may be essential to regenerating life in the ocean.”

If you can, please help with
a Climate Foundation financial donation by going  

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