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Half of You Are Planning to Raise Prices in 2023

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We put up a quick survey on LinkedIn to see how you were all thinking about raising prices — and the majority of you said you were planning to in 2023:

It’s a complex topic.  Most of us over time end up driving up our ACVs, but it’s not always though price increases.  And personally, I’m a strong advocate of not raising prices on early customers.  At least, not without a lot of notice and warning.  After all, they made a huge bet on you, and later, won’t really represent a huge amount of your customer base.

5 Reasons Not To Raise Prices on Existing Customers. And 2 Better Ways to Do It Anyway.

But inflation is real, and here on many levels.  And the pressure to hit the plan is as intense as ever.

Raising prices on its own is just like a cookie.  Tastes good, boosts your MRR and ACV for a bit, but then it’s gone.  On its own, it doesn’t really change anything.

A related post here:

When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor

Published on September 27, 2022
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