Ta Elizabeth Culliford da Sheila Dang
(Reuters) - Hannun jari na Twitter Inc ya ragu da kashi 11% a cikin kasuwancin bayan kasuwa a ranar Alhamis yayin da yake ba da jagorar kudaden shiga na kwata na biyu, yayi gargadin hauhawar farashi da kashe kudi kuma ya ce ci gaban mai amfani na iya raguwa kamar yadda ake gani yayin barkewar cutar amai da gudawa.
Kamfanin sadarwar zamantakewa ya sanya kudaden shiga da lambobin masu amfani galibi daidai da kiyasin manazarta sabanin ingantattun kamfanonin talla na dijital kamar Facebook Inc da Alphabet Inc's.
Ya ce yana tsammanin kudaden shiga kwata na biyu tsakanin dala miliyan 980 zuwa dala biliyan 1.08, kasa da kiyasin Wall Street na dala biliyan 1.06 akan matsakaita, a cewar bayanan IBES daga Refinitiv. Har ila yau, ya ce diyya bisa hannun jari ga sabbin ma'aikata zai fi yadda ake tsammani a wannan shekara.
Kamfanin Twitter ya ce yana son sake saitawa bayan shekaru na rashin ingancin kayayyakin, inda a watan Fabrairu ya sanar da burin fadada tushen masu amfani da shi, da hanzarta sabbin fasahohin masu amfani da shi, da ninka kudaden shigarsa nan da shekarar 2023.
Haris Anwar, babban manazarci a Investing.com ya ce "Haɓaka haɓakar da Twitter ya samu a lokacin bala'in yana raguwa cikin sauri bayan wani gagarumin 2020 wanda shafin yanar gizon microblogging ya amfana sosai daga zaɓen Amurka da barkewar cutar." .
Kudaden tallace-tallace na kwata na farko sun kasance dala miliyan 899, sama da kashi 32% daga daidai wannan lokacin a shekara guda da ta gabata kuma sun doke kiyasin manazarta na dala miliyan 890. Jimlar kudaden shiga na kwata ya kai dala biliyan 1.04, sama da kashi 28% a duk shekara kuma dan kadan ya fi kimar dala biliyan 1.03.
Google da Facebook, manyan manyan dandamali biyu na tallan dijital, duka biyun sun busa tsammanin kudaden shiga da suka wuce a cikin rubu'insu na farko. Masu talla suna la'akari da duka biyun don samun ƙarin tsarin talla da mafi kyawun damar yin niyya fiye da Twitter.
Da aka tambaye shi a kan kiran taro tare da manazarta dalilin da ya sa Twitter bai ga karuwar girma kamar sauran kamfanonin talla na dijital ba, CFO Ned Segal ya ce kamfanin, wanda ya fi dogaro da tallan talla, yawanci yana ganin jinkirin farawa bayan hutun, wanda ainihin ya tsananta. - duniya abubuwan da suka faru kamar rikicin Capitol na Janairu 6.
Twitter ya ba da rahoton masu amfani da aiki miliyan 199 na yau da kullun, sama da kashi 20% a duk shekara, idan aka kwatanta da kiyasin masu sharhi na miliyan 200, a cewar bayanan FactSet.
Kamfanin na San Francisco ya maimaita gargadin cewa haɓakar masu amfani da shi na yau da kullun masu aiki (mDAU) - wa'adin sa ga masu amfani da kullun waɗanda za su iya duba tallace-tallace - na iya kaiwa "ƙananan lambobi biyu" a cikin kwata na gaba, mai yiwuwa buga ƙaramin matsayi a cikin Q2 .
Segal ya ce Twitter yana son ci gaba da rike masu amfani da shi yayin bala'in COVID-19, ta yadda "kamar yadda tattalin arzikin ke budewa, yayin da abubuwan da suke kallo daga sofansu ke samuwa a yanzu… suna ci gaba da zuwa Twitter. ”
'DA FARUWA' DOMIN FADA
Kamfanin ya ce a cikin wasikar da ya aike wa masu hannun jarin ya yi wuri don fahimtar cikakken tasirin Apple Inc tsare sirri Canjin manufofin da ya fara aiki a ranar Litinin, amma ya ce haɗin gwiwa tare da sabon kayan aikin auna talla daga Apple ya ƙara yawan na'urorin iOS da za su iya kaiwa wasu nau'ikan tallace-tallace zuwa kashi 30%.
Kamfanin Twitter ya yi alkawarin rubanya kudaden shigarsa na shekara-shekara a watan Fabrairu zuwa dala biliyan 7.5 a shekarar 2023 daga dala biliyan 3.7 a shekarar 2020. Da yake mayar da martani ga sukar da shugaban kamfanin Jack Dorsey ya yi a wannan shekara da cewa “muna sannu a hankali, ba masu kirkire-kirkire ba ne, kuma mu 'Ba a amince da su ba,'' kwanan nan kamfanin ya ƙaddamar da dandalin labarai na Revue da kamfanin podcast Breaker tare da zazzage sabbin kayayyaki.
Har ila yau, kamfanin yana gwada fasalin sauti mai rai "Spaces" don yin gasa tare da Clubhouse. Har ila yau, tana aiki kan hanyoyin da masu amfani za su iya nemo batutuwa masu ban sha'awa kuma sun yi ba'a ga sababbin hanyoyi don masu kirkiro don samun kuɗi a kan shafin, daga tipping zuwa "super follow" inda magoya baya za su iya biyan kuɗi na musamman.
Twitter, wanda ya haramtawa tsohon shugaban Amurka Donald Trump, biyo bayan tarzomar Capitol na ranar 6 ga Janairu, ya ci gaba da jan hankalin jama'a game da manufofin sa da tsarin algorithmic. Dukansu Dorsey da shugaban Twitter na manufofin jama'a na Amurka sun bayyana a gaban Majalisa a cikin 'yan makonnin nan yayin da 'yan majalisar ke yin la'akari da canje-canje ga matakan kariya na kafofin watsa labarun.
Twitter ya ce yana sa ran jimlar kudaden shiga za su yi girma cikin sauri fiye da kashe kudi a wannan shekara, suna tsammanin cewa coronavirus ba shi da wani abu kuma yana ganin "tasiri mai kyau" daga canje-canjen Apple.
Sai dai a nata hasashen cewa kudaden diyya na hannun jari na bana za su kai dala miliyan 600, sama da yadda ya jagoranta a baya tsakanin dala miliyan 525 zuwa dala miliyan 575, yayin da kamfanin ke kara daukar ma’aikata. Ya yi hasashen kashe kashen babban birnin zai zama dala miliyan 900 da dala miliyan 950 na cikakken shekara.
Twitter ya ce yana sa ran kidayar kai, da kuma jimillar farashi da kashe kudi, za su karu a kalla kashi 25 cikin 2021 a shekarar XNUMX a duk shekara.
(Rahoto daga Elizabeth Culliford da Sheila Dang a New York; Gyara ta Grant McCool da Aurora Ellis)
Katin Hoto: Reuters
Kamfanin Coinsmart. Beste Bitcoin-Börse a cikin Europa
Source: https://datafloq.com/read/twitter-breaks-techs-blockbuster-streak-shares-fall-tepid-outlook/14306
