"My App Stack" wani sabon jerin ne inda muke tono tare da manyan CMOs, CROs, CTOs da Shugaba akan kawai waɗanne ƙa'idodin da suke amfani da su da gaske don gudanar da kasuwancin su. A koyaushe ina koyan abubuwa da yawa daga waɗannan - su ne ainihin jerin ayyuka mafi kyau daga kowane shugaba. Lokaci na ƙarshe muna da babban tare da Ayuba van der Voort, Shugaba a Remote, duba shi nan.

A wannan makon muna da Rik Haandrikman, VP na Talla a RevenueCat!

#1. Menene jigon kayan aikinku a yau?

ra'ayi shine tushen iliminmu, kuma - na dogon lokaci - kuma shine inda zamu gudanar da ayyuka da yawa, kuma mun ƙirƙiri wasu CRM na asali don dalilai daban-daban. Har yanzu shine 'tushen gaskiya' don matakai, bayanan taro, da makamantansu, amma tun daga lokacin mun matsar da aikinmu da gudanar da ayyukan zuwa Linear. An gina shi sosai don samfura da ƙungiyoyin injiniyanci, amma saboda muna hulɗa tare da su akai-akai (duka cikin ciki da kuma masu sauraro), yana da ma'ana a gare mu.

Don dashboarding da nazari da yawa bayanan mu suna shiga looker, wanda yake da sauƙi don amfani amma kuma yana ba da zurfin zurfi.

Muna kan Salesforce, amfani Tsallake don daidaita asusun tare da abokan tarayya (babban fan), kuma sun haɗa SFDC zuwa 6Mai hankali don Tallace-tallacen Account- da Intent Based Marketing. Muna (a halin yanzu) amfani Intercom don tushen faɗakarwa akan jirgi da saƙon kunnawa, da kuma sadarwar abokin ciniki da wasiƙun labarai.

Muna amfani Rawanin Rana don shafukan yanar gizo (wanda kwanan nan muka fara yawo zuwa zamantakewa lokaci guda), da Slingshot zuwa sito da aika fitar da swag.

Gidan yanar gizon yana kunne (misali ingantacce) WordPress, Circle shine abin da ke ƙarfafa al'ummar mu ta kan layi, kwanan nan mun canza zuwa Docusaurus don daukar nauyin takardun mu, da amfani Transistor.fm domin mu podcast.

Hoton hoto shine inda muke haɗin gwiwa akan ƙira, kuma - ƙara - Taɗi GPT yana taimakawa duka biyun ƙira da aikin rubutu.

Muna kan aiwatar da hawan jirgi Mahimmanci, musamman don taimaka mana mafi kyawun goyan bayan manyan abokan cinikin da aka sarrafa.

Mafi dacewa ga sararin samaniyarmu (wanda ke da nauyi mai nauyi') shine Bayani wanda ke ba mu haske game da aikin app. Kwanan nan mun haɗa wannan zuwa Salesforce don taimakawa haɓaka bayanai, wanda ke da fa'ida sosai.

#2. Menene sabuwar babbar manhaja ta ɗaya da kuka ƙara a shekarar da ta gabata?

Yana da farkon kwanaki a gare mu da Mahimmanci, amma yana jin kamar ci gaba mai ban mamaki akan dashboards na gida da kuma tushen CRM da muka yi hacked tare da kanmu.

#3. Banda naku, wace app ba za ku taɓa barin kowa ya ɗauke ku komai ba:

6Mai hankali. Mun aiwatar da 6Sense da wuri, ta yin amfani da shi don ƙera kamfen da aka yi niyya sosai dangane da nau'in kamfani, matakin niyya, da dangin aiki don lambobin sadarwa guda ɗaya a cikin waɗannan asusun. Wannan ya taimaka mana mu sanya ƙoƙarinmu na dijital da aka biya ya dace (saboda an yi niyya) da ƙarancin kulawa (saboda duk shirye-shirye ne), da samun motsi mai ƙarfi mai shigowa yayin da muka gina ƙungiyar tallace-tallace a layi daya.

#4. Menene babban “gem ɗin da ba a gano ba” - ƙa'idar da kuke so amma wasu ƙila ba su ji ba?

Slingshot ya kasance mai ban mamaki. Masu haɓakawa ɗimbin masu sauraro ne a gare mu, kuma 'swag' harshe ne na gama gari wanda zai yi aiki tare da masu haɓakawa a duk inda kuka same su. Mun gwada dandamali da yawa, kuma Slingshot shine madaidaicin haɗakar 'sabis na safar hannu' da damar dandamali waɗanda ke ba mu damar - dogaro - aika riguna, safa, da ƙari a duniya.

__________

Rik Haandrikman shi ne VP na Talla, kuma yana da alhakin ƙungiyar Nasara a cikin RevenueCat, wani dandali da aka gina don taimakawa kasuwancin ƙaddamarwa, tallafi, da haɓaka biyan kuɗi a cikin wayar hannu da yanar gizo. Ya shafe shekaru 20 da suka gabata a cikin farawa na girma da matakai daban-daban, haɓaka haɓaka, gina al'umma, da samar da iyakacin ƙima na swag. Wurin zama nasa na dabi'a shine mahaɗar tallace-tallace da fasaha, kuma yana da wuri mai daɗi don kayan aikin haɓakar wayar hannu.

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• Source: https://www.saastr.com/my-app-stack-rik-haandrikman-vp-of-marketing-at-revenuecat/