A zamanin yau, saduwa da tsammanin abokin ciniki bai isa ba. Don bunƙasa, kasuwancin dole ne su wuce waɗannan tsammanin, kuma yin amfani da AI mai amfani da abokin ciniki shine mabuɗin don cimma wannan burin.

Haɗa AI cikin gudanarwar hulɗar abokin ciniki (CRM) yana haɓaka haɓakawa da dabarun siyar da giciye, yana ba da damar kasuwanci don nazarin manyan bayanan abokin ciniki don shawarwarin keɓaɓɓen.

Ci gaba da karantawa don gano yadda AI-centric AI ke ɗaukaka dabarun CRM, yana ba da keɓaɓɓen fahimta da yanke shawara na ainihi, kuma a ƙarshe yana ba da ƙarin tafiye-tafiyen abokin ciniki mai gamsarwa.

Haɓaka AI don Haɓakar Abokin Ciniki

AI na iya bayyana ƙima da halaye masu kima ta hanyar nazarin ɗimbin bayanai. Yana ba ku damar fahimtar halayen abokin ciniki, halaye, da abubuwan da ake so.

Kafin mu tattauna yadda AI zai iya haɓaka gudanarwar dangantakar abokin ciniki, bari mu nutse cikin yadda AI algorithms ke tantance halayen abokin ciniki da bayanan.

Yadda AI Algorithms ke Nazartar Halayen Abokin Ciniki

AI yana canza yadda kasuwancin ke nazarin halayen mabukaci da canza yadda masu amfani ke hulɗa da kamfanoni.

Akwai kayan aikin daban-daban masu kasuwanci na iya amfani da su don aiwatar da bayanan abokin ciniki tare da AI, amma gabaɗaya, ga yadda tsarin ke aiki:

• data collection: Dandalin ecommerce yana tattara bayanai masu yawa akan hulɗar abokan ciniki, gami da tarihin bincike, halayen sayayya, samfuran da aka gani, samfurin safiyo, lokacin da aka kashe akan shafuka, da bayanan alƙaluma. Hadawa abokin ciniki ra'ayi cikin wannan tarin bayanan yana wadatar da fahimtar AI game da gamsuwar abokin ciniki da tsammanin sabis.
• AI algorithms aiwatarwa: Algorithms AI suna aiwatarwa da kuma nazarin wannan dukiyar bayanai. Koyon na'ura a cikin tallace-tallace, kamar tacewar haɗin gwiwa ko tsarin shawarwarin tushen abun ciki, ana amfani da shi don gano ƙira da alaƙa tsakanin halayen abokin ciniki.
• Samun fitarwa: Algorithms na AI sun gano alamu, kamar samfuran samfuran gama gari akai-akai ana siya tare (tsarin siyar da giciye) ko samfuran da abokan ciniki ke gani sau da yawa kafin siyan (mai nunin abubuwan zaɓi).
• Shawarwari na musamman: Injin shawarwarin da ke motsa AI suna yin amfani da waɗannan bayanan. Lokacin da abokin ciniki ya ziyarci dandamali, ana samar da shawarwarin samfur na keɓaɓɓen a cikin ainihin lokaci dangane da tarihin bincike, siyayyar da suka gabata, da irin halayen mai amfani.
• Ci gaba da koyo da haɓakawa: Algorithms na AI suna ci gaba da koyo daga sabbin bayanan bayanai da hulɗar abokan ciniki. Yayin da ake tattara ƙarin bayanai, samfuran suna haɓakawa kuma suna daidaita shawarwarin su, suna tabbatar da sun kasance masu dacewa da daidaito.

Sophisticated kayan aikin nazari na tsinkaya kamar IBM's SPSS Statistics, Alteryx, da Microsoft's Azure Machine Learning suna aiwatar da wannan bayanan, gano alamu, alaƙa, da abubuwan da ke nuna yuwuwar halaye ko buƙatu na gaba.

Dangane da bincike, ana ƙirƙira samfuran tsinkaya don hasashen yiwuwar halayen abokin ciniki ko buƙatun. Waɗannan ƙididdiga suna amfani da algorithms na ƙididdiga don hasashen sakamako, kamar yuwuwar abokin ciniki yin wani sayayya, yuwuwar yuwuwar, ko nau'ikan samfur da aka fi so.

Manyan Kayan Aiki na tushen AI don Sauƙaƙe Tsarin Kasuwanci
Karin bayani

AI-Infused Upselling & Cross-Selling dabarun

Dabarun haɓakawa na AI sun haɗa da yin amfani da hankali na wucin gadi don haɓaka tallace-tallace ta hanyar ƙarfafa abokan ciniki don siyan ƙarin ko haɓaka samfura ko ayyuka.

Anan ga bayyani na mahimman dabarun tayar da hankali na AI:

Shawarwarin Samfuri da Ƙarfafa AI da Keɓancewa

AI-kore bayanan abokin ciniki shine ginshiƙi na dabarun tallan zamani, Yin amfani da algorithms na ci gaba don ƙirƙirar cikakkun bayanan martaba da ƙarfi na kowane abokan ciniki.

Ta hanyar tattarawa da yin nazari da yawa na bayanan abokin ciniki-kamar tarihin siye, halayen bincike, ƙididdigar alƙaluma, da hulɗa tare da kasuwancin-AI yana nuna nau'ikan ɗabi'u, abubuwan da ake so, da halayen mutum ɗaya.

Wannan yana bawa masu siyarwa damar ba da shawarwarin samfur da aka keɓance bisa ɗaiɗaikun ɗabi'un abokin ciniki da abubuwan da aka zaɓa don ba da shawarar ƙarin samfura ko haɓakawa.

Misali, Amazon's AI algorithms suna nazarin manyan bayanan abokin ciniki, gami da tarihin bincike, abubuwan da aka gani, abubuwan da aka saya, da tambayoyin bincike.

"Abokan ciniki Wadanda Suka Sayi Wannan Suma Sun Sayi" shawarwari akan Amazon

Dangane da wannan bincike, injin ba da shawara na Amazon yana amfani da ƙirar koyon injin don tsinkaya da ba da shawarar samfuran da suka dace da buƙatun kowane abokin ciniki da abubuwan da suke so.

Lokacin da abokin ciniki ya bincika takamaiman samfuri, AI na Amazon yana haifar da "Sai da yawa Tare" ko "Abokan Ciniki waɗanda Suka Sayi Wannan Suma Suka Sayi" shawarwari, suna nuna samfuran ƙarin ko haɓakawa. Waɗannan shawarwarin suna ƙarfafa abokan ciniki suyi la'akari da ƙarin sayayya fiye da zaɓinsu na farko-kuma suna ba da shawarar abubuwan da za su iya sha'awar.

Kamar yadda abokan ciniki ke hulɗa tare da dandamali, AI yana ci gaba da koyo daga halayensu kuma yana sabunta shawarwarinsa. Tsarin ya dace da abubuwan da aka zaɓa na mutum ɗaya, yana tabbatar da ƙara daidaito da shawarwari masu dacewa.

Misali na yadda Amazon ke yin amfani da bayanan zaɓin mai amfani don ƙirƙirar shawarwarin samfur. (Madogararsa: Mai komawa)

Shawarwarin samfurin AI-kore na Amazon yana ba da gudummawa sosai ga nasarar dandali ta haɓaka. Abokan ciniki sun fi sha'awar bincike da yuwuwar siyan ƙarin samfuran, haɓaka tallace-tallace da haɓaka gamsuwar abokin ciniki.

Af, idan kuna siyarwa akan layi tare da Ecwid ta Lightspeed, zaku iya nuna samfurori masu alaƙa tare da sashin "Kuna Iya Son" da ke bayyana a shafi na cikakkun bayanai da kuma wurin dubawa.

Dabarun Farashi mai ƙarfi da Haɓakawa

AI yana ba da damar dabarun farashi masu ƙarfi ta hanyar nazarin yanayin kasuwa, farashin masu fafatawa, da halayen abokin ciniki a ainihin lokacin. Wannan yana bawa 'yan kasuwa damar haɓaka dabarun farashi don haɓakawa, bayar da rangwamen kuɗi na keɓaɓɓen, ko hada-hadar kulla da ta dace da kowane kwastomomi.

Uber, sabis na hailing, yana amfani da farashi mai ƙarfi da AI, wanda aka sani da "farashin farashi, "don haɓaka dabarun farashi dangane da buƙatar ainihin lokacin, wadata, da sauran dalilai.

Anan ga yadda Uber ta aiwatar da dabarun farashi mai ƙarfi tare da taimakon AI.

Algorithms na Uber's AI suna ci gaba da yin nazarin bayanai a cikin ainihin lokaci, gami da dalilai kamar buƙatun hawa, yanayin zirga-zirga, yanayi, lokacin rana, da halayen mahayin tarihi.

Dangane da wannan bincike, Uber's AI yana daidaita farashin farashi. A lokacin kololuwar lokutta ko babban buƙatu, ana kunna farashin hauhawar farashin kaya, ƙara farashin farashi don ƙarfafa ƙarin direbobi don kasancewa, tabbatar da ɗaukar kaya cikin sauri da biyan buƙatu.

Bugu da ƙari, Uber na iya ba da rangwame na keɓaɓɓen ko haɓakawa ga mahayan mahaya ɗaya dangane da tarihin hawansu, yawan amfani, ko takamaiman lokuta. Misali, ana iya ba da tallan da aka yi niyya ga masu amfani akai-akai ko kuma lokacin ƙarancin buƙatu don ƙarfafa ƙarin abubuwan hawa.

Waɗannan dabarun suna haɓaka samun kuɗin shiga ga direbobi kuma suna ƙarfafa mahaya su ci gaba da amfani da su.

Haɓaka Kwarewar Abokin Ciniki

Ta hanyar yin amfani da AI a cikin CRM, kasuwanci na iya haɓaka ƙwarewar abokin ciniki ta hanyar keɓaɓɓen sabis.

Misali, Spotify yana amfani da algorithms na AI don nazarin abubuwan da masu amfani suke so, halayen sauraro, da bayanan tarihi don ƙirƙirar jerin waƙoƙi na keɓaɓɓu, shawarwari, da gaurayawan yau da kullun ga kowane mai amfani.

Misali na keɓaɓɓen lissafin waƙa ta Spotify

Wannan keɓantaccen tsari yana haɓaka ƙwarewar mai amfani gabaɗaya ta hanyar keɓance kiɗa zuwa abubuwan zaɓi na musamman na kowane mai sauraro, sanya lokacin da aka kashe don sauraro da gano sabbin kiɗan zuwa dandanon su mafi daɗi.

Dabarun Siyar da Kai

Dabarun siyar da giciye da aka haɗa cikin tsarin CRM da aka haɓaka AI suna yin amfani da hankali na wucin gadi don ganowa da yin amfani da damar da za su ba da ƙarin samfuran ko ayyuka ga abokan cinikin da suka dace da halayen siyan abokin ciniki.

Misali, Netflix yana tsara kamfen ɗin tallansa don siyar da giciye ta hanyar ba da shawarar jerin talabijin ko fina-finai ga masu amfani dangane da tarihin kallon su.

Netflix yana ba da shawarwari dangane da tarihin kallon mai amfani

Idan mai amfani yana son kallon wasan kwaikwayo na almara na kimiyya, algorithm na Netflix yana ba da shawarar irin wannan abun ciki ko inganta sabon jerin abubuwan da aka fitar a cikin wannan nau'in, yana ƙarfafa mai amfani don bincika da kallon ƙarin abun ciki.

Ƙarin haɓaka waɗannan ƙoƙarce-ƙoƙarcen tallan tallace-tallace, AI chatbots ba da shawarwari na gaggawa, na musamman ga abokan ciniki. Wannan ba kawai yana haɓaka ƙwarewar siyayya ba har ma yana ƙara haɓaka damar tallace-tallace ta hanyar sanya kowane hulɗar abokin ciniki damar tallan da aka yi niyya da haɓakawa.

Misalai na AI-Ingantattun CRM Systems

Haɗa dabarun haɓakawa cikin ingantaccen tsarin CRM na AI ya haɗa da yin amfani da ƙididdigar tsinkaya don gano ingantattun damar tashin hankali. Tsarin CRM na AI-kore yana haifar da wakilan tallace-tallace tare da shawarwari masu gamsarwa masu dacewa yayin hulɗar abokan ciniki, haɓaka damar cin nasara.

Einstein Analytics ta Salesforce

Salesforce, babban dandamali na CRM, ya haɗa kayan aikin AI-powered kamar Einstein Analytics don taimakawa wakilan tallace-tallace don ganowa da kuma yin amfani da damar haɓakawa yayin hulɗar abokin ciniki.

Tallace-tallace Binciken Einstein yana ba da damar yin nazari na tsinkaya don nazarin ɗimbin bayanan bayanai a cikin CRM. Yana kimanta bayanan abokin ciniki, tarihin siyan, hulɗa, da sauran bayanan da suka dace don tsinkaya yuwuwar damar tayar da hankali.

Binciken Einstein ya gano alamu suna nuna alamun haɓaka damar. Misali, gano ƙarin amfani da samfur na iya nuna sha'awar haɓakawa ko ƙari.

Salesforce's AI tsarin kuma yana ba da wakilai tallace-tallace tare da fahimtar aiki. Yana ba da shawarwari masu tayar da hankali da maganganun magana dangane da damar da aka gano.

Masu tallace-tallace suna amfani da shawarwarin AI don keɓance tattaunawa, suna magance bukatun abokan ciniki tare da abubuwan da suka dace. Misali, ƙila za su ba da shawarar ingantaccen biyan kuɗi ko ƙarin fasali dangane da tsarin amfani.

Af, idan kuna siyarwa akan layi tare da Ecwid, zaku iya haɗa kantin sayar da kan layi zuwa Salesforce via Zapier. Ta wannan hanyar, za a ƙirƙiri sabbin abokan ciniki a cikin Salesforce ta atomatik daga sabbin odar Ecwid.

Keɓaɓɓen Amazon

Amazon Keɓance, sabis na koyon injin da Amazon ke bayarwa, an ƙirƙira shi don magance ƙalubalen da aka saba fuskanta wajen ƙirƙirar shawarwari na keɓaɓɓu, gami da batutuwa tare da sabbin bayanan mai amfani, son rai na shahara, da haɓaka niyyar mai amfani.

Ba kamar injinan shawarwarin gargajiya ba, Keɓaɓɓen Amazon ya yi fice a cikin yanayi tare da iyakance ko haɓaka bayanan mai amfani. Wannan yana tabbatar da fa'ida musamman don gano damammakin tashin hankali, har ma da sabbin masu amfani ko lokacin da zaɓin mai amfani ya canza akan lokaci.

Yawancin sanannun kamfanoni, irin su Domino's, Subway, da Yamaha, sun fahimci mahimmancin AI wajen fahimta da kuma biyan bukatun abokin ciniki.

Yadda Ake Keɓance Gangamin Tallan Kasuwanci don Talla da Kare-Bare

Kuna iya keɓance kamfen ɗin tallace-tallace don haɓakawa da siyar da giciye tare da taimakon dabaru ko da ba ku yi amfani da kayan aikin AI masu ƙarfi ba.

Don kyakkyawan sakamako, kuna buƙatar bayanan abokin ciniki da saƙon da aka yi niyya. Ga rugujewar tsarin:

Yi Rarraba Abokin Ciniki

Yi amfani da bayanan CRM don raba abokan ciniki dangane da tarihin siyan su, abubuwan da suka fi so, da halayensu. Rarraba su zuwa ƙungiyoyi masu irin sayayya ko abubuwan bukatu.

Idan kuna siyarwa akan layi tare da Ecwid, zaku iya dubawa, nemo, da shirya duk bayanan abokin ciniki da kuke buƙata akan su Customers shafi. Daga can, zaku iya tace tushen abokin cinikin ku ta amfani da sigogi daban-daban kuma fitar da sashin don aiki tare da shi a cikin wani sabis na daban (misali, don aika imel da aka yi niyya ta hanyar sabis ɗin imel ɗin da kuka zaɓa.)

Shafin Abokan ciniki a cikin Ecwid kuma yana ba da damar yin amfani da tarihin odar abokin ciniki, yana sauƙaƙe tsarin rarrabawa. Ta hanyar fahimtar halaye na siyan abokan cinikin ku da abubuwan da ake so, zaku iya daidaita saƙon ku zuwa kowane yanki yadda ya kamata.

Shafin Abokan ciniki a cikin Ecwid admin

Gano Dama

Yi nazarin tarihin siyayya da bayanan ɗabi'a don nuna damammaki don tallatawa da siyar da giciye. Ƙayyade samfuran ko sabis ɗin da suka dace da sayayya na baya ko daidaita tare da abubuwan abokan ciniki.

Misali, lokacin siyar da kan layi ta hanyar Ecwid, kuna da zaɓi don daidaitawa imel ɗin talla ta atomatik nuna samfurori masu alaƙa ko manyan masu siyarwa.

Samfura masu alaƙa a cikin imel ɗin tabbatar da oda

Yi Nasihu Na Musamman

Ƙirƙiri keɓaɓɓen shawarwari dangane da sassan abokin ciniki. Yi amfani da algorithms AI don ba da shawarar samfuran alaƙa ko haɓakawa a cikin kayan talla, wasikun imel, ko a gidan yanar gizo. Misali, sassan "Sai-kai-akai Tare" Amazon's ko "Kuna Iya Son" sassan.

Ƙoƙari don Saƙon da Aka Yi Niyya

Saƙon da aka yi niyya na sana'a wanda ke nuna ƙimar ƙarin samfura ko ayyuka. Nuna yadda ƙarin bayarwa ke haɓaka ƙwarewar abokin ciniki ko magance takamaiman matsala.

Don ingantaccen ingantaccen saƙo, la'akari fassarar abun ciki don bayyana yadda ya kamata tare da masu sauraro da harsuna daban-daban.

Bayar da Ƙarfafawa ko Bunɗe

Samar da abubuwan ƙarfafawa kamar rangwame, hada-hadar ciniki, ko ladan aminci don ƙarfafa abokan ciniki don bincika ƙarin kyauta. Sanya ƙima mai kyau da bayyananne.

Tare da Ecwid ta Lightspeed, zaku iya siyar da dam ɗin samfur tare da taimakon Kunshin Samfuran Upsell & Cross-Sell, Kayan samfura, Da kuma BOGO aikace-aikace.

Aiwatar da Multichannel Approach

Aiwatar da dabarun tallan tashoshi don isa ga abokan ciniki ta wuraren taɓawa daban-daban. Yi amfani da imel, abun cikin kafofin watsa labarun, fafutukan gidan yanar gizo, da shawarwarin dandamali na keɓaɓɓu.

Bayyana Ikon Shawarwari Na Musamman

A cikin yanayin shimfidar wuri na dangantakar abokan ciniki, shawarwarin da aka keɓance da tallace-tallace da aka yi niyya sun tsaya a matsayin ginshiƙan nasara. Ta hanyar amfani da bayanan CRM, zaku iya buɗe yuwuwar keɓancewar tallan tallace-tallace da tallace-tallace.

Lokacin da aka saurara da kyau, waɗannan dabarun suna dacewa da kowane kwastomomi, haɓaka tuki, haɓaka tallace-tallace, da haɓaka amincin alama.

Rungumar fahimta daga tsarin CRM ɗin ku, ƙirƙirar kamfen na al'ada, kuma duba yadda saduwa da abubuwan da abokan cinikin ku ke so da buƙatunku na iya yin abubuwan al'ajabi.

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• Source: https://www.ecwid.com/blog/customer-centric-ai-how-ai-can-improve-upselling-and-cross-selling.html