H4X and Overactive Media have entered into a multi-year deal that will see the two collaborate on the creation and production of apparel surrounding the Toronto Ultra (Call of Duty League) and Toronto Defiant (Overwatch League). The Montreal-based esports lifestyle brand now becomes the lead apparel partner for both teams. Financial details of the partnership were not released.
The Toronto Defiant has taken inspiration from its #RiseTogether and #DefiantForever hashtags and will integrate them highlighting Toronto city features across its apparel lineup including Rise Together hoodies, Defiant Forever tees, Toronto Defiant dad hats, identity masks, and unity masks.
The Toronto Defiant collection will go on sale this Thursday–ahead of the OWL Season Opener this weekend–while sales for the Toronto Ultra collection have already begun.
Last week H4X partnered with Nick “NICKMERCS” Kolcheff to debut a Blackout 2.0 Collection that quickly sold out.
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Source: https://esportsobserver.com/h4x-overactive-media-partner/?utm_source=rss&utm_medium=rss&utm_campaign=h4x-overactive-media-partner
