“… and right after smoking the joint I became extremely dizzy and anxious and nauseous, and every time I closed my eyes it felt like I was whirling around at 800+ mph.”
So goes an account of a Reddit user who’s describing an unpleasant state caused by consuming too much marijuana. It’s called greening out.
What Is Greening Out?
Greening out is a condition similar to a blackout because of too much alcohol, except the main culprit for this condition is not alcohol but weed. There aren’t any scientific studies focusing on causes and consequences of a green out, so what we’re about to tell you comes from an extensive body of anecdotal evidence.
Pot users who’ve experienced greening out usually report the following reasons for this: consuming A LOT of weed in a short amount of time, consuming potent weed products (e.g. taking big hits of a product that contains a high percentage of THC), or drinking alcohol before taking weed.
Greening Out Symptoms
There are some similarities between alcoholic blackouts and greening out, the main being vomiting. However, the symptoms really depend on one’s genetics and biochemistry, individual tolerance level, and the potency of weed consumed. Two people can take the same amount of weed in the same amount of time, but react completely differently. One may green out, and the other may not.
If both of them experience greening out, they may experience different symptoms. These are some of them:
- Becoming pale (green)
- Cold sweat
- Blurry vision
- Loss of balance
- Increased heart rate
- Difficulty breathing
- Reduced blood pressure
- Panic attacks
- Hallucinations in severe cases
How Long Does Greening Out Last?
The unpleasant effects of a green out usually last as a regular high, from about a few minutes to several hours.
This Reddit user had an unfortunate episode of hallucinating for six hours, with multiple vomiting sessions during the green out.
The good thing to remember is that it doesn’t go on forever, but it’s difficult to predict the exact duration and severity of green out effects.
Why Does Greening Out Happen?
We already talked about the endocannabinoid system (ECS), and how our body is predisposed to react to cannabinoids as if they’re old pals. That’s because our bodies produce our own cannabinoids that are very similar to those of the cannabis plants, and we have certain receptors within this endocannabinoid system, called C1 and C2, that are activated by (endo)cannabinoids.
However, the receptors can only receive a certain amount of cannabinoids before they become saturated. So, if we keep consuming THC excessively, the receptors’ oversaturation will cause the body to start reacting negatively to that surplus of chemical compounds.
Can It Get Dangerous?
In an interview for Vice, Dr. Vista – a psychiatrist working with addictions – assured Vice readers that consuming too much marijuana isn’t life-threatening, because there aren’t any reports of people overdosing on cannabis and dying.
However, greening out CAN indirectly cause death. If a user mixes sedation medication with (too much) cannabis, the combination can sedate the person so much that they stop breathing, and if they are alone during the green out, the episode can end fatally.
This can also happen when mixing alcohol and weed, or if people have cardiovascular issues, because, as we mentioned, sometimes the symptoms of greening out are increased heart rate and/or decreased blood pressure.
Last but not least, vomiting excessively can be VERY dangerous and can be a sign of a rare, but dangerous cannabis-induced condition called Cannabinoid Hyperemesis Syndrome. Greening out is not the same as Cannabinoids Hyperemesis Syndrome (CHS), but while we’re on the subject of excessive vomiting, you may as well learn how to recognize CHS.
How to Help Someone Greening Out?
If your friend is going through a green out, here are some helpful tips from people who’ve been there:
1) Don’t leave them alone. They need reassurance that they’re not alone and that everything will be alright.
2) Take them to a familiar place, if you’re not already at one. It’s a good idea to be close to a place they can vomit (bathroom) or at least have a washbowl at hand.
3) Give them water, make sure they stay hydrated.
4) Make sure they don’t fall asleep on their back. They might choke on their vomit.
5) A Reddit user swears lying down and keeping their feet up on bed helps, so maybe try that.
6) Monitor them the whole time, especially making sure they are breathing properly.
7) If they’re vomiting too much, take them to the ER immediately.
For more info on what usually works, read these mostly helpful tips on coming down from a high:
How to Avoid Greening Out?
The best way to avoid greening out is to start with low THC doses, especially if you are a beginner. Avoid concentrates. Use them only if you know what they are, how much THC they have, and take your dose in relation to that information.
If you’re taking edibles for the first time, note that they have a delayed effect. That means you may take a brownie and not feel anything for half an hour. DON’T reach out for another brownie. Just wait. Edibles usually kick in after an hour or two.
Don’t drink alcohol before consuming pot. Try not to mix the two at all, but if you really must… well, here I’ll only ask: why must you?
And don’t smoke if you’re on any sedatives and tranquilizers. If you’re using any medication, it’s best you consult your doctor about using pot.
Subversive Capital Acquisition Corp. Closes The Largest Cannabis SPAC In History
- The Parent Company, Formerly Subversive Capital Acquisition Corp., has Completed its Qualifying Transaction and is Now the Largest Vertically Integrated Cannabis Operation in California
- Shawn “JAY-Z” Carter, Chief Visionary Officer of The Parent Company, Leads Brand Strategy and The Parent Company Social Equity Ventures, a Corporate Venture Fund Investing in Black and Minority-owned Cannabis Businesses
- The Parent Company is the Most Well-Capitalized Cannabis Company in the U.S. and is Positioned to Consolidate and Reshape the Market in California and Beyond
- Investors Include Entertainment Powerhouse Roc Nation and Artists Rihanna, Meek Mill, Yo Gotti, and DJ Khaled
- Common Shares are now Trading on the NEO Exchange Under the Symbol “GRAM.U” and OTCQX Under the Symbol “SBVCF”; Starting January 19, 2021 the OTCQX Symbol Will Change to “GRAMF”
SAN JOSE, Calif. and NEW YORK, Jan. 15, 2021 /PRNewswire/ — TPCO Holding Corp. (“The Parent Company”) (NEO Exchange: GRAM.U, GRAM.WT.U,OTCQX: SBVCF, SBVQF), formerly known as Subversive Capital Acquisition Corp. (“SCAC”) (NEO: SVC.A.U, SVC.WT.U;OTCQX: SBVCF, SBVQF), today announced the completion of its qualifying transaction (the “Transaction”) to acquire CMG Partners Inc. (“Caliva”), and Left Coast Ventures, Inc. (“Left Coast Ventures” or “LCV”) with global icon, entrepreneur and MONOGRAM founder, Shawn “JAY-Z” Carter and entertainment powerhouse Roc Nation.
Common Shares and Warrants are now trading on the NEO Exchange under the symbols “GRAM.U” and “GRAM.WT.U”, respectively, and remain trading on the OTCQX under the symbols “SBVCF” and “SBVQF,” respectively. Beginning January 19, 2021, the OTCQX symbol “SBVCF” will change to “GRAMF.”
Shawn “JAY-Z” Carter, The Parent Company’s Chief Visionary Officer, said, “This is an incredible time for this industry. The end of cannabis prohibition is here, and The Parent Company will lead the charge to a more expansive and inclusive cannabis industry. We are paving a path forward for a legacy rooted in dignity, justice, care, and consistency. The brands we build will redefine growth, social impact, and social equity. This is our time. I’m proud and excited to lead the vision of The Parent Company.”
Michael Auerbach, Chairman of SCAC and The Parent Company, added, “This is an industry defining moment. With its experienced management team, advanced infrastructure, industry leading operational efficiencies, proven strategy of brands, and cultural influence, The Parent Company will help shape the future of cannabis in the U.S. and beyond as well as begin to repair and rectify the wrongs of prohibition.”
Steve Allan, The Parent Company’s CEO, said, “With both the most comprehensive vertically integrated platform and brand portfolio in California, and the healthiest balance sheet in cannabis, we will reshape the industry in the world’s largest cannabis economy.”
For transaction details, investors and security holders may obtain a copy of the final prospectus (the “Prospectus”) associated with the Transaction on SEDAR at www.sedar.com and SCAC’s website at www.subversivecapital.com/s/Prospectus.
Effective on closing, the senior management team and board of directors were reconstituted as follows:
- Steve Allan as Chief Executive Officer
- Brett Cummings as Chief Financial Officer and President of Left Coast Ventures
- Dennis O’Malley as Chief Operating Officer and President of Caliva
- Shawn “JAY-Z” Carter as Chief Visionary Officer
- Desiree Perez as Chief Social Equity Officer
- Drew Kornreich as Chief M&A Officer
- Colin Brown as Chief Legal Officer
- John Figueiredo as President of SISU
Board of Directors:
- Carol Bartz, former CEO of Yahoo! and Autodesk
- Al Foreman, Partner of Tuatara Capital
- Daniel Neukomm, CEO of La Jolla Group
- Jeffry Allen, Director of Barracuda and former Director of NetApp
- Leland Hensch, CEO of SCAC
- Michael Auerbach, Founder and Chairman of SCAC
The Parent Company Investment Highlights
- Proven Business Model – The Parent Company (TPCO) is a fully vertically integrated platform with cultivation, manufacturing, distribution, brands, retail and delivery to support further brand development and an aggressive M&A strategy. TPCO expects pro forma revenues of $334 million in 2021.
- Progressive Operational Platform – TPCO owns its supply chain, enabling the company to leverage scale and profitably produce and distribute a broad portfolio of cannabis products for every consumer segment. The vertically integrated, omnichannel strategy maximizes gross profit and EBITDA margins, scales consumer reach, generates proprietary consumer data, and beats the illicit market on price, quality, and convenience.
- Omnichannel Platform – TPCO’s scalable omnichannel business offers customers convenient express or scheduled delivery, and in-store or curbside pick-up, all through a single user-centric e-commerce platform, Caliva.com. This omnichannel e-commerce platform, offering both a robust portfolio of high-margin owned brands as well as third-party brands, allows The Parent Company to rapidly scale its direct-to-consumer reach to all Californians. Coupled with its powerful sourcing and low-cost manufacturing capabilities, this omnichannel platform offers consumers across California compelling pricing and convenience while remaining profitable.
- Exclusive Brand Partnerships and Leading Cultural Influence – Brand strategy and marketing playbook led by Shawn “JAY-Z” Carter and Roc Nation, leveraging unparalleled cultural influence of leading artists and entertainers to build the most valuable and scalable brand portfolio in cannabis. JAY-Z officially launched the first his flagship cannabis line, MONOGRAM, on December 10, 2020.
- Unrivaled Consumer Reach – TPCO currently reaches over 50% of consumers in California through Caliva.com, its existing direct-to-consumer platform. The Parent Company will have the greatest consumer reach of any cannabis company in California, reaching 75% of consumers in the state by the end of 2021 and almost 90% by the end of 2022 through scaling of its omnichannel platform.
- Strong Balance Sheet –The Parent Company is the most well-capitalized cannabis company in the United States and will pursue an aggressive M&A strategy to accelerate growth, market share gains, and profitability.
- Industry-Defining Social Impact – Led by Shawn “JAY-Z” Carter, The Parent Company will fund The Parent Company Social Equity Ventures with an initial target of $10 million and an annual contribution of at least 2% of its net income to invest in minority-owned and Black-owned cannabis businesses and contribute to the effort to rectify the wrongs of prohibition through diversifying both the business leadership and workforce of the cannabis industry. Beyond investing, the fund will also support organizations and programs focused on diversifying the cannabis workforce through job fairs and placement, industry training and education, as well as Social Equity application support.
Canaccord Genuity Corp. served as financial advisor to SCAC. Blake, Cassels & Graydon LLP and Paul Hastings LLP acted as legal counsel to SCAC. Benesch Friedlander Coplan & Aronoff LLP served as U.S. legal advisor and lead transaction counsel, Boies Schiller Flexner LLP as U.S. transaction counsel, and Bennett Jones LLP as Canadian counsel to Caliva. Cooley LLP and Cassels Brock & Blackwell LLP acted as legal counsel to Left Coast Ventures. Cummings & Lockwood LLC, Reed Smith LLP, and Aird & Berlis LLP acted as legal counsel to Shawn “JAY-Z” Carter and his affiliate entities. Stikeman Elliot LLP acted as legal counsel to Canaccord Genuity Corp.
About The Parent Company
The Parent Company (TPCO Holding Corp.) (NEO: GRAM.U, GRAM.WT.U,OTCQX: SBVCF, SBVQF) is California’s leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. The Parent Company brings together global icon and entrepreneur Shawn “JAY-Z” Carter, entertainment powerhouse ROC NATION, California’s leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer, LEFT COAST VENTURES, to form a cannabis industry leader for the post-prohibition era. Chief Visionary Officer Shawn “JAY-Z” Carter, one of the most recognized and celebrated entrepreneurs of our time, will guide The Parent Company’s brand strategy in partnership with Roc Nation, the world’s preeminent entertainment company with a roster of culture-making artists, athletes and influencers. The brands we build together will pave a new path forward for a legacy rooted in equity, access, and justice.
About Roc Nation
Roc Nation, founded in 2008 by JAY-Z, has grown into the world’s preeminent entertainment company. Roc Nation works in every aspect of modern entertainment, with recording artists, producers, songwriters, and more. Roc Nation’s client list includes some of the world’s most recognizable names in entertainment, from Rihanna and Rapsody to Buju Banton and Snoh Aalegra. Roc Nation is a full-service organization, supporting a diverse roster of talent via artist management, music publishing, touring, production, strategic brand development, and beyond. Roc Nation Sports was founded in 2013, bringing the organization’s full-service touch to athletes across the NFL, NBA, MLB, and global soccer. For further information, visit rocnation.com.
Forward Looking Statements
This press release may contain forward-looking information within the meaning of applicable securities legislation which reflects The Parent Company’s current expectations regarding future events. The words “will”, “expects”, “intends” and similar expressions are often intended to identify forward looking information, although not all forward-looking information contains these identifying words.
Specific forward-looking information contained in this press release includes, but is not limited to, statements concerning the ability of The Parent Company to execute on its growth strategy and the future state of cannabis regulation in the United States. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond The Parent Company’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to: inability to obtain requisite regulatory or shareholder approvals, changes in general economic, business and political conditions, changes in applicable laws, the U.S. and Canadian regulatory landscapes and enforcement related to cannabis, changes in public opinion and perception of the cannabis industry, reliance on the expertise and judgment of senior management, as well as the factors discussed under the heading “Risk Factors” in the Prospectus which is available on SEDAR at www.sedar.com. The Parent Company undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.
Source: PR Newswire – Subversive Capital Acquisition Corp. Closes The Largest Cannabis SPAC In History
SPAC News You May Also Like
PAOG Publishes 2021 Cannabis Biopharmaceutical Strategic Outlook
Sandusky, OH, January 14, 2021 – OTC PR WIRE — PAO Group, Inc. (OTC PINK: PAOG) today published a management outlook for 2021 on the company’s strategy to develop and monetize the cannabis assets acquired last year. The strategic outlook is included in its entirety below:
PAOG 2021 Cannabis Biopharmaceutical Strategic Outlook
PAOG is a longtime participant in the cannabis sector working on initiatives to introduce cannabis treatments as alternatives to traditional pharmaceuticals, particularly where existing pharmaceutical treatments have potentially severe secondary ramifications as is the case with opioid based treatments.
Last year, the company shifted its primary focus to the development biopharmaceutical treatments derived from cannabis.
On July 30, 2020, PAOG acquired RespRx from Kali-Extracts, Inc. (OTC PINK: KALY) RespRx is a cannabis treatment under development for Chronic Obstructive Pulmonary Disorder (COPD) derived from a patented cannabis extraction method – U.S. Patent No. 9,199,960 entitled “METHOD AND APPARATUS FOR PROCESSING HERBACEOUS PLANT MATERIALS INCLUDING THE CANNABIS PLANT.”
PAOG also acquired a of hemp cultivation business from Puration, Inc. (OTC PINK: PURA). This operation comes with existing sales activity and PAOG expects to report its first revenue from the acquisition in conjunction with the inclusion of Q4 2020 results into the overall 2020 financial report.
Since the two acquisitions, PAOG has been working diligently to develop and execute upon a strategy to monetize the assets in a manner that acheives self-sustainable operations at the same time delivering optimal shareholder value.
Toward that end, PAOG has entered into three strategic partnerships.
PAOG recently announced an engagement with Veristat, Inc., a contract research organization headquartered in Southborough Massachusetts. PAOG has engaged Veristat to assist in advancing PAOG with its proprietary Cannabidiol (CBD) extract for the treatment of Chronic Obstructive Pulmonary Disorder (COPD) toward initiating an Investigational New Drug application (IND) with the Food and Drug Administration (FDA).
Veristat, a scientific-minded global clinical research organization (CRO), enables sponsors to solve the unique and complex challenges associated with accelerating therapies through clinical development to regulatory approval. With more than 26 years’ experience in clinical trial planning and execution, Veristat is equipped to support any development program.
Learn more about Veristat at www.veristat.com.
PAOG management anticipates a pharmaceutical development process to be a long-term endeavor. Management is committed to pursuing complimentary initiatives that have the potential to deliver revenue and profit in a shorter time frame.
PAOG has also recently engaged with the Puerto Rico Consortium for Clinical Investigation to assist PAOG with developing its proprietary Cannabidiol (CBD) extract into a nutraceutical product to provide care for those experiencing issues associated with Chronic Obstructive Pulmonary Disorder (COPD).
The Puerto Rico Consortium for Clinical Investigation (PRCCI) is a not-for-profit network of top performing, high-quality research sites invested in increasing the speed and quality of clinical trials. PRCCI enhances clinical research speed and quality by driving performance and efficiencies in research sites, leveraging strategic partnerships and by establishing world-class capabilities.
PAOG is targeting revenue in 2021 resulting from its nutraceutical developments.
Learn more about PRCCI at www.prcci.org.
PAOG has also entered into a strategic partnership with PURA in conjunction with PURA’s overall initiative in Farmersville, Texas. In Farmersville, PAOG plans to build a pharmaceutical grade hemp cultivation facility and hemp extract facility. The PURA partnership includes the opportunity to work in conjunction with PURA’s partnership with Alkame Holdings, Inc. (OTC PINK: ALKM). PAOG plans to work with PURA and ALKM’s co-packing operations in the delivery of its CBD nutraceutical care solutions for those experiencing issues associated with COPD.
In a closing note to the strategic outlook, PAOG management is pleased to announce it has made the necessary application to authorize the issuance of a dividend of one share of PAOG stock to every holder of one share of PURA stock in accordance with the terms of the acquisition of the hemp cultivation business from PURA last year. PAOG anticipates announced dividend dates soon.
Learn more about PAOG at www.paogroupinc.com.
Forward-Looking Statements: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.
The Cannabis Craze is Back in Gear (NASDAQ: SNDL) (NASDAQ: GRWG) (OTC US: MEDH) (OTC US: CRLBF)
Five more states just moved toward greater legalization of pot in November. And a Biden big blue wave win has now been confirmed and will also possibly usher in a federal decriminalization shift that could spur further changes that benefit current players in the cannabis space.
With the bull market in gear, the cannabis space has been one of the most dramatic beneficiaries, as growth estimates ratchet higher and excitement builds.
In other words, pot stocks are hot and running on tailwinds from legislative momentum and stock market enthusiasm, especially for speculative high-growth plays.
With that in mind, we take a look here at a handful of stocks that we think could be some of the most compelling opportunities in the space, including: Sundial Growers Inc. (NASDAQ: SNDL), GrowGeneration Corp (NASDAQ: GRWG), MedX Holdings Inc. (OTC US: MEDH), and Cresco Labs Inc. (OTC US: CRLBF).
Sundial Growers Inc. (NASDAQ: SNDL) trumpets itself as a licensed producer that crafts cannabis using state-of-the-art indoor facilities. The company cites its ‘craft-at-scale’ modular growing approach, award-winning genetics, and experienced master growers as the factors that set it apart from the competition in the rapidly growing cannabis space.
Sundial’s brand portfolio includes Top Leaf, Sundial Cannabis, Palmetto and Grasslands. Our consumer-packaged goods experience enables us to not just grow quality cannabis, but also to create exceptional consumer and customer experiences.
Sundial Growers Inc. (NASDAQ: SNDL) most recently announced that it has launched high-quality cannabis derivative products under the Top Leaf brand in response to rising consumer demands for solventless cannabis extracts. This most recent launch is consistent with Sundial’s focus on premium inhalables, following branded retail offerings of flower, pre-roll and vape cartridges.
“We made a strategic decision to produce these premium products based on demand for solventless, flavorful, pure, and potent cannabis concentrates from a growing group of consumers,” said Andrew Stordeur, President and Chief Operating Officer of Sundial. “Our control of the entire manufacturing process from cultivation to extraction enables us to deliver premium quality products on a consistent basis. Adding bubble hash and other advanced concentrates to our product portfolio will expand Sundial’s share of this rapidly expanding market segment.”
And the stock has been acting well over recent days, up something like 24% in that time. Shares of the stock have powered higher over the past month, rallying roughly 32% in that time on strong overall action.
Sundial Growers Inc. (NASDAQ: SNDL) generated sales of $9.7M, according to information released in the company’s most recent quarterly financial report. That adds up to a sequential quarter-over-quarter growth rate of -33.8% on the top line. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($19.7M against $76.6M, respectively).
GrowGeneration Corp (NASDAQ: GRWG) owns and operates retail hydroponic and organic gardening stores in the United States. If you’re looking for a red-hot name in the cannabis complex, GRWG is tough to beat.
The company carries and sells thousands of products, including organic nutrients and soils, advanced lighting technology and state of the art hydroponic equipment to be used indoors and outdoors by commercial and home growers.
GrowGeneration Corp (NASDAQ: GRWG) just yesterday reported preliminary record full-year 2020 revenue of $192 million, versus $80 million for 2019, an increase of 140%. As the Company continues to outpace guidance, it is increasing its 2021 revenue guidance range to $335 million-$350 million.
“We delivered strong shareholder value in 2020, with triple-digit revenue growth despite unprecedented challenges and an uncertain environment. This growth came through strategic acquisitions of best-in-class hydroponic stores, exceptional same-store sales growth, and the expansion of our omnichannel and private label offerings – a strategy we will accelerate this year,” said GrowGen CEO Darren Lampert. “We expect significant revenue growth in the year ahead as we continue to execute on these initiatives. Accordingly, we have raised our 2021 revenue guidance to $335-$350 million, our 2021 adjusted EBITDA guidance to $38 million – $40 million, and increased the number of projected GrowGen store locations to 55.”
GRWG shares have been acting well over recent days, up about 32% in that time.
GrowGeneration Corp (NASDAQ: GRWG) managed to rope in revenues totaling $55M in overall sales during the company’s most recently reported quarterly financial data — a figure that represents a rate of top line growth of 152.6%, as compared to year-ago data in comparable terms. In addition, the company has a strong balance sheet, with cash levels far exceeding current liabilities ($55.3M against $20.9M).
MedX Holdings Inc. (OTC US: MEDH) is a far more speculative opportunity, but could mature into a very interesting name in the cannabis and hemp space, particularly given its early-stage turnaround posture and the lack of speculative involvement in a market space that has become somewhat overburdened with speculative interest.
The company is focused on driving growth through vertical integration, strategic partnerships, licensing, franchising, and providing solutions to the emerging hemp and cannabis industry, and its recent reboot could provide an interesting bargain scenario before the crowd spots it.
MedX Holdings, Inc. (OTC US: MEDH) expects a final change of control of the majority shares to be transferred to Hans Enriquez within a couple weeks, which will complete the reboot in an official sense and lead to merging in new subsidiaries within the hemp and cannabis industries followed by a name and ticker change.
Stated CEO, Hans Enriquez: “I’m very pleased with the progress that has been made in the 6 months since I’ve come into MEDH and as the momentum of legalization continues to grow, we continue to position ourselves and look forward to a very prosperous year ahead.”
While this is a clear factor, it has been incorporated into a trading tape characterized by a pretty dominant offer, which hasn’t been the type of action MEDH shareholders really want to see. In total, over the past five days, shares of the stock have dropped by roughly -5% on above average trading volume. All in all, not a particularly friendly tape, but one that may ultimately present some new opportunities.
MedX Holdings Inc. (OTC US: MEDH) is effectively a new and promising member of the cannabis patch in the market. The company just regained OTC Markets access, got its last three periods of quarterly filings caught up, and achieved Pink Current status. That now sets up a refresh where MEDH is ready to begin executing its operational strategy for 2021. Given the dramatic strength in the group, that shift stands to potentially pay off for existing stakeholders.
Cresco Labs Inc. (OTC US: CRLBF) manufactures and sells medical cannabis products in the United States. It offers cannabis dry flower; vaporizer forms of cannabis; cannabis oil in capsule, oral and sublingual solutions; cannabis in topical; and other cannabis products.
The company also provides cannabis infused edibles, including chocolate and toffee confections, fruit-forward gummies, and hard sweet and chews. Cresco Labs Inc. sells its products under the Cresco brand. In addition, it operates a Hope Heal Health dispensary in Fall River, Bristol County, Massachusetts.
Cresco Labs Inc. (OTC US: CRLBF) recently announced the first annual report for its SEED (Social Equity and Educational Development) initiative. The report highlights the Company’s many achievements over the past year to help create a more diverse and inclusive cannabis industry through SEED’s restorative justice initiatives, community business incubators and educational and workforce development programming. The 2019-2020 SEED Annual Report is available online at crescolabs.com/seed.
“We are proud to have launched the cannabis industry’s first comprehensive social justice and social equity initiative and to report the significant strides the SEED program has made towards the more equitable inclusion of Black and Brown people in cannabis,” said Charlie Bachtell, CEO and Co-founder of Cresco Labs.
The context for this announcement is a bit of a bid, with shares acting well over the past five days, up about 14% in that timeframe. Shares of the stock have powered higher over the past month, rallying roughly 21% in that time on strong overall action.
Cresco Labs Inc. (OTC US: CRLBF) generated sales of $204.3M, according to information released in the company’s most recent quarterly financial report. That adds up to a sequential quarter-over-quarter growth rate of 56.4% on the top line. In addition, the company is battling some balance sheet hurdles, with cash levels struggling to keep up with current liabilities ($79.6M against $325.6M, respectively).
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Email Marketing Trends for 2021
Email marketing trends for 2021 across all industries (including the cannabis industry) are heavily influenced by the impact of COVID-19 throughout 2020. As more people worked from home in the past year, entire states went on lockdown, and quarantining became the new normal, communication changed – including email communication.
Email inboxes became more flooded than ever, yet email communication also became more important than ever. For marketers, communications won’t go back to pre-pandemic status in the near future (whether by choice or by necessity), and perhaps they never will.
As a result, marketers need to adapt, and understanding email marketing trends for 2021 is an important step to improve email communications and marketing results. Therefore, following are five key email marketing trends for 2021 that all cannabis businesses and cannabis-related businesses should consider while developing email marketing strategies and plans for the next 12 months.
1. Greater Focus on Finding the Right Tools and Resources
Email marketing isn’t easy. It takes time and a deep understanding of copywriting, consumer behavior, design, data intelligence and manipulation, strategic planning, and more. As more businesses had to rely on email marketing in 2020, a larger number of businesses of all sizes realized just how time-consuming and highly strategic email marketing truly is if you want to get good results.
Of course, there is always a focus on return on investment with any marketing tactic. Email marketing has always been a justifiable investment because it’s inexpensive compared to other marketing investments. As a result, businesses often invest in fewer resources and employees to manage it.
Unfortunately, this is a recipe for failure when it comes to email marketing. You could give anyone keys to a car and they could probably drive it, but they won’t all have the same skill, knowledge, or abilities to win a race. And they may not even be driving comparable cars – just as you may not be using a comparable email marketing tool to your competitors.
The phrase, “You get what you pay for,” applies not just to the email marketing tool you choose to use but also to the people you hire to use the tool and maximize your return on investment.
For example, there are a few cannabis license holder databases available, but none has the depth of information or the quality of reliable data that the Cannabiz Media License Database has.
Don’t just take my word for it. Listen to Cannabiz Media’s Cannacurio podcast to hear interviews with our clients or read the Client Spotlight articles to hear what clients have to say about the Cannabiz Media License Database.
2. Improving Send Time Optimization to Boost Recipient Engagement
With email inboxes getting full faster, send time optimization is essential to ensure your email marketing messages are actually seen by recipients. Furthermore, send time optimization is critical to help you send your campaigns when recipients are most likely to open and engage with them.
Engagement is so important for two reasons. First, the more that people positively engage with your messages by opening them, clicking links, filing them in folders, forwarding them to other people, and so on, the less likely your future email marketing messages will be routed to recipients’ spam folders by email service providers (ESPs) like Gmail, Outlook, and Apple Mail. ESPs equate a lack of engagement with unwanted messages, and to ESPs, unwanted messages are spam. It’s that simple.
Second, engagement is crucial to your email marketing results. If people don’t open your messages and click on the call-to-action (CTA) links in your messages, then you won’t get the conversions you need for a positive return on investment.
Keep in mind, conversions happen across the buying cycle and marketing funnel, such as middle of the funnel nurturing conversions like downloading an ebook to learn more about a topic related to recipients and your business or bottom of the funnel conversions like requesting a software demo or contacting a salesperson.
With all of that in mind, the importance of send time optimization in 2021 cannot be understated. Be sure to choose an email marketing tool that offers advanced send time optimization features.
For example, the Cannabiz Media License Database offers two advanced send time optimization features: list-based optimization and recipient-based optimization. Both use artificial intelligence and machine learning based on your account and your prior recipients’ behaviors to ensure your email campaigns are sent at the best time to maximize opens and engagement.
3. More Focus on Integrated Lifecycle Marketing (Including Email Marketing)
Today, consumers expect a seamless brand experience from one experience to the next. This includes email marketing. Therefore, email marketers in 2021 will work closely with diverse team members to ensure the brand experience happening in email campaigns is consistent with all other brand experiences.
Email marketing has become a vital part of the overall brand story, so it’s essential that you invest time into fully understanding your current and prospective customers in order to create the right brand experiences for each target audience.
The first step is to create buyer personas for each target audience within your broader current customer and prospective customer audiences. Once you understand who you need to communicate with, you can segment your email lists accordingly and create the most relevant, valuable content possible for each segmented target audience.
Ideally, integrated lifecycle marketing follows consumers as they move through the consumer buying cycle from not even knowing they have a problem that needs to be solved all the way through to making the final purchase decision and beyond.
However, you can’t create an integrated lifecycle marketing strategy if you don’t know who you target audiences are, so create your buyer personas!
4. More Consideration of Email Fatigue and Inbox Overload
As Beatriz Redondo Tejedor, Head of Content at MailJet (owned by Mailgun), recently wrote, “To avoid a decrease in engagement metrics, companies will need to ensure they are adding value and sending emails their subscribers really want to receive.” This echoes the number one thing that Google wants email senders to do (and the top way to stay out of spam), which is to only send messages that people want.
Email fatigue was a problem before 2020, and now, it’s an even bigger concern. Inbox overload is common today, so businesses need to work harder to send messages that are highly relevant to laser-focused lists.
Relevance is the most important thing. List segmentation doesn’t mean dividing a list up into smaller lists and then sending everyone the same generic message.
Email service providers have declared themselves the gatekeepers to keep unwanted email messages out of people’s inboxes, so the days of sending generic messages to large lists are over. Not only will your results be poor, but email service providers will start to associate your sending domain with spam, which means more and more of your email messages will go to spam.
To stay out of spam, boost engagement, and get the best results from your email marketing, you need to send unique content that is customized to each niche target audience.
5. Increasing Importance of Emotional Connections Beyond Transactional Relationships
Transactional relationships are things of the past. Today, most businesses can’t survive on transactional relationships. Instead, emotional connections that lead to brand relationships built on trust are the key to winning in the marketplace in 2021.
“Long gone are the days in which marketing emails could just be a collection of sales pitches and overly promotional copy,” warns Mailjet’s Tejedor. She’s 100% correct. Sales pitches are inauthentic, and consumers won’t accept this kind of impersonal self-promotion anymore.
Instead, you need to develop an email marketing strategy that leads your audience through the marketing funnel by building brand awareness and trust, nurturing the relationship, and then asking for a sale.
Email marketing requires a customer first strategy in 2021 with every message adding some kind of intrinsic value to recipients’ lives.
Key Takeaways about Email Marketing Trends for 2021
Email marketing has grown in popularity and with the Coronavirus pandemic of 2020, it evolved a bit differently than anyone could have anticipated over the past year. To be successful in 2021, understand and adapt to the trends that will directly affect your results: find the right tools and resources, improve send time optimization, focus on integrated lifecycle marketing, be mindful of inbox overload, and build emotional connections.
If you’d like to see how the Cannabiz Media License Database can help you connect with cannabis and hemp license holders for sales and email marketing, schedule a demo and see how it can help your business grow in 2021 and beyond.
Susan Gunelius, Director of Email Marketing Strategy for Cannabiz Media, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her nearly 30-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Ultimate Guide to Email Marketing for Business, Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.
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