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Google’s E-Commerce Push to Fill the ‘Messy Middle’




Google’s domination of the online advertising market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly.

Search ads — a mainstay of Google’s revenues in the United States — are trending lower; but Amazon’s and Facebook’s digital ad revenues will grow, according to a recent forecast by eMarketer.

This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the “messy middle” — the space in the customer journey between what triggers the purchase and the actual purchase itself.

The key is to ensure brand presence, make their proposition compelling, and reduce the time between trigger and purchase, Google found.

“Anything that will remove the messy middle is key,” Ray Wang, a principal analyst at Constellation Research, told the E-Commerce Times. “If I can get you to buy faster because you see a recommendation, a rating, a review, a seal of approval — that’s the first step. The second step is to be able to replicate Amazon’s one-click purchase capabilities. Make it easy to buy now.”

Google “needs to monetize its advertising business with commerce in the long run,” Wang said, because its ad business “is being chipped away by Amazon’s digital ads based on product search and listings.”

Google’s latest e-commerce initiatives could play into the dissatisfaction some retailers harbor for Amazon.

“Retailers are looking for an alternative to Amazon,” Wang said. Also, “they want to integrate commerce, advertising, search and even payments.”

Google’s Moves to Boost E-Commerce

Earlier this month, Google added support for keyword recommendations and campaign level optimization to the Google Ads application programming interface (API) and added a performance planner feature that lets retailers predict clicks, conversions and conversion values based on different customer spend levels and return on investment targets.

Google ads keyword recommendations and optimization score

Google also announced new ways to showcase and augment the brand of businesses advertising with Google as well as those with an e-store on Google Shopping.

One is a beta program that lets businesses upload or automatically curate relevant images from their website to their Google search ads, using Google’s machine learning capabilities.

Another feature lets businesses dynamically highlight sales or time-sensitive deals with a countdown. Google will also provide suggestions on shipping, returns, and how to promote online availability.

‘Smart Shopping’ Ads

Google is also offering more visual ways retailers can stand out from competitors with Smart Shopping campaigns.

One is an icon to highlight features like free and fast shipping. This has increased conversion rates by nine percent, Google says.

Free and fast shipping “provides small businesses with the opportunity to compete with larger retailers,” Adam Jones, director of business development at Logical Position, told the E-Commerce Times. “Seventy-seven percent of shoppers now indicate that reliable two-day shipping is the leading factor when completing a purchase.”

Logical Position is one of two ad management partners Google selected for a pilot run in October involving use of the “Free & Fast” icon. The other was Sales & Orders.

Other new features, for retailers who have Google display ad campaigns, is access to new creative layouts, automatically generated video ads, and updated dynamic ads.

Dynamic ads show previous visitors to a retailer’s site tailored messages containing products and services the visitors previously had viewed on the site.

The dynamic ads feature displays the retailer’s business name and logo, and lets the retailer showcase the latest promotions and spotlight a single product.

Google has introduced portfolio bid strategies and bid strategy reports for Adwords Smart Bidding, in an effort to help retailers maximize returns from ad spending.

A bid is the maximum amount an advertiser will pay for an ad to show in the search engine page results when a consumer conducts a Google Search. The actual position of an ad is calculated by the maximum bid times the quality score. The quality score is based on the ad’s expected clickthrough rate, its relevance, and the landing page experience.

The Smart Bidding offering evaluates relevant contextual signals during an auction such as time of day, device type and operating system, so retailers can target the right shopper.

Another new Google e-commerce feature is a conversion value for sales to new customers in their Smart Shopping campaigns. A conversion value helps retailers track, optimize and report on their return on ad spend.

AI Recommendations

Google has also released in beta its Recommendations AI to all customers. This tool adapts to changing consumer behavior in real time and suggests the next best product to recommend, using deep learning machine learning models. It can scale to catalogs of tens of millions of items, correct for bias with extremely popular or on-sale items, and better handle seasonality or items with sparse data.

“Two out of three consumers now expect personalization,” George Barker, Head of Marketing at personalization software company Qubit, which offers Google’s Cloud Recommendations AI and works with brands such as Kate Spade, Estee Lauder, and Shiseido.

The algorithms Google Recommendations AI uses were built using similar technology to Google Search and YouTube, “two of the most widely used tools on the Internet,” Barker said.

“Much like when you land on YouTube and somehow you’re watching a video you never thought you’d find interesting, but do, those principles apply to e-commerce,” Barker observed. “Rather than views, it’s conversions.”

More to Follow

Google is also launching a pilot program to do away with the commission it charges when consumers buy make purchases directly from search ads.

It will open its platform to other digital commerce providers, beginning with Shopify for inventory and order management, and both PayPal and Shopify for payment processing.

In addition, Google is enabling commonly used product feed formats so retailers can connect their inventories to sell directly on its platform without the need to reformat their data. The goal of this integration is to make it possible for a retailer who already sells on Amazon to more easily list their inventory on Google.

Later this year, Google will offer retailers a dynamically curated carousel of their most relevant products in an immersive, browsable shopping experience.

Sellers will also be able to include video content in their display ads.

Google also plans to add a small business filter on the Google Shopping tab and other e-commerce features for small businesses.

The Struggle With Amazon

Google’s move into e-commerce “is part of a longer-term strategy Google has to compete with Amazon in the e-commerce arena,” Mark William Lewis, founder of Netalico Commerce, told the E-Commerce Times. Google “has always dabbled in e-commerce but in the past few years they’ve gotten more serious about it because so much of online ad revenue is from e-commerce brands.”

The pandemic “has accelerated that strategy because e-commerce is growing significantly more than expected,” Lewis observed.

However, Google “has an uphill battle because Amazon has such dominance on being essentially an e-commerce search engine that many people use it as their default place to search for a product,” Lewis noted.

“Over time, though, if they curate an experience that’s as good as, or better than, Amazon, I think merchants will be less likely to rely on Amazon and trust Google more and there could be a shift.”

Getting to the point where the customer experience offered can match Amazon might be a problem, Rebecca Wettemann, principal at research and advisory firm Valoir, told the E-Commerce Times.

“The challenge for Google is its attention span,” she said. “If I had a dollar for every time Google said they were getting serious about something new, I’d have at least enough for a few large pizzas. Google doesn’t have a good track record of sticking with its plans,” Wettemann quipped.

Richard Adhikari has been an ECT News Network reporter since 2008. His areas of focus include cybersecurity, mobile technologies, CRM, databases, software development, mainframe and mid-range computing, and application development. He has written and edited for numerous publications, including Information Week and Computerworld. He is the author of two books on client/server technology. Email Richard.



Revenue Report: XTRA’s T17 ASICs Are Mining In A Canadian Hosting




FRUITLAND, ID, March 5, 2021 – OTC PR WIRE – XTRA Bitcoin Inc, (OTC Pink: CBTC) announces today to received 37 new ASIC T17 55 TH/s miners at their RINK facility in Manitoba, Canada in April 2020. Due to Covid-19 pandemic, Canada closed the border and XTRA’s American staff was unable to enter Canada to perform installation and deployment. As this was originally seen as a temporary measure, XTRA waited. When Canada extended the restrictions to the 3rd and 4th Quarters of 2020, with no end in sight, XTRA arranged to have their miners hosted in a third-party facility. XTRA signed a 6-month hosting agreement and paid the electrical deposit in December 2020. Host installed the miners and began mining on December 21, 2020.

Initial Testing of new miners revealed 4 defective miners, each containing 3 failed hash boards. Initial hash rate achieved was 1.673 PH/s with ongoing chip and power supply equipment failures reducing performance to 1.0215 PH/s by February 25, 2021. XTRA is sourcing replacement power supply units (psu) to restore performance.

Bitcoin revenue for 2 months of mining thru February 25, 2021 is 0.612325 bitcoin.

XTRA is working to raise capital and increasing its mining capacity. We will be engaging an attorney, accountant, and auditor to prepare a Reg A offering to raise funding to develop our facilities and increase our mining hash-power. We expect attorney letter to be completed next week to bring OTC to PINK current reporting.

XTRA Bitcoin Inc has moved its office to 912 Bobwhite Street, Fruitland, Idaho 83619 and installed a new telephone number: 1-208-452-4566.

Our discussion may include predictions, estimates or other information that might be considered forward-looking. While these forward-looking statements represent our current judgment on what the future holds, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our opinions only as of the date of this presentation. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. You should also review our most recent filings for a more particular discussion of these factors and other risks, particularly under the heading “Risk Factors”.

If you would like more information about this topic, please call Paul Knudson at 1-208-452-4566, or email, Twitter: @xtrabitcoin

SOURCE: XTRA Bitcoin Inc.

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Liberty International Holding Corporation Looks to File Disclosure as Business Operations Start & Announces its Intention to Change its Name and Symbol




Denver, Colorado, March 5th, 2021 – Liberty International Holding Corporation (OTC Pink: LIHC) announces its intention to change its name to Performance Drink Group, Inc., as it pursues success in the highly lucrative sports beverage market.

The Company is in the process of launching its website at and its Twitter feed at

Currently, The Company is going through the required steps with OTC Markets to be able to upload Financials and Disclosure Information at, after which time the corporate actions will take place.

Further updates will be made once the Company becomes Current Information with OTC Markets. Only after this has occurred can a Corporate Name change with the State be requested and a Name and Symbol change with FINRA.

The Company is active and already working towards business operations starting.

About Liberty International Holding Corporation

The Company is currently actively restructuring and will be engaged in the Performance Drink Market as it seeks to setup manufacturing and distribution of Sports Beverages.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management’s view of Liberty International Holdings Corporation’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Liberty’s, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on Liberty’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Liberty cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Liberty undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by Liberty.


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Greene Concepts Answers Frequently Asked Shareholder Questions Following the Live Emerging Growth Conference From March 3, 2021 Part One




Marion, North Carolina, March 5, 2021 – OTC PR WIRE – Greene Concepts Inc. (OTC Pink: INKW), America’s enhanced beverage company, is pleased to present key frequently asked questions (FAQ’s) from both the recent Emerging Growth Conference on March 3, 2021 and from general questions sent to our investor relations e-mail  These investor questions will be covered in two different company press releases.

During the conference the company’s CEO, Lenny Greene, and the VP of Marketing and Regulatory, Amy McNally, discussed current company happenings at a live interactive online event for shareholders and the investment community in real time.

FAQ’s Part One:

Q: What is the latest status on uplisting to the OTCQB?  We have narrowed our auditing search down to a few auditing firms and interviewing them to determine which offer the best services for what we need at the best price.  Once we have completed the hiring, we will have our books audited and then will finalize the application to OTCQB.  Our plan is to complete this application, move from the Pink Sheets to OTCQB and then uplist to OTCQX with a final goal of reaching the NASDAQ.  We are taking this step-by-step.

Q: When would be a reasonable timeframe to expect easy access to buying “BE WATER” online?  As we seek to make our water available through the Water Club, we must be aware that because a case of water weighs 29 pounds the shipping costs are exorbitant.  To send the water via UPS or FedEx could cost $70 to ship the case, almost double the price of the BE WATER itself resulting in an extra high cost for the consumer which we do not want to see and consumers would not want to pay.  We have been searching to find an economical route to employ shipping. Choices on the table include having Amazon do all our shipping or perhaps utilize a local Veteran distributor.   This is all being created currently since the design phase occurred during the start of the pandemic.  Once we work this out, BE WATER will be available to everyone.  We are also at the mercy of Amazon’s algorithm which decides how much inventory we can send to the fulfillment centers and the number of fulfillment centers we can service.  As shipments occur through Amazon, Amazon maintains the customer records.  Through the Water Club, we will maintain those customer listings ourselves to sell them the multiple products we have going-forward as well.  This is a top goal of ours.

Q: Do you have an update on Amazon and when BE WATER will be fully available for purchase there?  After going live on Amazon in late-January and selling out twice since then (including within two hours on the first day of posting), we are awaiting further throughput allowance by Amazon and we will soon achieve that as our sales continue to increase.  Currently Amazon is allowing us to send product to six distribution centers and expect that to increase exponentially as our product continues to sell out.  Our goal is to have BE WATER in all 110 active Amazon fulfillment centers in the U.S. (See: FBA Locations) and to keep replenishing them as it continues to sell out.  This will be followed by placing our Happy Mellow brand in Amazon followed by segments from our 24 X 7 line.  As noted in our February 22, 2021 press release, Amazon limits inventories on new products that do not have at least three months of history and also imposes limits on items that are heavy and take up warehouse shelf space.  On our Amazon BE WATER product page, at this time we have almost 50 verified customer reviews with a 4.9/5 rating.  We are continuing negotiations to get in larger grocery and retail stores.

Q:  What are the company’s insider holdings, tradeable shares and the float?  This information is captured publicly on the INKW OTC Page’s ‘Security Details’ section and also linked from our company’s webpage at:  The SEC attorney also maintains this information and can share this data.  Additionally, our Investor Relations e-mail is

Q: What are your goals for future international sales and business and how long might it take for these goals to be achieved?  We have plans to extend sales into China, India and Mexico.  We are working with some wonderful contractors internationally to set the stage for market penetration while helping us to navigate the local regulatory aspects to ensure legal, fair and effective business practices in those countries.  More on those later as more developments occur.

Q:  We have noticed an increase in outstanding shares throughout the past month even with the 2.875 million in funding to expand the company. What was the reasoning for this and should we brace for more dilution in the upcoming future? Along with this are there any plans for a buyback of shares and if so, can a timeframe be given for that?  A little over a year ago we issued a Reg A to offer up to 3 billion shares at .0015 in exchange for shares to help raise funding for Greene Concepts.  Since that time, we have been blessed with numerous responses along with additional investment funding as well.  We used the funds to upgrade and increase our operation capabilities and securing our bottling supplies in preparation for larger scale orders such as Amazon and additional partnerships we plan to announce soon.  We also used a portion of our inventory to donate water bottles to families in Texas affected by the winter weather impact.

Q: What Corporate Social Responsibility (CSR) efforts have you undertaken recently as a company?  We want to always show and be known as a company that helps others in need.  We have delivered three full truckloads of BE WATER to Texas (1,540 cases of water in each truck), two of which went to Mattress Mack’s Gallery Furniture in Houston to help local residents taking shelter in his furniture stores as noted in our February 22, 2021 press release to assist those impacted the recent winter storm there.  We are looking to support and encourage others to partner with us in supporting Texas and other areas hit by crises.  We are also aware of water scarcity within the U.S. and abroad and is a large reason why we are looking to help deliver our water to these areas.

Q: What is the Water Club?  The Water Club is a new subsidiary under Greene Concepts, Inc. that operates as a Subscribe and Save service that allows customers to subscribe to purchasing our water on a regular basis which is then delivered to their home or office location.  As of now there are 25 different products that will be included in the Water Club for purchase to include the BE WATER itself.

Mr. Greene states, “Our goal is to be ultra-transparent in all that we do and hopefully the answers to the above questions provide this transparency.  As we grow, we want to always do the little things well and to our shareholders, know that I hear and value you.  We desire to maintain trust from our shareholders and answering the above questions is the perfect way to do that.  Please state tuned for part two of our FAQs.”

About the Emerging Growth Conference 

Through its found a niche in identifying companies that can be overlooked by the markets. The Emerging Growth Conference was launched to showcase niche companies in specific sectors.   It identifies companies with strong management teams, innovative products & services, focused strategy, execution, and the overall potential for long-term growth.

The Emerging Growth conference is an effective way for public companies to present and communicate their new products, services and other major announcements to the investment community from the convenience of their office, in a time efficient manner.  The audience includes potentially tens of thousands of Individual and Institutional investors, as well as Investment advisors and analysts.

All sessions will be conducted through video webcasts and will take place in the Eastern time zone.  Provided above is the current Emerging Growth Conference schedule for featured presentations. Each company’s presentations will be delivered by their executive management team.  The Emerging Growth Conference focus and coverage includes a wide range of growth sectors and timely market themes, including, augmented reality, artificial intelligence, scientific, medical instruments and therapeutics, biotechnologies, cannabis, food & beverage, energy and more.  See previous Emerging Growth presentations here.

About Greene Concepts, Inc., Mammoth Ventures, Inc. and Water Club, Inc.

Greene Concepts, Inc. ( is a publicly traded company. Through its recently acquired wholly owned subsidiary, Mammoth Ventures Inc., the Company has entered the specialty beverage and bottling business and is an emerging leader in the global scientifically formulated beverage industry. Through its subsidiary Water Club, Inc. we intend to pursue subscription-based delivery of water and scientifically formulated beverages directly to the consumers home and market the convenience of this service thru social media affiliate marketing partners.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company’s current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company’s business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


Greene Concepts, Inc.

Investor Relations

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ALYI Tweaks North American Electric Motorcycle Design To Extend Range




Dallas, TX, March 5, 2021 – OTC PR WIRE Alternet Systems, Inc. (OTC Pink: ALYI) today announced a design update that will be included in the first 200 Retro Electric Revolt Electric Motorcycles coming to market in North America this year.  ALYI has already received pre-orders and has a waitlist for the first 200 Retro Electric Revolt Electric Motorcycle based on the classic BMW R71 frame.  Next week, ALYI’s design group intends tol release details on the design update that will increase the electric motorcycle’s cruising range.

Yesterday, ALYI’s finance partner RevoltTOKEN initiated the sale of Revolt Tokens (RVLT) through the Revolt Token website (

The funds raised through the sale of Revolt Tokens will be dedicated to the funding of the overall Alternet Systems Electric Vehicle ecosystem.

Learn more about Alternet Systems’ Electric Vehicle Ecosystem

Learn more about Alternet’ Revolt Electric Motorcycle that kick started the EV Ecosystem

The purchase price is U.S. $1.00 per RVLT, which will be delivered to an ERC20 Compatible Wallet of your choice (e.g. Trust Wallet)

Currently Revolt Tokens (RVLT) can be purchased in exchange for other tokens or cryptocurrency, or in exchange for funds delivered into an escrow account via wire transfer.

The purchase process requires 3 simple steps. The first one is to create a User ID and password – follow the link below to get started:

Next, a link to register and collect Know-Your-Customer will be sent.

Once verified, an email confirmation will be sent, and you can then proceed to complete your purchase of the Revolt Token. You can buy multiple times with the same ID.

Registration and purchase requests will be processed on a first come, first served basis.

Any questions or issues during any step of the process can be addressed by emailing customer support at

Soon, Revolt Token will also be available to trade via a cryptocurrency exchange listing.

Anyone interested in Revolt Token (RVLT) should review the information available on the Revolt Token (RVLT) website and continue to monitor the Revolt Token (RVLT) website for updates regarding the availability of new Revolt Token (RVLT) purchasing functionality, and the listing of Revolt Token (RVLT) on the cryptocurrency exchanges.

The Revolt Token ( website will also include the evolving information regarding the exchangeability of Revolt Token (RVLT) for other Alternet System Electric Vehicle Ecosystem components intended to include Alternet’s Revolt Electric Motorcycles, and/or entry into participation in Alternet’s annual Electric Vehicle Race (EV Grand Prix) and Electric Vehicle Technology Symposium.

Visit Revolt Token (RVLT)’s website at

Please do not hesitate to email any questions to

For more information and to stay up to date on ALYI’s overall latest developments, please visit

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

Alternet Systems, Inc. Contact:
Randell Torno

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