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GoFounders | Steps to Accelerate Business with Power of AI and data

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Businesses today are facing the toughest challenges across the world. Most of the countries are encouraging entrepreneurship and creating a favourable business environment for investors. The advancement in technology has caused a lot of sprains on small and medium enterprises. The SMEs are in heavy competition against the large corporations that have the capacity to eat of the market pie.

Especially the latest and the most promising AI technology is what the large corporations around the world are eyeing for to stay efficient and win the competition. However, AI technology has always been expensive and mostly out of reach for small and medium businesses.

Enter ONPASSIVE, a unicorn AI technology company that is dedicated to providing cutting edge AI technology products to the world. Mainly, it focuses on enabling small and medium enterprises to adopt AI in their operations and stand up against the massive competition offered by large companies.

The companies that already have adopted AI to analyze business data to empower and outrun the competition are successful in gaining market share and cutting costs. However, only 20% of the companies are using AI for their data because the technology is rather elusive and inaccessible to smaller organizations.

The tide of the cut-throat competition is high. Businesses are hardly making their ends meet and are eventually giving up on achieving the goals they set out to attain initially. This trend is bad for the global economy because organizations going bust because of the powerful competition is against the laissez-faire concept. After all, the companies are intentionally rooting out the smaller companies out of the competition.

To empower all the lesser-known organizations to win the battle of business and keep thriving, ONPASSIVE is offering its newly developed and cutting-edge AI platform to automate the operations holistically. In a way, your enterprises are converted into an income-generating machine that will offer consistent yet exponentially growing wealth to the owners like you.

Understanding the value of data

Data is the fuel for technology to operate and deliver efficient results that make your business outstandingly successful. Therefore, whatever data your business keeps or generates as a result of its daily operations must not be looked down upon. We would like to repeat that data is the new oil, at the cost of sound redundant.

However, we can still witness that several small and medium businesses are not taking data seriously. They’re mainly focused on improving their sales and running their operations to generate their regular income. However, in the next two years, the competition will bust you and deny you of your income stream.

Nevertheless, sophisticated AI technology is here to help you survive and thrive. The vast amount of data generated from your daily transactions and other functions need not be deleted. But, it can be used to analyze for reaping business insights to power your enterprise to function better. Not just the internal data, but the AI platform also crawls through the internet and analyzes data of all the competitors and give you an outline for your business to move forward.

Business process transformation

The cornerstone of innovation is AI today. It is composed of machine learning, deep learning, neuro-linguistic programming that will understand the business processes. Once the algorithms comprehend the processes, they will be able to operate as the function would be performed with a human mind. Over a period of automation, the AI system will be able to evolve and better itself. ONPASSIVE offers the bouquet of AI technologies as a platform. The system is used by GoFounders to create new enterprises and operate them independently.

The autonomously run businesses will generate a consistent and exponentially growing revenue for their life without manual intervention or supervision. GoFounders system takes care of all the business functions such as inception, marketing, sales, operations, customer support, and engagement.

A collaborative AI platform

The AI platform is used by GoFounders, which is a leadership network organization that creates innovative businesses. The leaders of GoFounders use the comprehensive AI platform that is rich with smart business tools. The system will analyze the data from aa business’s CRM and ERP. The data from CRM and ERM is leveraged to find new business opportunities, increase upsells, predict sales revenue, provide effective customer engagement, and rapidly increase their revenue.

With improved efficiency and revenue generation capacity, it allows the business owners to spend the rest of their life innovating and nurturing newer businesses, while not worrying about operating and generating an income stream.

Sales and marketing with data

The AI platform studies the customer data and arrives at significant recommendations which are again implemented by the system automatically to reap more benefits. The historical sales and marketing data are deeply analyzed by the AI algorithms and helps you with an effective marketing strategy along with its associated factors such as the projected results, cost for implementation, and the resources required.

The real-time information acquired is then used by the system to generate a favourable outcome for your business. It simply translates to higher profitability and increased efficiency.

Sales processes need to be streamlined

ONPASSIVE’s AI system that is used by GoFounders review organization allows them to streamline their sales processes and completely automate them for marketing, lead generation, and sales conversions. The same system can be implemented for your business, and you can automate your entire sales and marketing processes. You can sit back and relax, while the automated sales process will convert leads into customers and adds money into your bank account.

Improve cash flow

When the AI system allows your business to be run on autopilot mode, your cash flow will be significantly improved. The streamlined business processes will significantly improve more your revenue generation and profitability by reducing resource wastages. The AI-based system will transact with your customers more efficiently and ensure cash flow to your account to be consistently increasing.

Conclusion

With the power of AI and data, you have now seen how your business can be boosted at rocket speed. The improved speed of your enterprise will bring more cash into your business and enable you to expand into different areas and potential markets. Therefore, it is imperative for us to realize that small and medium enterprises will be pushed out by large corporations if we don’t implement AI and make use of the data.

Image Credit: https://www.shutterstock.com/nl/g/jimbophotoart

Source: https://datafloq.com/read/gofounders-steps-accelerate-business-power-ai-data/8843

Big Data

How to Improve Your Leads with Data Aggregation?

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Business and economics are all about strategic allocation of limited resources. The main resources of humans are time and energy. There are many things requiring of both in our daily business operations. Among the most important of them is data analysis. Today, the ability to make decisions based on big data is increasingly important. But how do we manage it with our limited resources when there is so much data out there? One of the most helpful processes in this situation is data aggregation. By summarizing large amounts of data, it allows improving many pivotal business processes, including lead generation.

Concentrated information

The same thing can be said in many different ways. Similarly, there is more than one way to present the same information. For example, if you are wondering how many billionaires there are in your country, you can make a list of all of them, or you can just note down the number. Statistically what will matter in most cases are the numbers – sum totals, percentages, and such. This is what the process of data aggregation takes advantage of. It merges information from various databases to provide it in concentrated form. The summaries of relevant data are more accessible and readily usable for important insights and business strategies.

Data aggregation is usually done by software programs made specifically for this purpose known as data aggregators.  This is due to the fact that although manual data aggregation is possible, it takes a lot more time and has a higher risk of errors. As saving time is one of the main benefits of data aggregation, doing it manually sort of defeats the purpose.

Improved leads

Utilizing the process of data aggregation has many benefits for businesses. Generally, it allows reaching strategical business decisions based on large amounts of data in a reasonable time. But the advantages of this process can also be seen in many different areas of doing business. To illustrate this point, let us look at some ways that data aggregation assists in improving the quality of leads.

1) Marketing campaign analysis

In order to improve your lead conversation rates, you need to constantly review all aspects of your marketing to see what works and what does not. Data aggregation helps to do that by collecting and digesting the information on the traffic on your marketing platforms. The summary of how potential customers react to particular marketing actions and initiatives will show the strengths and weaknesses of your campaign. This will allow you to see what needs to be improved and make well-informed decisions on how to amend the campaign. The upgraded campaign is sure to generate higher-quality leads.

2) Getting more high-quality leads

More does not necessarily mean better. But when you get to know where to get something good, naturally, it makes sense to try and get more of it. Aggregating data from various sources will show where the good leads are coming from. This will allow dropping the lead sources that do not pay off and concentrate on acquiring the leads from the right places. Getting more leads from high-quality sources will lead to improved lead quality and higher conversion rates.

3) Seeing hidden opportunities

One of the main advantages of data aggregation is the ability to discover unseen and unusual patterns. As through this process, a lot of information is presented in an accessible form, it provides an opportunity to see what would otherwise be lost in the jungle of data. This means that new opportunities for marketing campaigns and lead generation can be uncovered. Analyzing the aggregated data will allow exploiting these opportunities by creating novel marketing strategies and getting great leads in previously hidden ways.

Different ways of data aggregation

Leads are essential to any business that is trying to find new customers and grow. The way data aggregation improves lead quality is alone a good enough reason to harness the power of this process. Of course, there are many more advantages of data aggregation that make it clear that one has to utilize this process for success.

But how do you do it? There are many features that distinguish different methods of data aggregation. For example, data can be aggregated from a single resource or a group of resources and over different periods of time.

However, the most important distinction in data aggregation is between automated and manual. As mentioned, manual aggregation usually does not pay off. It can be applied in certain circumstances when the amount of data is manageable and there is time enough to go over it manually. Usually, however, we have too much data and too many important ways to spend our time. In this case, we would use APIs and data aggregators to do the job and dedicate ourselves to analysis and decision-making.

Source: Tom Wilson / CoreSignal

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California’s Proposition 24 Confirms the Fate of Data Privacy

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Click to learn more about author Kyle McNabb.

The rolling thunder of data regulations rumbles on — much to the dismay of companies and the delight of consumers. The latest rainmaker (or taker) is California’s Proposition 24. This consumer privacy ballot initiative, containing the Consumer Privacy Rights Act (CPRA), was passed on November 3, 2020, establishing a new standard for data privacy in the state. The CPRA builds on the California Consumer Privacy Act (CCPA), addressing its predecessor’s shortcomings and expediting California’s legislation on data privacy.

While Proposition 24 has been nicknamed CCPA 2.0, it is much more than another drop in the regulatory bucket. It will enforce new requirements that companies must take note of and prepare for — both with their compliance strategies and long-term approach to data privacy, which is clearly here to stay.

What Does
Proposition 24 Mean for Data Privacy?

There is a
key difference between the CCPA, which just became enforceable months ago, and
Proposition 24 (and the CPRA). Proposition 24 will become a state law as
written, not legislatively-enacted — which means it can’t be amended without
more voter action, like another ballot initiative. Why does this matter?

The passing
of Proposition 24 in California is further proof that consumers want a say in
how they are tracked on the internet and how their data is used by companies. They
feel so strongly about these rights that they’ve already improved upon the CCPA
and ensured these improvements were more legislatively permanent. That’s
telling. Proposition 24 represents more than a surge in regulations — it
embodies an awakening of the modern consumer.

With a
greater burden placed on businesses to stay on top of cybersecurity audits and
risk assessments, it’s increasingly important they have a handle on how much
data lives within their organization, how sensitive it is, and how much risk is
involved in their handling of that data.

How Does
Proposition 24 Change the CCPA?

The new legislation will ultimately strengthen and give new teeth to the existing CCPA by creating new privacy rights for consumers, obligations for businesses, and enforcement mechanisms through a new state agency. Under Proposition 24, consumers gain the right to:

  1. Correct personal information
  2. Know the length of data retention
  3. Opt-out of advertisers using precise
    geolocation
  4. Restrict usage of sensitive personal
    information

While the
new legislation does roll back requirements on companies to respond to
individual data requests and provide full data reports, other laws still require
businesses to provide individuals with information about how their data is used.
In other words, companies shouldn’t be thinking about relaxing any data privacy
and security efforts they have in place. Instead, businesses should look out
for four big changes from Proposition 24:

  1. It defines a new category of “sensitive personal information,” which
    is broader and stricter than just “personal information.” For instance, new
    stipulations include increasing penalties three times for violations concerning
    consumers younger than 16 years old.
  2. It creates a new state agency: the California Privacy Protection
    Agency (CPPA), the first of its kind in the United States. The CPPA will have
    full administrative power and oversight for enforcement, including audits.
  3. It prohibits precise geolocation tracking to a location within roughly
    250 acres. To accommodate this change, companies will have to adjust their data
    collection processes.
  4. It allows consumers to limit the use and disclosure of sensitive
    personal information based on the broader category.

The key
here is that the legislation still gives consumers data rights they didn’t have
previously, and companies will need to actively make changes to their data
collection practices.

How Should Companies
Prepare for Proposition 24?

While the
new legislation won’t go into effect until the start of 2023, consumers’ right
to access their personal information will extend back to data collected by
companies on or after January 1, 2022. That gives businesses just a year to
prepare for these massive changes, so it’s critical they begin their
preparations now. In fact, state-specific legislation will drive data privacy
regulations to go national. To prepare for the future, businesses must invest
in tools that make it easier to protect the privacy of consumers’ information
and govern that information in compliance with regulations.

Organizations need to build trust with their data — knowing where it lives, where it came from, and who has touched it. For many companies, trust begins with building an automated “as is” data inventory, which collects metadata from sources inside and outside the business. Proposition 24, like other data privacy regulations, requires that companies can quickly locate all sensitive personal information to respond to data consumer requests or opt-outs. A data inventory automates the scanning and identification of sensitive personal data across the entire organization — giving companies a full view of the information they have and where it is.

That said, data intelligence is not enough for compliance alone — companies also need visibility into where sensitive personal information resides within their documents, content, and records, too. This is a major roadblock for companies. Most businesses lack the ability both to find sensitive information within content and to associate that information with a specific person — and it’s only getting worse with remote work and content sprawl. Companies must operationalize privacy compliance in order to adhere to consumer requests around their data. They need a governance strategy that can locate personal information anywhere in the enterprise. Having solutions with capabilities such as rules-based retention, redaction, and auditability of access makes this process much easier, especially when responding to consumer questions/requests.

By implementing a privacy-aware information management
strategy — for both structured and unstructured data — organizations can
understand their entire ecosystem. Heading into 2021, it will be increasingly
important to proactively seek out dark data, tackle compliance, and prepare for
current and future data privacy regulations like Proposition 24.

It’s no longer enough to simply manage data and content.
As the GDPR, CCPA, and now CPRA have shown, data privacy regulations will only
keep coming — and they will be increasingly targeted, intentional, and perhaps
even stricter. Companies outside of California, or the EU for that matter, must
resist the urge to turn a blind eye while they are not the direct subjects of
data regulations. Because while data privacy laws may sound like distant
thunder today, the lightning is on its way.

Source: https://www.dataversity.net/californias-proposition-24-confirms-the-fate-of-data-privacy/

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AI

Three Reasons the Technical Talent Gap Isn’t to Blame for Failing AI Projects

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Click to learn more about author David Talby.

A shortage of technical talent has long
been a challenge for getting AI projects off the ground. While research shows
that this may still be the case, it’s not the end-all-be-all and certainly not
the only reason so many AI initiatives are doomed from the start.

Deloitte’s recent State of AI in the Enterprise survey found the type of talent most in-demand — AI developers and engineers, AI researchers, and data scientists — was fairly consistent across all levels of AI proficiency. However, business leaders, domain experts, and project managers fell lower on the list. While there’s no disputing that technical talent is valuable and necessary, the lack of attention on the latter titles should be a bigger part of the conversation.

It’s likely that the technical skills gap will persist for the next few years, as university programs play catch up to real-world applications of AI, and organizations implement internal training or opt for outsourcing entirely. That doesn’t mean businesses can wait for these problems to solve themselves or for the talent pool to grow. In order to avoid being one of the 85 percent of AI projects that fail to deliver on their intended promises, there are three areas organizations can focus on to give their projects a fighting chance.

1.
Organizational Buy-In: AI-Driven Product, Revenue, and Customer Success

Understanding how AI will work within a professional and product environment and how it translates to a better customer experience and new revenue opportunities is critical — and that spans far beyond the IT team. Being able to train and deploy accurate AI models doesn’t address the question of how to most effectively use them to help your customers. Doing this requires educating all organizational disciplines — sales, marketing, product, design, legal, customer success — on why this is useful and how it will impact their job function.

When done well, new capabilities
unlocked by AI enable product teams to completely rethink the user experience.
It’s the difference between adding Netflix or Spotify recommendations as a side
feature versus designing the user interface around content discovery. More
aspirationally, it’s the difference between adding a lane departure alert to
your new car versus building a self-driving vehicle that doesn’t have pedals or
wheels. Cross-functional collaboration and buy-in on AI projects is a vital
part of the success and scaling and should be a priority from the get-go.

2.
Realistic Expectations: The Lab vs. the Real World

We’re at an exciting juncture for AI development, and it’s easy to get caught up in the “new shiny object” mentality. While eagerness to implement new AI-enabled efficiencies is a good thing, jumping in before setting expectations is a sure-fire way to end up disappointed. A real instance of the challenges organizations face when implementing and scaling AI projects comes from a recent Google Research paper about a new deep learning model used to detect diabetic retinopathy from images of patients’ eyes. Diabetic retinopathy, when untreated, causes blindness, but if detected early, it can often be prevented. As a response, scientists trained a deep learning model to identify early stages of the disease symptom to accelerate detection and prevention.

Google had access to advanced machines for model training
and data from environments that followed proper protocols for testing. So,
while the technology itself was as accurate, if not more so than human
specialists, this didn’t matter when applied to clinics in rural Thailand.
There, the quality of the machines, lighting in the rooms in the clinic, and
patients’ willingness to participate for a host of reasons were quite different
than the conditions the model was trained on. The lack of appropriate infrastructure
and understanding of practical limitations is a prime example of the discord
between Data Science success and business success.

3.
The Right Foundation: Tools and Processes to Operate Safely

Successful AI products and services
require applied skills in three layers. First, data scientists must be
available, productively tooled, and have domain expertise and access to
relevant data. While AI technology is becoming well understood, from bias
prevention, explainability, concept drift, and similar issues, many teams are
still struggling with this first layer of technical issues. Second,
organizations must learn how to deploy and operate AI models in production.
This requires DevOps, SecOps, and newly emerging “AI Ops” tools and processes
to be put in place, so models continue working accurately in production over
time. Third, product managers and business leaders must be involved from the
start in order to redesign new technical capabilities and how they will be
applied to make customers and end-users successful.

There’s been tremendous progress in
education and tooling over the past five years, but it’s still early days for
operating AI models in production. Unfortunately, design and product management
are far behind, and becoming one of the most common barriers to AI success.
This is why it might be time for respondents of the aforementioned Deloitte
survey to start putting overall business success and organizational buy-in
before finding the top technical talent to lead the way. The antidote for this
is investing in hands-on education and training, and fortunately, from the
classroom to technical training courses, these are becoming more widely
available.

Although a relatively new technology, AI has the power to
change how we work and live for the better. That said, like any technology, AI
success hinges on proper training, education, buy-in, and well-understood
expectations and business value. Aligning all of these factors takes time, so
be patient, and be sure to have a strategy in place to ensure your AI efforts
deliver.

Source: https://www.dataversity.net/three-reasons-the-technical-talent-gap-isnt-to-blame-for-failing-ai-projects/

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Traveling in the Age of COVID-19: Big Data Is Watching

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Click to learn more about author Bernard Brode.

With news of the first dose of a vaccine successfully administered, it
appears that we might finally be seeing the beginning of the end of the COVID-19
pandemic. However, it’s also clear that the impact of the virus — and the ways
we have responded to it — will last for many years. Long after the health and
economic effects have faded.

Those of us who work in technology have been aware of this for some time, of course. Back at the beginning of the pandemic, we were warning that the security of medical devices might become a very real problem this year. Similarly, we warned that the use of big data to fight the pandemic ran the risk of setting a problematic precedent when it came to the right to personal privacy.

We are now living with the consequences of that decision. Traveling
today means greater privacy intrusion than ever before, and we have the
pandemic to blame for that. In this article, we’ll look at how we ended up in
this position and how we can avoid this becoming the new normal.

Beating the Virus with Big Data

Most of the mainstream analyses of the way that technology has been leveraged to fight the COVID-19 virus have focused on the expansion of data acquisition systems. This was the focus, for instance, of an April article in the New York Times, which set the tone for most of the reporting on the apparent tension between personal privacy and public health surveillance.

That article noted that many countries around the world — from Italy to Israel — have begun to harvest geolocation data from their citizens’ smartphones in order to track their movements. This move was certainly unprecedented and represented a radical expansion of a nation state’s ability to keep track of citizens. In terms of fighting the pandemic, however, it was less than useful.

To understand why, it’s instructive to reflect on this article in HealthITAnalytics, also from April 2020. The interview is with James Hendler, the Tetherless World Professor of Computer, Web, and Cognitive Science at Rensselaer Polytechnic Institute (RPI) and Director of the Rensselaer Institute for Data Exploration and Applications (IDEA). He told the magazine that fighting the virus was not merely a question of being able to collect data; rather, the bottleneck was in being able to manipulate and analyze it in a way that would produce actionable insights.

In other words, Hendler pointed out, fighting the virus is “a big data problem,” and one where “artificial intelligence can play a big role.” And with more than 4.5 billion people already online by the end of 2020, our ability to process and secure these data lags significantly behind our ability to collect it.

Privacy Concerns

This central insight — that analyzing the data produced by large-scale surveillance networks required the deployment of big data tools — is likely to have a remarkable impact on the way that we travel in the next few years.

The biggest impact, for most of us, will be an expansion of the kind of
“intelligent” systems that are used to make personalized recommendations for
products and services to buy. Several of the companies who run such engines
were keen to offer their expertise to public health researchers early in the
pandemic. Amazon Web Services, Google Cloud, and others have all offered
researchers free access to open datasets and analytics tools to help them
develop COVID-19 solutions faster.

Many travelers — indeed, many citizens — should be worried about that. As we noted early this year, asking whether big data can save us from the virus was never really the issue — it was clear that this kind of analysis would be of great utility from a public health perspective. The problem was what would happen to this data after the pandemic and what kind of precedent this surveillance would set.

In other words, most people were happy to have their movements tracked
in order to beat the virus, but will governments ever stop tracking us? Or will
they merely sell this information to advertising companies?

The New Normal?

Consumers are, of course, aware of these issues. Every time there is an expansion in the surveillance infrastructure used by the state and by advertisers, we see a simultaneous rise in search interest related to online privacy tools intended to prevent this kind of tracking.

However, consumers can only go so far when it comes to protecting
themselves and their privacy. Ultimately, in order to prevent our every flight,
drive, and even walk from being tracked, we will need to build a legal framework
that matches the sophistication of the networks used to collect this
information.

There are promising signs that this is happening. STAT’s Casey Ross recently wrote about a number of initiatives that seek to put an inherent limit on governmental ability to share location data outside of specific circumstances — such as a global pandemic.

However, most analysts also agree that there is a glaring inconsistency
when it comes to arguments that try to limit governments’ abilities to track
their citizens. This is that many citizens who claim to worry about the privacy
implications of this are happy to share their location data with private
companies who operate under far less stringent protocols and legislation.

As Jack Dunn recently put it on the IAPP website, how can we reasonably evaluate the costs and benefits of Google or Facebook sharing location data with the federal government when it has been perfectly legal for Walgreens to share access to customer data with pharmaceutical advertisers? How does aggregating and anonymizing data safeguard privacy when a user’s personal data can be revealed through other data points?

The Future

This, unfortunately, is the reality of traveling today — that, even if
the government is not tracking your movements, there are plenty of apps on your
phone that probably are. Thus, as it did in many other ways, the pandemic has
done more to exacerbate existing issues with the way we approach technology
rather than representing a totally unprecedented event.

Not that this makes moving forward after the pandemic any easier, of course. But we should recognize that the issues with big data, and with data acquisition more generally, go much deeper than just the past year.

Source: https://www.dataversity.net/traveling-in-the-age-of-covid-19-big-data-is-watching/

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