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Global Leader in Reusable Masks, Debrief Me®, Commits to Planting…




A woman wearing a white Premium Everyday face mask.

Debrief Me’s Premium Everyday Mask is one of various face masks available on the company’s website. Every mask purchase plants one tree.

Restoring and conserving the environment is more important than ever, and it’s great to have the support of companies like Debrief Me to make a positive impact through reforestation. The trees we’ll plant will help with California’s forest fire recovery efforts.

Debrief Me, a global wellness brand offering a variety of premium reusable face masks, filters and neck gaiters, today announced a partnership with reforestation nonprofit One Tree Planted. Debrief Me aims to plant more than 100,000 trees by committing to plant one tree for every mask sold on the company’s website.

“We know that masks have become a staple for consumers across the globe,” said Matt Silver, Founder of Debrief Me. “We are proud to be the global leader in high-quality, reusable masks that promote wellness not only for the people who use them, but for our planet. Our mission of promoting wellness aligns perfectly with One Tree Planted’s reforestation efforts.”

The partnership is designed to make it easy for customers to get involved in global reforestation. For every item sold on Debrief Me’s website, the company will give $1 to One Tree Planted, the amount needed to plant one tree. The trees are planted by local partner organizations and community volunteers in areas where there has been deforestation. Debrief Me’s donations will help the nonprofit’s reforestation efforts in areas recently damaged by California’s wildfires.

“Restoring and conserving the environment is more important than ever, and it’s great to have the support of companies like Debrief Me to make a positive impact through reforestation,” said Diana Chaplin, Canopy Director of One Tree Planted. “The trees we’ll plant will help with California’s forest fire recovery efforts.”

According to One Tree Planted, reforestation is consistently identified by scientists as one of the top solutions to the climate crisis, and the trees planted as part of this initiative will support the United Nations’ Sustainable Development Goals.

Debrief Me is currently selling its line of face masks on its official website and in more than 30 marketplaces worldwide. Its Premium Everyday® reusable non-medical face mask recently received a bacterial filtration efficiency rate of >99.9% from Nelson Labs®, an ANAB accredited testing laboratory. Other products available from Debrief Me include neck gaiters, various kinds of face masks and mask accessories.


Debrief Me helps health-conscious individuals who want to wake up feeling good every day by producing high-quality products that protect individual health, bring inner peace, and assist people in achieving daily clarity.

The global health and wellness brand currently offers a variety of premium everyday reusable face masks, filters and neck gaiters that can protect against dust, air pollution, and other unhealthy airborne particles. Launched in 2017, Debrief Me is a global leader in reusable face masks. For more information about Debrief Me® and its line of reusable face masks, visit:


One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN’s Sustainable Development Goals. To learn more, visit

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Wanderport Corporation Provides Business Update and Outlines Near Term Plans




SANTA MONICA, CA, January 13, 2021 – OTC PR WIRE — Wanderport Corporation (OTC PINK: WDRP), a premier producer and distributor of food, beverages and consumer products with a focus on wellness and healthy lifestyle, today announces update of its business development and outlines near term growth plans.

The Company had recently undergone evaluation of its existing business and as a result made some changes to position itself as a key solution provider with an emphasis on wellness and healthy lifestyle.

Wanderport’s main website will be redesigned and will initially consist of three divisions: coffee and tea, consumer products and healthcare. Additional divisions will be added in the future as acquisitions or mergers are made.

Coffee and Tea

The sales of Sapa coffees and teas remain strong.  However, to better optimize sales, the Hemp and CBD product line will be reduced to a few best selling items.  The final product line will also be repackaged and better optimized to sell online via Amazon and other venues.

The Company plans to introduce two new products, hemp matcha tea and a unique non-hemp coffee.  The non-hemp coffee will have a crypto component.  Details are being finalized and the product introduction will be announced before the end of this month.

In response to the increasing inquiries on CBD products, efforts to expand sales into retail channels are also being planned.

Consumer Products

Consumer products will continue to be offered through Wander Brands.  The categories will be narrowed down to supplements, pain management and mental acuity products.  Supplements will consist of natural or vitamins to boost immune system.  Pain management products will aim at providing relief ranging from muscle soreness to arthritis to chronic pain.  Mental acuity products will help with mental clarity, memory and healthy brain function.


The Company plans to form a new division that offer healthcare products and services.  Initial focus will be in the areas of therapy, wellness, pain management and mental illness.  The Company will leverage technology to offer solutions in telehealth and remote patient monitoring.

The Company will also work with various non-profit organizations to provide assistance in the area of cancer, Alzheimer and mental illness.  Additional information regarding the healthcare initiative is forthcoming.

Online and Social Media Presence

For better communication and branding, the Company will also enhance its websites, online stores and social media presence.  Redesigning of the existing sites are underway and will be updated in phases in the near future.

The Company plans to use social media more actively to provide incremental updates between major press releases.

Customer Reward Programs

The Company will enhance its customer reward program and various promotional offerings to reward loyal customers and supporters as well as to entice new customers to try its products.

The Company will also introduce a digital token as rewards for purchases.  Tokens can eventually be redeemed as discount for purchases or for another token such as Bitcoin.  Additional information regarding the Wanderport token and its use will be provided in the near future.

About Wanderport Corporation:

Wanderport Corporation is a premier producer and distributor of food, beverages and consumer products with a focus on wellness and healthy lifestyle. Its premium quality coffee blends are currently being sold in a growing number of boutique retail stores and small businesses in the Southern California territory.  Its products are also sold online at,

For more information, please visit

Facebook: wanderportcorporation

Twitter: @wanderportcorp
Instagram: wanderportcorp

Forward Looking Statements:

Statements made herein constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company’s stock price, increased competition, customer acceptance of new products and services to be offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating efforts. Forward-looking statements are projections of events, revenues, income, future economics, research, development, reformulation, product performance or management’s plans and objectives for future operations. While these forward-looking statements and any assumptions upon which they are based are made in good faith and reflect current judgment regarding the direction of the business operations of Wanderport Corporation, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this press release.


Wanderport Corporation 

Investor Relations:

Miki Takeuchi 

(310) 526-8720


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Despite PR storm, Pinduoduo stock and downloads stay robust




Pinduoduo, a rapidly growing Chinese e-commerce company, is weathering its PR storm after the death of an employee sparked criticism against the firm’s grueling working hours.

The employee, 21 years old, collapsed on her way home from work on a late night before New Year. The cause of her death has not been disclosed but internet users speculated that she had died from exhaustion.

Posts with the hashtag #PinduoduoEmployeeSuddenDeath have accumulated 300 million views on the Chinese microblogging platform Weibo. Separately, another Pinduoduo employee committed suicide on January 9 by jumping from his 27th-floor apartment. The local labor authorities are reported to be reviewing working conditions at Shanghai-based Pinduoduo.

On Sunday, a former Pinduoduo employee spoke out against the firm’s stressful work culture in a video that went viral, adding to the public outcry against Alibaba’s biggest rival. He alleged that employees at Pinduoduo’s headquarters are required to work at least 300 hours a month (about 75 hours a week), whereas staff in the newly established grocery delivery department have a 380-hour minimum. The employee who fell on her way home worked on Pinduoduo’s grocery business in the Western province of Xinjiang.

People with knowledge told TechCrunch that employees working on certain projects at Pinduoduo might work over 300 hours a month, though the hours aren’t mandatory. Companywide, staff are required to work from 11 AM to 8 PM.

Pinduoduo cannot be immediately be reached for comment.

Long working hours aren’t unique to Pinduoduo in China. The string of incidents is reviving the debate around “996”, a term that denotes employees working from 9 AM to 9 PM, six days a week, though it can refer to any other form of demanding work regime in China’s cutthroat internet industry.

Despite the public backlash and calls to boycott Pinduoduo, the company’s market position appears to remain firm. Its app downloads have remained stable since the first employee incident two weeks ago, with some days even seeing slight growth in installs, according to data analytics provider Jiguang. As of January 8, Pinduoduo had nearly 650 million installs.

Its shares, traded in New York, climbed from $144 on December 28 to $187 on January 5 and dropped slightly to $174 on January 11. A few venture capital investors of Pinduoduo contacted by TechCrunch declined to comment for this story.

The figures could be telling. Despite its efforts to attract more users in China’s wealthier cities, a substantial number of Pinduoduo users live in China’s low-tier cities and rural towns. The “996” culture of the megacity-based tech giants may be remote for them, while the deals on Pinduoduo, the e-commerce app famous for its “dirt cheap” goods, are tangible.


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Amazon-Future case reaches final stages with SIAC, ED and RBI probe Flipkart and Amazon, Facebook inks Licensing Deal with TIPS Music and more.




Amazon-Future case reaches final stages with SIAC, ED and RBI probe Flipkart and Amazon, Facebook inks Licensing Deal with TIPS Music and more.

E commerce and Licensing

Amazon-Future case reaches final stages with SIAC, ED and RBI probe Flipkart and Amazon, B2B eCommerce Platform UDAAN reaches USD 3.1 billion valuation, USTR finds 2% Tax on Digital Economy Discriminatory, Facebook inks Licensing Deal with TIPS Music, Neil Young sells Music Rights, Apple takes down 39,000 Games from China App Store and Xiami Music App shut down by Alibaba.

Amazon-Future case reaches final stages with SIAC

The legal battle that ensued between Amazon and Future Group, after Reliance India Limited’s acquisition of 30% stake in Future Retail, has reached its final stages. According to the Singapore International Arbitration Centre (SIAC), a panel has been formed on January 5th, 2021, to give the final verdict. The e-commerce giant had claimed that Future breached the non-compete contract through its USD 3.5 billion deal with Reliance. Future had suffered massive setbacks with the COVID lockdowns and claimed that Amazon had failed to help them at the time of need.

ED and RBI probe Flipkart and Amazon

The government has tasked the Reserve Bank of India (RBI) and Enforcement Directorate (ED), to probe into allegations of Foreign Direct Investment (FDI) policy and Foreign Exchange Management Act (FEMA) violations by Amazon and Flipkart. This comes after a complaint filed by the Confederation of All India Traders (CAIT) claiming FDI Rules and FEMA violations in the USD 204 million deal between Flipkart and Aditya Birla Fashion & Retail. Flipkart’s spokespersons have refuted the claim.

FDI rules disallow overseas retailers into the country in the multi-brand segment or e-commerce. Consequently, Amazon and Flipkart, which are controlled largely by American multinational retail corporation, Walmart, operate as marketplaces. There have been many claims that this is an exploitation of the loopholes in the policy. No formal complaint has been registered as yet.

B2B eCommerce Platform UDAAN valued at USD 3.1 billion

Homegrown B2B e-commerce start-up, Udaan, has recently raised USD 280 million, increasing its valuation to USD 3.1 billion. This has been raised from both new and existing investors, helping the company take a significant jump from its 2019 valuation, which was reported at USD2.8 billion. Udaan caters to small and medium business owners and its growth has been accelerated by the COVID-19 lockdown which saw an increased digital dependency in conducting business.

USTR finds 2% Tax on Digital Economy Discriminatory

The United States Trade Representative (USTR) recently concluded its investigation which had started in July 2020 under S 301 of the US Trade Act. This was triggered by the imposition of India’s Digital Services Tax (DST) that placed a 2% tax on non-resident e-commerce companies. The USTR came to the conclusion that this was “unreasonable or discriminatory and burdens or restricts US commerce and thus is actionable under Section 301 (of its Trade Act)”. This conclusion comes from the evidence that of the 119 Companies that are likely targets of the DST, 86 are based out of the US. This could mean that the US government is authorized to withdraw trade benefits, impose duties and import curbs or deny federal permits to supply services in some sectors.

The Indian Officials have defended the levy as fair and further stated that once global consensus has been reached, the levy shall be dropped.

Facebook inks Licensing Deal with TIPS Music

Bollywood music label Tips Music and social media giant Facebook have signed a Global licensing deal that would allow users of Facebook and Instagram to add the music from the Tips library to their creative content.

More players in the Indian social media market are investing in licensing music from popular music labels which. Earlier this year T-series had sent multiple copyright infringement notices to a number of content sharing application companies for using their music without publication. Many have attributed the newfound drive to acquire licenses to the ban of popular short video sharing app TikTok from the Indian market.

Neil Young sells Music Rights

Veteran musician Neil Young sold fifty-percent of the rights to his music to Hipgnosis Songs Fund Limited. This comes days after the singer had his music taken down from Jay-Z owned streaming site TIDAL, after clarifying that they did not own the masters to his music. Hipgnosis, has recently acquired the publishing rights of Lindsey Buckingham and Jimmy Lovine’s producing rights.

Apple takes down 39,000 Games from China App Store

In its largest purge so far, Apple has taken down a total of 46,000 apps off its China app store, of which, 39,000 were games. This comes as a result of the Chinese Government tightening the regulation around unlicensed games. China requires all paid apps which have in-app purchases to obtain licenses. According to the Chinese company AppInChina, almost a third of the 60,000 games on the China App Store did not have licenses.

Apple had given publishers till the end of June 2020 to provide proof of license to continue offering their app in China. This deadline was later extended to 31 December, 2020. Android App stores operated by Xiaomi and Alibaba have been noted to have enforced the licensing requirements previously.

Xiami Music App shut down by Alibaba

Users lost access to the once beloved music app Xiami, as Alibaba shut down the 12 year old app after attempts to revive it failed. Founded in 2008, Xiami appealed to a large young demographic because of its aesthetic design, interactive social features and focus on indie artists. It was acquired by Alibaba in 2013.

In 2016 Tencent acquired majority stake in China Music Group which amounted to Tencent’s music apps controlling as much as 75% of China’s music streaming market. This was the beginning of the end for Xiami which lost a significant number of music rights that ultimately led to a large loss in the number of its users. Tencent continues to dominate China’s music scene with newer apps like NetEase Music.

Authored and compiled by  Neharika Vhatkar (Associate, BananaIP Counsels) and Srinjayee Gupta (Legal intern)

The Licensing and E-Commerce News Bulletin is brought to you jointly by the E-Commerce Law and Consulting/Strategy Divisions of BananaIP Counsels, a Top IP Firm in India. If you have any questions, or need any clarifications, please write to [email protected]  with the subject: eCommerce News.

Disclaimer: Please note that the news bulletin has been put together from different sources, primary and secondary, and BananaIP’s reporters may not have verified all the news published in the bulletin. You may write to [email protected]  for corrections and take down.


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Jumbotail raises $14.2 million for its wholesale marketplace in India




Jumbotail, an online wholesale marketplace for grocery and food items, said on Friday it has raised an additional $14.2 million as the Bangalore-based startup chases the opportunity to digitize neighborhood stores in the world’s second-largest internet market.

The five-year-old startup said the new tranche of its Series B financing round was led by VII Ventures, with participation from Nutresa, Veronorte, Jumbofund, Klinkert Investment Trust, Peter Crosby Trust, Nexus Venture Partners and Discovery Ventures.

The startup told TechCrunch that the new tranche concludes its Series B round, which it kickstarted in 2019 with a tranche of $12.7 million. It ended up raising about $44 million in the Series B round (including Friday’s tranche), and to date has amassed about $54 million in equity investment, the startup told the publication.

Jumbotail said it serves more than 30,000 neighborhood stores (popularly known in India as kiranas) in the country. In addition to its business-to-business marketplace, the startup also provides working capital to neighborhood stores through partnerships with financial institutions.

The startup, which has built its own supply chain network to enable last-mile delivery, also supplies these stores with point-of-sale devices so they can easily get access to a much wider selection of catalog and have the new inventory shipped to them within two days. It also integrates these stores with hyperlocal delivery startups such as Dunzo and Swiggy to help mom and pop shops further expand their customer base.

Ashish Jhina, co-founder of Jumbotail, said he believes the startup has reached an inflection point in its growth and is now ready for its next chapter, which includes hiring top talent and expanding to more regions in the country, especially in several cities in South India.

“We are seeing tremendous interest from investors across the globe who are drawn to our highly scalable and operationally profitable business model, built on the industry’s best technology and customer NPS,” said Jhina.

At a recent virtual conference, Jhina said that the coronavirus pandemic, which prompted New Delhi to order a nationwide lockdown and put restrictions on e-commerce firms, has illustrated just how crucial neighborhood stores are in people’s lives. And for all the ills that the virus has wrought, it did help accelerate the adoption of technology among these stores.

A number of food brands whose products neighborhood stores sell today are not standardized, which poses a question about their quality. To fill this gap, Jumbotail runs its own private label portfolio and Jhina said the startup will deploy part of the fresh fund to broaden this catalog. Having a private label also allows Jumbotail to ensure that its retail partners can get the supply of items throughout the year — and of course, it also helps the startup, which has been operationally profitable for nearly three quarters, improve its margin.

There are more than 30 million neighborhood stores in India located across the thousands of cities and towns in the country. These small businesses have been around for decades and survived — and even thrived — despite e-commerce giants pouring billions of dollars in India to change how people shop. In recent years, scores of startups — and giants — in India have begun to explore ways to work with these neighborhood stores.

One of them is India’s largest retail chain Reliance Retail, which serves more than 3.5 million customers each week through its nearly 10,000 physical stores in more than 6,500 cities and towns in the country. In late 2019, it entered the e-commerce space with JioMart through a joint venture with sister subsidiary telecom giant Jio Platforms. By mid last year, JioMart had expanded to over 200 Indian cities and towns — though currently its reach within those cities and customer service leave a lot to be desired.

Reliance Retail also maintains a partnership with Facebook for WhatsApp integration. Facebook, which invested $5.7 billion in Jio Platforms last year, has said that it will explore various ways to work with Reliance to digitize the nation’s mom and pop stores, as well as other small and medium-sized businesses.

For JioMart, Reliance Retail is working with neighborhood shops, giving them a digital point-of-sale machine to make it easier for them to accept money electronically. It is also allowing these shops to buy their inventory from Reliance Retail, and then use their physical presence as delivery points. At present, the platform is largely focused on grocery delivery. In a recent report to clients, Goldman Sachs analysts estimated that Reliance could become the largest player in online grocery within three years.


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