With rapid growth in the Augmented Reality industry, it is key to get a handle on best practices in UX/UI Design. Creating a simple, intuitive, and engaging experience for users takes on different approaches and intriguing questions.
This past week, I decided to take on a quick challenge to introduce myself to Augmented Reality UI Design using Figma.
Challenge:
When buying furniture, I want a way to see how it fits in my house, so I am less likely to return it.
In the furniture industry, companies like Ikea, Amazon, and Wayfair have implemented AR in their apps. To reimagine their approach, I started with the basic questions that would lead to creative ideas in solving the problem.
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I then imagined the customer journey and began designing the pages that lead to the goal of seeing how the selected furniture fits in the user’s home.
In order to alert the user of their option to use AR, the hierarchy of call to action was placed on “See In My Room” first and “Add To Cart” second in the button design. This also extends the time a user would spend in the application by highlighting the immersive action rather than the quick transaction.
When adding UI components in Augmented Reality experiences, it’s best not to clutter elements. It’s also best to consider the UX journey in order for the user to successfully carry out their goal. In reading case studies for Ikea’s application experience, pain points for users were intuitive navigation for information, and altering options such as furniture color without having to return to a product page. My solution was to cleanly place and label those actions within the AR view, which would also keep a user engaged on this screen.
I found it also important to keep in mind those that might not always consider using their mobile device in landscape mode. So, designing a vertical look became just as important as it changes the visual real estate. I kept the interaction buttons in the same formation to promote visual consistency. This would also serve well if the user had a tablet as their chosen device.
As the Augmented Reality industry continues to grow alongside the Virtual Reality industry (let’s not forget that one either), there’s so much room to question and discover new ways of providing memorable experiences for users. With these discoveries, best practices in UX/UI Design will evolve and create new perspectives to design patterns of the past.
We are approaching a wild innovative journey as we come into the next couple of years with AR/VR technology.
Source: https://arvrjourney.com/furnituar-be4acabf8d89?source=rss—-d01820283d6d—4
