Bahamian-based FTX, one of the biggest cryptocurrency exchange platforms in the world, has announced the acquisition of Good Luck Games in a bid to attract gamers into the world of NFTs and blockchain. According to FTX’s CEO, in its mission to study the convergence of NFTs, cryptocurrency, and gaming, the company has found the ideal partner in the team at Good Luck Games. This acquisition represents the company’s first venture into in-house game production, as well as a significant step forward in its continuing endeavor to establish blockchain-based virtual assets as a widely recognized business plan in the gaming industry. As part of FTX’s broader commitment to climate and carbon neutrality, FTX’s Gaming team will concentrate on incorporating environmentally friendly blockchain technology into its operations. Why is FTX acquiring Good Luck Games? Good Luck Games (GLG) is an independent game development studio that is responsible for the development and publication of the famous upcoming card auto battle game Storybook Brawl. It was launched in 2019 by a group of seasoned card game designers and former professional card game players who wanted to do something different. FTX is now aiming to assist the team in developing as many games as they possibly can, with the goal of integrating the games as much as possible with FTX. As part of the advancement, FTX’s booth at this week’s Game Developers Conference in San Francisco will have an art-based NFT demo of Storybook Brawl on display for attendees. Crypto firms are attempting to capitalize on the expanding gaming sector by implementing NFTs and blockchain technology into their operations. A decentralized gaming future might be realized with the introduction of blockchain technology to the gaming industry, in which assets earned or bought in one game could be transferred and utilized in another game. It is FTX’s intention to take the lead in this new initiative, and the company believes that bringing on board the Storybook Brawl and the Good Luck Games team is a significant first step toward attaining widespread adoption of NFTs and blockchain technology across the gaming industry.
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