Electronic music producer deadmau5 has partnered with US fintech Zytara to create a branded, digital banking solution.

Fans of the musician, real name Joel Zimmerman, will have the opportunity to interact with his brand through the Zytara banking app, as well as have access to custom physical and virtual Mastercard debit cards.

Zytara CEO and founder Al Burgio says the multi-year deal is “more than a typical partnership”, with deadmau5 also set to join Zytara’s advisory board “to help enhance the creative direction for Zytara moving forward”.

deadmau5 and Zytara to create a branded, digital banking solution

The solution, touted as the first-of-its-kind, is designed to bring together “the world of entertainment and fintech” through integrating Zytara products within the musician’s streaming and online channels.

deadmau5 fans will be able to connect with the musician’s online stores, merchandise, concerts and in-game purchases, with the branded cards accepted at more than 45 million merchants worldwide.

deadmau5 says: “I’m always on the lookout for ways to use technology to change experiences. As a gamer and music artist who loves tech, Zytara has created a real user-friendly world for digital life.”

Millennial and Gen-Z-focused Zytara supports musical artists, actors, gamers, sports teams and other brands with the creation, sales, and marketing of non-fungible tokens (NFTs).