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FinovateFall 2021 Sneak Peek: Amplify Life Insurance

A look at the companies demoing at FinovateFall on September 13-15, 2021. Register today and save your spot.

Amplify helps people build wealth through permanent life insurance. They’ve built an intelligent customer journey with frictionless policy customization, pre-underwriting, and in-force policy management.


  • Delightful customer journey for life insurance investment products
  • Policy customization and pre-underwriting for accurate quoting and fast decisions
  • API infrastructure and ecosystem connectivity

Why it’s great
Bespoke life insurance investment products can now be customized and purchased instantly D2C or through an advisor via Amplify’s platform.


Hanna Wu, CEO & Co-Founder
Wu’s family has been in life insurance for over 30 years. Prior to Amplify, she built a financial planning agency with three locations and placed over $2B in life insurance coverage over five years.

Qiyun Cai, President & Co-Founder
Cai started her career in venture capital and found her passion in early stage software startups that make an impact on how we work and live. She is a graduate of Harvard Business School.

The post FinovateFall 2021 Sneak Peek: Amplify Life Insurance appeared first on Finovate.

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