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Fashion-Forward Diaper Bag Brand YUUMA Raises $10,000 from ClearAngel



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We’re thrilled to support YUUMA with funding and help empower women to see their potential after motherhood. ClearAngel’s proprietary algorithms, which are gender-, race-, and region-agnostic, are helping break barriers for many BIPOC-owned businesses. – Andrew D’Souza, CEO and co-founder, Clearco

Clearco, the world’s largest e-commerce investor and the company revolutionizing the way founders grow their businesses, today announced that its ClearAngel program is funding YUUMA, a fashion-forward diaper bag brand that highlights the modern mom. ClearAngel provides early-stage founders access to revenue share capital, data-driven advice, and Clearco’s extensive network of apps, agencies, and investors.

After having her first child, YUUMA founder Donnya Negera knew there had to be a diaper bag design that offered more freedom and versatility, so she designed her own and launched the brand in 2020. In a short time, the brand has successfully tapped into this niche yet lucrative market. ClearAngel’s backing will help YUUMA expand its reach by investing in email marketing, SEO, and social media marketing, and media exposure.

ClearAngel, an equity-free, flexible capital option for early-stage founders who don’t have the network to raise an angel round or join exclusive accelerators, has already funded more than 250 companies since its February 2021 launch.

“We’re thrilled to support YUUMA with funding and help empower women to see their potential after motherhood,” said Andrew D’Souza, CEO and co-founder, Clearco. “This latest grant signals how ClearAngel’s proprietary algorithms, which are gender-, race-, and region-agnostic, are helping break barriers for many BIPOC-owned businesses that struggle to secure investments.”

Beyond capital, the program will also grant YUUMA access to a network of more than 500 investors, growth teams, agencies, apps, lawyers, and buyers; and data-driven advice designed to help scale and hit new revenue milestones. With this support, YUUMA aims to launch a new bag design, upgrade features on its original bag, and release matching accessories.

“As a mother and only Black woman currently in the diaper bag industry, I’m living proof that mothers can accomplish so much more after having children!,” said YUUMA founder Donnya Negera. “Thanks to ClearAngel, I can further inspire mothers to live their fullest potential by allowing them to confidently step out into the world without restraints.”

To learn more about YUUMA and experience the fashion-forward diaper bags, visit

ClearAngel is currently onboarding E-commerce and product companies, and has limited spots available for SaaS, Apps, marketplace and stealth companies. To learn more about applying, visit

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How Banned Items Were Sold on Amazon via 3rd Parties




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@TheMarkupThe Markup

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Amazon has reaped billions of dollars through the expansion of third-party sales in the past several years, boasting about it in a recent letter to shareholders. But at the same time that it has dominated e-commerce, media reports have highlighted Amazon’s struggles to suss out bad sellers, pointing out its failures to catch counterfeit or dangerous products on the platform.

The company bans nearly 2,000 items for sale in the United States, an ever-expanding list of restrictions organized into 38 categories of rules that cover products from skincare and supplements to assault weapons and human organs.

For this investigation, we sought to answer two key questions: How well is Amazon policing banned products in its U.S. marketplace—and could we find any for sale? We focused on five categories of Amazon’s prohibitions related to weapons, criminal activity, and spying, and crafted a list of 279 prohibited items that were searchable. Many of these items appear to be legal to sell but are barred by Amazon’s rules.

We found nearly 100 listings of banned items for sale, including some multiples from different sellers for the same type of product. (When there were many listings of one type of product, we did not document every last one, but rather chose a few.)

Five of the banned products were sold by Amazon itself, not a third-party.

Among the prohibited items we found: AR-15 parts, compounds that reviews showed were used as injectable drugs, and equipment used to make potentially deadly counterfeit pills and for the dangerous process of butane hash oil extraction.

After we contacted Amazon, all but 16 of the banned listings were removed. Company officials declined to comment on how the banned items evaded detection or to provide information on how many had sold before the listings were deactivated. They did not provide any comments on the banned products we found that they sold directly to consumers.

And they declined to explain why the company chose to leave up some items: products named in their prohibitions, products primarily used for ingesting drugs, which meet the definition under federal law for drug paraphernalia, and gun parts and gunsmithing tools that we confirmed with a weapons expert.

Amazon spokesperson Patrick Graham said in a written statement that sellers are responsible for following laws and Amazon policy, and that the company has “proactive measures in place to prevent suspicious or prohibited products from being listed and we continuously monitor the products sold in our stores.” (Read more in the Amazon’s Response section.)

Some third-party sellers of banned goods avoided certain words and misclassified items, presumably to skirt enforcement. In some cases, we typed the exact language of Amazon’s restriction into its search engine and found prohibited items, suggesting some of its automated tools are not working in concert with its prohibited items enforcement.

As a test of Amazon’s safeguards, The Markup attempted to list banned items for sale from a personal account in New York. We successfully listed two items that were prohibited on yet legal to sell under New York State and federal law: an armorer’s wrench for use on an AR-15 and a 10-round AR-15 magazine. We used the manufacturers’ photos, and bypassed filters by using a universal product code (UPC) that we bought online for one item and by avoiding certain keywords for both.


Amazon’s shortcomings in policing its marketplace have been documented by numerous media exposés.

Wall Street Journal investigation last year found more than 4,000 problematic items for sale on, including products that were “declared unsafe by federal agencies, are deceptively labeled or are banned by federal regulators.” The newspaper compared Amazon to a flea market: “It exercises limited oversight over items listed by millions of third-party sellers, many of them anonymous, many in China, some offering scant information.”

Additionally, The Wall Street Journal has detailed what happens when customers get hurt by products they bought through Amazon, finding the company dodges responsibility by arguing in court that it’s not responsible for what people say on their site under the 1996 Communications Decency Act.

Also last year, CNBC found expired food and baby formula on the site, and The Washington Post discovered forbidden CBD products. In 2014, The Atlantic reported that when customers searched for digital scales,’s purchase recommendations offered them baggies, rolling papers, and grinders—“a field-tested kit for starting an illicit business.”

The Markup sought to advance the coverage by looking specifically at products tied to potentially illicit or criminal behavior and weapons, seeking to understand more about how well Amazon polices its own restrictions—and protects the public.

Product Categories

We focused on five of’s restricted product categories related to weapons, criminal activity, and spying, as they appeared on Jan. 16, 2020. Some of these pages have since been updated:

Some of Amazon’s restrictions are very specific, but others are vague, making them more difficult to detect with certainty. To avoid ambiguity, we focused our search on items that met the following criteria:

Clear restriction

The restriction was clearly defined and without vague caveats (e.g., we did not look for items where some were allowed but rather for those where all were “prohibited”).

Specific item

The product was identifiable and not overly broad (e.g., we looked for Kung Fu stars but not “other dangerous weapons”).


The banned item can clearly be distinguished from permitted listings (e.g., prohibited bolt pins for guns were too similar to other pins, so we excluded them).

Amazon’s restrictions around drug paraphernalia mandate that items cannot be “primarily intended or designed for use in: manufacturing, compounding, converting, concealing, producing, processing, preparing, injecting, ingesting, inhaling, or otherwise introducing into the human body a controlled substance,” which we took to include marijuana, given federal law and that the company specifies some marijuana paraphernalia among its prohibitions. Along with the specific items named by Amazon, The Markup also included other common drug paraphernalia as defined in federal drug paraphernalia law, including crack pipes and straws marketed for use to inhale substances and sniffing spoons, both of which can be used to ingest cocaine.

Pipes were tricky because the company allows pipes for tobacco use. It’s impossible to prove that the pipes for sale on at any given time are for marijuana use, so we eliminated marijuana pipes from our test. Crack pipes, which are distinguished by the Drug Enforcement Agency as those with a synthetic rose in the cylinder, were clear enough to include.

In regard to pill presses, Amazon expressly prohibits those used to “imprint a pharmaceutical drug name or identification number onto a tablet or pill.” We considered all pill presses and molds that can take a pharmaceutical imprint die to be in violation.

We also grouped synonyms and redundant items on the restricted products list as a single item.

We did not check for prohibited items that would require outside information from government agencies, laboratory testing, or detailed inspection to determine if the listing violated Amazon’s rules.

Our final list contained 279 banned items to search.

The Search

We searched for these products primarily during two sessions: one week in February 2020 and two weeks in April 2020.

We conducted our searches using both’s search engine and Google’s search engine (specifying that results must appear on We searched for each banned item multiple times, using slang, synonyms, brand names, and other search terms. Often,’s search engine returned results using the exact wording from its restrictions.

Since many sellers sought to disguise the items, we confirmed how the items are typically used by reviewing customer feedback, photos, and outside sources, such as YouTube videos of hash oil extraction and gun assembly. We frequently visited outside websites that sold gun parts to compare what we were seeing on to what we knew was the real thing.

We also sought outside confirmation on the two compounds we found that reviewers said they had injected. The World Anti-Doping Agency designates one (TB-500) as a “prohibited substance,” and the U.S. Anti-Doping Agency warned athletes that the second one (BPC-157) is not approved for human use.

In some cases, we noticed several different listings for a single type of item. Rather than include each one, we selected a small sample from the top search results to include in our findings.

Listings Found


Each suspected prohibited listing was independently verified by both journalists working on the story. And, in the case of gun parts, we confirmed that each of the items were not expressly permitted for sale on Amazon (many are explicitly allowed on Amazon’s restricted products list), and the final list of items we found was double-checked by two weapons experts. All told, we documented 97 listings for products on that we determined meet the criteria of the company’s prohibitions. In some cases, we documented multiple listings for the same type of item and counted each of those individually.

The found products, listed under the company’s categories, are:

Hazardous and Dangerous Materials

  • Caps for toy guns
  • Projectile flares
  • Military-style gas masks
  • Nitric acid
  • Liquid mercury
  • Mercury switches
  • Toy crossbows

Drug and Drug Paraphernalia

  • “Legal steroids”
  • Homeopathic teething products
  • Compounds reviewers were using as injectable drugs
  • Butane hash oil extractors
  • Crack pipes
  • Bongs
  • Dab kits
  • Wired cigarette papers
  • Nitrous oxide crackers
  • Bullets with attached mini spoons to ingest substances, which can include cocaine
  • Straws to ingest substances, which can be used for cocaine
  • Smell-proof dime bag
  • Products to defeat drug tests
  • Pill presses and molds
  • Iodine (more than 2.2%)
  • Coca Leaves
  • Damiana
  • Kanna
  • Marshmallow leaf

Explosives, Weapons, and Related Items

  • AR-15 vise blocks
  • AR-15 armorer’s wrenches
  • Heat shields and handguards
  • Charging handles
  • AR-15 grips
  • Door breachers
  • Magazine extensions
  • Magazine couplers
  • Muzzle brakes
  • Pistol stabilizing braces
  • Receiver wedges or buffers
  • Sling plates
  • Collapsible stock
  • Firing springs
  • Shobi-zue
  • Knives disguised to look like harmless items
  • Caltrops
  • Saps
  • Sap hats
  • Clubs
  • Billy clubs

Lock Picking and Theft Devices

  • Jigglers
  • Concealed handcuff keys
  • Lock picking guns
  • Lock picking sets
  • Slim-jims
  • Training locks
  • Tubular lock picks
  • Master keys
  • Sensormatic detachers

Surveillance Equipment

  • Bugging devices
  • Hidden AV cameras
  • Hidden audio recorders



*Includes multiple listings of the same type of item

After conducting hundreds of searches, we had a better understanding of how sellers of banned items avoid detection. Most simply left out certain words or intentionally misspelled or misclassified items. For example, we found a pill press labeled as a candy maker and bongs sold as vases.

Even when mislabeling a listing, many sellers used accurate photos of the banned product.

Several products had been for sale for months—even years. At least eight were designated “Amazon’s Choice,” and at least 39 were shipped from Amazon’s own warehouses. Five of the items were marked “ships from and sold by”

Offensive and Other Controversial Materials

Early on in the reporting, we examined’s restrictions around offensive and controversial materials, which prohibit the sale of products that glorify violence or child abuse or are associated with hate groups. We were easily able to find items that broke Amazon’s rules: a child’s bed set with the alt-right meme Pepe the Frog with a swastika on its stomach and swag tied to the white supremacist groups Volksfront and Identity Evropa. It wasn’t clear if any of these products actually sold. The listings were live for months until we provided Amazon with links, and they were removed.

We ultimately decided not to include those items in our data findings, in part because they do not fit our criteria for specific products, and because they presented a different kind of harm.


To find out what safeguards Amazon has in place to stop prohibited items from posting in the first place, we explored the seller portal.

We registered as a seller, choosing the $39.99 per month “professional” account. This was a new account that had no history of selling on the site.

When we started creating a product listing for a bong,’s interface suggested categorizing it with vases in home decor, where other third-party sellers had listed bongs. Not only was Amazon failing to catch these listings, but it was also recommending miscategorizations in violation of its own rules. We did not complete the process of publishing the bong listing.

We later created listings for two prohibited items: an AR-15 armorer’s wrench and a 10-round AR-15 magazine. Both items are legal to sell in the U.S. and New York State but explicitly prohibited on

Amazon requires universal product codes, UPCs, or other global identifiers when uploading items for sale. When we used the correct product names and correct codes from the manufacturer’s website, Amazon’s guardrails correctly identified the product as banned and blocked the listing from going live.

Next, we changed the title and description of both items to omit the keyword “AR-15” and miscategorized them so they would appear in an unrelated part of the product catalog. We continued to use the real manufacturer names, product photos, and descriptions. The wrench was approved by Amazon’s system and published; the magazine was not approved.

We then purchased a new UPC code for the magazine, and when we used it, Amazon allowed us to list the magazine for sale. We were able to place both items in a different, personal shopping cart. We then took down the listings before anyone could make a purchase.

It’s important to note that Amazon knew little about us as sellers other than our failed attempts to list banned items, yet still allowed us to list the items with these workarounds.

Amazon’s Response

The company declined to comment on most of the items we found, nor would it provide information on how many of the banned items were sold. Dozens of the prohibited listings were taken down in a matter of days after we contacted the company. Some of those we later removed from our final numbers because, upon review, they didn’t strictly adhere to our methodology.  

“If products that are against our policies are found on our site, we immediately remove the listing, take action on the bad actor, and further improve our systems,” Graham, the Amazon spokesperson said.

He said that the company was taking “appropriate action on the bad actors that evasively listed them.”

However, after Amazon provided this statement, The Markup found many of the sellers that were in violation continued to sell banned products, including Lead and Steel, which sold banned gun accessories, and another company that sold compounds that reviewers were injecting. When we asked Amazon about this in follow-up questions, those storefronts disappeared from

The dataset sent to Amazon included 16 listings that the company never removed. Of those, we decided to remove 10 from our final dataset: two weed grinders, a silicone pipe and a weed grinder set, a “same day detox” product, nitrous oxide canisters, and gun parts and tools that are potentially permissible under Amazon’s rules.

The company declined to comment on why some prohibited products were being shipped from Amazon’s warehouses, nor would it speak to how banned items became listed as “Amazon’s Choice.”

Graham denied that injectable drugs were for sale and said the listings we found were for “chemicals that were clearly marketed as being for research use only and not for human consumption.” He added that the company would nevertheless be “restricting them going forward.”  Amazon removed the specific listings we sent the company, but at the time of publication, other listings for these compounds could still be found on

Graham declined to comment on why the company’s search engine returned results when we entered the exact wording of the prohibition, nor would he comment on why the sellers’ tool suggested erroneous categories. He said it’s the responsibility of sellers to correctly list their products and follow the rules.

Earlier this year, a company executive told Congress that the company is shoring up the slippage of of “counterfeits, unsafe products, and other types of abuse” by requiring sellers of certain items to be preapproved, partnering with brands to pull counterfeits, and performing “proactive scans to identify safety risks.”

“As a result of our proactive efforts, in 2019, we blocked over 2.5 million suspected bad actor accounts from entering our store and more than 6 billion suspected bad listings from being published in our stores,” Graham told The Markup in an emailed statement that had previously been given to Congress.


Amazon is failing to stop banned items from being sold by third parties on its site—and even selling some banned items itself direct to U.S. customers.

We documented nearly 100 instances of Amazon’s failure to detect problematic listings before they post, allowing a back alley to its marketplace where items related to criminal activities, weapons, and drug use are openly sold.

We found sellers can easily shroud listings enough to evade automated detection by Amazon’s filters while still making the banned items findable for customers—often through Amazon’s own product search engine. We were able to list two banned items ourselves using this method. In some cases, Amazon’s sellers’ tools suggest miscategorizations. 

In five cases, the listing was marked as “ships from and sold by” Some banned items from third parties shipped from Amazon’s own warehouses, and the company promoted a handful of the banned items we found as “Amazon’s Choice.”

Originally published as “How We Investigated Banned Items on” with the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) license.


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Data Dive: How Much Does AR Influence Shopping?



AR Insider

AR’s role in marketing and commerce continues to ratchet up as brands see that it’s working. This plays out through performance and ROI in ad campaigns, as well as signals that AR is gaining traction among consumers as a shopping utility. We call this Camera Commerce.

As we examined recently, the technology is still in early adopter phases but it’s quickly acclimating among mainstream audiences. And like past shopping technologies such as high-end photography, the tipping point will eventually come when it shifts from acclimation to expectation.

As that process unfolds, AR will become table stakes. Then it will begin to ratchet up through competitive pressure among retailers and eTailers. We’re far from that point of ubiquity, but several pieces are moving into place including brand comfort and competency with AR marketing.

Back to consumer acclimation and demand, they’re likewise pieces in this AR shopping puzzle. So to quantify where they stand today and where they’re headed, Snap and Publicis recently released a report that examines consumer temperature towards branded AR.

1. How VR could bring transhumanism to the masses

2. How Augmented Reality (AR) is Reshaping the Food Service Industry

3. ExpiCulture — Developing an Original World-Traveling VR Experience

4. Enterprise AR: 7 real-world use cases for 2021

58 percent of respondents aged 13–49 claim to use AR, and 31 percent use branded AR.

— Among these respondents, Snapchat users are 56 percent more likely to use branded AR.

76 percent believe AR will play a role in how people shop in the next five years and 57 percent will increase their AR use post-pandemic.

54 percent actively search for AR experiences. The most common method ( 40 percent) is searching within the camera on digital platforms like Snapchat.

66 percent who use branded AR for shopping say they’re likely to purchase something after a branded AR experience. 72 percent feel this way when the format is virtual try-ons.

— Millennial and Gen X consumers index higher in both branded AR use and likelihood to purchase something after experiencing AR.

61 percent say that the ability to share a branded AR experience is important to them.

As for the report details and methodology, Snap and Publicis commissioned market research firm Alter Agents to conduct a three-part survey in the U.S., U.K, France and Saudi Arabia. The survey sample includes 1000 consumers, aged 13–49. More details can be seen here.

In a broader sense, it’s clear that consumer AR demand is well on its way. But returning to an earlier point, it’s only one puzzle piece required for ubiquitous AR shopping and commerce. Other moving parts include brand education and democratized AR experience creation.

That ecosystem is coming together as we speak, including ubiquitous 3D experience-creation platforms like Unity. For 3D models of physical goods, there are likewise enabling technologies for optimization and distribution, including VNTANA, and these will continue to develop.

Another developing piece is scalable 3D capture technology for physical goods. There are customized tools by AR early adopters like IKEA and Wayfair, but a market-wide standard for large product libraries (and smaller businesses) could really unlock camera commerce.

Lastly, there are cultural challenges. Joining consumer acclimation and comfort, the same is needed on the brand and retailer (often non-techy) side of the equation. Just like past emerging tech that went on to become table stakes in eCommerce, this will be a gradual process.

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Singapore Airlines Doubles Down on the E-Commerce Trend by Carriers



Singapore Airlines has quietly rolled out a digital e-commerce subsidiary called Pelago in recent months. While the subsidiary only has a staff of 50 today, it reflects a broader trend of airlines trying to use their brand names and customer bases to stretch into the online sales of other products and services.

In November, Singapore Airlines [SIA] CEO Choon Phong Goh described Pelago during an investor call as “a brand new business that’s been set up within SIA” with a goal of “extending the SIA experience from the skies to the ground.”

The subsidiary’s CEO, Siddharth Shanker, has hired dozens of content producers to build a trip planning service that currently focuses on experiences and activities. After a beta product launch in October 2020 and continued product iteration, Pelago officially launched in Singapore in June. Consumers can use and earn miles in the airline’s loyalty program KrisFlyer by buying activities via Pelago. The brand offers more than 200 experiences, such as workshops in how to make cocktails or be a beekeeper.

Level 33 Microbrewery Tour pelago

Reservations for the Level 33 Microbrewery Tour in Singapore are bookable via Singapore Airlines’ new digital platform. Source: Pelago.

Singapore’s move is the latest by an airline to broaden its scope beyond flying planes. While airlines have upsold passengers on extras for years, what’s new is the hands-on approach to sourcing and marketing the content instead of using affiliate deals.

In nearby Malaysia, AirAsia Group announced in October that in the second quarter “it successfully pivoted the airline into a digital lifestyle company, anchored on travel.” Earlier this month, AirAsia Digital acquired Gojek’s Thailand operations in a deal that valued AirAsia’s budding superapp at $1 billion ahead of a planned public listing through a blank check company.

In Japan, ANA Group has been working since March to launch ANA X as a kind of superapp for the Japanese market only.

“We’re trying to break away from the aviation business only, expanding non-aviation revenue on a super app covering not only out-of-the-ordinary services, such as flight or travel, but also ordinary life services,” said Shinichi Inoue, ANA X President, at a March news conference.

In the U.S., JetBlue Airways debuted in March Paisly, a travel website upsell passengers on products such as rental cars, hotels, and theme park tickets.

Pelago Is a Bet on Travel Experiences

floral fantasy part of Dale Chihuly's first major garden exhibition in Asia glass in bloom source pelago

A view of the Floral Fantasy, part of Dale Chihuly’s first major garden exhibition in Asia, called Glass in Bloom, open since May in Singapore. Pelago is the only online travel agency to offer tickets. Source: Pelago.

Pelago has gained some traction in an exclusive deal that makes it the only online travel agency to sell tickets to acclaimed artist Dale Chihuly’s first major garden exhibition in Asia. The brand is the “official discovery partner” for the Chihuly exhibition in Singapore, and also the assigned platform for its associated events, such as yoga and art jamming.

As of today, Pelago only markets experiences in Singapore, but it intends to grow abroad.

“As travel gradually normalizes, we look forward to bringing our unique and curated experiences in the destinations consumers travel to with SIA,” said Shanker, CEO of Pelago.

Pelago also fits into Singapore Airlines’ broader pattern of dabbling in e-commerce. For some time, the airline has been touting the use of its frequent flier program KrisFlyer as a way to buy non-flight products. Its Kris+ app can be used to pay for shopping, meals, and everyday purchases at several partner merchants in Singapore. Consumers can also earn miles if they use the app to make many everyday purchases. Integration of the app with Pelago seems likely.

Photo Credit: A Boeing 777-200 in Singapore Airlines livery. Singapore Airlines

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The NPD Group: Second Quarter 2021 U.S. Consumer Spending on Video…



Despite changing pandemic conditions across the country, video games spending remained strong in the second quarter of 2021.

According to the Q2 2021 Games Market Dynamics: U.S.* report from The NPD Group, overall total consumer spending on video gaming in the U.S. totaled $14 billion in the second quarter (Q2) of 2021 (April – June), an increase of 2% compared to Q2 2020.

Gains were seen across PC, cloud and non-console VR content, mobile and subscription spending, as well as hardware. Console content and accessories experienced declines.

Overall content spending in Q2 reached $12.57 billion, an increase of 2%. Subscription content was the only content segment with double-digit percentage gains vs Q2 2020. Hardware posted a 12% increase, while accessories declined 11%.

Among the best-selling and most played games across all platforms in the second quarter were Among Us, Call of Duty: Black Ops Cold War, Call of Duty: Warzone, Candy Crush Saga, Candy Crush Soda Saga, Clash of Clans, Coin Master, Fortnite, Garena Free Fire, Genshin Impact, Grand Theft Auto V, Homescapes, Mario Kart 8, Mass Effect: Legendary Edition, Minecraft, MLB The Show 21, New Pokémon Snap, Pokémon Go, PUBG Mobile, Resident Evil: Village, and Roblox.

“Despite changing pandemic conditions across the country, video games spending remained strong in the second quarter of 2021,” said Mat Piscatella, games industry analyst at The NPD Group. “A year ago, in the second quarter of 2020, consumer spending on video games increased a remarkable 47% compared to the same period in 2019. Consumer spending has not only maintained the elevated levels reached a year ago, but exceeded them in key areas such as hardware, mobile and subscription spending. Video games have become a bigger part of consumers’ entertainment and social lives, factors that lend confidence to continued growth for the industry.”

Data from Sensor Tower shows U.S. consumer spending in mobile games during the second quarter increased 5% from Q2 2020. Multiplayer gaming on mobile continues to be a standout theme, with seven of the top 10 earning titles focused on real-time online play, up from five in Q2 2020.

“Spending in mobile games remains elevated, showing signs of a continuing lift from the surge of new players who flocked to the category beginning in the second quarter of 2020,” said Randy Nelson, head of mobile insights at Sensor Tower. “Thus far, we see no indication that spending or usage has diminished as consumers have begun their return to life in a post-vaccine world.”

Methodology: Games Market Dynamics: U.S. provides a comprehensive measure of the consumer spend on video games in the U.S. including purchases of video games hardware, content, and accessories. It is released on a quarterly basis and provides insight and trending into the broader consumer spend on the industry including physical format sales such as new and used physical retail sales as well as game rentals, and digital format sales including full game digital downloads and downloadable content (DLC), spending on subscriptions and mobile gaming. This assessment of the broader consumer spend on the industry utilizes NPD’s monthly POS tracking services as well as consumer data from other NPD trackers, monitors, and reports.

*Accessory sales exclude game cards

# # #

About The NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit Follow us on Twitter: @npdgroup.

About Sensor Tower, Inc.

Sensor Tower is the leading provider of market intelligence and insights for the global app economy. Founded in 2013 and based in San Francisco, CA, Sensor Tower provides enterprise-level data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence, and App Intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy for the world’s most important markets. For more information, visit Follow us on Twitter: @sensortower.

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