Harshal Dhir, Darren Yau & Abhishek Raj
The issue of customer acquisition has been plaguing the chatbot industry for sometime now.
The Messenger Platform, so far has been the only medium to truly get any kind of “traction” on your consumer facing bot with 1B+ daily active users.
But, the reach and engagement of chatbots has been severely hit due to recent changes in Platform’s Privacy Policy as well as the removal of a core customer acquisition feature — Discover.
As an alternative, if you choose to acquire users through WhatsApp, there is a sizable marketing spend associated with promoting the associated phone number, ignoring the fact that with removal of discover you would need to spend those sweet marketing dollars to promote your fancy messenger bot.
