Instagram is arguably the most influential social media today. The list of the names of people who have the status of an Instagramer, Influencer, or the so-called “IG-baddies” includes the biggest celebrities out there. The prestige that comes with getting big on Instagram is undeniable. On top of that, for an app that is completely free to download and sign up on, Instagram is one of the most effective ways to monetize even the things like your hobbies, let alone legit businesses. It gives you an unlimited number of potential customers, a large audience locally as well as globally, and exposure to great things you may have never come across otherwise.

Like other social media platforms, Instagram always tries to improve its services, layouts, and operating systems. The app gets updated frequently and each time it offers its users a number of new features that quickly become popular. If you are the OG Instagram user you probably remember the era of the time limit on your videos. Nowadays that is not an issue anymore. You can upload a minute-long video on your page, which is much more convenient than a fifteen seconds clip we had to deal with. However, if a minute is not enough time for the type of content you do, IGTV is the way.

What is IGTV?

IGTV is a video application Instagram uses that allows the users to upload lengthy videos on their channel. IGTV content can be seen separately on your personal page as well as on your main feed together with your pictures and other videos. Cooking channels, Instagramers that offer the audiences talk focused contents, tech review channels, fashion bloggers are some of the most avid users of IGTV services. Small and big businesses on Instagram use IGTV instead of Instagram Live because IGTV videos can be pre-recorded and edited before uploading it to the platform.

How does it work?

IGTV on Instagram has a preview option introduced quite recently that enables to get to know what the full video is about. This is a great way to attract your target audience. If you are confident about your content and the preview looks promising people will definitely want to find out more by watching the full video. Making the preview look interesting enough to make the audience want to engage in it further is not an issue either. Unlike Instagram Live you get to be in control of what how and when you want to show people.

Another great feature IGTV offers is the series feature. You can start your own little series by creating a playlist of video content about the topic of your choice. It could be something related to your usual content or something entirely new. Playlisting naturally organizes your content and makes them more interesting for your audience.

On top of everything else IGTV offers, the service is easy to navigate through and the team behind it is constantly trying to improve the technical side of the platform. IGTV has truly come a long way. For instance, in the beginning, IGTV offered only the vertical video format but they have introduced the horizontal one as well which made it easier to package your videos the way you want. The viewers seem to have found the feature enjoyable too.

How can it help you with your Instagram Career?

In conclusion, if your page is oriented towards similar content that needs lengthier videos than what a normal one-minute long Instagram video IGTV is for you. With the help of IGTV, you can build the community you need in order to grow and stabilize your Instagram career. Showcasing the products or services, the trendy how-to videos, educational or informational content all of it can be easily done by the implementation of IGTV content in the content you create. Being a part of your Insta feed, IGTV is a great way to attract attention and grow big on Instagram.

One more thing is that IGTV is not for all content creators therefore the platform is less competitive. That gives you a huge benefit of becoming the first one to grow the biggest audience and establish yourself as a household name. There are a number of ways to achieve this. For once, you definitely need to work on your content and come up with something original and interesting. But don’t rush into putting out the best content before you gain a considerable number of viewers. Get IGTV views first. Advice is to do a little research on the ways you could do this. There are options of getting organic or targeted views which will definitely result in the natural growth of your IGTV audience which automatically means the growth of your overall Instagram followers.

Source: Alex Brian. Alex is a blogger and business coach. He loves to write about business and help small businesses to grow their business online.