European buyout house Equistone has completed its acquisition of children products brand Vertbaudet. The deal marked the firm’s second investment in France in two weeks.
The company is expecting a €330 turnover in 2021 after thriving through the COVID-19 pandemic.
Vertbaudet offers children’s clothing and shoes, childcare essentials, toys and other children products. The firm said 80% of the sales of the company is now coming from its digital platform following a successful repositioning strategy since 2015.
The company still operates a network of 75 stores in France and has presence in Germany, Great Britain, Belgium, Switzerland, the Netherlands, Spain and Portugal.
Arnaud Thomas and Grégoire Schlumberger, partners at Equistone, said in a joint statement, “We were impressed with the executive team’s repositioning strategy. Vertbaudet’s omnichannel model has allowed it to thrive, even during lockdown periods. We look forward to supporting Vertbaudet as it continues to build growth momentum.”
Equistone had carried out six investments this year. It entered into an exclusive agreement last week with Orfite to acquire French modular construction specialist GSCM Group.
The firm exited UK workplace financial education specialist Wealth at Work to transatlantic private equity investor Aquiline Capital Partners last month.
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