Ecommerce marketing study Shows Consumers are most open to buying products from ads on websites
Today’s display ads can be ultra-targeted – by demographics, sales funnel stage, interests and hobbies and more. That helps explain why they’re one of the most effective advertising channels, as proven by the response to our first survey question.
Nearly 37% of respondents chose websites as their preferred advertising platform. Google and Facebook ads are a close second, at 30% and 28%, respectively. It’s likely all these channels are popular because they target users so accurately.
Googles ads and organic ads work equally well for ecommerce marketing
Although consumers are aware when ads are paid for, and may naturally trust those ads less, the fact remains that a well-targeted Google paid listing is just as effective as an organic result.
With 49.5% of consumers choosing organic and 50.5% choosing paid ads, there’s hardly a statistically significant answer here. What’s the takeaway? A well-rounded strategy that incorporates both paid ads and SEO strategy is essential to capturing the most conversions over the holidays.
Ecommerce marketing study shows most consumers start shopping one month before the holiday
It’s almost the most wonderful time of the year … although consumers won’t be out shopping in force quite yet. Nearly 38% say they don’t start holiday shopping until one month before.
Ecommerce Marketing Study
More surprisingly, 40% of consumers start shopping two or even three months before the holiday. To capture all of these essential holiday sales, retailers will need to have website improvements “wrapped up” and an advertising strategy in place sooner rather than later.
Ecommerce marketing study shows serve ads many times for effective ecommerce marketing
This graph shows how difficult it can be to find the ideal number of times to show an ad. Just over 50% of consumers only need to see an ad between one and three times before clicking buy. Yet more than 30% usually see an ad more than six times before they’re convinced.
Don’t get discouraged – get testing! Audience testing will show you who’s clicking when, helping you improve your accuracy and get more clicks from holiday shoppers.
Consumers are split on how much they’ll use Amazon
As ecommerce explodes, Amazon stock has been reaching record highs and North American sales increased 43.4% in the second quarter. It should come as no surprise that about 45% of consumers plan on doing 50% or more of their shopping on this marketplace behemoth.
Ecommerce Marketing Study
What’s more interesting is that 17% don’t plan to use Amazon at all, and 38% will use it for a quarter of their shopping or less. That’s a big piece of the pie that will be left for retailers who don’t sell on Amazon. The best strategy? Do both.
Ecommerce marketing study shows nearly 55% of shoppers plan to use Amazon more than last year
While consumers are split on how many of their purchases they’ll make on Amazon, they know one thing for certain: It will be more than last year. Almost 55% of survey respondents plan to increase their use of Amazon this year.
However, that leaves 45% who say they’ll actually be using Amazon less. This is in line with recent trends such as a rise in consumers wanting to support small businesses and looking for direct-to-consumer experiences. Again, a well-rounded strategy will be key this holiday season.
Three-quarters of shoppers say they’re not afraid to go into stores
It may be government regulations, rather than consumer fear, that’s keeping people out of stores. About three-quarters of survey respondents said they’re not afraid to go into stores.
Although consumers are confident, Black Friday crowds are probably out this year. Target and Walmart have already announced they’ll be closed on Thanksgiving, and many retailers are planning on starting sales earlier and spreading them out to reduce crowding. Curbside pickup will also be essential: Macy’s is implementing this service for the first time ever this year.
Ecommerce marketing study shows 56% will spend the same or more this holiday season
Despite high unemployment and an uncertain economic future, more than half of consumers are still planning on spending the same amount on holiday shopping this year. Five percent are even planning on spending more!
Still, that leaves 44% who are planning to spend less this year. That’s a sizeable chunk of consumers who will likely be hunting for deals, comparing prices and reading reviews before they hit the “buy” button.
Shoppers will spend the most on clothes and electronics
In general, consumer spending has shifted from “wants” to “needs”: spending on nonessentials has fallen, but spending on groceries, cleaning products and other essentials is skyrocketing. The holidays are the exception to the rule: Splurging is a time-honored holiday tradition, and this year, it’s all about clothes and electronics.
Forty-seven percent of respondents plan to spend the most on clothes, while 31% will be putting electronics under the tree. Competition in these industries will be high, and a solid holiday strategy will be needed more than ever.
Gift cards are the most important factor for only 17% of consumers in ecommerce marketing
Next, we asked consumers to rank nine features of online shopping, from gift cards to free shipping, in order of their importance this holiday season. Many of the results were definitive: Gift cards, for example, are not a deciding factor for most consumers.
Only 17% ranked gift cards as the most important, while 21% ranked them dead last. Nearly 15%, however, weren’t so sure, and gave them a moderate ranking of five.
Coupon codes are slightly more important than gift cards
Coupon codes saw a similar split, with 22% ranking them most important and 19.5% ranking them in last place. Consumers are able to look up coupon codes online, which could account for their slight edge over gift cards.
Many consumers ranked coupon codes somewhere between 5 and 9, showing that they do have moderate importance. But there are other factors that will really turn the tables for retailers.
Nearly 50% of shoppers ranked free shipping as the most influential factor in ecommerce marketing strategy
Fact: Consumers love free shipping. One study from the National Retail Federation found that 75% of consumers surveyed expect delivery to be free even on orders under $50, and 65% look up the threshold before they add items to their cart.
Free shipping was a runaway winner in our survey as well, with 48% of consumers listing it as the most important feature when they’re shopping online. The lesson is clear: Offer free shipping, at least for purchases over a certain amount, or lose sales.
A fast website is essential to almost three-quarters of shoppers in ecommerce
Attention spans seem to get shorter and shorter each year. Consumers expect instant satisfaction, and they’re not going to wait for your product pages to load. In fact, even a 100-millisecond improvement in site speed can increase conversion and average order value for retailers.
In our survey, almost one-quarter of consumers listed site speed as their most important factor. Plus, various metrics such as first input delay and largest contentful paint affect your Google search rankings. Retailers need a fast website to satisfy consumers and to improve their organic visibility.
A well-designed website is also important to online shoppers
Speed is great, but if consumers can’t intuitively navigate your site, they’ll still bounce without buying. This year, every major retailer is improving their ecommerce experience in order to get a slice of those short attention spans. That means one thing: Competition is about to increase.
A well-designed website received nearly the same rankings as a fast website, which shows retailers that both are equally important. Use a conversion optimization tool to A/B test various website pages, create heatmaps and customer journeys and determine the best way to get customers from Point A to Point Buy.
Videos of the product may not be as influential as you think in an ecommerce marketing strategy
There’s no doubt that video marketing is a great way to build your brand, create trust with an audience and move buyers down the sales funnel. But once they’ve reached the evaluation and purchase stages, product videos may not be as important as you think.
About 55% of consumers ranked video as a 5 or less in importance, including just over one-fifth who thought product videos weren’t important at all. Only 14% of respondents ranked video as the most influential factor in their online holiday shopping.
Images remain a fundamental part of online shopping
Consumers may not be clamoring for videos of a product, but images are a must-have. Almost 80% ranked product images as a 5 or higher in importance, and 35% gave images the number-one spot.
Before the holidays hit, check that your product images are up to date, high quality and prominently displayed on the page. Consumers will be looking for them.
Ecommerce marketing study shows shoppers are split on the importance of Amazon
Amazon is a polarizing topic this year, and the trend continues in consumers’ ranking of its importance to their online shopping plans. While 23% ranked it the most influential factor, 21% ranked it the least influential.
The majority of consumers fell somewhere between a 5 and a 10 on Amazon’s importance. This again emphasizes how essential a well-rounded strategy will be this year: While you shouldn’t put all your eggs in the Amazon basket, don’t write it off, either.
Major brands could have a slight edge in ecommerce marketing
When finances are tight, consumers turn to brands they know they can trust to deliver quality products that make them feel good about their purchase. That’s why almost 75% of consumers rated the influence of a recognizable brand at 5 or above.
Smaller brands shouldn’t give up, though. Features like free shipping and product images are more important this holiday season than having a recognizable brand name.
Only 10% of consumers say they’ll do all their shopping on Amazon
Amazon’s popularity is undeniable, but it isn’t the only place people will shop. Just 10% of respondents say they’ll shop solely on Amazon.
Price and good reviews are equally important
Most retailers know that positive reviews can influence customer behavior. A famous Harvard Business Review study found that a one-star increase in a Yelp rating can lead to a 5 to 9% increase in revenue. But this year, consumers may be a little more price-conscious, as well.
In our study, consumers were almost equally split the importance of price and reviews. The truth is that both of these things matter. Can’t lower your prices? Offer free shipping, and learn to ask customers for reviews in the right way. The higher priced your product, the more important reviews will be.
Desktop still rules when it comes to ecommerce marketing strategy
Reviews and delivery time are most influential on Amazon
On Amazon, many consumers are buying from unfamiliar brands and looking for bargain prices, making reviews even more important. Thirty-one percent of consumers list reviews as the most influential factor, underscoring the important of handling negative reviews quickly and professionally.
Delivery time comes in second place, with nearly 23% of consumers saying it’s the most important. Amazon’s two-day, one-day, and even same-day delivery options are a big draw for its Prime memberships. Reliable fast delivery could explain why Amazon Prime spending and memberships are surging due to the pandemic.
Ecommerce Marketing Strategy Conclusion
The 2020 holiday shopping season will be unlike anything we’ve seen before. Ecommerce sales are booming, and Cyber Monday is expected to be record-breaking. At the same time, financial uncertainty and unemployment are higher than ever before.
However, consumers will still be shopping. And they will still be looking for many of the same things: Free shipping. Good reviews. Quality images. A fast and easy-to-use website.
A successful strategy to capture conversions this holiday season will recognize that these digital marketing standbys are now even more essential. There’s a potential $12.7 billion on the table on Cyber Monday alone. To the prepared retailer go the spoils.
Banque de France Successfully Completes First CBDC Transactions
Banque de France (the French central bank) has announced the successful testing of its central bank digital currency (CBDC) in collaboration with multiple financial and tech groups. The experiment was considered to be successful on December 17th of 2020 but wasn’t announced until January 19th of this year via a press release. It was completed […]
Banque de France (the French central bank) has announced the successful testing of its central bank digital currency (CBDC) in collaboration with multiple financial and tech groups.
The experiment was considered to be successful on December 17th of 2020 but wasn’t announced until January 19th of this year via a press release. It was completed in collaboration with IZNES, SETL, CACEIS, CITIGROUP, GROUPAMA AM, OFI AM, and DXC.
Conducted by Banque de France and its collaborators, the experiment consisted of the subscription and redemption of money market funds using blockchain technology provided by SETL, with over 2 million euros being transacted during the experiment (PDF).
Banque de France Shows Interest in Digital Currency Rising
The bank opened applications for CBDC experimentation back in March of 2020 intending to explore the potential offered by the technology, as well as identifying concrete cases in which CBDC could be integrated into innovative procedures.
Multiple countries in the European Union have been vocal about their interest in developing a digital Euro, with other countries like Italy and the Netherlands taking steps in proposing legislation and experimenting with blockchain technology in collaboration with local banks.
A Successful Experiment
SETL, in collaboration with the BDF and IZNES technology teams, provided the distributed ledger technology (DLT) and the underlying infrastructure for the issuance and redemption of the CBDC tokens.
The central bank then issued CBDC tokens on the private blockchain to simulate cash settlements by developing and deploying smart contracts. The bank was able to issue and control the circulation of the tokens throughout the simulation process.
On the other hand, CITI and CACEIS collaborated by purchasing CBDS tokens as participating commercial banks, which allowed the experimenters to replicate possible real-life scenarios and workflows.
While this experiment was a success, other experiments will be running until mid-2021, according to the bank as it hopes the findings “will be an important part of the Banque de France’s contribution to the Eurosystem’s more global reflection on the benefits of CBDC.”
Digital Currencies Powered by Blockchain Are the Future
The successful completion of this experiment represents an important step forward toward the adoption of CBDC by allowing regulators and legislators to assess the positive impact digital currencies can have on the national economy.
By using blockchain technology, central banks will be able to enhance the efficiency and resilience of financial transactions, while improving security and accessibility by settling them on-chain.
Sir David Walker, SETL Chairman, referred to the results by stating: “The successful completion of a central bank digital currency live experiment with BDF confirms that SETL is uniquely positioned to help transform Financial Markets. We are delighted to be recognized for the role we play in these significant market transformation programs.”
While some CBDCs use blockchain technology as their backbone, they are different from cryptocurrencies like Bitcoin and Ethereum due to the centralization of the ledger and the ability of central banks to regulate the issuing and supply of the currency.
A Boost for the Industry as a Whole
However, this new application of blockchain technology could further boost blockchain adoption and have an impact on how everyday people interact with digital assets, facilitating the transition to cryptocurrencies and decentralized platforms.
This collaboration also provides the companies participating in them with important data that could lead them to further develop their technology for the benefit of the entire blockchain ecosystem:
In the words of Philippe Morel, SETL CEO: “Further to the successful delivery of our two market infrastructures – the Fund Platform IZNES and the ID2S Central Securities Depository, we are now excited to take our Payments offering to the next level. Together with our proven track record in delivering regulated Market Infrastructures, this further strengthens SETL’s strategic capabilities.”
JPMorgan Sebut Grayscale Jadi Kunci Stabilitas Harga Bitcoin Saat Ini
Kanalcoin.com – Perusahaan manajemen aset digital terbesar di dunia, Grayscale Investments, disebut-sebut menjadi pemegang kunci harga bitcoin (BTC) bisa stabil sampai saat ini. Hal tersebut disampaikan oleh peneliti dari JPMorgan Chase. JPMorgan melakukan penelitian yang dipimpin oleh ahli strategi keuangan bernama Nikolas Panigirtzoglou. Dalam penelitian yang dilakukan Nikolas tersebut, bitcoin diperkirakan akan kehilangan masa kejayaannya […]
Kanalcoin.com – Perusahaan manajemen aset digital terbesar di dunia, Grayscale Investments, disebut-sebut menjadi pemegang kunci harga bitcoin (BTC) bisa stabil sampai saat ini. Hal tersebut disampaikan oleh peneliti dari JPMorgan Chase.
JPMorgan melakukan penelitian yang dipimpin oleh ahli strategi keuangan bernama Nikolas Panigirtzoglou. Dalam penelitian yang dilakukan Nikolas tersebut, bitcoin diperkirakan akan kehilangan masa kejayaannya dalam jangka pendek.
Akan tetapi, Nikolas menyebut kalau ada satu syarat yang membuat bitcoin bisa saja tidak kehilangan level tertinggi mereka saat ini. Satu hal yang dimaksud adalah harga bitcoin bisa menembus angka di atas $ 40 ribu atau sekitar Rp 564 juta per tokennya.
Sebenarnya, bitcoin sempat menembus harga di atas $ 40 ribu beberapa waktu yang lalu. Akan tetapi, hal tersebut hanya terjadi sebanyak dua kali dalam bulan Januari ini. Satu kali saat harga bitcoin mencapai yang tertinggi sepanjang masa, yakni $ 42 ribu (Rp 592 juta). Satu kali yang lainnya adalah terjadi pada minggu lalu.
Namun, stabilnya harga bitcoin di atas $ 40 ribu akan dipengaruhi oleh satu pihak. Menurut para ahli strategi keuangan JPMorgan, Grayscale Bitcoin Trust memegang peran penting dalam kondisi tersebut.
Hal itu dikarenakan, Grayscale Bitcoin Trust saat ini memiliki aset bitcoin sebesar $ 23 miliar (Rp 324,23 triliun) yang mereka kelola. Oleh karena itu, Grayscale memegang peranan yang sangat penting dalam stabilitas harga bitcoin saat ini.
Kendati demikian, Grayscale Bitcoin Trust harus terus menjaga konsistensi aliran bitcoin ke dalam perusahaan mereka dengan nilai sebesar $ 100 juta per harinya secara berturut-turut dalam hitungan hari dan minggu.
“Aliran ke Grayscale Bitcoin Trust kemungkinan akan perlu mempertahankan kecepatannya sebesar US $ 100 juta per hari selama beberapa hari dan minggu mendatang agar terobosan seperti itu terjadi,” tulis para ahli strategi keuangan, dikutip Kanalcoin.com dari Cointelegraph.
Sejak bitcoin menembus harga $ 20 ribu per tokennya, bitcoin mengalami kenaikan harga yang luar biasa ekstrem dalam tiga minggu. Bitcoin mampu melonjak mencapai dua kali lipat hanya dalam waktu yang sangat singkat.
Salah satu faktor yang mempengaruhi hal tersebut memang disebut-sebut adalah Grayscale. Pengaruh Grayscale kepada naiknya harga bitcoin cukup besar sampai saat ini. Arus masuk mingguan rata-rata saja mampu menyentuh angka $ 250,7 juta pada kuartal keempat.
Angka tersebut merupakan yang paling tertinggi sepanjang masa dalam sejarah Grayscale. Padahal, sebelumnya Grayscale hanya menghasilkan arus masuk sebesar $ 217,1 juta rata-rata per minggu.
Naiknya arus masuk yang dialami Grayscale Bitcoin Trust tersebut bukan tanpa alasan. Hal tersebut dikarenakan Grayscale membuka kembali layanannya kepada para investor baru pada 13 Januari yang lalu.
Mulai Rambah Dunia Bitcoin, PayPal Diprediksi Dapat Pemasukan hingga $ 2 Miliar
Kanalcoin.com – Perusahaan keuangan dan pembayaran digital terbesar di dunia, PayPal, diperkirakan akan memperoleh pendapatan mencapai $ 2 miliar atau sekitar Rp 28,14 triliun dari bisnis bitcoin yang mulai mereka rambah beberapa waktu belakangan. Hal tersebut disampaikan oleh seorang analis dari Mizuho Securities, Don Dolev. Dolev menyampaikan kalau PayPal bisa saja mendapatkan pendapatan sebesar $ […]
Kanalcoin.com – Perusahaan keuangan dan pembayaran digital terbesar di dunia, PayPal, diperkirakan akan memperoleh pendapatan mencapai $ 2 miliar atau sekitar Rp 28,14 triliun dari bisnis bitcoin yang mulai mereka rambah beberapa waktu belakangan.
Hal tersebut disampaikan oleh seorang analis dari Mizuho Securities, Don Dolev. Dolev menyampaikan kalau PayPal bisa saja mendapatkan pendapatan sebesar $ 2 miliar dari bisnis bitcoin mereka pada 2023 mendatang.
Dolev menyampaikan kalau faktor yang mempengaruhi prediksinya tersebut adalah naiknya tingkat penggunaan aplikasi PayPal oleh para pengguna. Pasalnya, ada sekitar 50 persen pengguna mata uang kripto membuka aplikasi PayPal setiap harinya.
“Baik survei dan komentar manajemen kami mengungkap peningkatan dramatis dalam keterlibatan karena crypto,” ucap Dolev, dikutip Kanalcoin.com dari News.Bitcoin.com.
PayPal sendiri mengumumkan pada Oktober 2020 lalu kalau mereka saat ini mulai merambah ke dunia bitcoin. PayPal menyebut kalau 346 juta pengguna aplikasi mereka kini bisa membeli, menyimpan, dan menjual bitcoin dan aset digital lainnya melalui akun PayPal milik mereka.
PayPal menggunakan layanan pertukaran mata uang fiat ke mata uang kripto, yakni Paxos dan Itbit sebagai partner mereka. Sejak diumumkan, bisnis mata uang kripto PayPal mendapat respon positif dan banjir peminat.
Bahkan, survei yang dilakukan Dolev menyebutkan kalau para trader bitcoin (BTC) menggunakan aplikasi PayPal tiga kali lebih sering dibandingkan para pengguna yang tidak terlibat di dunia bitcoin. Hal tersebut terjadi setelah PayPal mengumumkan keikutsertaan mereka di dunia bitcoin.
Selain itu, para trader juga disebutkan memiliki jumlah saldo BTC lebih tinggi di Paypal daripada di dompet digital mereka selainnya.
Di sisi lain, seorang analis dari Moffett Nathanson, Lisa Ellis, memperkirakan PayPal akan memperoleh pendapatan mencapai $ 600 juta atau sekitar Rp 8,44 triliun dari lini bisnis bitcoin mereka pada 2021 ini. Selain itu, Ellis juga percaya kalau lini bisnis mata uang kripto yang dimiliki oleh PayPal saat ini bisa berkontribusi dalam keuangan jangka panjang perusahaan.
“Dalam jangka panjang, kami percaya inisiatif cryptocurrency Paypal memiliki nilai strategis yang signifikan,” ucap Ellis.
Selain mempengaruhi faktor keuangan, keputusan untuk masuk ke lini produksi bitcoin membuat PayPal menjadi aplikasi tujuan bagi para pelanggan sebagai layanan keuangan yang melayani berbagai kebutuhan.
PayPal nantinya juga akan diposisikan sebagai pihak yang membantu membentuk peran jangka panjang mata uang kripto dalam sistem pembayaran yang dilakukan oleh konsumen.
Sementara itu, saham PayPal sendiri saat ini diprediksi akan naik hingga menyentuh angka $ 350 yang semula hanya diperkirakan menyentuh angka $ 290. Selama setahun terakhir, saham PayPal sempat menyentuh harga tertinggi $ 249,85 dan terendah pada angka $ 82,07. Kenaikan harga saham PayPal tersebut juga diperkirakan berkat lini bisnis bitcoin.
Banking technology startup Trovata.io today announced it has raised $20 million in a series A round led by Wells Fargo Strategic Capital. The investment will be used to deliver new services and accelerate multi-bank APIs globally, the company says, and to add more bank distribution partners.
Trovata founder and CEO Brett Turner, who has spent time at Deloitte and Amazon, predicted that the rise of consumer bank aggregators driving fintech would lead to direct APIs for commercial banking and treasury services from banks globally. These prebuilt bank integrations, he believed, would remove enterprises’ need for legacy implementations or IT support and enable self-setup.
Turner launched 35-employee Trovata in 2019 in anticipation of the transformation, with a platform to aggregate companies’ bank balances and transactions natively on wholesale banking APIs. Using AI and machine learning, Trovata can automate cash-centric workflows such as cash reporting, analysis, and forecasting, allowing companies to see how much cash they have in real time while managing cash flow and building and maintaining forecasts.
Trovata acts as a high-performance data lake to store and manage bank data in a scalable multi-bank environment. The platform collects and normalizes data and then generates a forecast, leveraging machine learning to establish a baseline and analyze historical trends to increase forecast accuracy.
Trovata lets customers including Square tag data by region, entity, division, or arbitrary label. It also translates all non-USD denominated amounts into USD equivalents, offering the ability to drill down and generate forecasts for subsidiaries individually. A Google-like natural language search tool with a 300 millisecond response rate lets users find and tag key vendors, customers, and partners across millions of transactions.
“The tipping point is near, and … Trovata can play [a profound role] in wholesale banking and treasury services. The pandemic has spurned the need for better cash visibility, bank data in real time, and more proactive cash forecasting. Companies growing and contracting are in need of these things which have only accelerated interest,” Turner said in a statement. “Revenue is confidential, but our average deal size is roughly $25,00 and we’ve grown from 0 to nearly 100 mid-market and small enterprise customers in 18 months. We’ll be announcing a new up-market product for the enterprise later this month and expect to grow 4 times to 5 times this year.”
“We are keen on how technology is reinventing the treasury function into a modern, insight-driven operation that helps our clients deliver on their business strategy,” Wells Fargo Strategic Capital managing director Basil Darwish added. “Trovata provides distinctive technology and a client-centric approach to automating treasury services, and we’re excited to support their ongoing growth with this investment.”
Capital One Ventures and Pivot Investment Partners also participated in Trovata’s series A announced today, as well as existing early investors J.P. Morgan and Fintop Capital. This brings the San Diego-based company’s total raised to over $30 million, following seed and venture rounds totaling $10.6 million.
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