Demand for personalized banking experiences has exploded, and most banks have not capitalized. Last year, Capco surveyed about 1,000 US consumers, and 72% of respondents rated personalization as “highly important.” A December 2020 survey by Salesforce yielded similar results, with 66% of customers indicating they expect their financial institution to understand their unique needs and […]
Delivering the personalization bank customers want
Latest Intelligence
