D2C is no foreign concept. We all have been following this method of marketing for a long time. Nowadays, D2C brands are achieving more success than any other business. These brands are well-known names like Amazon, Wakefit, Country Delight etc.

Let’s take a look at Amazon; for example, it is the largest e-retailer, and its net sales have touched around $386 billion in the year 2020. This eCommerce business has touched such huge heights due to its D2C marketing approach.

Directly dealing with your customer excludes all the chances of failure and confusion in the marketing process. Even the millennials love the D2C marketing approach as it speaks according to their priorities and convenience. D2C marketing examples are mainly eCommerce focused and hold more appeal to the audience who loves to shop online.

Now let us talk about the pros and cons of this process:

Pros

• D2C businesses attain maximum control over their services, brand messaging, products and reputation.
• You attain a clear picture of your buyer persona, and you create your D2C brand strategy accordingly.
• You can generate a loyal customer relationship with the help of customer feedback and offerings.

Cons

• It is sometimes difficult to maintain your supply chain in the case of D2C marketing.
• D2C brands offer free trials and low costs in order to attract maximum customers. But this method sometimes throws them into trouble as the consumers cancel the plan once the free trial period is over.
• They have to excel in every area, from creating a product and advertising to shipping logistics.

Different ways to implement a D2C marketing strategy

D2C marketing strategy is the process of directly selling your products or services to the customers without the interference of any intermediary. There are some amazing ways to implement this marketing strategy successfully.

The list is given below:

Offer a seamless customer experience

The best method to increase and retain your customers is by nurturing them. Many D2C brands try to nurture their brand by offering a seamless and smooth customer experience. For example, Take Glossier has maintained a direct connection between its blogs, social media channels, and in-store touchpoints to product pages. As a result, their potential clients can easily travel from their social media accounts to a product purchase page. In addition, their checkout process is simple, and discount coupons have helped them achieve all their success today.

Promote a cause

When you advertise your products and promote a noble cause, it helps you get the attention of the individuals who care. Nowadays, once a brand gets connected to a social cause, it automatically attains the visibility it was looking for. For example, the men’s care brand Harry highlights the messiness of masculinity through their brand. As a result, their project, ‘Project 84,” in which they worked with the charity CALM, was a huge success.

Make use of personalization

A personalized service that makes your clients feel special is an outstanding way to earn all the cookie points. By making personalization the hallmark of your company, you can attain the attention of maximum customers. The best example for this point is BarkBox, which has attained around 1 million subscribers because of its customer-centric approach. Their team tries to communicate with as many customers as possible and scale their personalization process.

In Summary,

D2C marketing strategy is to offer the most seamless experience through the power of personalization. Most millennials are huge fans of D2C marketing as they love to shop online, and amazing user experience works as a cherry on top of the cake. So this is how D2C marketing works. Make sure to follow the above strategies for a successful business.

Source: Plato Data Intelligence: PlatoData.io