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Coronavirus: What attacks on Asians reveal about American identity




Stock photo showing an Asian woman wearing a mask, in front of a US flagImage copyright Getty Images

Attacks on East Asian people living in the US have shot up during the pandemic, revealing an uncomfortable truth about American identity.

Though she was not born in the US, nothing about Tracy Wen Liu’s life in the country felt “un-American”. Ms Liu went to football games, watched Sex and the City and volunteered at food banks.

Before the Covid-19 pandemic, the 31-year-old didn’t think anything of being East Asian and living in Austin, Texas. “Honestly, I didn’t really think I stood out a lot,” she says.

That has changed. With the outbreak of the pandemic that has killed around 100,000 people in the US, being Asian in America can make you a target – and many, including Ms Liu, have felt it.

In her case, she says a Korean friend was pushed and yelled at by several people in a grocery store, and then asked to leave, simply because she was Asian and wore a mask.

In states including New York, California, and Texas, East Asians have been spat on, punched or kicked – and in one case even stabbed.

Whether they have been faced with outright violence, bullying or more insidious forms of social or political abuse, a spike in anti-Asian prejudice has left many Asians – which in the US refers to people of east or southeast Asian descent – wondering where they fit in American society.

“When I first came here five years ago, my goal was to adapt to American culture as soon as possible,” says Ms Liu.

“Then the pandemic made me realise that because I am Asian, and because of how I look like or where I was born, I could never become one of them.”

Tracy Wen Liu back at university at USCImage copyright Tracy Wen Liu
Image caption Tracy (centre) went to graduate school at the University of Southern California in 2015

After her friend’s supermarket altercation, she decided to get her first gun.

“I hope the world never comes to a day when we have to use that,” she says, adding: “That would be a very, very bad situation, something I don’t even want to imagine.”

Authorities in New York City and Los Angeles say that hate incidents against people of Asian descent have increased, while a reporting centre run by advocacy groups and San Francisco State University says it received over 1,700 reports of coronavirus-related discrimination from at least 45 US states since it launched in March.

Police in at least 13 states, including Texas, Washington, New Jersey, Minnesota and New Mexico, have also responded to reported hate incidents.

Critics say those at the very top have made things worse – both President Donald Trump, and Democratic hopeful Joe Biden have been accused of fuelling anti-Asian sentiment to varying degrees with language they’ve used while talking about China’s role in the outbreak.

And for many Asian Americans, it can feel as though, in addition to being targeted, their identity as Americans is being attacked.

How serious is anti-Asian prejudice in the US?

Large numbers of Asian Americans, and Asians in the US – have described a sharp change in their experiences following the outbreak.

Ted NghiemImage copyright Ted Nghiem
Image caption Ted Nghiem, who is Vietnamese American, was spat at

Kimberly Ha, 38, says she noticed the difference in February, after a stranger began shouting at her as she walked her dog in New York.

“He yelled: ‘I’m not scared of radioactive Chinese people’ and started pointing at me, shouting ‘you people shouldn’t be here, get out of this country, I’m not scared of this virus that you people brought over,'” the Chinese Canadian, who has lived in New York for over 15 years, said.

In the weeks that followed, she also noticed that “about one in 10” people she encountered in public appeared angry when they saw her. “I’ve never felt that level of hostility before,” she says.

On the opposite side of the US in California, Madison Pfrimmer, 23, had heard about anti-Asian attacks, but “didn’t think it was as prevalent as everyone made it seem”.

Then, in April, she helped translate for an elderly Chinese couple in a supermarket in Los Angeles when they were confronted by an angry woman who swore at them at length, threw water at them and sprayed them.

“She yelled ‘how dare you come to this store where my family shops, how dare you come and ruin my country. You are why my family is not able to make money,'” Ms Pfrimmer, who is half-Chinese, recalls.

Madison PfrimmerImage copyright Madison Pfrimmer
Image caption Madison Pfrimmer reported the incident to the police

Ms Pfrimmer says she tried to reason with the woman, who berated her for translating for the couple and hurled water from a bottle at her, soaking her legs and feet.

The woman walked by them again when they were waiting for the cashier, spraying them with something that appeared to be air freshener or disinfectant – and then followed the elderly couple to their car, where she took photos of them while shouting “it’s your fault”, and directing expletives at “China”, “all those dirty people” and “communism”.

“I ran to the couple, told them in Mandarin to just get in their car, and loaded their groceries for them – I handed the man the eggs through his window,” says Ms Pfrimmer. The woman followed her in her car – until Ms Pfrimmer purposefully drove near a police station.

Asian rights groups and San Francisco State University teamed up to start the STOP AAPI HATE database, which records reports of Covid-19 discrimination directed at Asian Americans and Pacific Islanders in the US. They received examples from 45 states, with California and New York making up the bulk of cases.

The incidents recorded fall on a broad spectrum. Verbal harassment is by far the most common, but shunning, physical assault, workplace discrimination, being barred from establishments, and vandalism also feature in the database – with women more likely to be targeted than men.

A Mulan film poster defaced with graffiti - a mask is painted over her face, along with the words "toxic made in Wuhan"Image copyright Larissa Lam / Josh Fleagane
Image caption A poster for the Disney film Mulan was vandalised

Russell Jeung, a professor of Asian American studies at San Francisco State University who has been running the database, says he found so many incidents of people “being coughed or spat upon” that he added it as an additional category.

That’s what happened to Ted Nghiem, a Vietnamese American in Philadelphia. He says in March, a man swore at him, yelling “get out of here, you caused coronavirus” – but it didn’t particularly bother him.

However, later that month a man spat at him as he walked past, which got him “really down for a day or two”.

“I did inform the cops but I don’t know if anything happened… luckily I didn’t catch anything,” says Mr Nghiem, 37.

The STOP AAPI HATE database is based on online self-reporting. A separate BBC analysis of interviews and US media reports found coverage of more than 100 alleged incidents since January that appeared to target Asians.

About 70% of those incidents had a clear link to the pandemic, and about 40% of cases were reported to police.

Some incidents reached the bar of hate crimes. New York City police say they have investigated 14 hate crimes related to Covid-19, involving 15 Asian victims. There have been at least nine physical attacks in the state.

In California, an elderly man was attacked with an iron bar, and a teenager was taken to hospital after being physically assaulted.

In Texas, an Asian family, including a two-year-old and six-year-old, were stabbed in a supermarket. An FBI report obtained by ABC news said that “the suspect indicated that he stabbed the family because he thought the family was Chinese, and infecting people with the coronavirus”. The family was Southeast Asian.

Presentational grey line

Statistics on Anti-Asian incidents in the US:

  • One third of people surveyed said they had witnessed someone blaming Asian people for the pandemic
  • 1,710 incidents reported to STOP AAPI HATE – 15% of those cases involved physical assault or being coughed on or spat at
  • More than 100 individual incidents reported in the media
  • 133 incidents of anti-Asian discrimination recorded by the New York City Commission on Human Rights – compared to 11 in the same period last year. The commission has intervened in 91 cases.
  • 14 Asian-bias hate crimes investigated by police in New York
  • More than 100 alleged hate incidents reported to civic groups and police departments in Los Angeles
  • Six reports of bias incidents reported to police in Seattle
  • There has been a surge in anti-Asian hate on extremist web communities

Sources: Ipsos, STOP AAPI HATE, New York City Commission on Human Rights, New York City Police, Los Angeles County Commission on Human Rights, Seattle Police, Network Contagion Research Institute, BBC research

Presentational grey line

Some Asians have also reported being refused service from hotel rooms, or Uber rides, as a result of their ethnicity.

Matt (not his real name), a Chinese American emergency room doctor in Connecticut, noticed that several patients asked to be admitted to hospital because they said an Asian person had coughed near them.

He experienced what appeared to be anti-Asian bias more personally, when he tried to treat a patient thought to have Covid-19.

“I had my protective equipment on, walked in and introduced myself. Once they heard my surname, they were like ‘don’t touch me, can I see someone else – can you just not come close to me’.”

Chart showing the types of discrimination reported to the STOP AAPI HATE recording center

Many other minorities face more “overt types of discrimination which are worse”, Matt says – but he fears that incidents such as what he experienced would be demoralising for medical workers.

“This is a pretty stressful time – we’re working a lot more, wearing very uncomfortable equipment all the time, and a lot of us are getting exposed to Covid-19.”

‘If he looks Chinese, he gets attacked’

The virus originated from Wuhan, China, and much of President Trump’s rhetoric has focused on what he calls the country’s failings to contain the outbreak.

Earlier this year, he regularly referred to the coronavirus as the “Chinese virus” – a term that critics said did not distinguish between China, the Chinese government, and people of Chinese ethnicity.

He later called for Asian Americans to be protected, saying “the spreading of the virus is not their fault in any way shape or form”.

But that hasn’t stopped Chinese Americans from being blamed – or other East Asians from being targeted.

Members of the Asian American Commission hold a press conference on the steps of the Massachusetts State House to condemn racism towards the Asian American community because of coronavirus on March 12, 2020 in BostonImage copyright Getty Images
Image caption Members of the Asian American Commission gather in Massachusetts to condemn racism

Prof Jeung says about 40% of the reports he received were from ethnic Chinese people – but a majority of cases were from people of other East Asian ethnicities.

“That’s an example of racial profiling – that ‘if he looks Chinese, he gets attacked’.”

Back in February – before cloth masks were recommended by the Centers for Disease Control and Prevention – Dahyung Oh, 23, remembers a woman staring at her in a hostile manner on a New York subway platform.

“She started approaching me, pointing at me and saying ‘Why aren’t you wearing a mask, you should be wearing a mask’,” the university student, from South Korea, says.

The woman did not wear a mask herself, and Ms Oh felt “singled out, because there were literally 10-20 people around us who weren’t wearing masks”.

“I felt really angry at the situation, as if I was singled out because I’m Asian, and a small sized woman that could be easier for someone to target.”

Dahyung OhImage copyright Dahyung Oh
Image caption Dahyung Oh says her case was relatively minor – but she has still started avoiding some parts of New York

That incident didn’t end in violence – but Ms Oh was lucky. In two separate incidents in New York in March, Asian women were physically attacked for not wearing masks. Many others have been harassed while wearing masks.

Prof Jeung says face masks can be a lose-lose situation for Asians when it comes to discrimination, because “if they wear a mask, they are suspected of being infected – and if they don’t wear a mask, they’re suspected of being infected but negligent”.

It’s not just in the US either – there have been several high profile cases of physical attacks against East Asians in the UK and in Canada. Vancouver’s police department has said that 20 anti-Asian hate crimes have been reported in 2020 so far.

Meanwhile, in China, there has been discrimination of African residents – with reports of people being forced into quarantine, and a McDonald’s barring African people from entering.

Many say they have been singled out for multiple Covid-19 tests, or been evicted, following online rumours that two Nigerians who had tested positive for the virus escaped.

“I think it is very consistent with past times of crisis, where typically one group is scapegoated,” says Carmelyn P. Malalis, head of the New York City Commission on Human Rights. She cites the HIV/Aids crisis and Ebola as past examples.

In the US, there has been “underlying anti-Asian discrimination” even before the pandemic, but little awareness of it, because there are typically lower levels of reporting, and “people often think of racism as a black-white thing, not realising that racism exists in many forms,” she adds.

Why are Asian Americans still seen as outsiders?

Asians in the US come from a wide range of ethnicities, countries and backgrounds, and often have different political beliefs and identities.

Some 20 million US residents – or about 6% of the US population – are Asian, according to census data. The figure includes Asian Americans, as well as people from South and East Asia living, studying or working in the US.

Kimberly Ha in a restaurant with friendsImage copyright Kimberly Ha
Image caption Chinese Canadian Kimberly Ha (centre) was told to get out of the US

Some Asian residents, such as Bhutanese Americans, are more likely to be immigrants born abroad, while others, such as Japanese Americans, are most likely to come from families that have been in the US for generations.

About three million tourists from China alone visit the US each year.

But race-based prejudice against Asians in the US is indiscriminate, whether one identifies as Asian American, hopes to become American, or is simply visiting.

Asian Americans have described some common experiences – including that they’ve been seen as “perpetual foreigners” even before the pandemic.

“Race, like many social categories, [is a] thing that says you’re part of this category [that is] plainly visible for everybody to see,” says Debbie Ma, a psychology professor at California State University, Northridge.

“Because of that,” she adds, “it’s very easy to quickly label and assign stereotypes and associations with those categories” – that an East Asian person is foreign, even if they are not, for example.

Composite picture showing British actress Kate Winslet and American actress Lucy LiuImage copyright Getty Images
Image caption Who’s more American – Kate Winslet or Lucy Liu?

A 2008 study she co-authored found that respondents – US university participants of various racial backgrounds and ages – were more likely to implicitly think of Kate Winslet, the English actress, as “American”, than Lucy Liu, the New York-born star of Chinese heritage.

Matt says he is regularly told “you speak great English”, and asked where he is actually from, even when he explains he was born in the US.

Meanwhile, Prof Jeung says: “Even though my family’s been in the US for five generations, I’m still seen as a foreigner.”

Dr Ma notes that these are “specific burdens” that Asian people in America experience differently from other minorities. For example, “nobody is surprised when a black American speaks English really well,” though African Americans face other sets of prejudices, she says.

This has made a person’s Asian appearance – something “we wear so apparently”, as Dr Ma puts it – a reason to target them amid the outbreak.

Graffiti on JejuImage copyright Douglas Kim
Image caption Racist graffiti reading “stop eating dogs” was found at Jeju, a Michelin-starred Korean restaurant in New York, in April

Nor is it the first time race has been used as cover to marginalise or act against East Asians in the US.

Asian Americans were interned en masse in the US following attacks on Pearl Harbour in World War Two, and sweeping caricatures of East Asians were used as racist propaganda to exclude immigration from China and other eastern countries in the 19th Century.

Today, some Asian Americans still describe feeling “on probation”, and needing to prove their status as US citizens – a situation that has significantly worsened amid the outbreak.

Andrew Yang, a former Democratic candidate for president, wrote in April in the Washington Post: “Some level of background disdain or alienation has grown into outright hostility and even aggression.”

He called on Asian Americans to “show our American-ness in ways we never have before” by helping neighbours and wearing “red white and blue”. However, he was also accused of victim-blaming for appearing to internalise the notion that Asian people, by virtue of their ethnicity, are not American enough.

Andrew Yang campaigning in New Hampshire, 11 February 2020Image copyright Getty Images
Image caption Andrew Yang became one of the most high-profile Asian Americans when he ran to be the Democratic nominee

Both the Trump and Biden campaigns have also come in for criticism. An advert for the Trump campaign described Mr Biden as soft on China, and showed a montage of video clips of him with Chinese officials.

The montage included a shot of Gary Locke – the Chinese American former Washington governor who served as the US ambassador to China – leading to accusations that the ad was implying Mr Locke was a foreign official.

The Biden campaign came under fire after an attack ad emphasised that “Trump let in 40,000 travellers from China into America” after announcing a travel ban – even though many of those would have been American citizens.

Both campaigns have denied any xenophobia or targeting Chinese Americans.

Media playback is unsupported on your device

Media captionTrump gets in spat with Asian American reporter over “nasty question”

How are Asian people in the US responding to attacks?

For some, the rise in anti-Asian sentiment has felt clear and dangerous.

There is no comprehensive data on race and gun purchases in the US, but reports from gun shop owners suggest that many have seen more Asian buyers amid a general rise in sales.

Chinese American Donghui Zang, 49, has started organising neighbourhood patrols in Queens, New York, where the group’s more-than-200 members take turns driving around and reporting suspicious activities to the police. A dozen of members in the patrol group, including Mr Zang, have recently applied for firearms permits.

Mr Zang, who describes himself as socially conservative, believes Chinese Americans should arm themselves “in case of social turmoil and skyrocketing crime”.

The view is not shared by everyone.

Max Leung, a co-founder of the San Francisco Peace Collective, says his group conducts patrols in Chinatown to help stop cases of vandalism and theft.

Members of the San Francisco Peace CollectiveImage copyright San Francisco Peace Collective
Image caption The San Francisco Peace Collective also tries to help vulnerable individuals who may have concerns about their safety

“Although I do believe and am a huge advocate of self-defence, we do not promote our members bearing arms while on patrol,” Mr Leung, 49, says. “The culture I want to create within our group is that of promoting peace, not perpetuating violence.”

Artists and comedians have also been inspired to speak out – including hip hop artist Jason Chu, who helped start the campaign Hate is a Virus, and wrote a rap about anti-Asian incidents.

He says the rap aimed to show “the ridiculousness of people targeting Asian Americans”, and also “emphasise the fact that Asian Americans belong here”.

“We’re not guests in America – we were born here – this is where our parents raised us. We’re saying that hate has no place in our country.”

Members of the San Francisco Peace CollectiveImage copyright San Francisco Peace Collective
Image caption The San Francisco Peace Collective patrols the neighbourhood

More generally, there are hopes that this new awareness of discrimination will lead to stronger Asian communities in the US – and more solidarity with other ethnic minorities.

Matt recalls hearing negative comments about the African American community as he grew up – including from Asian Americans.

By contrast, “now I see a lot of Asian Americans standing up for Ahmaud Arbery”, the black jogger shot dead in a Georgia suburb by two white men now charged with murder.

Matt believes that Asian American communities have become more vocal in recent years about politics and representation.

Media playback is unsupported on your device

Media captionThe film Crazy Rich Asians was seen as an important moment for Asian American representation

“A lot of my friends have seen this anti-Chinese rhetoric going on, and become more interested in talking about the discrimination that other communities face” as a result.

Prof Jeung says he has seen examples of Asian Americans “recognising their common interests, and mobilising as a political group and community”.

Asians from different walks of life now “find themselves having a common experience” due to discrimination related to the pandemic.

“We’re all facing this process, of racial profiling, together. So hopefully, we’ll come together to fight the racism, and develop empathy with other people who are racially profiled.”

Additional reporting by the BBC’s Xinyan Yu.


All pictures copyright



Ethereum Price Smashed $2000, $3000 Incoming At Lightning Speed!




Ethereum Price (ETH) May Hit $10,000 This Cycle!

The Ethereum price that is known to maintain a stable price movement, finally broke the previous ATH to form a new one. It took more than a months time to regain its lost position above $2000, yet sustained successfully. 

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The price took more time than expected to break the $2000 barrier, yet $3000 may be approaching at rocket speed. As predicted by founder of Gokhstein Media, David Gokhstein, the next stop for the ETH price is around $3,900. 

With the continued bullish trend and intensified rally, the price is expected to surge to the highest levels. According to an analyst and Crypto Youtuber, Young and Investing, the Ethereum price may hit $10,000 within the current bull run.

With the accelerated bull run, many analysts believe Ethereum could lead the market instead of Bitcoin too. Therefore providing a huge opportunity for the altcoins to boom within the ETH bull rally. 

Is Altcoin-Season On the Cards?

Many altcoins normally pop-up with the surge in the price of the second dominant crypto Ethereum. Currently, ETH price is trading around its new all time high around $2152 and expected to fly high. Therefore, many small cap altcoins are expected to rise from ashes and pump more than 50x or even 100x also.

Many analysts believe the Altcoin Season of 2021 is on the way and is expected to be the greatest season ever. According to a popular analyst, XRPcryptowolf, the season will reach its peak during the summer.

Moreover, the coins which are believed to be dead or not performing are also expected to rise. One of the analysts, MC also has given a brief idea on which all coins might pump in the current AltSeason.

Collectively, the breakout of Ethereum price has led to initialization of the most awaited AltSeason of 2021. The ETH price rally is expected to intensify in the coming days, that might smash $10,000 soon.

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Lark Davis Addresses 3 Most Common Criticisms Tagged With Cardano




Popular New Zealand-based crypto analyst Lark Davis pointed out the three criticisms faced by the Cardano project

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Cardano Is Overvalued

He says that Cardano’s biggest use case right now is staking. The current price of Cardano is based on speculation rather than real demand for the token based on usefulness and need among developers and users.

Right now, the basic economics that will drive future demand are simply not there. Also there’s nothing wrong or unusual about this. This is a fairly normal occurrence. We see that a lot with various assets, where the price of an asset can rise far higher than its value should be based on where it is now simply because of strong support from the market and it’s future predictions.

Even if cardano’s price is overvalued right now does not really mean that it will plunge or go down in the near future. Davis says that in such situations the opposite is likely to happen. The higher the market cap, the more serious an investment it is in the eyes of many investors, which makes the market cap go even higher and become even more serious.

Also Read : Top reasons why Cardano(ADA) Price is Poised For Massive Surge!

Nothing Is Built on Cardano

According to Lark Davis this statement is not technically true as he feels that few things are built on cardano but it lacks an ecosystem. He also states that it’s an incredibly dishonest critique of Cardano in his opinion because it is hard to have an ecosystem when there’s no smart contract functionality.

“Smart contracts are coming. The testnet is due in late April. Smart contracts are then scheduled to come on the mainnet around August… I think we’ll have at least a few dozen applications by Q1 of next year.“

Cardano Is Too Slow in Its Development

Davis says it’s fair to hope Cardano’s speed of development to pick up pace, especially considering the moderately fast rise of other projects with robust and successful ecosystems such as Elrond (EGLD) and Avalanche (AVAX).

Luckily cardano has a growing community and enthusiastic users who are willing to support the smart contracts from the day one of it’s launch. With such an optimistic community if cardano promises to deliver an ecosystem that mints people money, then it’s obvious for users and developers to eventually join this massive ADA community.

“I personally think that Cardano will prove the haters wrong this year, and that they will deliver a powerful and interesting blockchain that will become a big part of the cryptocurrency ecosystem…“

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CHZ Price | Chiliz Price Surged 650% in March, What’s Next for the Coin?




The pseudonymous head of Coin Bureau who goes by the name guy, predicts that this coin has the potential to attract many users into the crypto space.

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Chiliz price has skyrocketed last month by 650% in value, making it a very important month for the cryptocurrency. In the last week, however, a pattern reversal occurred, with CHZ being overwhelmingly denominated by sellers. Things are shifting, though, as CHZ price rises once more. 

Read more : Chiliz Price Rose Like a Monster, Is It the Start of a ‘Low Cap Season’?

Chiliz is a cryptocurrency that can be used on sports and entertainment sites. Chiliz can be used like any other digital currency, but it is most commonly used on, a website where investors and fans can use CHZ to receive exclusive rewards from their favourite teams. Special behind-the-scenes access and voting rights are among the perks.

It is worth noting that CHZ has established partnerships with top football clubs spread across the world, including FC Barcelona, AC Milan, and Juventus.

Guy says that,

“Have you been searching for that killer app that has the potential to open the floodgates and bring hundreds and millions of people into crypto? That elusive unicorn would likely be valued at a pretty penny, which means if you got into it at the right time, you could post some truly insane gains. What if that project combined NFTs, sports, and crypto? That’s the type of rocket fuel that could send it to the stratosphere… That would be Chiliz.”

I really like Chiliz as a project, the concept, and how they’re seemingly paving the way for unique digital sports memorabilia with NFTs in real-time. I also really love the idea of attaching tangible team-related perks to NFTs. That way, they have tangible real-world value and this should drive future demand.”

As of the time of publication, Chiliz price was $0.511948, with a 24-hour trading volume of $930,154,829. CHZ price also went up 1.5% over the last 24 hours. Besides, it has a circulating supply of 5.3 billion CHZ coins and a max supply of 8.89 billion.

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Business Insider

Genesis Celebrates Official Launch In China, Unveiling Its All-new Vision Of Automotive Luxury To Chinese Consumers




  • Genesis announced its arrival in China with an extraordinary event, introducing the brand to a new generation of Chinese consumers seeking true distinction in luxury
  • Athletic Elegance, the distinctive Genesis design philosophy was showcased with an unveiling of the Genesis G80 and Genesis GV80
  • To deliver the unique Genesis Experience, a new business model will be introduced in China aiming to design authentic relationships with Chinese consumers

SHANGHAI, April 3, 2021 /PRNewswire/ — Global luxury automotive brand Genesis marked its official entry into China with a spectacular Brand Night held on April 2 at Shanghai’s International Cruise Terminal, where Genesis showcased its unique Genesis brand identity, design and experience philosophy. With a stunning drone show titled the “Genesis of Genesis” sweeping over the Bund, Genesis signified its exceptional beginning in the Chinese market.

Genesis performing dazzling drone show, titled with “Genesis of You”

Jaehoon (Jay) Chang, Global Head of Genesis, said, “Today marks the beginning of another audacious chapter for Genesis. The Chinese market serves a critical role in the development of our global business, and we are very excited to present the next generation luxury for China.”

“We are excited to showcase our globally recognized products, Genesis G80 and Genesis GV80, known for the highest quality and distinctive design. We are driven by a purpose to design authentic relationships with Chinese consumers. This is our promise and our differentiator in China to deliver meaningful and stress-free experiences,” said Markus Henne, Chief Executive Officer of Genesis Motor China. “To do that, we will be implementing an all-new business model that will bring our commitments to life.”

New Luxury Defined by A Unique Brand Identity and Design Philosophy

Genesis is a brand that aspires to make true positive impact in our customers’ lives. With a fresh perspective, Genesis audaciously challenges expectations and brings a progressive attitude in order to build emotional bonds with customers based on new ideas in design and innovation. Genesis also desires to provide customers with a sense of thoughtful hospitality throughout the entire journey. More than an automotive brand, Genesis represents a lifestyle and an experience.

Every Genesis presents an intimate opportunity to explore the extraordinary Genesis vision. The distinctive design of Genesis was showcased through a special Brand Night unveiling of the Genesis G80, its mid-sized luxury sedan, and Genesis GV80, the first SUV in the lineup. Defined by their symbolic Two Lines architecture, both models are the expression of Athletic Elegance, Genesis’ design philosophy that achieves the perfect balance between two opposing characteristics: Athleticism and Elegance. Inside the cabin, the Beauty of White Space philosophy is expressed through a harmony of personal space and state-of-the-art technology.

China-tailored Strategy to Provide An All-New Experience

Genesis intends to inspire its customers of what new luxury can be. It addresses what the brand calls Generation Genesis, a generation with bold new perspectives in style and everyday life, whose refined taste in aesthetics and appreciation for distinctive design cultivates resonance with the brand spirit of Genesis. To underline this, Genesis unveiled its brand manifesto at the heart of which sits the  “Genesis of You” message-Every touchpoint with Genesis is designed to fuel the confidence of these consumers, as they embark on new beginnings, break boundaries and progress in their every endeavor. 

Genesis is establishing an all-new business model for the Chinese market, aiming to design authentic relationships with Generation Genesis and deliver meaningful, stress-free experiences centered on human-touch, convenience, trust and transparency. Genesis will gradually develop its presence in China through an omnichannel approach based on direct sales, supported by trusted agents and online sales. 

Furthermore, Genesis will ensure that every person interested in the brand receives the best one-to-one experience from a dedicated companion with the introduction of the Genesis Partner Concept. 

A transparent pricing model under the Genesis One Price Promise will be implemented to ensure a unified price across all sales channels. This unique and uncompromising brand experience will be enabled by the Genesis Digital Ecosystem.

Focus on Brand Building and Designing Genesis Experience

An essential part of the Genesis is lifestyle. Aesthetic ambition with the love for beautiful things are at the core of the brand. That’s the reason Genesis is never compromising anything on design and open to collaborate on a variety of canvases, where the Generation Genesis can be naturally met.

One of these forthcoming brand experiences, for instance, will be held in collaboration with the Shanghai Fashion Week, to create an elevated and in-depth exploration of progressive luxury style through world-class fashion concepts. Comprehensive and touchable Genesis Experience will come to life at Genesis Studios, a luxury lifestyle oasis where people can experience our cars, the arts and culture combined with Genesis hospitality. The first of Genesis Studio will soon launch in downtown Shanghai.

Markus Henne, Chief Executive Officer of Genesis Motor China, added, “Launching the brand in China represents a significant, perhaps the most important, new chapter in our brand’s history. Genesis will focus on brand building in the early stage. We will continue to reveal more highlights of how we plan to appeal to our Chinese audience. I am confident to deliver this promise and invite everyone to be a part of this journey.”

About Genesis

Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. The Genesis brand is one of the highest-ranked brands in the automotive industry by respected, third-party experts including North American Car of the Year, Consumer Reports and J.D. Power and more. For more information on Genesis and its new definition of luxury, please visit

Speech of Markus Henne, CEO of Genesis Motor China, at Genesis Brand Night

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SOURCE Genesis

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