Facebook Inc. is the largest social networking platform in the whole world. It got founded by Mark Zuckerberg and his roommates in 2004. The company has grown globally to rocketing 2.5billion users and a market worth of $479.2 billion. The company had an astounding figure of $18.5 billion net in 2019 and revenue of $70.1 billion. Facebook is one of the best helpful platforms to share your posts and provide new ideas. Writing can help you to get your own audience, as was noted by US Essay Writers.
Since its inception, the platform has grown to incorporate messenger services, media sharing, and augmented services. Acquisitions have set the record straight for growing up the platform and steering it to open up new business ventures and see the revenue rise to higher levels. The strategy that Facebook has applied is to buy off competition before they become massive in the market.
The company has faced multiple criticisms that have led to the Federal Trade Commission step in to demand information on unreported purchases made by the platform. The following are the platform’s largest acquisitions.
- Business type: Photo and video-sharing platform
- Cost: $1 billion
- Date: April 9, 2012
Instagram got launched in 2010. Users can upload photos and edit them in the same app. It was an independent company up until 2012 when Facebook bought it. Over time, estimates indicate that the app drives in more revenue than Facebook. For the price paid to purchase Instagram, it is best to say that Facebook is willing to pay hefty amounts to buy young companies.
- Business type: Mobile messenger service
- Cost: $19 billion
- Date: February 19, 2014
Whatsapp is an app that supports messenger and calling services and is available worldwide. The app got launched in 2009, and since then, it has allowed its users to send texts and media without incurring any cost. Facebook acquired the app when it reached close to 400 million users every month hence becoming a rival to Facebook. At the time of purchase, the revue of the app had peaked $1.5 billion.
- Oculus VR
- Business type: Virtual Reality tech company
- Cost: $2 billion
- Date: March 25, 2014
A few weeks after buying Whatsapp, Facebook wasted no time buying off Oculus VR, which was the company responsible for creating virtual reality hardware and software. The company was started in 2012 and is widely known for the gaming headgear named Oculus Rift. Since the purchase, the company has made some acquisitions of its own like the Surreal Vision that maps out 3D scenes.
The purchase of Oculus VR by Facebook plummeted it to the market.
- Onavo
- Business type: Mobile web analytics
- Cost: $100-200 million
- Date: October 2013
The company got founded in 2010. It is an Israeli company, and it performs web analytics on mobile apps to check customer usage. It is an estimated figure that Facebook used to acquire the company in 2013. It got purchased as an independent company. Even though it is not the largest acquisition yet, Onavo helped Facebook select the companies to get bought. It has, over the years, distinguished as spyware, which forced the platform to withdraw it form apple and android devices.
- Beluga
- Business type: Messaging service
- Cost: Undisclosed
- Date: March 2011
Beluga got founded in 2010. A year later, Facebook bought it when the company was struggling with startup fundraising. The purchase led to making it the largest social messenger platform. The process helped Facebook buy off rival and knock out competition.
Author Bio
Adrian Lomezzo is a freelance writer. Writing always was a big passion for him. As a content manager, he has developed in promoting different sites. After a while, Adrian has been sharing his own experience related to marketing with students for 5 years. Later, Adrian decided to become a freelance writer. To his point of view, he should make students develop in this sphere and make the projects by themselves.
