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CLAB The Future of Cannabis Branding and Marketing

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Canna Marketing and Branding is a topic well covered. For most, you know the basics, so we invited a group of the best in the business to get a chance to really explore where this is all going.

If you wish to re-publish this story please do so with following accreditation.

AUTHOR: Heather Allman

PUBLISHER:  CANNABIS LAW REPORT 

EVENT

CLAB, or Cannabis Law, Accounting, Business —

The Future of Cannabis Branding, Marketing, and Events

DATE

Thursday, June 18, 2020

MODERATOR

Evan Bopp, Founder, Potent Brands

EXPERT GUESTS

Yesenia Garcia, Director of Marketing, Curaleaf

Rosie Mattio, Founder MATTIO Communications

Jared Mirsky, Founder Wick & Mortar

Valda Coryat, CMO, Trulieve

KEY DISCUSSION

Do we even know the basics like the difference between marketing and branding?

Canna Marketing and Branding is a topic well covered. For most, you know the basics, so we invited a group of the best in the business to get a chance to really explore where this is all going. 

Learn about CPG, SEO, PPC and other key terms and concepts that are coming to define how we think and act as we market and promote.

Further, now that live events, conferences, expos and festivals are not a possibility, what can we do above and beyond Zoom to reach our audience and engage the community? 

The hurdles and obstacles are great, but so too are the opportunities.

KEY INSIGHTS FROM THE EXPERTS

Highlighted by the June 18, 2020 CLAB panel, key insights and strategies concerning the future of cannabis branding and marketing revealed sweeping changes.   

From Yesenia Garcia, Director of Marketing, Curaleaf:

“Brand education is a story. You need to create a story, or even have micro-stories attached. Create a story centered around your brand values and goals to instill trust with consumers. People want to connect with the story behind the product.”

From Rosie Mattio, Founder MATTIO Communications:

“Within marketing, there are two branches. One is a brand’s outward communication to consumers and community; this is vital. But there is also internal communication to employees, cannabis operators, and ancillary service providers. Both matter.”

Mattio continued that a “brand must also realize the importance of earned media in the space. Paid media is dead. I work with clients to tell their story and experiences. You can use data to tell story, but people need to hear the story and not just figures.”

From Jared Mirsky, Founder Wick & Mortar:

“Beyond photography, create micro reviews on social media to organically grow. Get creative of how you develop brands through yourcontent. The possibilities are endless.”

Mirsky expanded on this idea of developing your brand: “It starts with core of who you are and the values of your brand. As a brand, it’s a promise you make to your customers. A logo and a name are only identity. Not values.”

From Valda Coryat, CMO, Trulieve:

“Although an organic online presence helps your brand, don’t use Facebook platform because it is pay-to-play, We are navigating more fields. 

Coryat explains further: “With cannabis, you can’t use the benefits of products, so to market, we must educate consumers. Educate through the company website and digital tools. For compliance, these can provide information only —no prices, no ingredients. However, this education process occurs throughout: ahead of time through media, during the transaction at the store, and afterwards when at home.”

“Trulieve employees are part of the community in which they live. Therefore, they are representative of that community. That alone serves to tell part of your brand story. We tell employees to bring their whole self to Trulieve. They are representative of not only themselves, but also the larger community in which they work and live.”

KEY TAKEAWAYS FROM THE EXPERTS

From Rosie Mattio:

  • Don’t pitch to media only when you have something that’s new. Rather, build relationships.”

From Jared Mirsky:

  • “Use the employees, turn your budtenders into fans of the brand and again, you have organic growth.”

From Valda Coryat:

  • “Community and education need to be priorities, as well as Nonprofit work.”
  • “When it comes to community based businesses, including physicians, marketing— local community Grassroots efforts are at the heart of Trulieve. The ‘human element’ really comes through and comes across to our consumers.”

CONCLUSIONS ON MARKETING AND BRANDING

Concerning cannabis, CBD, or hemp, organically generated earned media, such as editorial content, and brand education, are where your marketing and branding attention needs to focus. 

  • Be original in your content, style, and tone for each platform.
  • Tell a story focused around your core values. 
  • Authenticity is everything.
  • Organic growth should be priority. 

FUTURE GOALS FOR MARKETING AND BRANDING

  • “Realizing potentcy is not the main driver.” – Mirsky
  • Consistency
  • “Providing a safe, comfortable place for consumption” —Mattio

SPONSORS

ABOUT CLAB

Organizer: Cannabis LAB

The Future of Canna Branding, Marketing and Events

These are exciting times in the cannabis industry. We appreciate you tuning into us and participating in our events. Years ago we began by educating attorneys with continuing education programs regarding the emerging practice area of cannabis law. Back then educating attorneys is all we did. When we began with cannabis law programs we noticed for the first time that business professionals of all types were showing up and eager to connect with their peers and learn more. So we decided to move forward with a conference and that sold out like most of our cannabis law programs did.

Based on the success of our conference, a clear demand in the market to connect the best and brightest in the industry, to provide high level education and to move the industry forward we created a professional services organization for the cannabis industry called The Cannabis LAB.

The LAB stands for law, accounting and business. As you have noticed with the emergence of organizations within the cannabis industry several niches are being filled.

We are focusing on our true audience, the professional services sector including: business owners, investors, entrepreneurs, financial services, accounting, law, insurance, marketing and the like. We like to say we are infusing professionalism into the cannabis industry. It is clear that as the industry transitions it is the people that already operate in the corporate or business space that will become its leaders. 

If you are committed to the cannabis industry, if you want to know who you need to know to be a resource to your clients and your own business, if you want to continue to learn then we created Cannabis LAB for you. Welcome. We invite you to grow healthy, grow wealthy and grow smarter.

© 2020

FURTHER READING

¹ If Your Brand Didn’t Matter Before COVID-19, It Sure Does Now

² Key Branding Terms | Branding glossary | Vistaprint

³ The Ultimate Dictionary of Marketing Terms You Should Know

99 Marketing And Sales Terms Everyone Should Know

2019 Cannabis Branding and Packaging Trends – CODO Design 

Selling Legal Weed: How Branding, Websites, & Marketing are Everything in This Game (2019)

Cannabis branding: 42 chronic weed logos and marijuana packaging ideas

Wick & Mortar: Award Winning Cannabis Branding Agency

⁹ Cannabis Branding Is Proving To Be Worthless — So What Can You Do To Sell Your Weed? 3 New studies show marijuana branding is a myth, so what can you do to sell your brand?

¹⁰ Cannabiz Trend Report: The Evolution of Marijuana Branding in 2020

¹¹ How Cannabis Companies Can Use Experiential Marketing to Build a Brand

¹² Build Customer Trust: Cannabis Branding and Marketing Explained

¹³ The Growing Importance of Branding for Cannabis Businesses (2019)

¹⁴ The Best Cannabis Marketing Agencies of 2020

¹⁵  The 6 Steps to Bringing a Cannabis Brand to Market

¹⁶ 4 Effective Ways to Build a Standout Cannabis Brand

Source: https://cannabislaw.report/clab-the-future-of-cannabis-branding-and-marketing/

Cannabis

Full Spectrum vs Broad Spectrum CBD

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Product Size

30ml

Potency (mg/ml)

10mg/1ml

20mg/1ml

40mg/1ml

80mg/1ml

Price per mg of CBD

300mg: 0.13$/mg (before tax)

600mg: 0.09$/mg (before tax)

120mg: 0.08$/mg (before tax)

240mg: 0.05$/mg (before tax)

Ingredients

Organically Grown Hemp Extract

Full Spectrum Cannabinoid blend

Flavoring from Natural Sources

Terpenes

Medium Chain Triglycerides 

(May contain trace amounts of hemp derived THC <0.3%)

This CBD oil is a real crowd pleaser. Available in four different potencies (300mg, 600mg, 1200mg, 2400mg) and five unique flavors (Citrus, Mint, Natural, Berry, and Vanilla), Fab CBD™ offers something for everyone. These award-winning CBD oil drops are easy to add to your daily wellness routine, and feature naturally occurring terpenes and various other cannabinoids. Enjoy their benefits, which include support for everyday stress, recovery from exercise, and promoting a sense of calm and focus. Certified non-GMO, and organically grown with zero pesticides, you can be confident that these CBD drops are an excellent choice for the environmentally-conscious.

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Source: https://americanmarijuana.org/full-spectrum-vs-broad-spectrum-cbd/

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Hemp Vaping 101: Can You Vape CBD Oil?

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Weeding through — pun intended — the thousands and thousands of cannabis products out there to find your favorites is not only an overwhelming task, it’s downright impossible. But never fear, Hail Mary Jane is here. 

We have been testing CBD vape oils, pens, and countless other products for years so that we can recommend only the very best to you. You’ll be able to search our recommendations by category, plus you can check out our blog to inform yourself on a variety of cannabis-related topics.

Hail Mary Jane is a group of cannabis enthusiasts with the goal of providing the best quality content to our community. Let us start helping you today.

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Source: https://www.hailmaryjane.com/can-you-vape-cbd-oil/

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Cannabis Honey – The Benefit of Bees

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With all the talk of the current devastation to the honeybee community, and the possible repercussions to humanity in general, it makes the small, buzzing creatures a rather important feature in our ecosystem. Honey, much like cannabis, provides all kinds of benefits to health and nutrition, and with a growing interest in cannabis honey, the two are coming together to create some of the best products on the market. If you were unaware of how cannabis and honey go together, read on.

The best thing to hit the world of cannabis isn’t shatter, or live resin, or even THC distillate. It’s delta-8 THC. Unlike delta-9 THC, the standard THC of marijuana, delta-8 THC actually produces slightly less psychoactive effect, causes less anxiety and paranoia, and provides a clear-headed, energetic high. It’s all the good stuff about THC, with less of the issues that cause people problems. If you’ve only heard about it, and never tried it, we’ve got great delta-8 THC deals so you can experience it for yourself.

A little bit about bees

The first thing to know about bees, is that they’re not all the same. When whizzing past your face, they may look the same, but a wasp, a yellowjacket, and a honeybee are all very different species of flying bug. We are most interested in honeybees. There are several types of honeybees, with the most common being Apis mellifera. This specific honeybee is also referred to as the European honeybee, or the Western Honeybee.

As social insects, honeybees reside together in hives, and actually have a pretty intricate communication system between them consisting of dancing movements, which can go in depth enough to explain to other bees exact locations of food sources, their size, and even quality. Each honeybee community has a queen bee, worker bees, and drone bees. Worker bees are female bees that never reach sexual maturity, with the queens being females that are bigger in size. Male bees are called drones.

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I could go on talking about the particulars of honeybees, but it’s not terribly important. Here are a few things that are. Bees require two kinds of food. The first is honey, which is made from nectar from flowers. The second is pollen, which comes from the anthers of a flower. This nectar and pollen is individual to each species of flower, and each flower within the species. Most bees will only collect one or the other, pollen or nectar. While collecting, nectar gets stored in a stomach specifically for nectar, from which it is transferred to other bees in the hive to use for honey production. This is separate from the bee’s own regular stomach, however, a valve exists between the two so that the bee can use some of the nectar for energy if needed.

The honey is produced by the bees passing the nectar from mouth to mouth until the water in it has evaporated out – going from approximately 70% to 20%. The result is a concentrated syrup, honey. The honey is then stored within the cells of the honeycomb with a layer of beeswax on top. Pollen has a different purpose. Pollen is mixed with the pre-honey nectar to create ‘bee bread’. This high protein food is then fed to larvae, which require such high protein levels to survive and grow. When looking at the difference between pollen and nectar, pollen is high in protein and also contains fats and other nutrients for growth, whereas nectar contains sugars, salts, oils, and vitamins.

health benefits. When dealing with natural medicine (which cannabis is), honey is a main and powerful constituent, with just as many positive benefits as a plant like cannabis. It can be used as an antimicrobial, anti-inflammatory agent, for diabetes, cancer, asthma, neurological disorders, burns and wounds, and gastrointestinal issues to name just a few. Honey alone is a fantastic treatment for a myriad of problems, which makes the idea of combining it with cannabis, that much more of a benefit.

Cannabis honey

It’s been known for quite some time, that honey varies depending on the location its from, and the kinds of flowers that the bees which made it, were taking nectar and pollen from. So, when dealing with real cannabis honey, this means honey made by bees which have ingested cannabinoids in some way.

If you’re wondering how bees would know to do this, they don’t. In most cases where cannabis honey has been made, it’s been done by the bees being fed cannabinoids, or hives being placed in a place with cannabis plants. The former is the case for PhytoPharma, and its Cannabeez honey. As bees don’t have an endocannabinoid system, there isn’t a fear of the cannabinoids causing a reaction in the bees, they are merely a means of extraction. The cannabis that is made by bees that have been fed cannabinoids has a very low concentration of cannabinoids, way less than other products, particularly concentrates. In fact, the quantity of cannabinoids can be as low as .3% of the honey.

However, even with this low concentration, the cannabinoids in cannabis honey have shown to be very bioavailable, meaning the body can absorb them well. And since the cannabis isn’t heated in this process, the effects are solely medicinal, giving no psychoactive high. If all of this sounds weird because cannabis plants don’t produce nectar, and are wind-pollinators – meaning they don’t rely on, or attract, insects to move their pollen around, there are ways around this.

Cannabis honey products are becoming bigger, though many are simply infused, meaning cannabinoids are put into honey, that otherwise has nothing to do with cannabinoids. But this is a different product. Real cannabis honey is made by bees directly. The practice started in 2016 when Nicholas Trainer, a French beekeeper with a penchant for marijuana, began looking into cannabis honey at the behest of his friends. In the end, Trainer did not feed the bees cannabinoids, but put them with cannabis plants where they could collect the resin. He found through practice that all different kinds of honey can be made, from all different kinds of marijuana plants. It has also been found that bees can collect both the resin and the pollen of cannabis plants, with the pollen being made into bee propolis.

2019, a study was conducted that investigated what kind of bees the pollen in cannabis sativa plants, attract. The study did not investigate cannabis honey, but rather pollen as a nutritional food source for bees. However, in conducting this research, one of the findings was that particularly during a period of floral dearth, cannabis plants produce a lot of pollen, and bees do, in fact, eat it. The study used nets to sweep the area of hemp farms in New York to establish just which insects were being attracted to the plants. This included different fields with different cannabis phenotypic traits.

The study found that of the bees which visited these plants, there were 16 different species. It was also found that taller plants attracted more bee species. One of the important findings of the study was that this pollen can be used as a nutritional source for bees, especially at times of food scarcity. But it also inadvertently backed up that bees will eat the pollen of plants, giving more credence to the idea that cannabis honey can easily be made.

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In 2020, yet another study was done, this time by Nick J. French, owner of Frangiosa Farms entitled Industrial Hemp As Forage For Honey Bees. The purpose of the study was actually to find ways to increase the value of industrial hemp, and started in 2015. His method was to set up 12 hives in 70 acres of hemp plants in Colorado. At the time of placement, the number of bees was estimated at 800,000. For two months the hives were inspected about two times a week.

When hives were removed two months later, they were noticeably light, implying not enough honey in reserves to feed all the bees through winter months, with only six hives showing signs of being able to survive winter. Not enough honey was actually made to collect for sampling, but pollen and propolis were both collected and sent to a lab. Samples were sent to ProVerde Laboratories in Massachusetts. The propolis samples were found to have .93% cannabinoids by weight, and the pollen was found to have .09% cannabinoids by weight. Study conductor French did not see cannabis honey as being very possible, however the resulting propolis and pollen were cannabinoid positive. He did not rule out the ability to produce more honey in future research.

Cannabis honey products

In the world of cannabis honey, there’s honey which is sourced from bees which have ingested either resin or pollen from the cannabis plant, and then there’s cannabis-infused honey. The latter is significantly easier to find, and still does give a good blend of all the good stuff related to honey and all the good stuff related to cannabis. If this is all a person is looking for, they can check out the following brands like Colorado Hemp Honey, Honey Pot Products, Florida Honey Pot Farms, Bee Delightful, Cannabee, and Bumble B. Well Hemp Products. None of these companies actually make real cannabis honey, however.

The field of real cannabis honey is just growing, but there are a couple options to try it for yourself. One of the best options for the real deal is the company mentioned before, PhytoPharma. This Israeli-based company has a patent-protected method for feeding bees cannabinoids and creating cannabis honey. According to its site, the company states that its cannabis honey has been shown to be effective with insomnia and pain relief, with absolutely no psychoactive effect present.

Cannahoney. Cannahoney offers three different varieties of honey, all of which are originally sourced from bee hives placed strategically by cannabis fields. All fields are in Ventura, California. The original Cannahoney is simply the natural honey from the hives, while the company also offers CannaHoney Plus and MariHoney, which each have infusions of cannabinoids as well. The company states it does not technically test for cannabinoids in the standard Cannahoney, relying on the bees to do their thing.

Conclusion

If you simply want the benefit of cannabis and honey together, there are tons of infused honey products to try. For those who want to go a step further and get a product directly from the bees, there are a couple options available, with more surely to come. As cannabis and honey are two major powerhouses in the natural medicine world, and as honey can be manufactured based on the specific plants in the area, the combination of the two might just produce some of the best medicinal products out there.

Hi there, and welcome to CBDtesters.co, your #1 spot for the most up-to-date cannabis-related news worldwide. Check us out daily to stay abreast of the ever-exciting world of legal cannabis, and sign up to receive our newsletter so you never miss a thing.

Resources

Cannabis Is Hot! Marijuana, Sex, and the Best Products for Sexual Health
Live Resin – The Cold Cannabis Concentrate

Cannabis Trends Started in America: Vapes, Edibles, and Delta-8 THC
The Many Faces of Tetrahydrocannabinol – Different Types of THC and Their Benefits Who in the World Is Smoking Delta-8 THC?
What is DELTA 8 THC (FAQ: Great resource to learn about DELTA 8THC)

Cannabinoid Acids – What are they and what are the health benefits of using them?

DisclaimerHi, I’m a researcher and writer. I’m not a doctor, lawyer, or businessperson. All information in my articles is sourced and referenced, and all opinions stated are mine. I am not giving anyone advise, and though I am more than happy to discuss topics, should someone have a further question or concern, they should seek guidance from a relevant professional.

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Source: https://cbdtesters.co/2021/05/12/cannabis-honey-the-benefit-of-bees/

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PAOG Confirms CBD Nutraceutical Q4 Revenue Plans

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Sandusky, OH, May 11, 2021 – OTC PR WIRE — PAO Group, Inc. (OTC Pink: PAOG) today confirmed plans to introduce three CBD Nutraceutical Products beginning in the fourth quarter of this year, 2021.

On Friday, PAOG released a preview of the company’s plan to launch a CBD Nutraceuticals line of products.  PAOG’s CBD Nutraceuticals are expected to generate revenue this year, in 2021, while the company continues with its long-term CBD pharmaceutical developments.

PAOG is working on the development of a CBD pharmaceutical product under the name RespRx, for the treatment of Chronic Obstructive Pulmonary Disorder (COPD) derived from a patented cannabis extraction method – U.S. Patent No. 9,199,960 entitled “METHOD AND APPARATUS FOR PROCESSING HERBACEOUS PLANT MATERIALS INCLUDING THE CANNABIS PLANT.”

The first CBD Nutraceutical under development will sell under the name CBD RELAX-RX targeting the anxiety and depression treatment market anticipated to reach a value of $18 billion by 2025.

The second CBD Nutraceutical under development will be derived from PAOG’s ongoing COPD research targeting the COPD treatment market separately from the pharmaceutical market also targeting COPD treatment.

The third CBD Nutraceutical is being developed in partnership with the EVERx CBD Sports Water Brand owned by Puration, Inc.  (OTC Pink: PURA) and will target the sports nutrition market.

PAOG plans to develop and distribute its CBD nutraceuticals with Alkame Holdings, Inc. (OTC Pink: ALKM) as a copacker and North American Cannabis Holdings, Inc. (OTC Pink: USMJ) as a distributor.

Learn more about PAOG at www.paogroupinc.com.

Forward-Looking Statements: Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications, which may arise, could prevent the prompt implementation of any strategically significant plan(s) outlined above. The Company undertakes no duty to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.

CONTACT INFORMATION

Contact Us:
Jim DiPrima
888-272-6472
info@pao.group

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Source: https://otcprwire.com/paog-confirms-cbd-nutraceutical-q4-revenue-plans/

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