Earlier this year, the Canvas community started testing account aggregation, which provides customers with a holistic view of their financial lives across various accounts and financial service providers to receive tailored insights for improving their financial wellness. Ultimately, these types of tools allow people to identify and analyze Wants, Needs, and Goals, which affect how they think about spending money.
Citi has long invested in customer insights and input:
• In 2017, Citi facilitated 25,000 instances of customer co-creation, averaging 120 customers per day
• The company also hosted hundreds of in-depth customer interviews across all segments, adding a whole new layer to the traditional customer feedback loop
With Canvas, Citi has developed an innovative mechanism that promises to further hone and scale this commitment to collaboration.
Collaborative communities like Canvas will drive the future of improved financial wellness. If you’re ready to invent what’s next, visit Canvas designed by Citi, to learn more about the community. Once you register to become a future beta tester, you will be notified when a new test is released.
Want to help shape the future of banking? The power is in your hands.
