According to data, the US economy loses $3 trillion dollars in productivity due to excess bureaucracy, and $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. Why is the cause of these appalling statistics? Roger Dooley believes it is attributed to the growing presence of ‘friction’, which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In FRICTION – The Untapped Force That Can Be Your Most Powerful Advantage, Dooley combines scientific research with real life examples to illustrate how to spot out areas of friction in an organization and explains the strategies to help eliminate them, creating a more swift and efficient experience for both the business and the customer. Get FRICTION book now
See Roger Dooley speak at FFCON20 Week 2: July 16 Open Banking and Future of Paytech: Reducing Friction in Banking and Financial Transactions
Source: https://ncfacanada.org/check-out-the-latest-books-by-a-few-of-our-featured-ffcon-speakers/