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Carbon Health’s CMO on the company’s expansion plans and where it’s going next




The company just launched its second SoCal location, and has plans to expand into specialty areas

Earlier this week, Carbon Health revealed that it had opened its second clinic in Southern California, located in Pasadena, marking the company’s 14th location overall.

Carbon Health is a company that combines virtual and in-person care, offering patients an app through which they can manage appointments, billing, pharmacy refills and lab results from their phone, while also providing them with access to primary and urgent care clinics, which don’t require a membership or fees from the patient. 

Along with the new clinic, Carbon Health also made some announcements regarding it’s upcoming plans, including wanting to have 100 clinics across the country by next year, while also launching specialty offerings in pediatrics, mental health, and women’s health services.

Dr. Sujal Mandavia, Chief Medical Officer at Carbon Health, spoke to VatorNews about the new clinic, where the company wants to expand to next and how those new areas of focus will benefit Carbon’s patients.

VatorNews: Tell me about the new Pasadena clinic. What’s unique about it compared to your other clinics?

Dr. Sujal Mandavia: If you don’t mind, I want to tell you just a little bit about my background because I think it might give you context on why I’m here at Carbon, and what pulled me here.

I’m an emergency physician, and I’m still in practice a little bit, but most of what I’ve been doing, probably for the last like 12 to 15 years, is healthcare administration. I come from an organization that was in the hospital-based world of healthcare delivery, and what really drew me towards Carbon was having a really broad perspective on healthcare delivery. I worked with probably about 120 hospitals and about 2,000 providers, so I got to see a lot of different ways healthcare was being delivered, but I’ll be honest with you, I didn’t necessarily see the way I thought it should be delivered. A lot of that has to do with the constraints of how hospital-based care, or traditional healthcare delivery systems, are built; they were never really built around the patient, they were built more around themselves, or sometimes around the doctor, and the patient ended up having to navigate through that, whether physically or more philosophically, and advocate for their own care. So, what’s been really refreshing is that Carbon is truly built from the ground up, not only around the patient, but also with the provider in mind. Our mission is to increase access to care. 

Now I’m going to get to the Pasadena clinic: what’s significant about the Pasadena clinic is that what we’ve been able to do, reliably and consistently, is deliver that type of care that we think should be the standard, both from an accessibility standpoint, meaning convenience, and also quality-wise, and service-level. The experience you have when you go to the doctor shouldn’t be what most of us get. You’re starting out sick, or at least not feeling well, or something’s not going well in your day, and you don’t have to rub salt in the wound by making the whole care experience difficult to navigate or to get through. We’ve done that really well in Northern California, we’ve been doing it in Nevada, now we’re branching out into a whole new market where we haven’t had that same footing. So, this is our chance to show that we can do this in a market where we didn’t have a presence before and we can bring the best practice we think we’ve developed and we can leverage the technology we know we’ve developed, and use it to deliver the same type of consistency in a whole new market. 

VN: Why is Southern California a fruitful area for Carbon to expand to? What opportunities do you see in that section of the country?

SM: I’m from Southern California, I’m based there, so I know the market pretty well. It’s not that’s any shortage of what you’d call access points here; it’s a dense marketplace with people, and there are lots of hospitals around, there’s a lot of clinics, but there are very few that can deliver the type of service and convenience that we’re aiming to give. What we’re doing is not just about our urgent care or our primary care service, but the fact that we’re really looking to build an ecosystem that’s already expanding. We’re adding pediatrics shortly, we’re adding mental health to our platform, we’re going to have women’s health. We want to take the same type of ecosystem we’re developing and enrich it by increasing the service offerings, so that we can basically take the healthcare to where people are already going. What I mean by that is, either where you’re already going because we happen to be in a more convenient retail location that doesn’t require you taking a day off from work and taking a trip to an industrial part of town, where you wouldn’t have been going otherwise. Now, all of the sudden you can get your healthcare while you’re going somewhere you might have already been heading towards anyway. Or it’s because we’re taking it to where you are virtually. Almost all of my patients are Googling before they come to see me as a physician, and now we have an opportunity to live within that same environment and experience to be able to initiate care, and sometimes even complete care. Some of the things we can do in terms of increasing the scope of what we do in a virtual way are based around the premise of trying to improve the accessibility of getting healthcare  to completion. 

Here’s how I would say that differs from a lot of telemedicine solutions that are out there right now: most of them are delivering healthcare at a very narrow scope. That’s not necessarily their fault, it’s just there’s limitations on both technology and diagnostics. Also, many of them only have a virtual world that they deliver from, so they don’t have the benefit of having clinics where they can coordinate the care, or complete the care, that they might have initiated in a virtual fashion. So, a lot of them, you’ll end up spending time with that telemedicine provider, only to discover after 45 minutes that they can’t actually resolve what you came there for, and you basically end up having to start all over again somewhere else. That’s frustrating for both sides, to be honest, and it’s not fulfilling for the providers. Because of how we approach care, and because of our technology platform and our intake process, none of the work you might have done in our virtual world is ever lost.  

VN: Is there a different mindset in terms of the people in Northern and Southern California? Do they approach care differently? 

SM: We’re very sensitive to any neighborhood we are setting up a clinic within. As an example, Echo Park and Pasadena have two very different cultural feels to them. They’re very local, meaning that Pasadena is very proud to be Pasadena, Echo Park is very proud to be Echo Park, and I think you could say that for almost every community. So, we’re sensitive to that.

I find that, on a patient level, when people are seeking healthcare, it creates a more agnostic state. When you’re not feeling well, we’re all probably more similar than different, so I think from a patient experience standpoint, and the services and how we provide that service, I don’t necessarily see those differences. We want to be a part of that community, and we realize to do that we have to truly integrate with that community. We make sure we’re offering services in a way that fits with both the diversity within that community, as well as what they expect.

VN: Give me some examples. We’re talking about Pasadena, so what are some of the ways that you’ve tried to integrate into that community?

SM: It’s really in its infancy, because we literally just opened the doors of the clinic yesterday, but what we’re doing is a lot of outreach to the community, doing a lot of active listening, so we can understand if there are special program needs that they might want.  

It’s probably easier to give you an example or what we’ve done already in other clinics. For example, in San Francisco we recognized that our community had a need and request for making sure that we could offer PrEP, and it’s something we actually offer in all of our clinics now, but it was initiated out of listening to our community members and having them say, ‘We love your clinic and we’d love it if we could get this service within your clinic.’ So, it’s a program we set up, and we made sure that we’re doing it in a quality way, but also in a way that removed some of the friction of accessing it, making sure we had rapid HIV tests and making sure that we could offer the laboratory work and the services that support being able to prescribe the medications so that now they had a reliable access point for that. 

VN: Carbon plans to expand pretty rapidly: you want to have 100 clinics around the country by next year. Where do you plan to go to next? What are you looking for in the next communities that you’re going to be expanding to?

SM: Some of it will be informed by our awareness of what need is out there. Quite honestly, we still have a lot of expansion and work to do even within California. Even though, when you look at California, as an absolute number it has a lot of access points, or urgent care or primary care clinics, the reality is, when you look at it on a per capita basis, we’re still behind. So, there’s still a need to develop this type of access, even within California.

We think it’s important, just as we saw a difference between operating in Northern California versus Southern California, we think it’s important not only to be aligned with our mission of being able to do this across the nation, and that is our goal, to be a nationwide network and healthcare delivery system, but also be able to do it in different markets. New York is different from Los Angeles which is different than San Francisco, and we have to be able to demonstrate that we can deliver the same type of experience and service we’re used to delivering. So, we’re looking at New York, New Jersey, Dallas; we want to not just go to these larger, metropolitan, highly dense, urban areas, but also places like Kansas City, places where we believe that there’s still a fundamental gap in this type of access point within healthcare. We’re actively looking at those markets. We can’t go everywhere at once, so that’s just a selection of some of the first places that we’ve identified as the first markets we’re going to be expanding into. 

VN: You mentioned you’ll be going into areas like pediatrics, mental health, and women’s health services. Are those going to be specialized clinics, like are you going to have a clinic just for mental health, or are you talking about integrating those services into your existing clinics?

SM: Our ultimate goal is to be able to offer those things no matter where you are, and no matter where you visit with Carbon. What we are doing right now is we’re choosing certain clinics to develop these service offerings in and we’re also, at the same time, really trying to make sure we’re pushing into the virtual world as much as possible with these offerings. The virtual world will allow us to create greater speed to access than if we just try to rely on making sure we were doing it on a clinic by clinic basis.

VN: Why those areas the ones you want to start with? What are the opportunities you see in pediatrics, mental health, and women’s health services that will be beneficial for Carbon and your patients?

SM: All of our decisions are primarily made around what we think is best, as well as what we hear our customers asking for in their comments. So, it’s really informed by the patients themselves.

Certainly, as a practicing physician, I will tell you that, if I were to look at the lack of access and rank those, I definitely think that mental health is the clear number one. There’s opportunity for increased awareness from ourselves as providers, and that’s something we are doing within Carbon: we’re educating all of our providers in looking for where the opportunities are. In defense of healthcare providers, it’s not necessarily what we’ve all been trained robustly on doing, so there’s a bit of catch up that’s needed to recognize where we can offer more support and help. A lot of us have been treating our patients and not even realizing that there’s more we can do, so I’m excited about being able to offer that in a way where now, not can we only educate you more in depth in what these mental health issues are and how they manifest, but, at the same time, give you a tool in your tool belt that allows us to increase access to care. This is particularly an area where virtual will be really important because it provides, not only access, but also a convenience and an intimacy that is difficult to scale in the same way if we were only offering that one a clinic by clinic basis. So, I’m excited about our mental health offerings. 

With pediatrics, we’re looking not only to grow primary pediatric care, i.e. ‘you’re going to trust your care with a Carbon pediatrician.’ Being a parent myself and being a physician, there’s a lot of unmet need and, quite honestly, even anxiety and uncertainty when you’re raising small kids who are so dynamic because they’re changing almost on a week by week basis, and it’s hard to sometimes know, ‘is this normal or not?’ Just having access to our pediatric expertise, and being able to give reassurance, if not guidance and treatment, will be welcomed by our patients.  

Women’s health, that’s another area that doesn’t always get the same type of attention or resources. It deserves to have the same type of access, the same type of trusted expertise and accessibility. What I’m afraid happens today is that some women are not actually paying attention to their health because the system has not made it easy to do that. So, that’s what’s driving us to those particular areas to start with. 

VN: What other areas where you’ve seen a similar lack of access and which you eventually want to expand into as well?

SM: Honestly, probably every specialty of care we could put on that list, and not because there’s not existing access, but the consistency and accessibility still has an opportunity. It’s unfortunately too difficult to be able to get to sometimes the specialty care you need and to get that next available appointment, which sometimes is like three months away, so it’s a matter of a lack of capacity. Sometimes you have to compromise because it’s like, ‘I can wait three months to see this provider I really want to see, but I’m going to take this appointment that’s only a month away but it’s not really the provider I want to see.’ Too often our patients are put in that situation and I always tell people, ‘I think it’s the patient’s turn to be first in healthcare because it hasn’t been up until now.’ So, I’d love for our patients to be able to get the choices they deserve that I don’t think are readily available to them now. That’s true for almost every aspect of care.  

VN: Is there anything else I should know about the new clinic or the expansion or the new areas you’re going into?

SM: Hopefully you got a sense of where we’re coming from and what drives us. I’ve been doing healthcare for a long time, I still love being a doctor, and I will tell you that many of the situations I’ve been practicing in during that 25 years have not made it easy to love being a doctor. Every time I get to see patients within Carbon, it makes me a better doctor because we’re leveraging our technology to make things better for the patients and the physicians and providers in a way that makes everyone’s day just a little bit better. 

Can I tell you how rewarding it is when you get to take care of somebody, help them with a problem, and everybody actually had a good experience? That builds a momentum that is just incredible that I don’t think exists as a default in healthcare delivery. I’m sure you’ve heard of the burnout that’s occurring in the healthcare industry; it’s not because it’s hard work, but I think it’s more often that they’re in a system where they want to do the right things, they want to deliver great care and a great experience, but the system doesn’t always make that easy, so the cost has to come from somewhere. Sometimes, even when maintaining that smile and you try to maintain engagement with the patient, sometimes it comes at a cost to yourself and you go home and you don’t feel great about your day, but you at least feel a little better knowing that you helped some people. Everybody can win. Everybody should be able to win. 



Overview and Market Trends of Crypto Games in 2021





The number of gamers worldwide is estimated at around 2.6 billion in 2020. The upward trend will add another 125 million by the end of 2021. About half of them hail from the Asia-Pacific region. The crypto gaming scene is representing an increasingly large portion of that number. Crypto games are still a relatively unknown term, at least to the general public, but in 2021 they are expected to explode due to various trends detected in this year. The potential is just too great to be ignored. Ability to reward players and let them trade for real money their in-game items is something a lot of games have tried – mostly unsuccessfully – to achieve in the past. Thanks to blockchain technology, that goal is possible now.

What Is Crypto Gaming?

Crypto games are a relatively new addition to the gaming world. The first games appeared just a few years ago. The main aspect of crypto games is collecting items that rise or fall in value and that can be sold at any time, provided you can find a buyer. One of the first popular crypto games was CryptoKitties. In the game, you can buy a cat and groom it. You can even buy two and breed new kittens. The price goes up and down and you can sell your cats or buy new ones. The most expensive cat ever sold on CryptoKitties reached an astonishing price of $117,000. It was to be expected that the first crypto games would be about cats, but they came in all shapes and flavors. You can collect heroes, monsters, fish, even hamsters. Considering the choice of genres, it is easy to find a game that suits your preferences.

Crypto and iGaming

The iGaming industry is one of the fastest-growing segments of gaming. It is expected to reach a value of 300 billion by 2025. It is no wonder then that a lot of crypto developers are pivoting to it, making their coins iGaming-friendly. 2021 will be huge in terms of using bitcoin for iGaming, judging by some indicators. There is even talk of creating digital coins exclusively for online gambling, although that is far-fetched at the moment. Already established coins, like Bitcoin, Tether, and Ethereum are functioning just fine and are being adopted by more and more online casinos. At this rate, there won’t be an online gambling platform that doesn’t accept them by the end of 2021.

The Trending Platform in 2021

Most crypto games available today are based on the Ethereum blockchain and we don’t see that changing in 2021. Simply put, the Ethereum blockchain is an extremely convenient platform for this kind of apps. IT is readily available, easily modified, and has great tech support to bail out developers when they hit a snag. All these attributes make Ethereum perfect for crypto gaming since the majority of the studios developing games are independent. As such, they can’t afford the muscle power large developers have at their disposal, and having friendly tech support and a platform that can be easily adapted to their needs is crucial. However, this too can change in the upcoming year, but more on that later.

The Developers

As we mentioned earlier, there is only a handful of big names in crypto gaming. Most developers are small indie companies and startups. For the last two or three years, they have been working diligently to create games and in 2021, they are poised to reap the benefits of their hard work. Some of the games, like My Crypto Heroes or Blockchain Cuties, already boast thousands of players and are ready to blow. This will allow their creators to emerge as the first crypto gaming powerhouses on the market. On the other hand, a lot of established studios are eyeing crypto gaming and making plans to join in the fray. They will bring to bear a massive amount of money, influence, and talent, which will affect the segment in a considerable way.

The Benefits of Crypto Gaming

Blockchain technology is on the verge of transforming the Internet. The benefits it offers are huge, but one thing that is slowing its implementation is that most people don’t know enough about it. Crypto games can help with that. By presenting this newfangled technology in a familiar manner – and what is more familiar than gaming – crypto games will allow people to get acquainted with it. This familiarity will make the adoption of all other applications of blockchain that much easier. Even casual gamers, who spend just a few hours weekly playing crypto games will be familiar enough with it that blockchain won’t sound so alien to them. Crypto games will help the world adjust to blockchain in preparation for its wide application.

Crypto Games That Will Mark 2021

Predicting which games will be huge in 2021 can be ungrateful, but we will give it a try. One of our favorites is Forgotten Artifacts. It appeals to our Dr. Indiana Jones fantasies, as it lets you collect various items and artifacts around the game world. The game is still in beta and one limitation is that it can only be played with an Enjin wallet. My Crypto Heroes is another game that shows tremendous potential. Based on Japanese mythology, it allows you to collect various heroes and train them to add new characteristics and increase their value. For our final recommendation, we have chosen Blockchain Cuties. Think of it as Tamagotchi, but with cute monsters instead. You can collect them, breed them, and train them to increase their skill in battle.


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Zumo launches smart portfolio feature to view and manage overall crypto assets





  • Zumo Smartfolio allows users to clearly access the current and historical value of their digital currencies


  • The feature, included in the app’s 2.13 version, also provides insights into possible exchange opportunities to make a profit


Edinburgh, UK – 21 December 2020.- Zumo, the digital wallet and payments platform, has launched Zumo Smartfolio, the latest of the app’s innovative features enabling users to view and manage their overall crypto assets and track the relative position of each of their exchanges in a simple and intuitive way.

The introduction of Zumo Smartfolio in the 2.13 version of the app allows users to access the current and historical value of their exchanges, as well as to see how much gain, or loss, they have made on them over time. The new feature includes a smart portfolio score calculated by matching a user’s buying positions with their sales, providing insights into possible exchange opportunities that could make them profit.

In addition, Zumo Smartfolio has been designed to ensure users can view their data in an intuitive way through interactive pie and line graphs. Users can set the time frame of their Smartfolio to see how their asset values have changed with one day, one week, one month, three months, and all-inclusive timeframes.

Paul Roach, chief product officer of Zumo, said: “By offering Zumo users this feature, we make it even easier for them to take control of their own funds and become responsible smart money-savers, investors or traders. Or even all three.

“Zumo Smartfolio is the latest of a series of innovative features we are launching in the next few months. Users will soon be able to view and download their entire exchange history, as well as their associated Smartfolio data, and spend cryptocurrency alongside traditional money in everyday situations with the upcoming Zumo convertible debit card.”

Zumo App was launched in the UK to make the benefits of blockchain and cryptocurrencies more accessible to everyone by offering users the chance to buy, sell, spend, and send both fiat and cryptocurrencies. The launch of Zumo version 2.12 in November introduced Exchange Price Alerts, a feature that allows users to set up price alerts, notifying them when the price of Bitcoin or Ether reaches a certain level.




About Zumo

Founded in Edinburgh in 2018 by experienced entrepreneurs Paul Roach and Nick Jones, Zumo’s fully decentralized, patent-pending, HD wallet infrastructure is available direct to consumers through Zumo App and to businesses through ZumoKit (our SDK) and enterprise partnership solutions in the developing world.


Zumo is a purpose-driven fintech business with transparency and financial inclusion at the core of our values. We’re on a mission to bring the benefits of decentralization, digital assets, and blockchain technology to ordinary people, everywhere. Our platform enables users to safely store, send, spend, and exchange digital money anywhere in the world easily and cheaply from a mobile device. We do this in the fastest, most transparent, and secure way possible. Our core technology is patent-pending and massively differentiated, giving us the potential to create a world-leading position for a British company, whilst making a big contribution to financial inclusion at a time of the global crisis caused by Covid-19.


For more information

Scott Reid

Mob +44 7912 483423

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Beyond Limits to Expand Industrial AI in Energy with Nvidia




LOS ANGELES, CA – December 16, 2020 – Beyond Limits, an industrial and enterprise-grade AI technology company built for the most demanding sectors, today announced it is working with NVIDIA to advance its initiative for bringing digital transformation to the energy sector.

Beyond Limits will collaborate with NVIDIA experts on joint go-to-market strategies for Beyond Limits’ products and solutions in the energy sector. The company will also take advantage of NVIDIA technical support and GPU-optimized AI software such as containers, models, and application frameworks from the NVIDIA NGC catalog to improve the performance and efficiency of its software development cycle.

“AI has the potential to make a major impact on problems facing the heart of the global energy business, but the technology requires high levels of computing power to operate on the level and scale required by many of today’s global producers,” said AJ Abdallat, CEO of Beyond Limits. “That’s why we’re so excited to collaborate with NVIDIA, a leading provider of AI computing platforms. With NVIDIA technology support and expertise, Beyond Limits is better positioned to offer faster, more intelligent, and efficient AI-based solutions for maximizing energy production and profitability.”

Breakthroughs in novel high-performance AI solutions are projected to have significant impacts throughout the energy industry. One key challenge facing the upstream oil and gas sector includes the resource requirement for optimizing well deployments, especially when data on a region’s geological properties is highly uncertain. To overcome this problem, Beyond Limits developed a novel deep reinforcement learning (DRL) framework trained using NVIDIA A100 Tensor Core GPUs, capable of running 167,000 complex scenario simulations in 36 hours. Following initial tests, the DRL framework yielded a 208% increase in NPV value by predicting and recommending well placements, based on the number of actions explored and the expected financial return from reservoir production over time.

“The NVIDIA A100 offers the performance and reliability required to meet the demands of the modern-day energy sector,” said Marc Spieler, Global Energy Director at NVIDIA. “The ability to process hundreds of thousands of AI simulations in real-time provides the insight required for Beyond Limits to develop scalable applications that advance energy technologies.”

Beyond Limits Cognitive AI applies human-like reasoning to solve problems, combining encoded human knowledge with machine learning techniques and allowing systems to adapt and continue to operate even when data is in short supply or uncertain. As a result, Beyond Limits’ customers are able to elevate operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits. For more information, please visit

About Beyond Limits

Beyond Limits is an industrial and enterprise-grade artificial intelligence company built for the most demanding sectors including energy, utilities, and healthcare.

Beyond traditional artificial intelligence, Beyond Limits’ unique Cognitive AI technology combines numeric techniques like machine learning with knowledge-based reasoning to produce actionable intelligence. Customers implement Beyond Limits AI to boost operational insights, improve operating conditions, enhance performance at every level, and ultimately increase profits as a result.

Founded in 2014, Beyond Limits leverages a significant investment portfolio of advanced technology developed at Caltech’s Jet Propulsion Laboratory for NASA space missions. The company was recently honored by CB Insights on their 2020 List of Top AI 100 most innovative artificial intelligence startups and by Frost & Sullivan for their North American Technology Innovation Award.

For more information, please visit

Contact Information:
Ed Cruz

LEWIS for Beyond Limits





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7 Ways to Skyrocket Business Growth Using Blockchain




Every business owner is looking for ways to expand their market reach and boost their revenue generation. Luckily, technological advancements are providing new strategies that can set them apart from competitors in the market.

Blockchain technology is one of those fresh strategies that is quickly transforming the business realm. This technology stores transaction in an electronic register (database) in the form of blocks, where they cannot be altered in any shape or form. People only associate Blockchain technology with cryptocurrencies, misunderstanding that it is just a branch. This article highlights how your business can benefit by adopting the path of Blockchain technology.

Here are 7 ways to skyrocket your business growth using Blockchain:

1.    Helps Build Trust with Customers

Many businesses fear that changing up strategies can be detrimental to their success. But the truth is that if businesses want to stay relevant in the long-run, then they need to embrace new trends and technologies.

This fear is often associated with Blockchain technology as it is relatively new compared to more traditional systems. But leveraging Blockchain can help companies unlock unearthed potential and improve their audience reach. The best way to get started is by showing existing customers how this technology can offer a lot of advantages, the most important being increased confidentiality.

Businesses that aren’t ready to accept this change will get left behind, so now’s your chance to make the shift.

2.    Adds Ease In Employing Reliable Staff

Businesses need to have a cooperative and committing staff to be able to increase their business’s development because “team-work makes the dream work.”

However, it requires a lot of time and research to be able to recruit employees that are dedicated enough. Blockchain can ease that burden and does the job quickly.

Most candidates will add information in their CVs that might not be accurate; Blockchain can allow you to legally have access to all their personal records, like academic and past employment. This way, you can check the legitimacy of their aptitude and be able to recruit the most talented.

Hence, this method can help you hire the staff that will help you reach your goals in your business and gain success.

3.    Prevents Irrelevant Ads

Online advertisement has been around for a very long time. They can’t be taken down or get removed as a lot of money has been spent on them. How many times have we been interrupted by ads while browsing the web for something? Too many! Blockchain can play a major part in eliminating the amount of spammy content we’re subjected to while browsing. Since ads cannot be removed from the internet, Blockchain gives clients the liberty to choose what kind of ads they would like to see while surfing the net. This way, the person who creates those ads can also benefit from this by gaining qualified traffic and having more exposure.

4.    Makes Online Transactions Secure And Confidential

Most people worry about their personal information being compromised or getting hacked when performing online transactions. However, the Blockchain prevents that from happening.

It makes sure that all the weak points are fixed so that it cannot be tampered with or hacked. It allows you to perform online transactions on the internet without needing to use payment processors like PayPal, Bank, Credit Card, etc.

It also ensures that a customer’s previous transactions can’t be viewed unless it’s someone who is a relative or involved with the customer. For example, a carpet cleaning company leverages Blockchain technology to aid customers in conducting anonymous online transactions, eliminating all kinds of additional charges which are involved when using traditional payment methods. This will definitely act as a draw to those tech-savvy audiences that are keen to shop online without leaving any traceable tracks behind.

5.    Improved Auditing

The Blockchain serves as a balance sheet to document transactions and check if they are efficient and authentic. The process of evaluating recorded transactions to check if it is precise, applicable, and dependable is known as an audit.

For example, instead of asking third parties to send confirmation statements, auditors can easily validate transactions by using free Blockchain ledgers online.

6.    Easy to Raise Funds

There used to be a time where you would need to request a loan from a bank to be able to fund your business, but now the times have changed drastically. Now you can find multiple ways to fund your business.

ICO (Initial Coin Offering) has become the most well-known and admired way to raise capital for your business venture. It can also be known as a token sale. Investors are offered a token in the form of cryptocurrency in exchange for real money or any other digital currency. This new methodology helps to raise funds as it offers some form of value to the investor.

7.    Successful Marketing Campaign

Companies depend on data related to consumer interest’s drive better marketing. Market research is another area where Blockchain technology can help third-party companies to obtain actionable insights. There have been some notable use cases of Blockchain that are empowering digital marketers to build better relationships with customers. This is known as Blockchain Marketing.

Since Blockchain requires no middleman, there is an emphasis on consumer data confidentiality. And the data is owned by the customer, so they’re able to share it willingly with the advertising platform. Once the data is provided, marketers can direct more personalized campaigns towards specified audiences, so there are higher conversions. Moving forward, we are more likely to see this form of digital advertising being leveraged by companies.

Conclusion – Using Blockchain the Smart Way

If you are planning to upgrade your business through the implementation of Blockchain, it is advised to keep in touch with a legitimate Blockchain development firm. This technology has just entered the phase of implementation, with research being conducted to discover its range of applications. With little knowledge available about its hidden challenges, it will be tough to navigate obstacles due to lack of experience. But with its immense potential, it would be foolish not to harness the power of this technology.

Source: Shaheryar Sadiq. Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing.


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