BrightSign has expanded its executive team with key hires to fuel aggressive growth. Greg Herlein joins BrightSign as head of software engineering from Amazon Web Services, while Matthew (Matt) Neutra comes to BrightSign as senior product manager and lead experience engineer by way of Bose Corporation.
“To land either Greg or Matt individually would be a huge win for our company, but for them to join simultaneously speaks volumes about the opportunities that lie ahead for BrightSign,” said Jeff Hastings, CEO of BrightSign. “We’ve set some aggressive growth targets for the next few years and filling out our senior ranks with top performers from across the industry is precisely what we’ll need to deliver on those commitments.”
Herlein joins following a long tenure at Cisco and was most recently at Amazon Web Services (AWS). He is a digital signage industry veteran with deep media and cloud expertise. At AWS, he earned certifications as a solutions architect, devops engineer and certified developer. Herlein has extensive SaaS expertise across large enterprises where he designed, built and managed products such as the Walmart Smart Network, Cisco Infinite Video Platform and the Cognitive Networks advertising monitoring platform. He holds multiple digital signage patents and was selected as a Technicolor Fellow. Herlein served previously at BrightSign, during which time he built the Sonos retail display.
Neutra, who recently left Bose Corporation, founded the Bose Demonstration Engineering Group and was responsible for the technology behind hundreds of Bose store experiences and more than one hundred thousand Bose automated display experiences worldwide. He holds four US patents for hardware, software and interfaces related to immersive media and digital signage.
In 2021, BrightSign announced the shipment of its two-millionth media player, and just last month the company debuted new BrightSign XC5 media players at InfoComm. Over the course of the next six months, the company expects to unveil additional models to round out its family of Series 5 media players.
