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Brazil’s Divibank raises millions to become the Clearbanc of LatAm



Divibank, a financing platform offering LatAm businesses access to growth capital, has closed on a $3.6 million round of seed funding led by San Francisco-based Better Tomorrow Ventures (BTV).

São Paulo-based Divibank was founded in March 2020, right as the COVID-pandemic was starting. The company has built a data-driven financing platform aimed at giving businesses access to non-dilutive capital to finance their growth via revenue-share financing.

“We are changing the way entrepreneurs scale their online businesses by providing quick and affordable capital to startups and SMEs in Latin America,” said co-founder and CEO Jaime Taboada. In particular, Divibank is targeting e-commerce and SaaS companies although it also counts edtechs, fintechs and marketplaces among its clients.

The company is now also offering marketing analytics software for its clients so they can “get more value out of the capital they receive.”

A slew of other investors participated in the round, including existing backer MAYA Capital and new investors such as Village Global, Clocktower Ventures, Magma Partners, Gilgamesh Ventures, Rally Cap Ventures and Alumni Ventures Group. A group of high-profile angel investors also put money in the round, including Rappi founder and president Sebastian Mejia, Tayo Oviosu (founder/CEO of Paga, who participated via Kairos Angels), Ramp founder and CTO Karim Atiyeh and Bread founders Josh Abramowitz and Daniel Simon.

In just over a year’s time, Divibank has seen some impressive growth (albeit from a small base). In the past six months alone, the company said it has signed on over 50 new clients; seen its total loan issuance volume increase by 7x; revenues climb by 5x; customer base increase by 11x and employee base by 4x. Customers include Dr. Jones, CapaCard and Foodz, among others.

“Traditional banks and financial institutions do not know how to evaluate internet businesses, so they generally do not offer loans to these companies. If they do, it is generally a long and tedious process at a very high cost,” Taboada said. “With our revenue-share offering, the entrepreneur does not have to pledge his home, drown in credit card debts or even give up his equity to invest in marketing and growth.”

For now, Divibank is focused on Brazil, considering the country is huge and has more than 11 million SMEs “with many growth opportunities to explore,” according to Taboada. It’s looking to expand to the rest of LatAm and other emerging markets in the future, but no timeline has yet been set.

As in many other sectors, the COVID-19 pandemic served as a tailwind to Divibank’s business, considering it accelerated the digitalization of everything globally.

“We founded Divibank the same week as the lockdown started in Brazil, and we saw many industries that didn’t traditionally advertise online migrate to Google and Facebook Ads rapidly,” Taboada told TechCrunch. “This obviously helped our thesis a lot, as many of our clients had actually recently went from only selling offline to selling mostly online. And there’s no better way to attract new clients online than with digital ads.”

Divibank will use its new capital to accelerate its product roadmap, scale its go-to-market strategy and ramp up hiring. Specifically, it will invest more aggressively in engineering/tech, sales, marketing, credit risk and operations. Today the team consists of eight employees in Brazil, and that number will likely grow to more than 25 or 30 in the coming 12 months, according to Taboada.

The startup is also developing what it describes as “value additive” software, aimed at helping clients better manage their digital ads campaigns and “optimize their investment returns.”

Looking ahead, Divibank is working on a few additional financial products for its clients, targeting the more than $205 billion e-commerce and SaaS markets in Latin America with offerings such as inventory financing and recurring revenue securitizations. Specifically, it plans to continue developing its banking tech platform by “automating the whole credit process,” developing its analytics platform and building its data science/ML capabilities to improve its credit model.

Jake Gibson, general partner at Better Tomorrow Ventures, noted that his firm is also an investor in Clearbanc, which also provided non-dilutive financing for founders. The company’s “20-minute term sheet” product, perhaps its most well-known in tech, allowed e-commerce companies to raise non-dilutive marketing growth capital between $10,000 to $10 million based on its revenue and ad spend.

“We are very bullish on the idea that not every company should be funded with venture dollars, and that lack of funding options can keep too many would-be entrepreneurs out of the market,” he said. “Combine that with the growth of e-commerce in Brazil and LatAm, and expected acceleration fueled by COVID, and the opportunity to build something meaningful seemed obvious.”

Also, since there aren’t a lot of similar offerings in the region, Better Tomorrow views the space that Divibank is addressing as a “massive untapped market.”

Besides Clearbanc, Divibank is also similar to another U.S.-based fintech, Pipe, in that both companies aim to help clients with SaaS, subscription and other recurring revenue models with new types of financings that can help them grow without dilution.

“Like the e-commerce market, we see the SaaS, and the recurring revenues markets in general, growing rapidly,” Taboada said.

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An In-Depth Look at Shopify Plus: The Last E-Commerce Monolith



Fabric Hacker Noon profile picture


Headless commerce platform that helps businesses deliver world-class buying experiences

Headless commerce technology has received $1.6 billion in funding and is powering cutting-edge e-commerce applications. With headless commerce, separating the frontend of an application from the backend gives brands and retailers greater flexibility in how they create digital shopping experiences. Platforms like Shopify Plus offer headless capabilities, but the real magic is in modular commerce technology

Commerce modules, also called commerce microservices, are dedicated pieces of commerce functionality including cart, pricing, promotions, items, orders, shipping, payments, and more. These are what Amazon used to grow from a simple online bookstore to a massive online marketplace. But before adopting modular commerce, Amazon had to break down its monolithic bookstore application into distinct modules, also known as a service-oriented architecture.

When I joined Amazon in 2002, this initiative was well underway. But Amazon developers had to create these modules in-house. There was no commerce platform back then that could support Amazon’s new approach to architecture. IBM Websphere, Oracle ATG, and other enterprise commerce platforms were all monolithic. They were good platforms at the time, but rigid and hard to customize.

Shopify Plus Emerges

A few years later, Shopify emerged from private beta with an all-in-one e-commerce platform for SMBs in 2006. Up until this point, e-commerce platforms only existed for enterprises as on-premise software. With Shopify, anyone could market and sell products online. It was truly revolutionary. But then Shopify wanted more. It aimed to take a slice of the enterprise pie with Shopify Plus in 2014

Shopify Plus offered higher levels of support, increased API access, the ability to customize templated checkouts, a script editor, and more. This was a nice idea for upselling and diversifying revenue streams, but it failed to solve the big problem: scale. At the end of the day, Shopify Plus was—and still is—Shopify with some window dressing. It’s a monolithic platform like the legacy platforms that came before it.

Shopify Plus plateaus

People are starting to see through the facade of Shopify Plus and it shows in the numbers. Since Shopify Plus’s contribution of 17% to total MRR in 2017, growth has stagnated. In 2018, Shopify Plus contributed to 25% of MRR. In 2019, it contributed to 27% MRR. And in 2020 it contributed to 25% MRR. Shopify equates this dip to a “significantly higher number of merchants on standard plans joining the platform in 2020.” But there’s more to it than that.

One reason it’s plateauing is that Shopify does not support modern commerce architectures. In early 2017, Shopify had to make a similar decision as Amazon: keep its monolith or move to microservices. Unlike Amazon, Shopify decided to keep its monolith. This was easier for the engineering team but provided no value to customers. Shopify Plus customers would continue on the track of technical debt, vendor lock-in, and an unscalable, Shopify-dependent future.

Using hacks to remain relevant

Shopify is trying to dress the platform up as a “modular monolith,” but all one has to do is look at the Isolating Dependencies section of this article to see that it’s hacked together. It’s hacked together like Shopify Plus. For instance, the Scripts feature hacks around the problem of dependencies within pricing, promo, and cart services. 

In the end, a monolith is a monolith and limits growth. The same goes for BigCommerce Enterprise that’s hiding behind headless commerce, trying to make a case like Shopify against microservices.

As the former CTO of Staples where we moved from a monolithic commerce platform to a service-oriented architecture to scale, I can tell you first-hand that monolithic commerce platforms and hacking around technical debt does not work. When I joined Staples, we were using IBM Websphere. Creating short-term hacks would have been easier but would not have let us scale from 200,000 to over one million SKUs and completely own the buying experience.

Hacks limit growth

The technical limitations of Shopify Plus have real implications for brands needing to grow. Shopify Plus’ ease of use is great for getting started, but these limitations become critical as a brand grows and needs customization and innovation to make the next step. Below are some of the biggest restrictions for brands and retailers that want to scale.

Headless hacks

I see Shopify’s headless offering at its last stand to remain relevant. Shopify Plus is merely doing what all commerce platforms do, even the legacy platforms like Oracle ATG: exposing APIs. This hack allows retailers to customize the frontend, but the backend is still problematic. Store owners need to use rigid code integrations from the Shopify App Store to add backend functionality and integrating backend tools can cause problems for the Shopify Plus API.

Multi-location mismanagement

Whether you’re working with national stores and locations or international expansion, Shopify Plus is too restrictive. Although linking multiple domains is easy, Shopify Plus is restrictive in the way store owners can manage storefronts at different locations. This means that running different brands or catalogs from one backend is almost impossible. Shopify Plus doesn’t allow for configurable tenancy options because it’s rooted in the same principles as Shopify of being multitenant. This is great for small businesses but not so much for mid-market and enterprise.

Payment gateway nightmares

Although small-scale merchants find Shopify Plus’ payment delays a necessary evil for managing payments online, SMEs will struggle with Shopify controlling when and how they get paid. This is a prime example of vendor lock-in. When you sign up to use this monolithic platform, you have to use their payment gateway. Payment delays lead to delays in service delivery and store owners will face similar problems with frontend functionality, backend customization, and overall growth control.

Hacks and limitations in the wild

A good way to see the results of Shopify Plus hacks and limitations is to compare Shopify Plus’s flagship customer, Staples CA, with Staples US which uses a service-oriented architecture. Because Staples CA has thrown its hat in with Shopify Plus, they are hostages to a monolithic platform in the same way.

When comparing the digital storefronts, you’ll notice that Staples US is dynamic and escapes Staples CA’s standard grid layout. The Staples US checkout is also customized to include custom delivery options: delivery time, assembly options, and purchase protection. Meanwhile, Staples CA is locked into Shopify’s standard checkout offering. But the most alarming difference is the difference in page speed. 

According to PageSpeed Insights, Staples CA receives a 43 PSI score:

Staples US receives a 99 PSI score:

Given what we know about page speed’s impact on e-commerce conversions, using Shopify Plus for an enterprise like Staples is simply irresponsible. Of course, Staples CA could try to work around CMS limitations with headless options like Shogun, or hack around Shopify API limitations with the shim layer of APIs offered by Nacelle. But at the end of the day, these are just workarounds, not scalable solutions.

E-commerce monoliths are fated

Monolithic commerce platforms become single points of failure because they are closed systems requiring specialized knowledge to program a process or business logic inside of them, whether that’s through RPC (IBM) or other procedural code required by SAP and Oracle. This creates dependencies that are not necessary and hinder product growth.

Shopify Plus is similar to legacy monoliths like Oracle ATG and Salesforce Commerce Cloud but, again, dressed up to look prettier. In the case of Shopify Plus, the specialized knowledge comes in the form of Ruby on Rails and the Liquid templating language. And because they can’t fix these technical requirements, they have hopped on the headless bandwagon.

Despite Shopify pushing monolithic rigidity as innovation, a monolith is a monolith and Shopify Plus is the last attempt a big company will make at building an enterprise e-commerce monolith. The question “Remember Shopify Plus?” will soon join the ranks of: Remember IBM Websphere? Remember Oracle ATG? Remember Amazon Webstore?

How to sniff a monolith

That said, other commerce platforms will hit the market. And with more commerce platforms emerging it will get harder to determine whether a platform is a monolith and positioned for helping you grow. To identify whether a commerce platform is monolithic and disguised as modular, modern, API-first, composable, or any of the other buzzwords, ask the following questions:

  • Does the platform let you configure your business variables outside of code?
  • Can services inside the platform function and be deployed independently?
  • How easy is it to integrate these services with outside platforms or services?
  • How easy is it to customize your data and business rules?
  • Are you able to configure your own data stores or are you tied in with what is provided
  • How easy is it to change a frontend concern without interrupting the backend?
  • How easy is it to extend your functionality for different use cases across industries or domains?

If you are a mid-market or enterprise business, the answer to all of these should be Yes or Easy. If there are unclear answers to these questions, tread lightly. While the platform may serve your immediate needs you’ll run into trouble down the road.

Scaling with microservices

A monolithic commerce platform like Shopify Plus might have been a good starting point for the sake of simplicity. But to evolve commerce you need more flexibility, security, and speed. This is what a service-oriented architecture offers.

The good news is that you don’t need to build all your microservices in-house like Amazon did and like we did at Staples. While building your differentiating services in-house is a good idea, you can use core commerce services and APIs from fabric that enable growth through a service-oriented architecture.

Our service-oriented platform

The different parts of fabric include:

  • Experience platform: Fabric XM lets you continue using your monolith or break down your monolith while taking control of frontend shopping experiences across channels. A headless CMS makes this possible. Any service with an API can communicate with the headless CMS.
  • Headless commerce platform: Fabric commerce APIs make up the commerce platform. But unlike traditional platforms, you can select the APIs and services you want to use. Each API is connected to a service (payments, pricing, promos, subscriptions, cart, etc) and each service is self-contained yet extensible.
  • Co-Pilot applications: Applications with user interfaces let business users access the same datastores and functionality as developers do with APIs.

    Even with these cloud-native services and APIs, moving from a monolith may still seem daunting. But there’s even more good news: you can make changes to your existing commerce architecture in small increments. This is what we refer to as The End of Replatforming at fabric and we can support you in this initiative as well.

    Also published on:

by Fabric @fabric. Headless commerce platform that helps businesses deliver world-class buying experiencesLet’s Talk


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Unleashing the True Value of Merchandise through Connected Fan…



EVRYTHNG and Connected Fanatics Unite to Deliver Innovative and Sustainable Direct-to-Consumer Product Experiences for Sports Clubs, Bands and Brands

“A recent Harris report highlighted, 78% of consumers under the age of 35 value experiences over things. By partnering with EVRYTHNG we bring brands, athletes, fans and consumers together in a way that offers new value and challenges the status quo.” Matt Hymers, co-founder & CEO Connected Fanatics

EVRYTHNG, creators of EVRYTHNG Product Cloud® today announce their partnership with Connected Fanatics, the digital consumer engagement experts, to seamlessly bring the connected product service and fan-based experience together. Drawing on EVRYTHNG’s ability to give every piece of clothing a unique product identity and to harness data intelligence throughout the supply chain from that item, Connected Fanatics enables any organisation offering licensed products and merchandising to their fans and consumers the ability to provide an exclusive connected experience across a community-based channel in a sustainable way.

Addressing the way in which fan-based communities engage with merchandise marketed by their favourite sports club, brand, or even band, and the volume-based business models applied by these organisations, Connected Fanatics has been able to shift the physical value of merchandise into exclusive digital experiences sought after by the current and future digital generations of fans.

Products become exclusive digital access points for fans to their community, their shared experience, entities, and brands associated with the product in question. The ability to engage with their audience via a product on an ongoing basis rather than through third-party platforms on social media means these organisations can maintain contact with their fan base in an authentic and sustainable way that no longer requires them to purchase the latest ‘shirt of the season.’ The community data is owned directly by the club or brand in question rather than by third parties, enabling them to streamline and evolve their engagement models without fans having to constantly receive third-party advertising not relevant to their interest or relationship with the organisation.

EVRYTHNG and Connected Fanatics – How it works

The EVRYTHNG Product Cloud™ and Connected Fanatics platform integrate to enable businesses to connect directly with their fans through their products/merchandise:

  • Connectivity – thanks to EVRYTHNG’s Digital Product IDs working with the Connected Fanatics Platform, products can be connected in a way that enables new value streams and exclusive digital experiences relevant to today’s hyper-connected fans.
  • Community – the business is able to develop an authentic and direct digital relationship with its fan base, athletes or musicians, and sponsors in a safer, exclusive online community rather than having to rely on open third-party social media channels and their ever-changing algorithms.
  • Sustainability – by connecting directly with the product the organisations no longer need to keep re-inventing the experience e.g., producing new team shirts each season. Instead, they can shift the value association from physical goods to a digital value, creating a more sustainable and transparent approach to how fans engage and interact with products.

“At EVRYTHNG we have a long history of working with apparel brands to solve problems like counterfeit and transparency. What we have found is that there is an opportunity for brands to transform the relationship with the people that wear their clothes. As well as delighting the customer, these projects also mean rich first-party data for the brand, usually for the first time,” said Cyrus Gilbert-Rolfe, president and managing director, EMEA & Oceania, EVRYTHNG.

“Connected Fanatics is the perfect example of that. They tap into the desire we all feel to build a deeper relationship with a brand we already have an emotional connection to, like a football team or a band. The vision of Connected Fanatics, delivering exciting services like ticketing, exclusive content, direct access, and much more – literally by touching your phone to your shirt – is perfectly aligned with how EVRYTHNG sees digital twin technology evolving. Delivering those services doesn’t just take the fanbase to a new place, it also gives the brand insight that they have never had. We’re proud to be the platform that Connected Fanatics are using to make this dream a reality.”

“As a recent Harris report highlighted, 78% of consumers under the age of 35 value experiences over things. At Connected Fanatics we see real and virtual lives becoming seamlessly integrated and sustainability becoming a consumer demand, not just an expectation. These shifts in consumer behaviours are rapidly gathering momentum. By simply churning out product after product without embracing their potential as active digital access points, businesses are deaf, dumb, and blind when it comes to their key consumer touchpoints, their products. They need to evolve their merchandising and marketing practices to keep up with consumers, technology, and the needs of the planet, or face the consequences,” commented Matt Hymers, co-founder, and CEO, Connected Fanatics. “By partnering with EVRYTHNG we’re able to bring clubs, brands, athletes, sponsors, artists, fans, and consumers together in a way that offers new value and challenges the status quo by incentivising a more sustainable approach.

“Shifting value from physical to digital enables us to deliver more valuable and sustainable products that also connect communities who share a common interest in a safer online environment. This is a viable solution to start addressing the root of fashion’s sustainability issues, the volume-based business model. Recycling and circularity are great, we encourage them but what’s the point if you’re always trying to sell more stuff? We need to find ways to make less but deliver more value. Connected Digital Product IDs and experiences are the way forward.”

A further benefit for businesses that have better-connected products and community experiences is that their CRM becomes a living system of product engagement and interaction rather than a static database of email addresses that need to be maintained and cleaned at regular intervals. With the data connected directly to loyal consumers or fans through products, brands and clubs will find costs of quality digital acquisition decreasing and that the data maintains itself rather than sitting in silos of different departments such as events or eCommerce. This approach then enables businesses to gain a better, more dynamic, and holistic understanding of their customers and how to better serve them.

To find out how leading brands, bands, and clubs can utilise this new connected approach to reach their fans and consumers through their products please visit and

About Connected Fanatics

Connected Fanatics is redefining the nature of the products in the everyday lives of a hyper-connected and environmentally and socially aware generation. By turning products into a digital access point for exclusive experiences, we shift value from physical to digital to enable a new world of connected business models, more meaningful, authentic, and valuable digital communities, and more sustainable and transparent product practices.


The EVRYTHNG Product Cloud™ helps global consumer product brands run their businesses differently by knowing what their products know. EVRYTHNG’s customers see and learn from each product’s journey, end to end, from the factory to consumer, and beyond. The EVRYTHNG Product Cloud™ links every product item to its Active Digital Identity™ on the web—joining-up product data at every point in the value chain for visibility, validation, and real-time intelligence and to connect with people. EVRYTHNG’s customers include the world’s leading brands in sectors ranging from apparel to beauty and personal care to home goods to beverage. EVRYTHNG is a World Economic Forum Global Innovator and EVRYTHNG’s founders originated the W3C Web of Things and GS1 Digital Link global standards. The company won the 2020 Fast Company World Changing Ideas Award. Learn more at and @EVRYTHNG.

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Augmented Reality Transforming E-commerce



Linda Malecaj

Nowadays a technology that is undergoing very fast development and application in most industries is Augmented Reality (AR). This technology expands our physical world by adding layers of digital information to it. Although people’s scepticism about the reliability of the benefits that this technology brings, at the same time, its adoption by many businesses is moving at a giant pace. One of the adopters of AR is also e-commerce. Taking into account the situations that the world has faced in recent years, this technology is really providing real benefits for the significant improvement of the services that e-commerce offers.

Given that e-commerce is a large and important part of the economy at the same time it is also the key point for businesses that sell their products or services online. E-commerce gives businesses the ability to reach more customers than they do with traditional retail methods. The increase in the number of people making their purchases online makes this retail market the fastest growing. E-commerce is an ideal way to develop brands from a traditional store in a given location to a brand easily accessible from different countries around the globe. Despite the fact that e-commerce brings development and character to brands, it also has its challenges.

In this article, we will look in detail at how AR technology is being used by e-commerce businesses to expand their businesses, increase sales, and increase customer satisfaction.

1. How VR could bring transhumanism to the masses

2. How Augmented Reality (AR) is Reshaping the Food Service Industry

3. ExpiCulture — Developing an Original World-Traveling VR Experience

4. Enterprise AR: 7 real-world use cases for 2021

Every business is developing experiential marketing strategies which means the interaction between their brand and customers is giving great importance to the successful performance of sales. AR technology develops a closer relationship between the brand and customers thanks to the opportunity for practical product testing. This way customers have the opportunity to try out a product before making the decision to buy it. All of this helps to significantly increase customer engagement because potential customers spend more time on the site. This close relationship that is created in the customer connection between the brand increases the chances that this user will reach faster to the decision of making purchases.

Increase Brand Awareness

Given that businesses operating in e-commerce are numerous, this means that the competition is quite high. Generating high traffic to sites is one of the most important goals that translate into improved SEO. Thanks to the unique experience that AR integrated into the site offers makes it attract new users and bring back old users. In cases, where the user returns, means that the goal to offer something valuable and innovative has been achieved. Herein lies the role of AR that makes the user experience more interesting. At the same time for new users, it becomes possible to achieve the conviction they need to buy a product thanks to its exploration through AR tools.

Provide Unique Shopping Experience

AR technology in e-commerce enhances the shopping experience by making it more unique and interactive. Thanks to this technology, customers have complete control over the products. In this way, customers having control over the products feel closer and more connected to the product making them loyal to the brand. Thanks to AR tools they are also able to personalize their products and this makes it possible to successfully meet their requirements. At the same time, through the introduction of AR in e-commerce, the return of products due to customer dissatisfaction has decreased significantly. This saves companies costs for transportation, refilling, repackaging and ensures a high level of customer satisfaction.

Eliminate Hygiene Issues

Maintaining hygiene in business premises is always a worrying problem, especially during gatherings in showrooms. Nowadays this problem coupled with the pandemic all over the world has brought this problem to another level as an obligation even in the form of maintaining social distance. To avoid all these also from the various restrictions on closing stores have made online sales increase significantly. AR is a perfect solution to improve the online shopping experience which eliminates the need to explore the desired products for purchase in showrooms or stores, thus preserving social distance and eliminating the need for unnecessary visits.

As mentioned above, nowadays when social distance has already become an important part of everyday reality, AR comes to the aid of businesses as a powerful tool to significantly improve e-commerce. The integration of this technology in e-commerce stores provides the most innovative, friendly and enjoyable shopping experiences. AR technology has the potential to ensure a breakthrough in the e-commerce industry by providing rapid growth for businesses thanks to high sales. The ability of this technology to change and improve the way businesses in this industry operate is also an impetus for the leaders of many companies to adopt this technology today.

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Josh Payne, CEO of StackCommerce, Named Finalist for EY 2021…



EY has announced Josh Payne, founder and CEO of leading commerce and content platform StackCommerce, as a finalist for the Entrepreneur Of The Year® 2021 Greater Los Angeles award for the third time, also making this his 4th year named as a semifinalist.

This esteemed awards program, now in its 35th year, identifies unstoppable entrepreneurs who are at the forefront of innovation, to honor them for their tenacity, ambition, and courage in the face of constant barriers.

Since the start of the pandemic, Josh has been a guiding light for the company. After shifting operations fully online, he led the way in providing necessary support to allow the team to thrive professionally and personally with virtual events, extreme flex time, company-wide executive coaching, and being open about his own struggles during this period. In the midst of it all, he navigated StackCommerce through a majority-stake acquisition by TPG’s Integrated Media, further ensuring the company’s bright future.

“This feels particularly meaningful after such an unexpected and successful year for StackCommerce,” said Josh. “I’m humbled to be in such impressive company, both among these incredible entrepreneurs and as part of a team who came together to support Stack and each other in so many ways.”

Award winners will be announced during a virtual celebration on Thursday, July 29, and will become lifetime members of a prestigious, global network of Entrepreneur Of The Year alumni. Regional award winners are also eligible for consideration for the National Awards.

Through an independent panel of judges, the program has celebrated the leadership of professionals such as Mindy Grossman of HSN, Gail Becker of Caulipower, John Mackey of Whole Foods Market, Katerina Schneider of Ritual, Joey Gonzalez of Barry’s, Nick Green of Thrive Market, and Dr. Kiran Mazumdar-Shaw of Biocon Limited.

Stay up-to-date on Josh’s journey on Twitter by following @StackCommerce and @jnpayne.

About Josh Payne:

Josh Payne is an entrepreneur, investor, and startup advisor. He is currently the Founder & CEO of StackCommerce, the leading content + commerce platform. Prior to founding StackCommerce, Josh spent the previous decade working and investing in the technology sector. Josh earned his MBA from Duke University and his bachelor’s degree in Computer Information Systems from Indiana University.

Josh is a startup mentor for venture firms Amplify.LA & 500 Startups and a featured speaker at conferences worldwide, including Affiliate Summit, Content & Commerce Summit, and The Next Web Conference. Josh also serves on the board of, a venture-backed biohacking startup. He is a member of the Young Presidents Organization (YPO) Bel-Air Chapter, a three-time Finalist for the EY Entrepreneur of the Year Award for Greater Los Angeles, and a recipient of the “Best CEO in Los Angeles” awarded by He is a husband, father of three, triathlete, and avid explorer having traveled to over 40 countries worldwide.

About StackCommerce:

StackCommerce is the leading commerce + content platform. For consumers, we help them discover and purchase products directly on the news and content sites they visit daily. For merchants, we provide unmatched exposure through shoppable articles and product features on the world’s largest media outlets. For publishers, we power white-labeled e-commerce shops with on-site checkout for over 1,000 publishers including Yahoo!, CNN, Hearst, Mashable, NY Post, TMZ, MarketWatch, and many more. TPG’s Integrated Media acquired a majority stake in the company in December 2020.

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