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BLAST Premier Partners With Performance MADMONQ

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Global Counter-Strike: Global Offensive tournament series organizer BLAST Premier has announced a partnership with the health and performance gaming supplement MADMONQ for the Spring Season. While financial details of the partnership were not released, MADMONQ will serve as BLAST Premier’s official health supplement partner for the BLAST Premier Spring Showdown (April 13-18) and Final (June 15-20).

The two, as part of the agreement, aim to bring gaming health and performance to the forefront of the esports ecosystem by collaborating on a series of unique content productions and by providing resources to those fans and players that are looking to learn more about making sure they are integrating a healthy lifestyle while gaming.

As part of the deal, the two companies will collaborate to create improv sketches, in-game health data presented live on broadcast, and segments shown during streams, showcasing “entertaining and educational features during breaks in the tournament.”

MADMONQ was founded in 2017 and provides a range of nutritional supplements combined with “superherbs” and other “brain compounds.”

BLAST Premier has facilitated numerous Counter-Strike tournaments over the years and offers events to all regions across the globe. This year, up to 32 teams will take part in the seven BLAST Premier events with a combined prize pool of $2.47M.

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Source: https://esportsobserver.com/blast-premier-madmonq/

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Fuse Ignite Debuts as Commercial Rights Consultancy For Esports, Sports, Entertainment

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Fuse unveiled a new commercial rights consultancy agency designed to enhance and expand the commercial capabilities of rights holders in the areas of sport, entertainment, esports, and lifestyle called Fuse Ignite. Part of the Omnicom Media Group, Fuse Ignite will engage with rights holders to help them navigate the “commercial cycle” of bringing IP to sale or license. 

Fuse Ignite will lean on its own in-house team along with specialist consultants from Omnicom Media Group to create what the company is calling a “one stop shop” suite of solutions. The company looks to transform sales propositions into more compelling investment opportunities for brand partners while boosting revenue streams through sponsorship, digital, and ecommerce.

While the official launch of Fuse Ignite was just announced, the company is already working with a number of rights holder clients, including Arsenal FC, England Netball, and the British Fashion Council.

The company recently helped Formula 1 enhance its approach to partner acquisition.

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Source: https://esportsobserver.com/fuse-ignite-consultancy-service/?utm_source=rss&utm_medium=rss&utm_campaign=fuse-ignite-consultancy-service

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Edward Gaming Partners With Electronic Automobile Maker HYCAN

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Edward Gaming (EDG) announced that it has signed a partnership deal with Chinese electronic automobile brand HYCAN. The announcement was made by Edward Zhu, founder of Chinese esports organization, on his Weibo social media page. HYCAN will act as EDG’s official designated partner, according to  Zhu’s post. Financial terms of the deal were not disclosed.

In addition, Zhu promised that if EDG could win the League of Legends Spring Split and go on to attend the Mid-Season Invitational (MSI) in Iceland, he would gift an HYCAN  vehicle to an EDG fan. EDG has been 2:3 eliminated by Royal Never Give-Up in LPL Lower Bracket Final on Tuesday.

Founded in 2018, HYCAN is a joint brand of Guangzhou Automobile Group and China’s biggest electronic car company Nio and focuses on the low-end class in the automobile market. In 2020, Nio officially listed on New York Stock Exchange (NYSE: NIO). Currently, the company has a $63.95B USD market cap at the time of writing. 

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Source: https://esportsobserver.com/edward-gaming-partners-hycan/?utm_source=rss&utm_medium=rss&utm_campaign=edward-gaming-partners-hycan

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UTA Adds Immortals Gaming Club Co-Founder Clinton Foy as General Partner, Venture Capital

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Sports and entertainment firm UTA has announced the addition of Clinton Foy as a general partner to its UTA Ventures division. Foy will work to grow the company’s direct investing portfolio with a focus on venture funding.

Prior to joining UTA, Foy served as general partner and managing director for Crosscut Ventures, a firm active in the esports space. During his time with Crosscut, Foy was lead investor in several gaming and esports rounds including with Streamlabs, PlayVS, and Immortals Gaming Club. Foy is also a co-founder and co-owner of IGC.

His experience also extends to the development side of gaming, having previously worked as COO for Square Enix, best known for the popular Final Fantasy video game franchise.

UTA Ventures has already dipped its toe into esports, having previously invested in North American organization Cloud9.

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Source: https://esportsobserver.com/uta-adds-clinton-foy/?utm_source=rss&utm_medium=rss&utm_campaign=uta-adds-clinton-foy

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Generation Esports Closes $10.8M Series A Investment 

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U.S.-based high school esports infrastructure startup Generation Esports announced that it has closed a $10.8M USD Series A financing round led by early-stage investment firm Altos Ventures with participation from FJ Labs and other investors. 

Generation Esports revealed that it intends to use the investment proceeds to support its community and student esports initiatives, including the Middle School Esports League and the High School Esports League (HSEL), which was created by Generation Esports founders and is currently partnered with more than 3.4K schools. 

Furthermore, the company announced that its sponsors ASUS, Intel, and the Army National Guard have pledged to support Generation Esports and its leagues in 2021 and beyond. 

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Source: https://esportsobserver.com/generation-esports-10-8m-series-a/?utm_source=rss&utm_medium=rss&utm_campaign=generation-esports-10-8m-series-a

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