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Augmented and Virtual Reality Marketing For Brands

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Skywell Software

Simply gaining the customers’ attention is one of the basic goals of marketing, and with so many advertisements that the average consumer is bombarded with, it can be difficult to stand out from this avalanche of commercials. This is AR and VR can be very valuable since they can connect with consumers in ways traditional advertising simply cannot. Both augmented and virtual reality marketing offer an immersive experience that allows you to reach a mass audience but in brand-safe environments. For example, some clothing retailers are utilizing AR in their window displays to attract the attention of people walking by. When someone stops to look at the clothes in the display, they will automatically see how the clothes will look on them on the big screen monitor.

1. How to use subtle AR filters to survive your Zoom meetings?

2. The First No-Headset Virtual Monitor

3. Augmented reality (AR) is the future of Restaurant Menu?

4. Creating remote MR productions

Companies use events to attract their target audience when launching new products or services. One of the main goals is to make a lasting impression on your customers to entice them to buy your products or services in the future. Both AR and VR are great tools that you can use to truly get your message across and have it stick in the back of your customers’ minds. For example, car companies have events all the time where they showcase their latest model(s). It is usually not possible to give every person a test drive, so they offer such an opportunity in VR. In fact, companies like Ford are constantly using VR advertising online to show all of the latest features in the new cars. Create a virtual reality solution that will showcase your product and deliver a memorable experience to a mass audience.

The reason you are putting out all of the advertisements in the first place is to increase the number of shoppers and boost your revenue. AR and VR can help increase sales thanks to the level of personalization they offer. They place consumers in virtual and controlled advertising environments that respond to the surroundings of each person. This leads to a higher engagement rate since each customer is sent custom messaging, which nudges them to make a purchase. Such a high level of personalization is especially important since customers are placing more emphasis on the experiences brands can offer them.

Companies put out TV and print advertising with some kind of comical element to it, but this only goes so far. Giving your customers the ability to interact with your product to interact and manipulate your product in a virtual environment is practical and fun at the same time. Furthermore, the immersive element that AR and VR offer will allow users to retail all of the product information Gamification, in general, is a very powerful element that drives today’s apps. By simply giving your customers a small reward for their activity can pay huge dividends in the overall satisfaction and retention rates. For example, pet lovers may be engaged on a quest to find the best food and products for their pets. When they complete all of the steps, they will be rewarded with a promo code that can be used the next time they shop.

With the coronavirus pandemic still going on, people are hesitant to make the trip to a brick and mortar store. Also, online shopping offers people the convenience of purchasing products from the comfort of their living rooms. Still, there are some products that the user needs to physically try out for themselves before buying. For example, makeup items are very personal, and people need to try them on before buying. In the old days, such an experience was only possible inside a physical store, but thanks to AR, customers can shop for such personalized products online. Skywell Software has created an AR app for the Cosmia makeup brand that uses the customers’ smartphone camera to apply makeup items, and ready-made looks virtually.

We have explored some of the ways that AR and VR can help increase your brand awareness and help you generate more revenue, but you have to start now to avoid falling behind the competition. Brands all over the world are creating AR apps, a VR promotion, and many other creative methods to bring customers into their online and physical stores. If you are looking for augmented reality development services, Skywell Software can help you create a customized solution to fit your needs. Feel free to browse through our case studies to see our previous work in the AR/VR and contact us today to learn more.

Source: https://arvrjourney.com/augmented-and-virtual-reality-marketing-for-brands-4590ac75b0a0?source=rss—-d01820283d6d—4

AR/VR

Yupitergrad is the Latest Unusual VR Game From the Spuds Unearthed Team

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Gamedust, the indie team behind Neverout and Spuds Unearthed has unveiled its latest madcap idea, a plunger firing, Soviet-styled, puzzle adventure which is slated for a PC VR launch later this year.

Yupitergrad

A sort of puzzle platformer, you have to navigate over 50 levels using suction cups fired from your arms. In fact, they are your arms as you don’t appear to have any hands either. Why? Because you happen to be a Soviet cosmonaut called Slavic Tarzan who has been sent to a Jupiter base to test some new device which of course goes wrong.

So you’re now left with navigating this space station using grappling hooks and spatial boosters, performing all sorts of crazy stunts to make it through. The grappling mechanic has been chosen by Gamedust to minimise motion sickness, and from the first trailer it doesn’t look quite as fast or hectic as fellow grappler Windlands.

There is a comedic undertone to the whole experience and it certainly has a striking cel-shaded art style in a similar vein to Lies Beneath – although nowhere near as horrifying and scary.

Yupitergrad

Yupitergrad is currently scheduled to launch via Steam in Q3 2020 for HTC Vive and Oculus Rift. Versions for Oculus Quest and PlayStation VR are expected in the future. As further details are released regarding the puzzles and gameplay VRFocus will let you know.

Source: https://www.vrfocus.com/2020/08/yupitergrad-is-the-latest-unusual-vr-game-from-the-spuds-unearthed-team/

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Celebrate Singapore 55th National Day with Instagram AR Filters!

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Boon Jun Aw

This article is first published on GOWAAA.

There are many ways which Instagram AR Filters can be used in injecting more fun & interactivity, such as using it for education, promoting a cause, promoting a brand and also celebrating an event!

With Singapore’s 55th national day coming soon on 9th Aug 2020, GOWAAA created a series of NDP Instagram Filters with our partners to help you celebrate the event digitally while practising responsible social distancing.

As part of #SGCultureAnywhere and supported by National Arts Council Singapore, GOWAAA and Studio Two-Three presents a collection of three interactive Augmented Reality (AR) Instagram Filters on the theme of Singapore’s Past, Present & Future for NDP 2020. Harnessing the storytelling power of AR technology, the audience is invited to celebrate Singapore’s 55 years of nation-building by exploring and discovering the Singaporean identity through Southeast Asian traditional-contemporary soundscapes and visuals in the comfort of their homes. These multi-sensorial experiences will take the audience on an immersive discovery journey through Singapore’s past, present and future (to be imagined) where users can create digital memories with interactive visual and auditory elements of Singapore’s ethnic heritage and local culture.

The Past Instagram Filter features 5 sets of Singapore’s local musical instruments, where each vinyl disc hovering above the gramophone represents a musical instrument. The artworks on the vinyl discs depict old photos of Singapore’s various architecture. By tapping on each disc, you will be able to play each instrument and create your own unique soundscapes that will be played out from the gramophone.

1. How to use subtle AR filters to survive your Zoom meetings?

2. The First No-Headset Virtual Monitor

3. Augmented reality (AR) is the future of Restaurant Menu?

4. Creating remote MR productions

Try the IG Filter with your phone here: https://bit.ly/singaporepast

The Present Filter features Singapore’s contemporary cultural music that integrates with a series of photos of Singapore’s landscapes that are shown within the silhouette of yourself to reflect the vibrancy of Singapore’s city in present times. You can tap the screen to switch between two modes to immerse yourself in the beautiful Singapore city without stepping out of your home!

Try the IG Filter with your phone here: https://bit.ly/singaporepresent

The Future Filter re-imagines Singapore’s future by featuring a futuristic mix of Singapore’s local instruments and neon city landscape with our famous merlion. The Filter also transforms you into a hologram, which we hope will be our future mode of communication with each other. The Filter is essentially our vision for Singapore; a vibrant and futuristic city that is built by people of different cultures and races (represented by the instruments).

Try the IG Filter with your phone here: https://bit.ly/singaporefuture

Supported by Singapore’s National Heritage Board (NHB) Digimuse, we have created a firework and face paint filter: ND(Face)Paint that allows anyone from anywhere to celebrate Singapore NDP with our virtual fireworks!

4 different face paints are available for you to choose to place on the face of yours and your friend! The fireworks are also ignited different each time and hence, you can create your very own unique experience of the Filter each time you use it!

Try this IG filter on your phone here: https://bit.ly/nhb-ndp2020

Collaborating with NDPeeps, the official Singapore NDP Instagram account, we have created a face tattoo Filter featuring the logo of NDP2020.

There is a selection of 3 different sets of tattoo which you can choose from to show your love for Singapore!

We would of course never forget to create GOWAAA’s very own NDP Filter to celebrate Singapore’s 55th birthday! Instead of just simply enjoying the yearly firework, our Firework Filter transforms you into a firework that can soar through the sky and shine!

And if you every miss celebrating NDP at the floating platform with other Singaporean, fear not! You can now celebrate it with an army of you that are all equally awesome!

Try this IG filter with your phone here: https://bit.ly/youarefireworks

Being based in Singapore, we are really proud and happy to have the opportunities to create such fun and engaging Instagram filters with our partners. We hope these Filters can bring some joy to you in challenging times like this, even if it’s just a little! (However, we would appreciate if you can tag us if you ever share these AR filters on Instagram!).

Last but not least, HAPPY 55TH BIRTHDAY SINGAPORE!

Source: https://arvrjourney.com/celebrate-singapore-55th-national-day-with-instagram-ar-filters-da9ff3b72d1c?source=rss—-d01820283d6d—4

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ARGear at the 2020 RemoteWork Fair

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ARGear

Our CEO, Michael Chong, was invited to speak at the 2020 RemoteWork Fair in Seoul, South Korea as a guest speaker in the field of augmented reality. The 2020 RemoteWork Fair was a conference of the newest groundbreaking technologies and platforms helping make remote work better. Seerslab presented ARGear as an innovative augmented reality platform that can be applied to enhance remote work around the world.

Michael presenting ARGear at the 2020 RemoteWork Fair

Augmented Reality is one of the rising technologies supporting a remote work environment. It enables us to improve the productivity of remote work, telehealth, and telelearning as the COVID-19 continues.

1. How to use subtle AR filters to survive your Zoom meetings?

2. The First No-Headset Virtual Monitor

3. Augmented reality (AR) is the future of Restaurant Menu?

4. Creating remote MR productions

AR also helps create a more personal remote working experience, particularly through video calls and meetings.

Visitors learn about ARGear

ARGear is an all-in-one AR platform that provides essential AR features packaged into a lightweight SDK. ARGear provides AR technologies essential to remote work video calls, such as virtual backgrounds, beautification, 3D avatar, 2D AR stickers, and more.

Some of ARGear’s key features

Get advanced AR features into your app without heavy investment in R&D and AI tech capabilities.

Click here to download the ARGear SDK!

ARGear was presented alongside products from companies including Microsoft, Logitech, and SK Telecom.

Source: https://arvrjourney.com/argear-at-the-2020-remotework-fair-772063aefd97?source=rss—-d01820283d6d—4

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