Augmented and virtual reality are making their presence felt in the world of marketing. Companies have always tried to make an emotional connection with their audience and have now found the perfect medium to start building relationships with their customers. Augmented reality advertising has now shifted from an experimental phase into real solutions brands are using every day. In fact, a recent study by Deloitte found that 88% of midmarket companies have already started using AR/VR in their marketing campaigns.
Since virtual and augmented reality marketing is snowballing, let’s take a look at some of the ways these technologies can help your company increase brand awareness and, ultimately, increase revenue.
Simply gaining the customers’ attention is one of the basic goals of marketing, and with so many advertisements that the average consumer is bombarded with, it can be difficult to stand out from this avalanche of commercials. This is AR and VR can be very valuable since they can connect with consumers in ways traditional advertising simply cannot. Both augmented and virtual reality marketing offer an immersive experience that allows you to reach a mass audience but in brand-safe environments. For example, some clothing retailers are utilizing AR in their window displays to attract the attention of people walking by. When someone stops to look at the clothes in the display, they will automatically see how the clothes will look on them on the big screen monitor.
As we can see from this example, not only does AR provide a more personalized and immersive experience, but it offers you options that print, online, and television advertising simply cannot match.
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Companies use events to attract their target audience when launching new products or services. One of the main goals is to make a lasting impression on your customers to entice them to buy your products or services in the future. Both AR and VR are great tools that you can use to truly get your message across and have it stick in the back of your customers’ minds. For example, car companies have events all the time where they showcase their latest model(s). It is usually not possible to give every person a test drive, so they offer such an opportunity in VR. In fact, companies like Ford are constantly using VR advertising online to show all of the latest features in the new cars. Create a virtual reality solution that will showcase your product and deliver a memorable experience to a mass audience.
The reason you are putting out all of the advertisements in the first place is to increase the number of shoppers and boost your revenue. AR and VR can help increase sales thanks to the level of personalization they offer. They place consumers in virtual and controlled advertising environments that respond to the surroundings of each person. This leads to a higher engagement rate since each customer is sent custom messaging, which nudges them to make a purchase. Such a high level of personalization is especially important since customers are placing more emphasis on the experiences brands can offer them.
Quality augmented reality companies can create products that will deliver a customized message to each shopper at exactly the right moment. By seizing the opportunity, engaging with your audience and providing them with a top-quality experience, you are sure to create a loyal following of customers that will keep coming back to your store again and again.
Companies put out TV and print advertising with some kind of comical element to it, but this only goes so far. Giving your customers the ability to interact with your product to interact and manipulate your product in a virtual environment is practical and fun at the same time. Furthermore, the immersive element that AR and VR offer will allow users to retail all of the product information Gamification, in general, is a very powerful element that drives today’s apps. By simply giving your customers a small reward for their activity can pay huge dividends in the overall satisfaction and retention rates. For example, pet lovers may be engaged on a quest to find the best food and products for their pets. When they complete all of the steps, they will be rewarded with a promo code that can be used the next time they shop.
With the coronavirus pandemic still going on, people are hesitant to make the trip to a brick and mortar store. Also, online shopping offers people the convenience of purchasing products from the comfort of their living rooms. Still, there are some products that the user needs to physically try out for themselves before buying. For example, makeup items are very personal, and people need to try them on before buying. In the old days, such an experience was only possible inside a physical store, but thanks to AR, customers can shop for such personalized products online. Skywell Software has created an AR app for the Cosmia makeup brand that uses the customers’ smartphone camera to apply makeup items, and ready-made looks virtually.
By offering customers the best of both worlds, you will give them a lot of convenience in purchasing products, which is sure to increase your brand awareness. AR and VR allow you to give your customers the experience they are looking for while increasing overall sales. It’s a win-win for everybody.
We have explored some of the ways that AR and VR can help increase your brand awareness and help you generate more revenue, but you have to start now to avoid falling behind the competition. Brands all over the world are creating AR apps, a VR promotion, and many other creative methods to bring customers into their online and physical stores. If you are looking for augmented reality development services, Skywell Software can help you create a customized solution to fit your needs. Feel free to browse through our case studies to see our previous work in the AR/VR and contact us today to learn more.
