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Attentive & Optimove Announce Integration of Leading SMS,…




attentive mobile messaging

This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all touchpoints.

We are pleased to bring this integrated solution to the market with our partner Optimove,” said Allison Kelly, Head of Growth Strategy at Attentive.

September 30, 2020 – Attentive®, the personalized text messaging SaaS platform for innovative brands and organizations, today announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all.

This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all touchpoints, ensuring cross-channel communications remain aligned and on brand.

“We are pleased to bring this integrated solution to the market with our partner Optimove,” said Allison Kelly, Head of Growth Strategy at Attentive. “There’s more to come—and we believe our mutual clients will be very excited about the investments we are making to personalize customer experiences across channels.’”

Attentive’s comprehensive text messaging solution is designed to help brands and organizations rapidly scale text messaging and email subscriber lists, enabling customers to grow their mobile subscriber audiences quickly and easily while maintaining legal and regulatory compliance. With its integration with Optimove, users can orchestrate, measure, and optimize highly personalized multichannel campaigns at scale, helping to drive exceptional customer experiences, retention, and lifetime value.

“Today’s customers expect brands to provide personalized customer experiences across all touchpoints,” said Yuval Shefler, Vice President of Partnerships at Optimove. “By combining Optimove’s multichannel orchestration engine with Attentive’s personalized text messaging platform, marketers can ensure each customer has the most positive experience while interacting with their brand, across all channels.”

Mutual customers, such as leading interior design retailer Lulu & Georgia, rely on Attentive to cut through the noise of digital marketing and turn modern consumers into satisfied customers.

“We’ve been really pleased with our performance with Attentive and are excited about the investments it’s making to advance its product via strategic integrations, “said Julia Metaxas, Director of Marketing at Lulu & Georgia.

Men and women’s clothing brand, Paul Stuart, also relies on Optimove and Attentive to deliver exceptional customer experiences across channels.

“Optimove continuously helps us deliver the most adequate message to each of our customers,” said Aslihan Danisman, Senior Marketing Director at Paul Stuart. “Seamlessly orchestrating cross-channel communications has been key to allowing us to provide our customers with outstanding experiences and personalization.”

With this integration, marketers can unlock the power of both platforms to engage customers on their channel of choice—personalized text message marketing—alongside other key 1:1 marketing channels.

About Attentive

Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. Attentive has raised over $394 million in venture funding—with the most recent Series D round raised in September 2020—and is backed by some of the world’s leading venture firms, including Sequoia, Sequoia Capital Global Equities, Coatue, IVP, Bain Capital Ventures, Eniac Ventures, NextView Ventures, and High Alpha. To learn more about Attentive or to request a demo, visit

About Optimove

Optimove is the Science-first Relationship Marketing Hub. With a real-time Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multichannel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands, including Staples, Deezer, GVC, Family Dollar, Groupe Dynamite, Paper Source and Sweaty Betty. For press inquiries, please contact

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Link Reservations Inc./LinkResPet (LRSV) Developing CBD Product To Combat Pet Obesity




London, UK, April 21, 2021 – OTC PR WIRE — Link Reservations Inc. (OTC Pink: LRSV) (the “Company”), a provider of wellness and cannabidiol (CBD) products for both humans and pets, announces it is exploring the development of a new LinkResPet CBD product to aid pets dealing with obesity and weight problems. The new tincture will promote fat loss and increase energy levels in animals.

Obesity and weight problems are an existing issue in people’s lives, whether they hear about it or encounter it in their lives. However it is not exclusively a human problem, our pets are suffering too. Just in North America, approximately 25-30% of the general canine population is obese, with 40-45% of dogs aged 5-11 years old weighing in higher than normal. As with humans, the additional weight can increase the risks of health issues in the animals’ lives – from a shortened life expectancy to problems like diabetes, kidney disease and arthritis – and owners whose pets carry additional weight are likely to see their pets’ quality of life degrade.

On a mission to combat this, LinkResPet is exploring the development of a CBD solution to help obese and overweight pets get back to a healthy weight. Intended to be used as a supplement to a restricted calorie diet, the specialized weight-loss promoting product will have a CBD base and be 100% natural. Different ingredients are being considered but the end product will be aimed at helping metabolise fat and create further heat and energy.

Rene Lauritsen, CEO at Link Reservations Inc. commented: “Our main goal has always been to improve and maintain the quality of life of pets through natural solutions. Obesity is a problem that affects more than half of US pets and as such it is of high priority for us. We are researching the different options and aim to have a 100% natural product ready for production soon. It is a new venture for us, in that we are taking the benefits of CBD and advancing them through other functional ingredients to tackle specific pet health issues, and we are incredibly excited to see what the final product looks like. I look forward to updating our shareholders with any further developments as we reach each milestone in the product strategy.”

LinkResPet already markets CBD products for dogs, cats and horses. Its sister brand, DailyLifeCBD offers CBD & functional mushroom wellness products for people.

The weight loss product is currently in research stage with the aim of launching later in the year.

About Link Reservations Inc.

Link Reservations Inc is a CBD and wellness product provider dedicated to improving the health and life conditions of both people and pets worldwide. Its trades through its two brands; LinkResPet and DailyLifeCBD. LinkResPet develops and markets hemp-based CBD products for cats, dogs and horses. DailyLifeCBD provides everyday hemp based CBD wellness products for people. The Company has operations in both the US and Europe.

Forward-Looking Statements & Disclaimers:
The information in this Press Release includes certain “forward-looking” statements within the meaning of the Safe Harbor provisions of Federal Securities Laws, as that term is defined in section 27a of the United States Securities Act of 1933, as amended, and section 21e of the United States Securities Exchange Act of 1934, as amended. Statements in this document, which are not purely historical, are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date of this release, and the Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events, or circumstances after the date of this release except as required by law.

Link Reservations Inc.

400 Thames Valley Park Drive

Reading Berkshire RG6 1 PT

United Kingdom

Phone: +44 330 808 0897

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Discount grocery startup Misfits Market raises $200M




Misfits Market, a startup known for selling “ugly” fruits and vegetables at discount prices, announced this morning that it has raised $200 million in Series C funding.

The company says this brings its total funding to $301.5 million and moves its valuation into unicorn territory (i.e., above $1 billion). It isn’t getting any more specific about that valuation, though Bloomberg reports that it’s $1.1 billion.

Founder and CEO Abhi Ramesh told me that the Delanco, New Jersey-based startup has expanded beyond produce into a variety of grocery categories. At the same time, he said all of its products remain united by a focus on “a single word, which is value.”

Misfits Market products are discounted by up to 40% compared to what you’d find in other grocery stores (in-person or online), which Ramesh said the company achieves by purchasing products that regular stores won’t buy or sell, often for “crazy, random” reasons. For example, he said the company had recently purchased 50,000 bottles of perfectly good olive oil “where the labeling was just angled the wrong way.”

The company says its active customer base and order volume grew 5x last year, when it shipped 77 million pounds of food to more than 400,000 customers. Ramesh said it was a challenge meeting increased consumer demand, but Misfits had advantages that many other grocery companies did not.

Misfits Market CEO Abhi Ramesh

Misfits Market CEO Abhi Ramesh

“Fortunately, because we operate our own fulfillment centers and we have our own internal tech built around this, we were not constrained by the same constraints that physical grocery store have, where we have to close at 9pm every day, where we have to make room for regular foot traffic and Instacart shoppers,” he said. “For us, we just have to scale our fulfillment centers, which is easier said than done.”

The new round was led by Accel and D1 Capital, with participation from Valor Equity Partners, Greenoaks Capital, Sound Ventures, Third Kind Ventures and others. Accel’s Ryan Sweeney is joining Misfits’ board of directors.

“Direct-to-consumer models aren’t anything new in the food industry, but the approach Misfits Market has taken is,” Sweeney said in a statement. “Instead of focusing only on their end customer, they’ve managed to create a dynamic solution that also supports food suppliers at every level.”

With the new funding, Misfits Market plans to continue expanding into new grocery categories and new geographies. For example, it’s taking its first orders from Oregon and Washington today, and Ramesh said his goal is to be shipping to “100 percent of zip codes in the 48 lower states” in the next 12 months.

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What Are Texture Maps And Why Do They Matter For 3D Fashion?




Texture maps are essential to make your 3D images look real. They are applied to 3D models to create special effects, patterns or repeating textures. There are many different types of texture maps, but they all fall within two categories; PBR or Non-PBR.

PBR stands for Physically-Based Rendering and renders an image the same way it would look in the real world with physics based lighting. PBR is used in real-time applications like Unity and Unreal game-engines as well as the web. This is fast becoming the standard as many fashion brands realize the benefit of 3D on the web.

3D eCommerce has proven to double online conversion rates while using 3D in B2B sales has allowed brands to lower their carbon footprint, increase speed to market and reduce costs by replacing physical samples with 3D models.

The most friendly real-time PBR file format is glTF or GLB and is supported by The Khronos group, a non-profit consortium of companies from HP, Apple, Adobe, Facebook, and more. glTF has a very well defined specification and can be used in game-engines as well as the web.

Non-PBR materials can give you very photorealistic results as they have many different settings to play with. This however, makes them much more complicated to learn. You also can not use these on the web, VR or AR so we will focus on PBR.

We’ll look at the following PBR maps which are most applicable to fashion:

  1. Albedo
  2. Normal
  3. Roughness
  4. Metalness
  5. Height
  6. Opacity
  7. Ambient occlusion
  8. Refraction


1. How VR could bring transhumanism to the masses

2. How Augmented Reality (AR) is Reshaping the Food Service Industry

3. ExpiCulture — Developing an Original World-Traveling VR Experience

4. Enterprise AR: 7 real-world use cases for 2021

Normal Map (aka Bump Map)

The left is a cube with a color texture while the right is the same cube with a normal map that gives it the brick texture. Normal map looks like the below when separated out from your 3D model:

Roughness Map

Metalness or Metallic Map

Below are examples of these three maps and how they compare to each other:

Height/Displacement Map

Opacity Maps


Ambient Occlusion

Rather than remaining black, shadows dissipate into halftones and obscure places that get less light.


Why Learning About Textures Maps is Important

One of the reasons it’s important for fashion designers to learn about texture maps is that it can help them diagnose issues when exporting from design programs. Browzwear and Clo are the two most popular apparel design softwares, both of which export glTF however sometimes the model you export doesn’t look the same as what you’re seeing in your design program. This is often due to an issue with one of your maps.

For instance, assets exported from Clo can often appear shiny, this is because Clo does not properly export the intensity value defined for the roughness property of your material. The way to fix this is to use a roughness map rather than an intensity value as this will ensure that any web viewer or game-engine will understand exactly how to render the roughness property.

Keyshot is another popular 3D design tool used for footwear and apparel. This program can utilizes proprietary materials to get photorealistic renders. While it has “PBR” settings, these materials are meant for progressive rendering and not realtime. Therefore, the materials you export do not always match what you see in the renders. Having an understanding of texture maps and their purpose can help you to understand what you may need to tweak to get the models looking correct up export.

Finally, many programs take advantage of V-Ray materials. V-ray materials are great for rendering images and videos, but cannot be used for real-time rendering. You’ll often see them used for materials like fur or fleece. The process of converting these materials can be pretty complex but VNTANA has helped automate this conversion process so you can save time and headache.

In order for 3D designers to take their designs to the next level they need to have a good understanding of textures, what they mean, and how they can improve the look of their garments. VNTANA can help 3D design teams improve and automate their processes and use their assets in eCommerce, b2b showrooms, and game-engines.

Contact us today to learn more!

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Stix expands from at-home pregnancy and ovulation tests to UTI products with $3.5M seed




Companies like Ro and Hims have capitalized on the need for more seamless and discreet access to health and wellness products that are part of everyday life. For men.

Stix is looking to do the same for women, and has today announced the raise of a $3.5 million seed round. The financing was co-led by Resolute Ventures and SWAT equity partners, with participation from Entrepreneurs Roundtable Accelerator, Bullish, and a variety of strategic angels. This brings the total amount raised by the company to $5 million.

Stix launched in 2019 with a D2C pregnancy test that was easy to buy and use, and that eliminated some of their associated stigma. For example, some pregnancy tests show a smiley face when a woman tests positive, despite the fact that not all women taking a pregnancy test want to be pregnant.

The company then expanded to ovulation tests and prenatal supplements. Most recently, Stix has moved into UTI diagnostics tests, pain relief products, and preventative supplements. This last product category is particularly important. First of all, women are 30 times more likely to get a UTI than men, according to, and more than half of all women will have at least one UTI in their lifetime. It’s a huge market.

Secondly, and perhaps more importantly, there are few if any diagnostic products out on the market that women can buy over the counter. In other words, it’s taxing for a woman to diagnose a UTI (usually having to go see a doctor) despite the fact that UTIs are incredibly common.

The FDA-cleared UTI test makes it much easier for women to take action and get some answers from the comfort of their own home. Stix offers these products as a subscription and gives customers the option to choose how frequently they’d like them delivered.

Stix was cofounded by Cynthia Plotch and Jamie Norwood. The startup is looking to build a full suite of not only products, but educational resources and content to help guide women through these hyper common, but difficult, experiences.

Stix has eight people on the team, including the cofounders, three of whom are people of color. All are women.

The startup is not alone in the market. Modern Fertility, for example, is selling ovulation and pregnancy tests direct to consumer and has distribution through big box retailers like Wal-Mart.

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