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ARtillery Briefs, Episode 50: VR Users Speak

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AR Insider

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. This leads to several questions such as who uses VR? What are their motivations? And what experiences resonate most?

So we set out for answers. Working closely with Thrive Analytics, ARtillery Intelligence authored questions to be fielded through its established survey engine to more than 46,000 U.S. adults. The result is Wave V of the research, and a narrative report we published to unpack the results.

This is also the topic of the latest episode of ARtillery Briefs, which you can see below, along with summarized takeaways.

So what did the research uncover? Starting at a high level, 23 percent of survey respondents have used or own a VR headset. This is up from 19 percent from Wave IV of the research which took place last year. They’re also engaging often, with 83 percent doing so monthly or more.

This is a key finding for VR given that adoption barriers can be high. So the name of the game is ease-of-use and replayability. We see this product principle accelerating with the growth in standalone headsets like Oculus Quest 2 that are more user-friendly and frictionless.

1. How VR could bring transhumanism to the masses

2. How Augmented Reality (AR) is Reshaping the Food Service Industry

3. ExpiCulture — Developing an Original World-Traveling VR Experience

4. Enterprise AR: 7 real-world use cases for 2021

As for other adoption drivers, the standout in this year’s forecast was Oculus Quest. Specifically, Quest 1 and 2 together represent 24 percent of usage, up from 13 percent in Wave IV. This aligns with market evidence we’re separately tracking for Quest 2’s market share growth.

A lot of this has to do with Facebook’s investments in VR. A $299 price point flows from Facebook’s ability to cut into its own margins to play a long game and stimulate growth. It’s intent on building a network effect, which it believes kicks in at roughly 10 million connected headsets.

But the practical outcome is that consumers get a device that’s cheaper than it should be…and that will continue to drive sales.

Speaking of price, the Wave V survey results indicate that demand inflects at $200 and $400. This is in the sweet spot where Quest 2 resides, which is a result of the above Facebook motivations and its nuanced pricing strategy. This is also the price point for PSVR.

In fact, when we look Quest 2 and PSVR, they show the greatest satisfaction levels among all headsets in the Wave V survey results. This combination of low price and high satisfaction is validated by market evidence that signals Quest and PSVR as market share leaders.

So what lessons can we draw from these VR leaders? If we’re looking for commonalities, one is their simplicity in marketing and product positioning. They’re both highly curated experiences with plain-spoken marketing that focuses on fun, rather than hardware specs.

Indeed, both Quest 2 and PSVR are technically inferior to higher-spec’d PC-VR rivals, but they continue to gain market share (and satisfaction levels in our survey) despite that. This is a very Nintendo-like approach and it’s working — one key lesson in today’s VR landscape.

Lastly, what about interest levels among non-VR users? It’s currently at a discouraging 20 percent, down from 29 percent last year. The disparity between current-user satisfaction, and non-user disinterest underscores a key challenge for VR: you have to experience it to really get it.

All of the above just scratches the surface, and you can see more in the full report, including per-headset breakdowns and other results. In closing, we’ll go back to VR’s marketing challenge in growing the user base: Non-users are mostly ambivalent to the technology.

This raises a classic chicken & egg dilemma: They have to try it first to really get it….but they’re uninterested in getting that first taste. That challenge is amplified by the fact that VR can’t be captured in video or traditional marketing. It’s like “selling TVs on the radio.”

So it will take time, acclimation, and cultural assimilation to get over this hump. Meanwhile, VR traction can also accelerate through continued downward pricing pressure, more content, and the lowered friction brought by standalone headsets. Fortunately, this is all underway.

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Source: https://arvrjourney.com/artillery-briefs-episode-50-vr-users-speak-4d435f979d3c?source=rss—-d01820283d6d—4

AR/VR

The VR Job Hub: Zerolight, Condense Reality & Yord

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Every weekend VRFocus gathers together vacancies from across the virtual reality (VR), augmented reality (AR) and mixed reality (MR) industry, in locations around the globe to help make finding that ideal job easier. Below is a selection of roles that are currently accepting applications across a number of disciplines, all within departments and companies that focus on immersive entertainment.

Location Company Role Link
Newcastle upon Tyne, UK Zerolight LookDev Artist Click Here to Apply
Newcastle upon Tyne, UK Zerolight CG Supervisor Click Here to Apply
Newcastle upon Tyne, UK Zerolight UI-UX Design Team Manager Click Here to Apply
Newcastle upon Tyne, UK Zerolight UI/UX Designer Click Here to Apply
Newcastle upon Tyne, UK Zerolight DevOps Engineer Click Here to Apply
Newcastle upon Tyne, UK Zerolight Associate Technical Director – Cloud Click Here to Apply
Newcastle upon Tyne, UK Zerolight Associate Technical Director – Tech Team Click Here to Apply
Newcastle upon Tyne, UK Zerolight Unity Developer Click Here to Apply
Newcastle upon Tyne, UK Zerolight Graduate Graphics Engineer Click Here to Apply
Newcastle upon Tyne, UK Zerolight Graphics Engineer (Mid to Senior Level) Click Here to Apply
Newcastle upon Tyne, UK Zerolight Solution Architect Click Here to Apply
Newcastle upon Tyne, UK Zerolight Programme Manager Click Here to Apply
Bristol, UK Condense Reality CUDA Engineer Click Here to Apply
Bristol, UK Condense Reality Computer Vision and Machine Learning Engineer Click Here to Apply
Bristol, UK Condense Reality Computer Vision and Image Processing Engineer Click Here to Apply
Bristol, UK Condense Reality Game Engine Integration Engineer Click Here to Apply
Bristol, UK Condense Reality Backend Engineer Click Here to Apply
Náměstí Míru, Prague Yord 2D Graphic Designer Click Here to Apply
Náměstí Míru, Prague Yord Senior Unity 3D Developer Click Here to Apply
Germany Yord Trainee Business Developer Click Here to Apply
Náměstí Míru, Prague Yord Senior 3D Graphic Designer Click Here to Apply
Náměstí Míru, Prague Yord Senior Full Stack Web Developer Click Here to Apply
Náměstí Míru, Prague Yord Trainee Business Developer Click Here to Apply

Don’t forget, if there wasn’t anything that took your fancy this week there’s always last week’s listings on The VR Job Hub to check as well.

If you are an employer looking for someone to fill an immersive technology related role – regardless of the industry – don’t forget you can send us the lowdown on the position and we’ll be sure to feature it in that following week’s feature. Details should be sent to Peter Graham (pgraham@vrfocus.com).

We’ll see you next week on VRFocus at the usual time of 3PM (UK) for another selection of jobs from around the world.

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Source: https://www.vrfocus.com/2021/06/the-vr-job-hub-zerolight-condense-reality-yord/

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AR/VR

How likable will the Facebook smartwatch experience be?

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Facebook is reportedly working on a smartwatch of its own, which is slated to debut in the summer of next year. The wearable is expected to arrive with dual cameras onboard – almost a first for a wrist-wearable – feature health and messaging functions, and also act as a controller for the unannounced augmented reality device from the social media … Continue reading

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Source: https://vrarnews.com/details/how-likable-will-the-facebook-smartwatch-experience-be-60c5e822eae046136bd4d8ac?s=rss

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AR/VR

Upload VR Showcase Recap: Everything Announced for the Oculus Quest and Rift Platforms

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Earlier today, UploadVR aired the latest iteration of its annual showcase, and it was packed with over a dozen different VR game trailers and news….

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Source: https://vrarnews.com/details/upload-vr-showcase-recap-everything-announced-for-the-oculus-quest-and-rift-platforms-60c57f0bd8bee41643666385?s=rss

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AR/VR

Waltz of the Wizard’s Natural Magic Update Confirmed for July

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Virtual reality (VR) developer Aldin has been teasing its next big update for Waltz of the Wizard since 2020. Called “Natural Magic” its set to feature new locations as well a reworked spell casting system to make it feel, well…more natural. Today, as part of a slew of VR announcements to kick off the Electronic Entertainment Expo (E3) 2021 this week the studio has confirmed the update will arrive next month.

Previous updates like the “Telepath” movement system added incremental improvements, whereas Natural Magic will be Aldin’s largest expansion to date. Starting off in a peaceful courtyard sandbox where players can practice and play with the new magic system, they’ll find intuitive controls to pick up distant objects or unleash devastating attacks. This is useful as the other area is the Fortress, a sprawling location home to the Observers, interdimensional beings that harness magic to control time and space.

These “Observers” are the bad guys, of course, and to get to them players will encounter a variety of enemies to wield their magic against. The Fortress also houses hidden artefacts which might be useful. It’s also the first location the developer has built that is procedurally generated, so each run-through will be slightly different.

Waltz of the Wizard: Natural Magic will have plenty of other interesting features for hours of entertainment, including mic input which turns a players voice into magical soundwaves to attack foes, enemies with detachable bodyparts and believable defensive reactions, and user health shown by their fingers turning skeletal.

Waltz of the Wizard: Natural Magic is set to launch on 6th July 2021 as a free update for existing owners of the videogame. There is a slight caveat in the fact that the update will be for SteamVR and Oculus headsets but not for PlayStation VR. Aldin’s CEO Hrafn Thorisson previously said in November 2020 that future updates for the headset were on hold due to the lack of info regarding a PlayStation VR 2 (at the time).

For further updates on Waltz of the Wizard: Natural Magic, keep reading VRFocus.

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Source: https://vrarnews.com/details/waltz-of-the-wizards-natural-magic-update-confirmed-for-july-60c5709fe410f9693d80874f?s=rss

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