Arsenal has inked a deal with blockchain provider Chiliz to offer fan tokens through its app Socios.com, making it the latest Premier League team to enter the crypto space. The agreement enables the European soccer team to share content and provide a digital meeting place for its fans, who are also known as “Gooners.”

Arsenal to Launch New Asset on Chiliz Fan Tokens App Socios

While Arsenal is yet to share more details on the token’s launch, the club has specified that the proposed digital asset will give its holders the chance to influence the club’s decisions in a “series of interactive polls.” On top of this, token owners will get access to the club’s exclusive content and the opportunity to participate in games, competitions, and quizzes tracked by global leaderboards. The move indicates the growing relevance of gamified apps and rewards to drive user engagement in the market.

AFC Fan Token will be tradeable on most exchanges upon launch, including Binance and Coinbase. 

“We are excited to launch this partnership with Socios that will bring our huge global fan base even closer to the club,” said Peter Silverstone, commercial director at Arsenal. He further noted, “When we launch the $AFC Fan Tokens together we will give our hundreds of millions of fans worldwide more opportunities to interact with the club and be a part of our global family.”

Arsenal is not the first premier league team to introduce fan tokens on Socios. In March, Manchester City announced that it was teaming up with Chiliz to launch fan tokens. At the time of writing, the team’s digital asset $CITY was trading at $12.27.

Chiliz Emerges as Go-To Destination for Fan Tokens

Chiliz has garnered considerable attention from different sports teams and leagues lately. In May, the firm announced that more Formula One racing teams — Aston Martin Cognizant and Alfa Romeo Racing — were joining its Fan Token app Socios.com. Shortly after, the Ultimate Fighting Championship, popularly known as the UFC, revealed that it will launch its fan tokens on the platform, with a limited supply of 20 million.

The company is also making major strides in gaming endorsements. Just last week, Socios said that it was taking the front of the shirt sponsorship for Spanish league La Liga’s team Valencia, to promote its $VCF Fan Token. Socios is also taking over the sponsorship of Argentina’s Primera Division league, which will be renamed Torneo Socios.com for the 2021/22 season.