The Coyotes have signed a deal with gaming platform developer Rival to provide back-end technology that is now powering the NHL team’s new Coyotes Gaming initiative. The deal will see the Coyotes use Rival’s white-label technology to run its gaming platform that it launched last week with its first hosted tournament.

The technology allows the team to host tournaments and offer prizes and incentives. Last week’s event was the Coyotes Gaming NHL21 Kickoff with more than 80 players participating. This is Rival’s second NHL team deal after one with the Capitals, and it has more than 20 clients overall. Others include the Pistons, Seahawks, and Aston Villa.

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