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Apple introduces SharePlay for co-watching, streaming, and screen sharing over FaceTime

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As part of its FaceTime update in iOS 15, Apple introduced a new set of features designed for shared experiences — like co-watching TV shows or TikTok videos, listening to music together, screen sharing and more — while on a FaceTime call. The feature, called SharePlay, enables real-time connections with family and friends while you’re hanging out on FaceTime, Apple explained, by integrating access to apps from within the call itself.

Image Credits: Apple

Apple demonstrated the new feature during its Worldwide Developer Conference keynote this afternoon, showing how friends could press play in Apple Music to listen together, as the music streams to everyone on the call. Shared playback controls also let anyone on the call play, pause or jump to the next track.

The company also showed off watching video from its Apple TV+ streaming service, where the video was synced in real-time between call participants. This was a popular trend during the pandemic, as people looked to virtually watch movies and TV with family and friends, prompting services like Hulu and Amazon Prime Video to add native co-watching features.

But Apple’s SharePlay goes much further than streaming music and video from just Apple’s own services.

The company announced a set of launch partners for SharePlay including Disney+, Hulu, HBO Max, NBA, Twitch, TikTok, MasterClass, ESPN+, Paramount+, and Pluto TV. It’s also making an API available to developers so they can integrate their own apps with SharePlay.

Image Credits: Apple

Users can screen share via SharePlay, too, so you can do things like browse Zillow listings together or show off a mobile gameplay, Apple suggested.

“Screen sharing is also a simple and super effective way to help someone out and answer questions right in the moment, and it works across Apple devices,” noted Apple SVP of Software Engineering, Craig Federighi.

The feature will roll out with iOS 15.

read more about Apple's WWDC 2021 on TechCrunch

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Source: https://techcrunch.com/2021/06/07/apple-introduces-shareplay-for-co-watching-streaming-and-screen-sharing-over-facetime/

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Jeff Bezos’ Blue Origin auctions off seat on first human spaceflight for $28M

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Blue Origin has its winning bidder for its first ever human spaceflight, and the winner will pay $28 million for the privilege of flying aboard the company’s debut private astronaut mission. The winning bid came in today during a live auction, which saw 7,600 registered bidders, from 159 countries compete for the spot.

This was the culmination of Blue Origin’s three part bidding process for the ticket, which included a blind auction first, followed by an open, asynchronous auction with the highest bid posted to the company’s website whenever it changed. This last live auction greatly ramped up the value of the winning bid, which was at just under $5 million prior to the event.

This first seat up for sale went for a lot more than what an actual, commercial spot is likely to cost on Blue Origin’s New Shepard capsule, which flies to suborbital space and only spends a few minutes there before returning to Earth. Estimates put the cost of a typical launch at someone under $1 million, likely closer to $500,000 or so. But this is the first, which is obviously a special distinction, and it’s also a trip that will allow the winning bidder to pretty much literally rub elbows with Blue Origin founder Jeff Bezos, who is going to be on the flight as well, along with his brother Mark, and a fourth passenger that Blue Origin says it will be announcing sometime in the coming “weeks,” ahead of the July 20 target flight date.

As for who won the auction, we’ll also have to wait to find that out, since the winner’s identity is also going to be “released in the weeks following” the end of today’s live bidding. And in case you thought that $28 million might represent a big revenue windfall for Blue Origin, which has spent years developing its human spaceflight capability, think again: The company is donating it to its Club for the Future non-profit foundation, which is focused on encouraging kids to pursue careers in STEM in a long-term bid to help Bezos’ larger goals of making humanity a spacefaring civilization.

You can re-watch the entire live bidding portion of the auction via the stream below.

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Source: https://techcrunch.com/2021/06/12/jeff-bezos-blue-origin-auctions-off-seat-on-first-human-spaceflight-for-28m/

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How many opinions does it take to hit the $100M ARR Club?

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In a world of talking points and corporate jargon, opinions are refreshing — and Expensify CEO and founder David Barrett is full of them. One of his earliest lessons in life, for example, was that basically everyone is wrong about basically everything. If instilling that at a young age doesn’t force you to become an entrepreneur, I don’t know what does.

Barrett’s ethos has, as reporter Anna Heim puts, led to Expensify having “its own take on almost everything” from hiring without job titles and resumes, to going distributed before it was cool, to having an almost non-existent sales team.

And before you roll your eyes at the unconventional, here’s a factoid for you: Today, the 130-person expense management business has reached more than 10 million users and hit $100 million in annual revenue.

Heim has spent months working on the Expensify EC-1 to connect dots and give us a full picture into an anything-but-conventional company as it heads toward an IPO. The final installment published this week so you can read the whole series in one straight shot:

In the rest of this newsletter, I’ll walk you through a refresh of some new investment vehicles and two fintech mega-rounds to know. I also want to give a shout out to our mobility team, with transportation editor Kirsten Korosec and reporters Aria Alamalhodaei and Rebecca Bellan, who led efforts to put on a fantastic event at TC Sessions: Mobility this week.

Ok, into the news!

More money, more representation?

Image Credits: Black_Kira / Getty Images

As I discussed last month, venture capital is going through yet another unbundling process. But, for every savvy fintech syndicate out there, I don’t see the same level of explicitness when it comes to the tools that help the communityless, undernetworked and underestimated access opportunities.

Here’s what to know: Two new efforts this week give me hope. Ten venture capitalists teamed up to launch Screendoor, which Forbes reports is a $50 million fund-of-funds to back emerging fund managers from diverse backgrounds. The partners, which include Charles Hudson, Kirsten Green, Aileen Lee and Hunter Walk, will not take any fee or carry in the fund.

Speaking of cross-fund collaboration, Utah-based startup incubator Altitude Lab had similar news to share. The incubator, which spun out of Recursion and the University of Utah, has launched a 13-investor coalition to back underrepresented health tech founders. This week, it announced a $50 million commitment in funding and mentorship.

And if you want to have more fun(ds):

The Fintech twins

Handle of door to bank vault safe

Image Credits: Janet Kimber (opens in a new window) / Getty Images

Three is a trend, but two means twins, and that matters too! Riddles aside, we saw two fintech giants raise massive tranches of capital within days of each other.

Here’s what to know: Klarna raised $639 million at a $45.6 billion valuation, and Nubank raised $750 million at a $30 billion valuation. Both fintech companies are based outside of the United States, but Klarna attests some of its rapid growth to a growing consumer base in the United States. More than 18 million American consumers are now using Klarna, which is up from 10 million at the end of last year’s third quarter. Meanwhile, Nubank is staying focused on its primary market of Brazil, with some expansion in Colombia and Mexico.

 Demystifying mega-rounds:

The huge TAM of fake breaded chicken bits

Another week, another spicy Equity episode for you. And this week, we mean it literally: Simulate, the company behind those sometimes spicy fake chicken nuggets, raised a ton of money.

Here’s what to know: Beyond fake meat, topics in this week’s episode include worker empowerment, culture in startups, eldercare and a $900 million exit.

Around TC

Across the week

Seen on TechCrunch

read more about Apple's WWDC 2021 on TechCrunch

Seen on Extra Crunch

Talk next week,

N

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Source: https://techcrunch.com/2021/06/12/how-many-opinions-does-it-take-to-hit-the-100m-arr-club/

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Inside Marqeta’s fintech mega-IPO

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Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. Want it in your inbox every Saturday? Sign up here.

Ready? Let’s talk money, startups and spicy IPO rumors.

A small programming note: The Exchange column and newsletter are off next week (6/14-6/19), returning to regular service 6/21 after I get some sleep and come up with some new ideas! — Alex

The Exchange dug into the mostly bullish IPO market earlier this week, noting that Monday.com and Marqeta put up some pretty big points over the last few days. The unicorn market is looking reasonably healthy, in other words, which itself bodes well for Q3 liquidity.

But today, instead of taking a broader view, I want to niche down to just the Marqeta offering. For fintech companies, the company’s successful pricing and strong share-price performance is a welcome result. But how does the company itself feel about its debut?

To get a handle on just that, The Exchange chatted with the company’s founder and CEO Jason Gardner after his company priced its IPO and started to trade. To annoy my dear friend and TechCrunch superior Henry Pickavet, we’ll proceed in bullet points so that we can cover lots of ground and stay within word count:

  • Gardner said that he spent 34 hours doing Q&A during the Marqeta roadshow. And that he loved it. This detail has little to do with the company’s IPO but does provide a little perspective on the CEO himself. That’s a lot of hours of answering the same 13 questions. I would have gone insane.
  • Marqeta priced above-range, raising more money than it might have anticipated. Per Gardner, the company will pursue inorganic growth (acquisitions) especially in markets outside the United States as they make sense, with the caveat that he has a high bar for technology quality; Gardner said that he won’t buy companies with lesser tech, as you’d just have to rebuild them after buying them. Shade.
  • Marqeta started talking internally about its IPO 18 months before it occurred, which made the transition to being a public company easier. I suppose Gardner’s point here that going public is a cultural lift as well as an accounting job. Which makes SPACs appear slightly cavalier, if I can take the point one step further.
  • What’s changed for Gardner as his company has matured and now gone public? His perspective has pushed farther out, from months to years; I presume that this will continue as Marqeta expands even more.

Shares of Marqeta are up another 6% as I write to you Friday afternoon.

What’s up with Embroker?

As The Exchange reported Friday morning, the global insurtech market is more than hot both in the United States and Europe. Evidence of the fact is not hard to find, but one good indication of the insurtech market’s present climate is Embroker’s $100 million round from earlier in the week.

Embroker is a San Francisco-based insurtech company that sells business insurance. Its products include cyber coverage, business-owner coverage, professional liability and the like. It’s perhaps related to Next Insurance, another insurtech provider with a business focus that recently raised a huge round.

The Exchange crew, fascinated as we are by insurtech as a larger category, wanted to get some questions in front of the Embroker crew. Here’s a Q&A that was conducted via email. Bolding via TechCrunch. Questions have been gently edited for clarity:

From a high level, are the loss ratios that the business insurance products that Embroker offers better/worse/comparable to those that we are familiar with in, say, consumer auto insurance?

Yes, our loss ratios are substantially better than other insurance products like consumer auto or homeowners insurance. And our loss ratios thus far compare favorably to other established small business commercial carriers.

When the company was negotiating valuation for the new round, did recent insurtech IPOs come into the pricing discussion?

The recent insurtech IPOs have provided valuation benchmarks in the public market, which is great for the space overall. But we didn’t use them as direct comps because our loss ratio, retention, and sales and marketing efficiency are all substantially better than other insurtechs currently in the public markets.

We found it interesting that Embroker offers “cyber risk insurance.” Given growth in market concerns regarding ransomware, is that product in higher demand than before? And is it as economically lucrative as other insurance lines at the company?

Given the recent number of high profile cyber claims we expect cyber to be a rapidly growing line of insurance both in terms of demand and in terms of pricing. While claims activity will likely continue to rise, our models for cyber have been effective at pricing the risk appropriately and we expect that the investments we’re making in our platform will allow us to continue to do so.

For startups specifically, we also currently bundle tech E&O and cyber insurance as many founders were under covered by stand alone E&O or cyber policies when it came to these emerging threats.

Finally, we’re curious what the company’s marketing spend has looked like over time — are you finding similarly efficient S&M avenues as you did when Embroker was smaller?

While we’ve been growing our marketing spend materially each year, it has actually been decreasing as a percentage of revenue consistently as we get to larger market share within the verticals we target, as that drives significant organic growth for us. For example, we currently insure a large enough percentage of all active U.S. venture-backed companies that so many companies just know to come to us for insurance when they raise funding.

Sure, that’s a lot of words. But inside of the bloc are key nuggets. That Embroker considers its economics better than what we can see in most public comps is notable; the fact implies that there is a wider economic spread amongst insurtech companies than we have been led to believe by the few IPOs we’ve seen.

And that Embroker has operating leverage, at least regarding its S&M spend. That could indicate that the insurtech marketplace is not so crowded as to make intelligent business operations impossible. Surely that terrible turn of events can be solved with a few hundred million more from Tiger and its rivals.

Closing today, on the OKR software beat — more here — Koan reported 82% customer growth this week. For a scrappy player in a crowded market, that’s a great result. A startup to watch, I reckon.

Chat with you in around ten days. — Alex

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Source: https://techcrunch.com/2021/06/12/inside-marqetas-fintech-mega-ipo/

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Apple’s iPadOS 15 breaks the app barrier

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The announcement of new iPad software at this year’s WWDC conference had an abnormally large expectation hung on it. The iPad lineup, especially the larger iPad Pro, has kept up an impressively frantic pace of hardware innovation over the past few years. In that same time frame, the software of the iPad, especially its ability to allow users to use multiple apps at once and in its onramps for professional software makers, has come under scrutiny for an apparently slower pace. 

This year’s announcements about iOS 15 and iPadOS 15 seemed designed to counter that narrative with the introduction of a broad number of quality of life improvements to multitasking as well as a suite of system-wide features that nearly all come complete with their own developer-facing APIs to build on. I had the chance to speak to Bob Borchers, Apple’s VP of Worldwide Product Marketing, and Sebastien (Seb) Mariners-Mes, VP, Intelligent System Experience at Apple about the release of iPadOS 15 to discuss a variety of these improvements. 

Mariners-Mes works on the team of Apple software SVP Craig Federighi and was pivotal in the development of this new version.

iPad has a bunch of new core features including SharePlay, Live Text, Focuses, Universal Control, on-device Siri processing and a new edition of Swift Playgrounds designed to be a prototyping tool. Among the most hotly anticipated for iPad Pro users, however, are improvements to Apple’s multitasking system. 

If you’ve been following along, you’ll know that the gesture-focused multitasking interface of iPadOS has had its share of critics, including me. Though it can be useful in the right circumstances, the un-discoverable gesture system and confusing hierarchy of the different kinds of combinations of apps made it a sort of floppy affair to utilize correctly for an apt user much less a beginner. 

Since the iPad stands alone as pretty much the only successful tablet device on the market, Apple has a unique position in the industry to determine what kinds of paradigms are established as standard. It’s a very unique opportunity to say, hey, this is what working on a device like this feels like; looks like; should be.

 

So I ask Borchers and Mariners-Mes to talk a little bit about multitasking. Specifically Apple’s philosophy in the design of multitasking on iPadOS 15 and the update from the old version, which required a lot of acrobatics of the finger and a strong sense of spatial awareness of objects hovering out off the edges of the screen. 

“I think you’ve got it,” Borchers says when I mention the spatial gymnastics, “but the way that we think about this is that the step forward and multitasking makes it easier discover, easier to use even more powerful. And, while pros I think were the ones who were using multitasking in the past, we really want to take it more broadly because we think there’s applicability to many, many folks. And that’s why the, the discovery and the ease of use I think were critical.”

“You had a great point there when you talked about the spatial model and one of our goals was to actually make the spatial model more explicit in the experience,” says Mariners-Mes, “where, for example, if you’ve got a split view, and you’re replacing one of the windows, we kind of open the curtain and tuck the other app to the side, you can see it — it’s not a hidden hidden mental model, it’s one that’s very explicit.

Another great example of it is when you go into the app, switcher to reconfigure your windows, you’re actually doing drag and drop as you rearrange your new split views, or you dismiss apps and so on. So it’s not a hidden model, it’s one where we really try to reinforce a spatial model with an explicit one for the user through all of the animations and all of the kinds of affordances.”

Apple’s goal this time around, he says, was to add affordances for the user to understand that multitasking was even an option — like the small series of dots at the top of every app and window that now allows you to explicitly choose an available configuration, rather than the app-and-dock-juggling method of the past. He goes on to say that consistency was a key metric for them on this version of the OS. The appearance of Slide Over apps in the same switcher view as all other apps, for instance. Or the way that you can choose configurations of apps via the button, by drag and drop in the switcher and get the same results.

In the dashboard, Mariners-Mes says, “you get an at a glance view of all of the apps that you’re running and a full model of how you’re navigating that through the iPad’s interface.”

This ‘at a glance’ map of the system should be very welcome by advanced users. Even as a very aggressive Pro user myself, Slide Over apps became more of a nuisance than anything because I couldn’t keep track of how many were open and when to use them. The ability to combine them on the switcher itself is one of those things that Apple has wanted to get into the OS for years but is just now making its way onto iPads. Persistence of organization, really, was the critical problem to tackle.

“I think we believe strongly in building a mental model where people know where things are [on iPad],” says Mariners-Mes. “And I think you’re right when it comes persistence I think it also applies to, for example, home screen. People have a very strong mental model of where things are in the home screen as well as all of the apps that they’ve configured. And so we try to maintain a well maintained that mental model, and also allow people to reorganize again in the switcher.”

He goes on to explain the new ‘shelf’ feature that displays every instance or window that an app has open within itself. They implemented this as a per-app feature rather than a system-wide feature, he says, because the association of that shelf with a particular app fit the overall mental model that they’re trying to build. The value of this shelf may jump into higher relief when more professional apps that may have a dozen documents or windows open at once and active during a project ship later this year.

Another nod to advanced users in iPadOS 15 is the rich keyboard shortcut set offered across the system. The interface can be navigated by arrow keys now, many advanced commands are there and you can even move around on an iPad using a game controller. 

“One of the key goals this year was to make basically everything in the system navigable from the keyboard,” says Mariners-Mes, “so that if you don’t want to, you don’t have to take your hands off the keyboard. All of the new multitasking affordances and features, you can do through the keyboard shortcuts. You’ve got the new keyboard shortcut menu bar where you can see all the shortcuts that are available. It’s great for discoverability. You can search them and we even, you know, and this is a subtle point, but we even made a very conscious effort to rationalize the shortcuts across Mac and iPadOS. So that if you’re using universal control, for example, you’re going to go from one environment to the other seamlessly. You want to ensure that consistency as you go across.”

The gestures, however, are staying as a nod to consistency for existing users that may be used to those. 

To me, one of the more interesting and potentially powerful developments is the introduction of the Center Window and its accompanying API. A handful of Apple apps like Mail, Notes and Messages now allow items to pop out into an overlapping window.

“It was a very deliberate decision on our part,” says Mariners-Mes about adding this new element. “This really brings a new level of productivity where you can have, you know, this floating window. You can have content behind it. You can seamlessly cut and paste. And that’s something that’s just not possible with the traditional [iPadOS] model. And we also really strive to make it consistent with the rest of multitasking where that center window can also become one of the windows in your split view, or full size, and then go back to to being a center window. We think it’s a cool addition to the model and we look really look forward to 3rd parties embracing it.”

Early reception of the loop Apple gave at iPadOS 15 has an element of reservation about it still given that many of the most powerful creative apps are made by third parties that must adopt these technologies in order for them to be truly useful. But Apple, Borchers says, is working hard to make sure that pro apps adopt as many of these new paradigms and technologies as possible, so that come fall, the iPad will feel like a more hospitable host for the kinds of advanced work pros want to do there.

One of the nods to this multi-modal universe that the iPad exists in is Universal Control. This new feature uses Bluetooth beaconing, peer-to-peer WiFi and the iPad’s touchpad support to allow you to place your devices close to one another and — in a clever use of reading user intent — slide your mouse to the edge of a screen and onto your Mac or iPad seamlessly. 

CUPERTINO, CALIFORNIA – June 7, 2021: Apple’s senior vice president of Software Engineering Craig Federighi showcases the ease of Universal Control, as seen in this still image from the keynote video of AppleÕs Worldwide Developers Conference at Apple Park. (Photo Credit: Apple Inc.)Ê

“I think what we have seen and observed from our users, both pro and and otherwise, is that we have lots of people who have Macs and they have iPads, and they have other iPhones and and we believe in making these things work together in ways that are that are powerful,” says Borchers. “And it just felt like a natural place to be able to go and extend our Continuity model so that you could make use of this incredible platform that is iPadOS while working with your Mac, right next to it. And I think the big challenge was, how do you do that in kind of a magical, simple way. And that’s what Seb and his team and been able to accomplish.

“It really builds on the foundation we made with Continuity and Sidecar,” adds Mariners-Mes. “We really thought a lot about how do you make the experience — the set up experience — as seamless as possible. How do you discover that you’ve got devices side by side.?

The other thing we thought about was what are the workflows that people want to have and what capabilities that will be essential for that. That’s where thinks like the ability to seamlessly drag content across the platforms or cut and paste was we felt to be really, really important. Because I think that’s really what brings to the magic to the experience.”

Borchers adds that it makes all the continuity features that much more discoverable. Continuity’s shared clipboard, for instance, is an always on but invisible presence. Expanding that to visual and mouse-driven models made some natural sense.

“It’s just like, oh, of course, I can drag that all the way across all the way across here,” he says.

“Bob, you say, of course,” Mariners-Mes laughs. “And yet for those of us working in platforms for a long time, the ‘of course’, is technically very, very challenging. Totally non obvious.”

Another area where iPadOS 15 is showing some promising expansionary behavior is in system-wide activities that allow you to break out of the box of in-app thinking. These include embedded recommendations that seed themselves into various apps, Shareplay, which makes an appearance wherever video calls are found and Live Text, which turns all of your photos into indexed archives searchable with a keyboard. 

Another is Quick Note, a system extension that lets you swipe from the bottom corner of your screen wherever you are in the system.

“There are, I think a few interesting things that we did with with Quick Note,” says Mariners-Mes. “One is this idea of linking. So, that if I’m working in Safari or Yelp or another app, I can quickly insert a link to whatever content I’m viewing. I don’t know about you, but it’s something that I certainly do a lot when I do research. 

“The old way was, like, cut and paste and maybe take a screenshot, create a note and jot down some notes. And now we’ve made that very, very seamless and fluid across the whole system. It even works the other way where, if I’m now in Safari and I have a note that refers to that page in Safari, you’ll see it revealed as a thumbnail at the bottom of the screen’s right hand side. So, we’ve really tried to bring the notes experience to be something that just permeates the system and is easily accessible from, from everywhere.” 

Many of the system-wide capabilities that Apple is introducing in iPadOS 15 and iOS 15 have an API that developers can tap into. That is not always the case with Apple’s newest toys, which in years past have often been left to linger in the private section of its list of frameworks rather than be offered to developers as a way to enhance their apps. Borchers says that this is an intentional move that offers a ‘broader foundation of intelligence’ across the entire system. 

This broader intelligence includes Siri moving a ton of commands to its local scope. This involved having to move a big chunk of Apple’s speech recognition to an on-device configuration in the new OS as well. The results, says Borchers, are a vastly improved day-to-day Siri experience, with many common commands executing immediately upon request — something that was a bit of a dice roll in days of Siri past. The removal of the reputational hit that Siri was taking from commands that went up to the cloud never to return could be the beginning of a turnaround for the public perception of Siri’s usefulness.

The on-device weaving of the intelligence provided by the Apple Neural Engine (ANE) also includes the indexing of text across photos in the entire system, past, present and in-the-moment.

“We could have done live text only in camera and photos, but we wanted it to apply to anywhere we’ve got images, whether it be in in Safari or quick look or wherever,” says Mariners-Mes. “One of my favorite demos of live text is actually when you’ve got that long complicated field for a password for a Wi-Fi network. You can just actually bring it up within the keyboard and take a picture of it, get the text in it and copy and paste it into into the field. It’s one of those things that’s just kind of magical.”

On the developer service front of iPadOS 15, I ask specifically about Swift Playgrounds, which add the ability to write, compile and ship apps on the App Store for the first time completely on iPad. It’s not the native Xcode some developers were hoping for, but, Borchers says, Playgrounds has moved beyond just ‘teaching people how to code’ and into a real part of many developer pipelines.

“ think one of the big insights here was that we also saw a number of kind of pro developers using it as a prototyping platform, and a way to be able to be on the bus, or in the park, or wherever if you wanted to get in and give something a try, this was super accessible and easy way to get there and could be a nice adjunct to hey, I want to learn to code.”

“If you’re a developer,” adds Mariners-Mes, “it’s actually more productive to be able to run that app on the device that you’re working on because you really get great fidelity. And with the open project format, you can go back and forth between Xcode and Playgrounds. So, as Bob said, we can really envision people using this for a lot of rapid prototyping on the go without having to bring along the rest of their development environment so we think it’s a really, really powerful addition to our development development tools this year.”

Way back in 2018 I profiled a new team at Apple that was building out a testing apparatus that would help them to make sure they were addressing real-world use cases for flows of process that included machines like the (at the time un-revealed) new Mac Pro, iMacs, MacBooks and iPads. One of the demos that stood out at the time was a deep integration with music apps like Logic that would allow the input models of iPad to complement the core app. Tapping out a rhythm on a pad, brightening or adjusting sound more intuitively with the touch interface. More of Apple’s work these days seems to be aimed at allowing users to move seamlessly back and forth between its various computing platforms, taking advantage of the strengths of each (raw power, portability, touch, etc) to complement a workflow. A lot of iPadOS 15 appears to be geared this way.

Whether it will be enough to turn the corner on the perception of iPad as a work device that is being held back by software, I’ll reserve judgement until it ships later this year. But, in the near term, I am cautiously optimistic that this set of enhancements that break out of the ‘app box’, the clearer affordances for multitasking both in and out of single apps and the dedication to API support are pointing towards an expansionist mentality on the iPad software team. A good sign in general.

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Source: https://techcrunch.com/2021/06/12/apples-ipados-15-breaks-the-app-barrier/

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