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| How to use external consumer insights and marketing data to build a customer-centric business |
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| You’re invited! |
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Mon, September 27 |
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11am PT | 2pm eT |
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60 MIN SESSION |
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| Join this webinar to learn how to leverage external data to understand market needs and consumer behavior – helping you build a more customer-centric business. |
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| In this virtual session, AWS Data Exchange will host a discussion with thought leaders from companies such as Acxiom and BlastPoint. They will share how organizations from big box retailers to automotive brands are using consumer insights data to reach new customers, drive real business change, and increase longevity. |
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| Key takeaways include: |
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How marketers can leverage consumer-level data to reap insights in a dynamically changing marketplace |
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Integrating external consumer insights data into personalized customer experiences with AI |
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Visualizing data workflows using AWS Analytics tools to drive business intelligence |
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How AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud |
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| Moderator: |
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| Claire O’Brien |
| Category Manager, Retail & Consumer Goods, AWS Data Exchange |
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| Claire leads the Retail and Consumer Goods verticals for AWS Data Exchange’s Business Development team. In this role, Claire helps industry-leading providers grow their business through AWS Data Exchange and data subscribers discover and use third-party data on AWS. |
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| Presenters: |
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| Linda Harrison |
| Director of Data Strategy, Acxiom |
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| Linda Harrison often goes by the title of Data Guru. Her responsibilities include the ethical and appropriate use of third-party data and segmentation best practices for effective campaigns across all channels – email, direct mail, and digital. Linda also oversees an RFP and Digital Hotline for recommendations and strategy for targeting using Acxiom and partner third party data. |
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| Michele Fitzpatrick |
| Retail and Consumer Brands Strategy Consultant, Acxiom |
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Michele is an experienced consumer experience (CX) consultant and customer relationship management (CRM) marketing strategist focused on helping her clients better understand their customers. By utilizing a combination of customer intelligence and data-enabled digital and traditional channels, Michele helps Acxiom’s major brands connect effectively with their consumers throughout the buyer journey and customer lifecycle.
Michele is passionate about helping brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds, and behaviors of real people, then determining how, when, what, and most importantly, why they need something.
Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, healthcare, agriculture, and associations.
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| Tomer Borenstein |
| Co-founder and Chief Technology Officer, BlastPoint |
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| Tomer is credited with generating millions of dollars in sales and securing partnerships with a growing list of national and international corporate customers. A Business Times’ “30 under 30” honoree, Tomer has authored numerous articles and speaks regularly about the benefits of artificial intelligence and machine learning for customer engagement and business growth. His previous work in the startup space includes an exit to Apple. Tomer holds a Bachelor’s degree in Electrical and Computer Engineering and a Master’s in Machine Learning and Computer Vision from Carnegie Mellon University. |
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| Nam Le |
| Specialist Solutions Architect, AWS |
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| Nam is a Specialist Solutions Architect at AWS covering AWS Marketplace, Service Catalog, Migration Services, and Control Tower. He helps customers implement security and governance best practices using native AWS Services and Partner products. He is an AWS-Certified Solutions Architect, and his skills include security, compliance, cloud computing, enterprise architecture, and software development. Nam has also worked as a consulting services manager, cloud architect, and technical marketing manager. |
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| *The views and opinions of Acxiom and BlastPoint are their own, and do not necessarily reflect the positions of AWS or AWS Marketplace. |
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About AWS Data Exchange:
AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then analyze it with a wide variety of AWS analytics and machine-learning services. Click here to browse thousands of data products now available from more than 80 qualified data providers in AWS Marketplace. Visit aws.amazon.com/data-exchange to learn more. |
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| © 2021 AWS Marketplace. |
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