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Amazon Marketing Consulting

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Amazon’s so big that it has become an entire marketing channel.

You could build your entire business on just Amazon.

Many entrepreneurs do. It’s crazy how many 7-figure businesses are running on Amazon right now.

The downside?

Lots of folks know about the Amazon opportunity.

There are 353 million other products on Amazon already.

Granted, you don’t have to compete for all of them. But that’s still an insane number of products.

No matter how obscure your niche, you’ll have top-tier competition.

How do you stand out in such a highly-competitive marketplace?

Find an Amazon marketing consultant.

3 Ways an Amazon Marketing Consultant Can Help Grow Your Business

Most Amazon consultants focus on one goal: getting you more customers.

That is, after all, why most businesses get on Amazon.

They want access to Amazon’s customers.

Here are the main ways that a consultant can help.

1. Store Setup and Product Listings

Some sellers on Amazon set themselves up for failure from day one. 

And they do this with poor store setup and product listings. 

If you, a seller on Amazon, get the foundational areas like excellent store setup and product listings wrong, other efforts to grow your store will fall flat. 

No doubt, signing up for an Amazon Seller account takes only a few minutes.

But it takes a lot of work to get Amazon’s algorithms to know what category you should be in and when to show your products higher than others. 

An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Not only will your products get more views, the product descriptions will also help you convert more of those prospects into customers.

The best Amazon consultants will help you: 

  • Choose the right seller account type for your store. 
  • Make your product descriptions as enticing as possible. 
  • Ensure that Amazon knows exactly which categories and terms you should be in.
  • Get the back-end set up properly so it’s as easy to manage as possible. 

They’ll also help you avoid these mistakes: 

  • Don’t accidentally get featured in the wrong categories which could hurt your store. 
  • Make sure all products comply with every Amazon guideline. 
  • Your listings avoid common mistakes that annoy customers, which could increase the number of negative reviews if you don’t catch them early. 

Get the foundation of your store done right. Then everything else gets a lot easier. 

2. Product SEO in Amazon

It’s one thing to have your store properly set up and your products accurately listed. 

But it’s another ball game to have them actually appear on Amazon. 

According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. 

Do you know what that means?

Amazon has become a search engine for products. Amazon SEO is now a real thing. And it’s just as important as Google SEO. For ecommerce businesses that are on Amazon, it’s probably MORE important. 

Amazon even developed its own SEO algorithm called A9

You could try to learn all the ranking optimization tricks on your own.

Or you can partner with an Amazon marketing consultant to help you save time, money, and make the most of your scarce resources. 

They’ll help you: 

  • Find the best categories and keywords to focus on.
  • Optimize your products for rankings.
  • Get the reviews you need to compete.
  • Break down your competition so you can learn what’s working today. 

3. Amazon PPC Management

Amazon turned on the firehose of PPC.

Not only is it making them a ton of money. It can also make you a ton of money.

For the first time, you can pay a small fee to get in front of the most valuable customers in your entire market: customers ready to make a purchase right now.

With the right product, you can easily take $1 and turn it into $2 with Amazon paid ads.

However, paid media on Amazon is also complicated.

Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized.

You could try to manage all this on your own.

Or you could get an Amazon consultant to do it for you.

PPC campaigns are a great type of marketing task to outsource. The work is repetitive and usually the same workflow across businesses. Consultants can easily take this off your plate and give you a nice ROI at the same time.

Even if you could do this yourself, I recommend finding a consultant to help. Your time is better used elsewhere.

Most consultants get really good at bid management and ad optimization. Use them for these areas.   

How to Get Started With An Amazon Marketing Consultant

First, what should you have before engaging an Amazon marketing consultant? 

  • An Amazon store or a store that’s about to go live. 
  • Products you want to sell and sourcing or manufacturing are sorted out. 
  • Key competitors and search terms for your market.
  • Budget set aside. 

An Amazon consultant can help with setting up your store and getting you customers. You’ll need to sort out everything outside of Amazon.

Basically, they’ll help you develop and implement marketing strategies to drive sales and revenue. 

When you visit the website of a top Amazon marketing company, you’ll usually find a contact form to schedule an initial call.

Even if you’re not sure if you need help yet, I recommend getting a call done. You’ll have a much better idea with how consultants can help you once you’ve done a few calls.

You can also ask them loads of questions like:

  • What budget would you recommend?
  • What are the key trends that you see in your most successful clients?
  • What should I do ahead of time to set this project up for success?
  • What would make us a bad fit to work together?

Yes, the consultant will treat the call like a sales call. It’s their chance to close you on a proposal. But it’s also a chance for you to learn a lot more about the space from a real expert. And the best consultants will happily teach you as much as they can. That’s how they prove their expertise.

After you’ve done a few of these calls, move forward with the one that you think is the best fit. Since this project should generate real revenue for your business, I’d go with the one that has the best chance of succeeding, even if they’re a bit more expensive than others. The good consultants will easily pay for themselves.

Measuring the ROI of Amazon Marketing Consulting Services

The ultimate measure for any marketing service is how much demand and sales it drives. For Amazon consulting, this same rule applies. 

Specifically, you should track: 

  • Views for your store and products
  • The number of new products sold
  • Conversion rate of impressions to sales
  • Total revenue
  • Average order value

I recommend that you track your totals, not just revenue and purchases from specific campaigns.

Marketing channels and campaigns often bleed into each other. For example, an increase in Amazon PPC budget will often lead to an increase in your organic Amazon sales. Trying to get perfect attribution is super difficult.

So get a good baseline before the consultant starts. Then compare the overall performance of your store afterwards.

Let’s go deeper on each metric.

Conversion Rate

This is a measure of how many impressions you’re getting for your store and products compared to how many of those impressions led to sales. 

For any consultant working on your product listings, it’s probably the most important metric to watch.

When optimizing products, you should see it go up.

And when working on product rankings, you want to see your conversion rate stay stable. If it drops while your impressions go up, it’s a sign that you’re getting less-qualified traffic. It’s possible that the extra traffic is still worth it, you’ll need to dig in. 

Product impressions

Any Amazon consultant should be able to get your products more impressions.

It’s always nice to get a conversion win right away but the real money is getting your products in front of more people. 

This is what separates great Amazon consultants from the ones that are just average. Great consultants will have a plan to double, triple, and quadruple your impressions over time. They’ll also be able to execute on that plan.

This can take a lot of time and money.

But within the first few months, you should be able to see at least some signals that things are going in the right direction.

Total revenue

At the end of the day, marketing is about increasing revenue.

The ROI needs to be there.

After a few months, check your total monthly revenue and compare it to your baseline before you started working with the consultant.

Is it moving in the right direction? Have you generated enough profit to pay for the consultant fees?

You might not be generating enough extra revenue yet but there should be a path to a positive ROI.

The great consultants will have set expectations with you at the beginning. Things should be playing out like they planned. 

4 Point Checklist For Finding the Right Amazon Marketing Consultant

Below are six things to check when finding the right Amazon marketing consultant to help drive growth for your store. 

1. Thought Leadership on Amazon Marketing

Since most of what an Amazon marketing consultant would do is help you to drive sales for your store, it’s essential you find one with practical knowledge on how to do it.

Every marketer knows the power of thought leadership.

For the best Amazon consultants, I’d expect to see some of their content already published.

It’s a great way to get a feel for how they build Amazon stores, their favorite tactics, and how they’d fit with your own company. 

For example, I have a guide, detailing persuasion tactics to upsell products on Amazon and a full course on how to drive more sales on Amazon

2. Real Amazon Marketing Expertise

Many marketing consultants who didn’t offer services specific to Amazon stores have jumped on the bandwagon, seeing how much the marketplace is growing. 

The result?

They apply the same generic marketing practices, thinking it will automatically work on Amazon. 

If you don’t want to fall for this and waste your money, ensure that the consultant has true expertise with Amazon marketing. They should plenty of:

  • Deep answers to all of your tactical Amazon marketing questions 
  • Case studies with Amazon marketing
  • Clients and testimonials from Amazon marketing projects

3. Expertise on How Amazon Impacts Other Channels

If you have an ecommerce business that focuses 100% on Amazon, feel free to ignore this criteria.

But most businesses go after multiple channels.

Especially ecommerce businesses. They usually have Amazon product listings and their own ecommerce story.

Great consultants will get your different channels to help each other.

That’s right, you can can get each channel to make your other marketing channels stronger.

Here’s a few examples:

  • Using discounts and promos to get Amazon customers to sign up for subscription deliveries on your website.
  • Getting your biggest fans to help with Amazon reviews.
  • Tapping into your audiences to kick-start new products on Amazon.

With a little creativity, you can hit goals a lot faster by using assets you already have.

The best consultants look for these opportunities and take advantage of them.

4. A Proven Process for Execution

The really great consultants have a formula for rolling out their Amazon marketing campaigns. It’s how they deliver results over and over again, for every client.

Less experienced consultants may depend on the brilliance and wit of a single person.

That can work great as long as that person focuses on your marketing. But what happens when they move to another client?

Campaign performance usually suffers.

Look for a consultant that has a team behind them that can reliably execute on your project month in and month out.

The odds of accomplishing your goals goes way up.

During your initial discovery calls, dig into their process, how they manage deliverables, and train new team members. You should be shocked on how thorough it all is.

Start With an Amazon SEO Consultant

Don’t know where to focus?

Get help with your  Amazon SEO first. One project could get you more impressions, more sales, and more revenue on an ongoing basis.

The ROI of that single project can be massive.

So if you’re not sure what you really want, start there.

Source: https://neilpatel.com/blog/amazon-marketing-consulting/

AI

Google launches suite of AI-powered solutions for retailers

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Google today announced the launch of Product Discovery Solutions for Retail, a suite of services deigned to enhance retailers’ ecommerce capabilities and help them deliver personalized customer experiences. Product Discovery Solutions for Retail brings together AI algorithms and a search service, Cloud Search for Retail, that leverages Google Search technology to power retailers’ product-finding tools.

The pandemic and corresponding rise in online shopping threaten to push supply chains to the breaking point. Early in the COVID-19 crisis, Amazon was forced to restrict the amount of inventory suppliers could send to its warehouses. Ecommerce order volume has increased by 50% compared with 2019, and shipment times for products like furniture more than doubled in March. Moreover, overall U.S. digital sales have jumped by 30%, expediting the online shopping transition by as much as two years.

Product Discovery Solutions for Retail, which is generally available to all companies as of today, aims to address the challenges with AI and machine learning. To that end, it includes access to Google’s Recommendations AI, which uses machine learning to dynamically adapt to customer behavior and changes in variables like assortment, pricing, and special offers.

Recommendations AI, which launched in beta in July and is now generally available, ostensibly excels at handling recommendations in scenarios with long-tail products and cold-start users and items. Thanks to “context-hungry” deep learning models developed in partnership with Google Brain and Google Research, it’s able to draw insights across tens of millions of items and constantly iterate on those insights in real time.

From a graphical interface, businesses using Recommendations AI can integrate, configure, monitor, and launch recommendations while connecting data by using existing integrations with Merchant Center, Google Tag Manager, Google Analytics 360, Cloud Storage, and BigQuery. Recommendations AI can incorporate unstructured metadata like product name, description, category, images, product longevity, and more while customizing recommendations to deliver desired outcomes, such as engagement, revenue, or conversions. And it lets Google Cloud customers apply rules to fine-tune what shoppers see and diversify which products are shown, filtering by product availability and custom tags.

Product Discovery Solutions for Retail also includes access to Google’s Vision API Product Search, which allows shoppers to search for products with an image and receive a ranked list of visually and semantically similar items. Google says Vision Product Search taps machine learning-powered object recognition and lookup to provide real-time results of similar, or complementary, items from retailers’ product catalog.

Beyond Recommendations AI and Vision API Product Search, Product Discovery Solutions for Retail ships with Cloud Search for Retail. Cloud Search for Retail, which is currently in private preview, pulls from Google’s understanding of user intent and context to provide retail product search functionality that can be embedded into websites and mobile apps.

“As the shift to online continues, smarter and more personalized shopping experiences will be even more critical for retailers to rise above their competition,” Google Cloud retail and consumer VP Carrie Tharp said in a statement. “Retailers are in dire need of agile operating models powered by cloud infrastructure and technologies like artificial intelligence and machine learning (AI/ML) to meet today’s industry demands. We’re proud to partner with retailers around the world and bring forward our Product Discovery offerings to help them succeed.”

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Source: https://venturebeat.com/2021/01/19/google-launches-suite-of-ai-powered-solutions-for-retailers/

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Infinite Fleet Launches Security Token Offering (STO) on STOKR, Led by…

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Exordium, the publisher of upcoming sci-fi massively multiplayer online (MMO) strategy game Infinite Fleet, today announced the launch of its public security token offering (STO) for select countries that will grant every participant equity in the company and a share in future profits.

The public offering is set to take place immediately on STOKR, an innovative STO platform that provides turn-key solutions for small and medium-sized ventures to obtain access to capital markets, according to EU capital market laws.

The offering round is priced at $0.50 per “EXOeu” token – the security token issued by Exordium (Luxembourg) S.C.S. representing a share in the Exordium parent company. The round is being led by Tether International Limited (“Tether International”), a member of the Tether group of companies, the largest stablecoin issuer in the world. Tether International has invested US$1 million in EXOeu tokens.

“As a former MMORPG game developer myself, I see great potential in the application of crypto assets to multiplayer online games,” said Paolo Ardoino, CTO at Tether International Limited. “It is a perfect match of two rapidly growing digital sectors with tremendous upside. Samson Mow and his team are veterans with proven track records in both fields, with a clear vision of what they want to achieve.”

Infinite Fleet is an online strategy game in which players command fleets of customizable spaceships and play cooperatively to fend off an alien threat, leaving their legacy in the game’s lore via its unique directed narrative feature. The game draws inspiration from space real-time strategy (RTS) and MMO classics like Homeworld and EVE Online, while integrating a crypto asset to power its in-game peer-to-peer economy.

The EXOeu token for the offering is issued via Blockstream AMP, a platform for the tokenization of securities built on the Liquid sidechain of Bitcoin, which has been directly integrated with STOKR.

This funding model allows for the democratization of venture capital access to the general public. Investors will be able to invest directly through the STOKR platform using various currencies such as the euro (EUR), bitcoin (BTC), and Tether (USDt), starting from as little as US$100-equivalent.

“Security tokens like EXOeu are changing the way companies fundraise,” said Arnab Naskar, Co-Founder & Business Lead at STOKR. “Unlike Kickstarter, investors in security tokens receive real financial rights in the company in which they are investing. STOKR is designed to support companies to reach out to their user base and access fundraising from a wider network. With the Ethereum gas fee skyrocketing at the moment, platforms like Blockstream AMP are ideal for issuing tokenized securities.”

Infinite Fleet has previously raised US$3.1 million in a private funding round, backed by several pioneers in the blockchain space such as Litecoin creator Charlie Lee and Keiser Report host Max Keiser.

Infinite Fleet’s development team is led by veteran AAA game developers that have worked on franchises such as Age of Empires, Homeworld, Company of Heroes, Dawn of War, and other top rated games that have collectively grossed over US$1.2 billion globally. The game’s closed alpha is expected to be released in the upcoming weeks.

You can participate in Infinite Fleet’s public security token offering at https://stokr.io/infinite-fleet.

About Exordium Limited

Exordium Limited is a video game publisher founded by a battle-tested team of AAA game developers, producers, and technology early movers. Exordium seeks to be at the forefront of the convergence between online gaming and crypto assets, with a focus on operating and distributing games that are innovative and socially immersive. The team behind Exordium has a wide array of experience and has previously operated games such as Vainglory and Warhammer 40,000: Carnage.

About STOKR

STOKR S.A., headquartered in Luxembourg, provides turn-key solutions to small and medium sized ventures to access capital markets, according to EU capital market laws. From technology support to payment gateways, and investment structuring to wallet registration – STOKR enables opportunities for both issuers and investors to have the most secure, advanced, and user-friendly investment experience. STOKR is led by a diverse team, operating from Luxembourg and Germany. STOKR focuses on supporting projects which are committed to making a positive impact, as well as creating a community of educated investors who are empowered to make better investment decisions.

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Source: https://www.prweb.com/releases/infinite_fleet_launches_security_token_offering_sto_on_stokr_led_by_us1m_investment_from_tether_international_limited/prweb17661500.htm

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BIXOLON Launches Next-Gen Mobile Label Printers: the XM7 Series

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There is a growing demand for label operations across all industries, especially within logistics thanks to the increased popularity of e-commerce which has brought significant opportunities to our business.

BIXOLON Co., Ltd a leading global Mobile, Label and POS Printer manufacturer today launched its NEW XM7 Series; the XM7-20 for 2-inch (58mm) and XM7-40 for 4-inch (112mm) mobile label printing. Although small in size, this new addition raises the bar on productivity while representing a higher-level of features compared to BIXOLON’s existing mobile label printer the SPP-L3000. Strengthening BIXOLON’s portfolio of mobile printing solutions, the new series is expected to broaden the number of potential customers offering a reliable high-volume labelling capability.

Highlighted features include a TFT Colour display, easy-to-open peeler, smart battery with outstanding capacity, universal USB Type-C Power delivery charging, drop protection of up to 2.1 meters and IP54-rating. Providing a wealth of information on the battery’s health through BIXOLON’s web-based printer profile management software XPM™, the XM7 Series guarantees an excellent performance for prolonged operations. With this real-time printer management solution, workflows can be streamlined, and the status of individual battery is monitored to ensure health visibility before productivity is impacted.

The XM7 Series supports industry leading command languages, such as SLCS, BPL-Z™, BPL-C™ and BXL/POS to allow for seamless integration with customers’ existing systems. The XM7-20 prints labels at up to 6 ips while the XM7-40 provides print speed of up to 5 ips, both at 203 dpi. The new printers come with USB 2.0 and serial interfaces as standard, with additional Bluetooth V5.0 Classic (MFI Certified), WLAN 802.11a/b/g/n wireless technologies options. Simultaneous connection of both Bluetooth and WLAN is also enabled to ensure seamless operations without interruption. The new family supports easy Bluetooth pairing via NFC and smooth compatibility with major operating systems including Android® and iOS®.

Allowing large space for storing fonts, graphics, as well as firmware upgrades and tools, the new printers provide 128 MB SDRAM, 256 MB Flash memory as a standard and optional 256 MB SDRAM, 512 MB Flash memory. Plus, label design software such as BIXOLON’s free-of-charge Label Artist™, Label Artist™ Mobile for iOS™ and Android™, alongside industry leading BarTender®. Simple and easy direct printing option from SAP® applications is also supported.

“There is a growing demand for label operations across all industries, especially within logistics thanks to the increased popularity of e-commerce which has brought significant opportunities to our business,” states John Kim, Marketing Director, BIXOLON. “Our investment in a premium line of mobile label printers will provide optimised mobility solutions for those working in tough environments.”

For more information visit http://www.BIXOLON.com, subscribe to blog.bixolon.com, or speak to your local BIXOLON sales representative.

Availability
The XM7-40 and XM7-20 are available now across all BIXOLON sales regions.

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Source: https://www.prweb.com/releases/bixolon_launches_next_gen_mobile_label_printers_the_xm7_series/prweb17667252.htm

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Checkout wants to be Rapyd and Fast

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Hello and welcome back to Equity, TechCrunch’s venture-capital-focused podcast, where we unpack the numbers behind the headlines. We’re back on this lovely Saturday with a bonus episode!

Again!

There is enough going on that to avoid failing to bring you stuff that we think matters, we are back yet again for more. This time around we are not talking Roblox, we’re talking about ecommerce, and a number of rounds — big and small — that have been raised in the space. Honest question: do y’all plan to release news on the same week? Are trends a social construct?

From Natasha, Grace, Danny, and your humble servant, here’s your run-down:

  • Webflow raised $140 million in a round that it says it did not need. This is not a new thing. Some startups are doing well, and don’t burn much. So investors offer them more at a nice price. In this case $2.1 billion. (Webflow does no-code
  • Checkout.com raised $450 million. The rich really do get richer. In this case the founders of Checkout.com, whose company is now worth around $15 billion Checkout.com does, you guessed, online checkout work. Which as Danny explains is complicated and critical.
  • We also talked about this Bolt round, for context.
  • And sticking to the ecommerce theme, Rapyd raised $300 million at around a $2.5 billion valuation. There is infinte money available for late-stage fintech.
  • Early stage as well, it turns out, with Tradeswell raising $15.5 million to help businesses improve their net margins.
  • Finally, ending with a chat on infrastructure, Nacelle closed an $18 million Series A. 

And now we’re going back to bed.

Equity drops every Monday at 7:00 a.m. PST and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.

Source: https://techcrunch.com/2021/01/16/checkout-wants-to-be-rapyd-and-fast/

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