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Alan Wake 2 Trapped in Financial Dark Place, ‘Most’ Development, Marketing Costs Recouped

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Alan Wake 2 PS5 PlayStation

As writers, we’ve always been able to relate to Alan Wake’s messiah complex and narcissistic delusions of grandeur. And like the tortured typist, we’re starting to think we’ve been consigned to an endless nightmare, forced to watch as Remedy’s Alan Wake 2 crawls towards profitability, inch by inch and dollar by dollar.

Released in October 2023, Alan Wake 2 was critically acclaimed and a hit with fans, yet, like all great art, failed to receive the financial restitution it deserved. In May 2024, Remedy first claimed that AW2 had made back “most” of its development and advertising costs. Then, in its following quarterly report in August, Remedy again claimed that the game was “most” of the way to recouping costs and generating royalties.

We’ll give you three guesses as to which descriptive word, without any additional details, the publisher/developer opted to use in November’s report. We look forward to the day Alan Wake 2 fully recoups Remedy’s investment in the IP, which we shall dutifully record for posterity, so please be excited about that.

Does “most” of the way to profitability mean 51% or 99%, or does it lie somewhere in the infinite space between? Do you think Alan Wake 2 will ever fully recoup its marketing and development costs? Is Remedy game enough to go with “most” again for a fourth time? We’ll let you know if so sometime in February.

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