Connect with us

Aviation

Airlines, Cruise Ad Spending Down 54 Percent vs. 2019

Published

on

As the travel industry works to recover, airlines and cruise lines spent 54 percent less in advertising in the second quarter of this year compared to the same period in 2019, according to new data in a study by MediaRadar, an advertising sales intelligence company.

What’s more, 23 percent fewer companies in the airline and cruise industry are advertising than were in 2019, mostly smaller firms, MediaRadar data found.

“The significant drop in the number of airline and cruise line advertisers indicate that though numbers stabilized between 2020 and 2021, as a direct result of the pandemic, the smaller companies that may fly local and operate local pleasure tours are no longer advertising on a national level, if at all,” a MediaRadar spokesperson said.

Focusing on the advertising spending of 301 companies and the content of their ads this year, the study shows combined spending of $71.4 million across print, television, and digital formats, with ad spend varying between airlines and cruise lines based on respective target audiences, a MediaRadar spokesperson said. In 2019, a total of 390 companies spent $155.7 million on advertising.

Both airlines and cruise lines are concentrating efforts on digital platforms with 38 percent of all spending utilizing this medium for advertising in 2021, followed by 32 percent in print and 20 percent television ads, MediaRadar data show.

Top brands in both industries are distributing their digital ad spending across Facebook, podcasts, streaming, YouTube, and other video sites for ad placements, a MediaRadar spokesperson said.

For More on Digital Advertising From Skift:  Read This Latest Report “Digital Advertising in Travel 2021”

For example, of the 113 cruise lines spending $34.6 million in ads across print, TV, and digital platforms, Disney Cruise Line, Regent Seven Seas, Viking Cruises, American Cruise Lines, and Oceana Cruises invested the most in ads ranging from $2 million to $11.3 million in the second quarter of 2021, a MediaRadar spokesperson said.

On the other hand, the study found that Carnival Cruise Line, Holland America, Costa Cruise Tours, Virgin Voyages, and Hurtigruten Cruises spent significantly less ranging between $82,000 and $500,000 on ads.

Covid-19 messaging was almost non-existent among all the cruise line ads MediaRadar reviewed. Instead of mentioning pandemic restrictions the industry is following, ads focused on the luxurious, adventurous, and relaxing aspects of cruising, a MediaRadar spokesperson said. Directing customers to book through travel agents was another thing missing from cruise line ads, the spokesperson added.

Some airline ads reviewed by MediaRadar including ones by JetBlue and American signal the travel recovery is underway by omitting mention of the pandemic, the spokesperson said.

Todd Krizelman, MediaRadar’s co-founder and CEO, believes that by not mentioning the pandemic, companies are not polarizing a portion of the audience seeing their ads.

“By not mentioning the pandemic you no longer are reminding people of something bad. For many, the last year was full of bad memories that they want to put behind them. Additionally, some portion of the population did not believe the pandemic was a problem,” Krizelman said.

Companies may be missing an opportunity by not mentioning the pandemic or at least inferring it, Krizelman said.

“Many airlines, hotels and resorts are saying, to paraphrase, ‘come visit us now, we miss you after this long hibernation. You deserve it,’ That sense of delayed gratification can be powerful,” said Krizelman. “They don’t mention the pandemic explicitly but are using it in their messaging. Messaging like this is certainly different from pre-pandemic.”

MediaRadar found 188 airlines placed advertising during the second quarter of 2021. While Qatar, United, Southwest, Delta, and American topped the list in spending between $2 million to $10 million in ads, airlines with ad spending below a million dollars include Icelandair, Allegiant Air, Air France, KLM Royal Dutch, Emirates, and Alaska Airlines, a MediaRadar spokesperson said.

Before the pandemic, cruise line companies were following an upward trend of increasing advertising spending by 30 percent year over year and airline companies were on a downward trend decreasing ad spends an average of 15 percent year over year, a MediaRadar spokesperson said.

Despite a 63 percent fall in airline advertising between 2019 and 2020, the data show advertising spend is up 106 percent year over year in 2021, she added.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

Click here to access.

Source: https://skift.com/2021/07/01/airlines-cruise-ad-spending-down-54-percent-vs-2019/

Aviation

Binter Canarias cancels all flights to La Palma, airport closed

Published

on

"Madeira"

Binter Canarias has cancelled all flights to the island of La Palma due to the spreading Cumbre Vieja volcano. Three more towns on the island have been evacuated. The volcano has already destroyed hundreds of homes and forced the evacuation of nearly 6,000 people.

La Palma Airport, operated by Aena, stated air traffic was suspended “due to the accumulation of ash” in the air.

Top Copyright Photo: Binter Canarias ATR 72-212A (ATR 72-500) EC-KGJ (msn 753) TFN (Paul Bannwarth). Image: 955229.

Binter aircraft slide show:

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://worldairlinenews.com/2021/09/25/binter-canarias-cancels-all-flights-to-la-palma-airport-closed/

Continue Reading

Aviation

Brussels Airlines sees 30 to 40% growth in corporate travel out of Belgium

Published

on

Brussels Airlines Airbus A320-214 OO-SNL (msn 1961) TLS (Paul Bannwarth). Image: 955228.

Brussels Airlines has made this announcement:

  • Corporate travel out of Belgium slowly starts to pick up again
  • Weekly increase in bookings of 30 to 40%
  • Brussels Airlines expects companies to ease restrictions in their travel policies as of October
  • European destinations most popular for business traffic
  • Higher demand for flights to USA due to easing of travel restrictions for fully vaccinated passengers
  • Need for flexibility higher than ever before
Since mid-august, Brussels Airlines notes a light increase in corporate travel out of Belgium. With a weekly increase in bookings between 30 and 40%, the airline expects to welcome around 28,000 corporate passengers out of Brussels in September. While corporate travellers normally book two to three weeks in advance, the trend of the last minute bookings since the beginning of the coronavirus crisis has changed the booking timing to only two to three days ahead of their travel date.

Increasing demand for corporate travel

Some sectors are resuming corporate travel faster than others. The first sectors to pick up business travel again are the European and other political institutions, universities and the Marine business, followed by the automotive industry, international construction companies and producers of building materials. Also NGO’s and insurance companies performing repatriations represent a significant share of Brussels Airlines’ corporate customers.

While many multinationals still apply a (partial) homeworking policy, the airline expects its major corporate customers to ease their travel policies as of October.

Popular business destinations

The most important destinations for corporate travelers are mainly European destinations such as Italy (Milano), Slovenia (due to EU Presidency), Denmark (Copenhagen), Czech Republic (Prague), Germany (Berlin), Austria (Vienna), Switzerland (Geneva), Spain (Madrid & Barcelona) & Portugal (Lisbon).

With the easing of the travel restrictions imposed by the US government, allowing fully vaccinated EU passengers to smoothly enter the U.S.A., Brussels Airlines expects a rising demand for business travel to the United States. In the first 24 hours after the announcement of the end of the travel ban, Brussels Airlines noted a booking increase of 180%. The Belgian airline will offer 4 weekly flights to New York JFK during the winter season.

During the entire crisis, the African network remained of great importance for the airline for both VFR traffic as well as business travel by NGO’s and other companies.

Brussels Airlines expects that the demand for corporate travel will reach the level of 2019 again by 2024. The demand for leisure travel on the other hand recuperates much faster.

Top Copyright Photo: Brussels Airlines Airbus A320-214 OO-SNL (msn 1961) TLS (Paul Bannwarth). Image: 955228.

Brussels Airlines aircraft slide show:

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://worldairlinenews.com/2021/09/25/brussels-airlines-sees-30-to-40-growth-in-corporate-travel-out-of-belgium/

Continue Reading

Aviation

Emirates becomes first airline to implement IATA Travel Pass across six continents

Published

on

Emirates is the first airline to implement the International Air Transport Association’s IATA Travel Pass solution on six continents as it rolls out this digital health pass to customers at all its destinations.

Following successful trials in April on select routes from its Dubai hub, Emirates gradually expanded the IATA Travel Pass pilot to customers on 12 routes in June and the airline has now signed a contract with IATA to implement the solution across its global network.

Currently available to Emirates customers traveling from 50 cities, the roll-out across all 120+ Emirates destinations is expected to be completed by October.

Key features of the IATA Travel Pass

  • Repository of the latest travel requirements: it enables passengers to find accurate information on travel, testing, and vaccine requirements for their journey
  • Registry of testing centres: it enables passengers to access certified COVID-19 testing centres at their departure location which meet the requirements of their destination.
  • Digital documentation: the app allows passengers to manage their travel documentation digitally. From receiving test results and vaccination certificates directly from authorised labs and test centres, to conveniently and securely sharing these documents with authorities and airlines to facilitate travel.

Travelers today can access over 1,500 COVID-19 test labs via the IATA Travel Pass app, and this number continues to grow. EU and UK citizens can register their vaccine certificate on the app, and work is underway to enable a broader range of verified digital travel documents to linked to, or uploaded to the app. Travelers can download the app and register themselves by creating their digital identify using their passport.

Future enhancements include enabling customers to share their digital documents for travel before they reach the airport, such as COVID vaccination certificates and test results, and these will be securely and automatically reflected in Emirates’ check in systems to facilitate a smooth and hassle-free airport experience.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://worldairlinenews.com/2021/09/25/emirates-becomes-first-airline-to-implement-iata-travel-pass-across-six-continents/

Continue Reading

Aviation

Forbes: American Airlines pilots say operations managers must go after summer breakdowns

Published

on

According to Forbes, “American Airlines’ pilots union (Allied Pilots Association) have voted to call for replacement of the airline’s operations management team, citing the airline’s shortcomings including breakdowns following summer storms.”

Read the full story:

https://www.forbes.com/sites/tedreed/2021/09/23/american-airlines-pilots-say-operations-managers-must-go-after-summer-breakdowns/?sh=64910eb97990

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://worldairlinenews.com/2021/09/25/forbes-american-airlines-pilots-say-operations-managers-must-go-after-summer-breakdowns/

Continue Reading
Esports4 days ago

Here are all of CS:GO’s Operation Riptide skins

Esports3 days ago

How to start a Private Queue in CS:GO

Esports2 days ago

Can You Play Diablo II: Resurrected Offline?

Esports3 days ago

How to complete all week one missions in Operation Riptide

Esports4 days ago

Valve reveals CS:GO Operation Riptide, featuring private queue, short competitive games, new deathmatch modes, and more

Esports2 days ago

Failed to Enter Game, Character Could Not be Found: How to Fix Error in Diablo II: Resurrected

Esports5 days ago

All Fashion Week Timed Research, Finding Your Voice Special Research, and event-exclusive Field Research tasks and rewards in Pokémon Go

Esports3 days ago

Pokémon UNITE APK and OBB download links for Android

Esports3 days ago

CS:GO Riptide Case: Full List of New Skins

Esports3 days ago

Some players unable to claim Pokémon UNITE mobile pre-registration rewards due to new error

Esports2 days ago

Valkyrae says YouTube is working on gifted members and a feature similar to Twitch Prime

Esports3 days ago

Initial reactions to the Worlds 2021 group draw: How does each team stack up against the field?

Esports4 days ago

5 Best Counters to Vex in League of Legends

Esports2 days ago

Valkyrae says YouTube is working on gifted members and a feature similar to Twitch Prime

Esports23 hours ago

Fall Guys achieves Guinness World Record for most downloaded PlayStation Plus game ever

Esports2 days ago

Best Stats for the Druid in Diablo II: Resurrected

Covid195 days ago

Fintech Apps Sees a Surge in Downloads Amidst the Pandemic

Blockchain3 days ago

United States Infrastructure Bill Brings Cardano Billionaire to Washington.

Esports2 days ago

Microsoft’s The Initiative brings on Crystal Dynamics to help develop its Perfect Dark reboot

Blockchain4 days ago

Bitcoin & Ethereum Options Expiry on September 24th, What Does This Mean for the BTC and ETH Price?

Trending