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Venture Capital

Airbnb’s New Strategy: Living Without Google

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Employees who worked on Airbnb’s marketing team in recent years have sometimes pondered a tantalizing question: What would happen to the company’s growth if it stopped spending hundreds of millions of dollars a year on ads that appear high up in Google search results? 

The pandemic may have given Airbnb the opportunity to test that path. As the coronavirus brought travel to a near standstill in March, the company abruptly halted online advertising to cut costs. The effects so far have been mixed. Even with scant marketing spending, Airbnb has started to see a rebound in bookings and website traffic. But Airbnb also has recovered more slowly than smaller competitors, including Expedia-owned Vrbo, which has been spending more aggressively on ads in recent months.

Source: https://www.theinformation.com/articles/airbnbs-new-strategy-living-without-google

Private Equity

European VC major Balderton brings in industry veteran Kellogg as first-ever executive in residence

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Early-stage European VC major Balderton Capital has brought in veteran software executive, advisor and angel investor Da

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Source: https://www.altassets.net/private-equity-news/by-news-type/people-news/european-vc-major-balderton-brings-in-industry-veteran-kellogg-as-first-ever-executive-in-residence.html

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Private Equity

European VC major Balderton brings in industry veteran Kellogg as first-ever executive in residence

Published

on

Early-stage European VC major Balderton Capital has brought in veteran software executive, advisor and angel investor Da

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.altassets.net/private-equity-news/by-news-type/people-news/european-vc-major-balderton-brings-in-industry-veteran-kellogg-as-first-ever-executive-in-residence.html

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Venture Capital

CVC buys into $1.85bn accounting advisory firm CFGI, partners with Carlyle to grow company’s Fortune 1000 client base

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CVC has agreed to acquire a significant interest in their accounting advisory firm CFGI at a valuation of $1.85bn. Carly

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.altassets.net/private-equity-news/by-news-type/deal-news/cvc-buys-into-1-85bn-accounting-advisory-firm-cfgi-partners-with-carlyle-to-grow-companys-fortune-1000-client-base.html

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Private Equity

Blackstone, Vista buy Ellucian from private equity peers TPG, Leonard Green

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Blackstone and Vista Equity Partners have completed a buyout of higher education tech software provider Ellucian from fe

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://www.altassets.net/private-equity-news/by-news-type/deal-news/100180557.html

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