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AI models could help companies overcome human bias

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Machine learning algorithms can reinforce human bias, but representatives from HireVue Inc. and Kantar Millward…

Brown recently argued that they may also be able to remove our biases from processes.

HireVue CTO Loren Larsen said the AI models developed by the on-demand video interview platform company not only make the search for strong candidates more efficient, they also make it fairer for those applying.

The technology enables companies to scale the search process, meaning they can “take more chances and just let someone take [an interview] slot,” Larsen said at the recent Emotion AI Summit in Boston. By adding machine learning, HireVue is hoping to take things a step further and reduce human bias in the hiring process.

Take the example of how a candidate’s looks affect the job search. A HireVue data scientist developed an AI model to determine how much attractiveness might factor into hiring decisions. The model was trained on a public database of images and then was used to score attractiveness on a scale from one to 10.

“It turns out that if you got a seven or higher, you’re twice as likely to get hired than if you were a three,” Larsen said. That figure might be palatable if attractiveness equated to job performance, but, HireVue’s study couldn’t find a correlation between the two.

To that end, HireVue has striven to build AI models that can predict a job applicant’s potential performance — without a human in the loop. The models look for “traditional competencies,” according to Larsen, such as a candidate’s emotional awareness; negotiation skills; ability to collaborate, work with a team and learn.

HireVue’s AI models not only consider what’s being said by job candidates, but how it’s being said. They’re trained to factor in facial expressions and emotion — technology that’s powered by Affectiva, a software company spun out of the MIT Media Lab as well as the conference host.

AI models in advertising

At Kantar Millward Brown, a market research company based out of London, Affectiva’s software is helping make the case for more inclusive commercials. The company specializes in “advertising development work.” It helps clients understand how their ads are likely to be received by viewers and then finds ways to make them better.

“Some of that is done in what this audience may think of as a relatively old-school way: We show people the ads and ask them questions,” said Graham Page, executive vice president and head of global research solutions, at the summit.

Some of the work is done in a decidedly modern way. The firm films participants in a focus group as they watch an advertisement, and then it analyzes facial expressions and other  physiological data using Affectiva’s software “to understand the emotional response to the ad as it plays and what the key moments are that really resonated with people,” Page said.

For example, an analysis of advertisements done for Unilever, one of Kantar Millward Brown’s biggest clients, found that the ads categorized as “more progressive,” or more diverse, were 25% more effective than advertisements categorized as “less progressive,” or more stereotypical. And ads categorized as the least progressive were twice as likely to achieve the lowest scores on effectiveness, according to Page.

He described this study and others that have shown similar findings as “instructive” in that they help build a case for other businesses that “things like progressive advertisements are not only ethically the right thing to do, they’re also good for business,” he said.

‘IT departments suck’

IT’s reputation is still dubious, at least according to the VC panelists at the conference. When the moderator asked what advice the VCs could provide startups on how to sell to corporations, Krishna Gupta from Romulus Capital didn’t mince words: “IT departments suck.” He described integration as a rate limiter for many companies.

Janet Bannister, partner at Real Ventures in Montreal, suggested startups fret less about selling against other startups and more about selling against incumbents. She said large companies might understand that a startup can solve a problem better than the technology they’re currently using, but see the startup’s future as uncertain. “Having a strong use case, other customers using the product and great investors that will speak on the company’s behalf” may help assuage a large company’s concerns, she said.

Say what?!?

“Humans are unique. We’re awesome. Let’s get beyond that point and look at the attributes that we need in an artificial intelligence system that would enable us to trust it with more and more functionality. I think it’s a continuum. Just like ethics is a continuum. Morality is a continuum. … And I think we need to invite our machines into that continuum, that struggle, that wrestle that we’re in.” — Babak Hodjat, founder and chief scientist, Sentient Technology

“It’s kind of a tough time to think about how we encourage people to trust AI. And that’s particularly true given that some of the biggest businesses that use AI, particularly in the social sharing space, are at the absolute center of a massive crisis of trust.” — Graham Page, executive vice president and head of global research solutions, Kantar Millward Brown

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Source: https://searchcio.techtarget.com/news/252449410/AI-models-could-help-companies-overcome-human-bias

Big Data

Understanding the Growing Pushback Against Advertisers Collecting Data

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Advertisers have been collecting data for a long time now. This is something most online users knew but didn’t pay much attention to, but that’s starting to change.

More people are starting to feel uneasy about large tech companies having so much control over their data. This feeling is fueling the growing pushback against advertisers collecting personal data.

Why Was Such Unchecked Data Collection Even Allowed?

Privacy has always been a big thing for people. The idea of allowing a foreign entity to track an individual seems ludicrous, yet that’s what’s happening. It’s kind of strange, but if you pay attention to the details, you can see why something like this occurred.

For one, people didn’t understand what was going on in the beginning. The internet was fresh and new, and things changed gradually over time. A person couldn’t tell that personal information was being collected by a large entity. These entities would tell users they were being tracked, but most people don’t read the fine print about cookies and other practices that online search engines and websites use. Reading this information is time consuming, and it contains language that is hard to understand.

People started to appreciate the perks that came with data collection. For example, stored data made visiting a site much easier for online users as a site could load faster.

If a person was searching for some kind of business, the collected data was used to offer results that were close by. This refers to location tracking, and it uses your IP address to offer the information you need at the time.

Perhaps the biggest reason why many people didn’t mind giving away their data was that the internet was free. You can read any article you want. You can visit many sites and not worry about paying anything.

The reason the internet was free was that ads and tech companies monetized your data, but that’s starting to change. This explains all those paywalls you’re starting to see on some sites, and no one wants that either.

Understand the Pushback

Some people love when they receive targeted advertisements, but they’re uncomfortable with the monetization of their data. They are also uncomfortable with how much a company can learn about them, like their search history, location, hobbies, dislikes, and much more.


Privacy isn’t the only thing people worry about. Some users are also making things political. Everyone knows that businesses, including large tech companies and advertisers, now have to act like good corporate citizens.

The customer base expects companies to weigh in on all sorts of social and political matters. People don’t always agree with a company’s stance, and those folks get apprehensive about that company obtaining their data and using it. The general mistrust people have with companies is forcing the government to pay attention.

The problem with the government weighing in is the workers don’t understand how the collected data is used or even how it works. They have been left behind in the new tech world. Writing regulatory legislation requires knowledge and understanding.

The folks writing laws to protect people’s privacy don’t know how to write tight laws that advertisers and big tech can’t get around. What ends up happening is that the data collectors find workarounds, making those laws useless.

Another sector of the population is concerned about the government stepping in. Sure, it’s clear the government is not doing much yet, but that doesn’t mean lawmakers can’t begin to adapt and hire folks who understand data better. This will help them write more effective laws. Once lawmakers figure this out, the government is going to be regulating a sector that’s supposed to be public. This is something people are very concerned about, too.

This issue doesn’t have a simple solution. A balance must be found so that online users feel comfortable and companies can continue to provide the kind of service folks expect and want.

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Source: https://www.smartdatacollective.com/growing-pushback-against-advertisers-collecting-data/

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Digital transformation will spur economic boom in 2021, CEOs tell Gartner

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Join Transform 2021 this July 12-16. Register for the AI event of the year.


Chief executives around the world expect a return to strong economic growth over the next two years and are betting on digital transformation, AI technology, and corporate activism to help make it happen.

Some 60% of CEOs polled for Gartner’s 2021 CEO Survey said they anticipate a return to economic growth this year and in 2022. That follows pandemic-ravaged global economic performance in 2020, the research firm said. Gartner on Tuesday released its annual survey, which over six months last year polled 465 CEOs and other senior business executives employed at companies of varying size, revenue, and industries located in North America, EMEA, and APAC.

“CEOs’ top priorities for 2021 show confidence,” said Mark Raskino, research vice president at Gartner. “Over half report growth as their primary focus and see opportunity on the other side of the crisis, followed by technology change and corporate action.”

“This year, all leaders will be working hard to decode what the post-pandemic world looks like, and redeveloping mid- to long-range business strategy accordingly. In most cases, that will uncover a round of new structural changes to capability, location, products, and business models,” Raskino said in a statement.

AI, quantum computing, 5G are strategic priorities

Respondents cited business growth, technology change, and corporate actions such as mergers and acquisitions as the top three priorities for their companies over the next two years. Technology is a particularly strategic concern for CEOs — digital capabilities were the only area where a majority of respondents said they planned to increase investment in 2021.

Gartner found that more CEOs than ever are citing digital change and investment as a priority for their organizations. When they gave answers about top strategic business priorities in their own words, 20% of CEOs used the word “digital,” up from 17% in 2020 and 15% in 2019. The unprompted citation of digitization as a priority has been steadily increasing in Gartner’s survey over the past several years, growing from just 2% of citations in 2012.

Drilling down to specific technological areas where CEOs expect to invest, respondents cited AI as the “most industry-impactful technology” over the coming years, Gartner said. Some 30% of respondents said quantum computing would be “highly relevant” to their companies’ long-term plans, but a majority weren’t certain how that would look. Respondents also cited blockchain and 5G as technologies they were focused on.

While a majority of CEOs polled did not have designated data officers such as chief digital officers or chief data officers, 83% of respondents said they employed chief information officers. A majority of CEOs surveyed by Gartner said their “top ask” of their CIOs is digitalization.

The United States-China economic rivalry and trade relations between the countries was another area of concern for Gartner respondents. One-third of surveyed CEOs said that “evolving trade disputes between the two nations” over core technologies like AI and 5G were “a significant concern for their businesses.”

CEOs see M&A opportunities, remote work in store

Global CEOs also cited M&As and other corporate actions, social and environmental issues, and new workplace conditions resulting from the pandemic as primary areas of focus.

Interestingly, fewer respondents than in previous surveys cited “sales revenue” as a growth priority, while more mentioned “new markets.” Gartner’s Raskino suggested that this shift, plus the increased emphasis on M&A opportunities, “shows that CEOs and senior executives seeking advantage from a cyclical downturn are going shopping for structural inorganic growth” rather than counting on incremental sales growth “using the strategies that have served them well in the past.”

“‘Techquisitions’ can bolster digital business progress, while also providing access to potential fast-growth market sectors,” Raskino said.

Meanwhile, more than 80% of CEOs believe “societal behavior change” taking place during the pandemic to become more or less the “new normal.” Most expect hybrid work-from-home arrangements to become permanent for many workers, while expenditures on travel-related activities will remain lower than before the pandemic.

These developments, as well as nearly half of surveyed companies’ prioritization of sustainability to mitigate climate change, will further increase companies’ reliance on digital technology and digital channel flexibility in the coming years, said Kristin Moyer, Gartner research vice president.

“This suggests that continuing to improve the way customers are served digitally will be vital,” Moyer said.

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Source: https://venturebeat.com/2021/05/11/digital-transformation-will-spur-economic-boom-in-2021-ceos-tell-gartner/

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AI

Digital transformation will spur economic boom in 2021, CEOs tell Gartner

Avatar

Published

on

Join Transform 2021 this July 12-16. Register for the AI event of the year.


Chief executives around the world expect a return to strong economic growth over the next two years and are betting on digital transformation, AI technology, and corporate activism to help make it happen.

Some 60% of CEOs polled for Gartner’s 2021 CEO Survey said they anticipate a return to economic growth this year and in 2022. That follows pandemic-ravaged global economic performance in 2020, the research firm said. Gartner on Tuesday released its annual survey, which over six months last year polled 465 CEOs and other senior business executives employed at companies of varying size, revenue, and industries located in North America, EMEA, and APAC.

“CEOs’ top priorities for 2021 show confidence,” said Mark Raskino, research vice president at Gartner. “Over half report growth as their primary focus and see opportunity on the other side of the crisis, followed by technology change and corporate action.”

“This year, all leaders will be working hard to decode what the post-pandemic world looks like, and redeveloping mid- to long-range business strategy accordingly. In most cases, that will uncover a round of new structural changes to capability, location, products, and business models,” Raskino said in a statement.

AI, quantum computing, 5G are strategic priorities

Respondents cited business growth, technology change, and corporate actions such as mergers and acquisitions as the top three priorities for their companies over the next two years. Technology is a particularly strategic concern for CEOs — digital capabilities were the only area where a majority of respondents said they planned to increase investment in 2021.

Gartner found that more CEOs than ever are citing digital change and investment as a priority for their organizations. When they gave answers about top strategic business priorities in their own words, 20% of CEOs used the word “digital,” up from 17% in 2020 and 15% in 2019. The unprompted citation of digitization as a priority has been steadily increasing in Gartner’s survey over the past several years, growing from just 2% of citations in 2012.

Drilling down to specific technological areas where CEOs expect to invest, respondents cited AI as the “most industry-impactful technology” over the coming years, Gartner said. Some 30% of respondents said quantum computing would be “highly relevant” to their companies’ long-term plans, but a majority weren’t certain how that would look. Respondents also cited blockchain and 5G as technologies they were focused on.

While a majority of CEOs polled did not have designated data officers such as chief digital officers or chief data officers, 83% of respondents said they employed chief information officers. A majority of CEOs surveyed by Gartner said their “top ask” of their CIOs is digitalization.

The United States-China economic rivalry and trade relations between the countries was another area of concern for Gartner respondents. One-third of surveyed CEOs said that “evolving trade disputes between the two nations” over core technologies like AI and 5G were “a significant concern for their businesses.”

CEOs see M&A opportunities, remote work in store

Global CEOs also cited M&As and other corporate actions, social and environmental issues, and new workplace conditions resulting from the pandemic as primary areas of focus.

Interestingly, fewer respondents than in previous surveys cited “sales revenue” as a growth priority, while more mentioned “new markets.” Gartner’s Raskino suggested that this shift, plus the increased emphasis on M&A opportunities, “shows that CEOs and senior executives seeking advantage from a cyclical downturn are going shopping for structural inorganic growth” rather than counting on incremental sales growth “using the strategies that have served them well in the past.”

“‘Techquisitions’ can bolster digital business progress, while also providing access to potential fast-growth market sectors,” Raskino said.

Meanwhile, more than 80% of CEOs believe “societal behavior change” taking place during the pandemic to become more or less the “new normal.” Most expect hybrid work-from-home arrangements to become permanent for many workers, while expenditures on travel-related activities will remain lower than before the pandemic.

These developments, as well as nearly half of surveyed companies’ prioritization of sustainability to mitigate climate change, will further increase companies’ reliance on digital technology and digital channel flexibility in the coming years, said Kristin Moyer, Gartner research vice president.

“This suggests that continuing to improve the way customers are served digitally will be vital,” Moyer said.

VentureBeat

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more

Become a member

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Source: https://venturebeat.com/2021/05/11/digital-transformation-will-spur-economic-boom-in-2021-ceos-tell-gartner/

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Appian debuts new low-code features for enterprise

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Join Transform 2021 this July 12-16. Register for the AI event of the year.


Software company Appian this morning unveiled the latest version of its low-code automation platform. The new release introduces AI-driven intelligent document processing (IDP) and developer collaboration features, as well as enhanced DevSecOps capabilities and what Appian calls “low-code data,” a code-free approach to unifying enterprise data.

Research firm Gartner estimates the market for hyperautomation-enabling technologies will reach $596 billion in 2022, up nearly 24% from the $481.6 billion in 2020. As organizations look for ways to accelerate the digitization and structuring of data and content, technologies like document ingestion and natural language processing will remain in high demand.

Appian

Low-code data headlines the enhancements launched today. Using it, Appian customers can source data without needing to migrate and visually combine, extend, and model relationships between data. This lets them automatically optimize datasets for performance without coding or database programming.

“Appian strips away the complexities of working with the most advanced automation technologies so we can focus on making our member experience the best it can be,” Matt Richard, CIO at Laborers International Union of North America (LiUNA) and an Appian customer, said in a press release. “We were able to build our first Appian robotic process automation process in just four days, integrated with our people processes and Appian AI. Simplifying data design is going to have a huge impact for us so I am looking forward to the new release with low-code data.”

Document processing and app development

On the document processing side, Appian says its updated platform is capable of straight-through processing of large volumes of unstructured data. IDP features optical character recognition to extract data from documents without third-party software or services, and it ships alongside new low-code robotic process automation Windows actions and libraries of actions that can be downloaded directly from Appian’s marketplace.

Studies like IBM’s Global AI Adoption Index survey support the notion that enterprise deployment of automation is increasing. Adoption is being driven by both pressures and opportunities, from the pandemic to technological advances that make AI more accessible. Indeed, a third of companies told IBM that they plan to invest in automation skills and solutions over the next 12 months.

The new Appian platform release also lets organizations build and change apps and automations faster than before. Collaboration capabilities simplify the co-creation of apps while enhanced design guidance optimizes app performance, security, and testing. Meanwhile, new DevSecOps tools streamline the movement of software packages between development, test, and production environments.

Appian says the latest version of its platform will be generally available in June 2021.

VentureBeat

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more

Become a member

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Source: https://venturebeat.com/2021/05/11/appian-debuts-new-low-code-features-for-enterprise/

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