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AI models could help companies overcome human bias

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Machine learning algorithms can reinforce human bias, but representatives from HireVue Inc. and Kantar Millward…

Brown recently argued that they may also be able to remove our biases from processes.

HireVue CTO Loren Larsen said the AI models developed by the on-demand video interview platform company not only make the search for strong candidates more efficient, they also make it fairer for those applying.

The technology enables companies to scale the search process, meaning they can “take more chances and just let someone take [an interview] slot,” Larsen said at the recent Emotion AI Summit in Boston. By adding machine learning, HireVue is hoping to take things a step further and reduce human bias in the hiring process.

Take the example of how a candidate’s looks affect the job search. A HireVue data scientist developed an AI model to determine how much attractiveness might factor into hiring decisions. The model was trained on a public database of images and then was used to score attractiveness on a scale from one to 10.

“It turns out that if you got a seven or higher, you’re twice as likely to get hired than if you were a three,” Larsen said. That figure might be palatable if attractiveness equated to job performance, but, HireVue’s study couldn’t find a correlation between the two.

To that end, HireVue has striven to build AI models that can predict a job applicant’s potential performance — without a human in the loop. The models look for “traditional competencies,” according to Larsen, such as a candidate’s emotional awareness; negotiation skills; ability to collaborate, work with a team and learn.

HireVue’s AI models not only consider what’s being said by job candidates, but how it’s being said. They’re trained to factor in facial expressions and emotion — technology that’s powered by Affectiva, a software company spun out of the MIT Media Lab as well as the conference host.

AI models in advertising

At Kantar Millward Brown, a market research company based out of London, Affectiva’s software is helping make the case for more inclusive commercials. The company specializes in “advertising development work.” It helps clients understand how their ads are likely to be received by viewers and then finds ways to make them better.

“Some of that is done in what this audience may think of as a relatively old-school way: We show people the ads and ask them questions,” said Graham Page, executive vice president and head of global research solutions, at the summit.

Some of the work is done in a decidedly modern way. The firm films participants in a focus group as they watch an advertisement, and then it analyzes facial expressions and other  physiological data using Affectiva’s software “to understand the emotional response to the ad as it plays and what the key moments are that really resonated with people,” Page said.

For example, an analysis of advertisements done for Unilever, one of Kantar Millward Brown’s biggest clients, found that the ads categorized as “more progressive,” or more diverse, were 25% more effective than advertisements categorized as “less progressive,” or more stereotypical. And ads categorized as the least progressive were twice as likely to achieve the lowest scores on effectiveness, according to Page.

He described this study and others that have shown similar findings as “instructive” in that they help build a case for other businesses that “things like progressive advertisements are not only ethically the right thing to do, they’re also good for business,” he said.

‘IT departments suck’

IT’s reputation is still dubious, at least according to the VC panelists at the conference. When the moderator asked what advice the VCs could provide startups on how to sell to corporations, Krishna Gupta from Romulus Capital didn’t mince words: “IT departments suck.” He described integration as a rate limiter for many companies.

Janet Bannister, partner at Real Ventures in Montreal, suggested startups fret less about selling against other startups and more about selling against incumbents. She said large companies might understand that a startup can solve a problem better than the technology they’re currently using, but see the startup’s future as uncertain. “Having a strong use case, other customers using the product and great investors that will speak on the company’s behalf” may help assuage a large company’s concerns, she said.

Say what?!?

“Humans are unique. We’re awesome. Let’s get beyond that point and look at the attributes that we need in an artificial intelligence system that would enable us to trust it with more and more functionality. I think it’s a continuum. Just like ethics is a continuum. Morality is a continuum. … And I think we need to invite our machines into that continuum, that struggle, that wrestle that we’re in.” — Babak Hodjat, founder and chief scientist, Sentient Technology

“It’s kind of a tough time to think about how we encourage people to trust AI. And that’s particularly true given that some of the biggest businesses that use AI, particularly in the social sharing space, are at the absolute center of a massive crisis of trust.” — Graham Page, executive vice president and head of global research solutions, Kantar Millward Brown

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Source: https://searchcio.techtarget.com/news/252449410/AI-models-could-help-companies-overcome-human-bias

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Apply to join Transform’s annual Tech Showcase

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Join Transform 2021 this July 12-16. Register for the AI event of the year.


VentureBeat’s annual Tech Showcase returns at Transform 2021: Accelerating Enterprise Transformation with AI and Data, hosted July 12-16.

VentureBeat will be selecting 5 companies to present the latest and greatest AI and data products on the main stage during the first day of Transform 2021.

We are looking for companies that have built the coolest products and solutions leveraging bleeding edge technologies to help businesses achieve real and tangible results using AI and data. Whether you are a stealth startup or Fortune 500, or anywhere in between, we welcome your submission.

If you have a story to tell, and an AI or Data product/solution with tangible business results and demonstrative use cases, please submit your application here before 5pm PST on Tuesday, June 1.

Selected companies will present on Transform’s main stage in front of hundreds of industry decision makers and will be featured in our on-demand video-hub following the event.

Attendees from across the globe will join online to hear from top industry experts on strategy and technology in the main application areas of AI/ML automation technology, data, analytics, intelligent automation, conversational AI, intelligent AI assistants, AI at the edge, IoT, & computer vision. Executives across industries are invited to join Transform 2021, so register today to join VentureBeat for 5-days of AI and data.

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Source: https://venturebeat.com/2021/05/12/apply-to-join-transforms-annual-tech-showcase/

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Italy’s regulator asks TikTok for further action on users aged under 13

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MILAN (Reuters) – Italy’s data protection regulator said on Wednesday it had asked video-sharing app TikTok to strengthen measures to prevent young users from accessing the platform after the group has already removed more than 500,000 users under the age of 13 in almost three months.

Early in February TikTok, owned by Chinese company ByteDance, agreed with Italian authorities to block all users who gave their age as under 13, among other measures, after the death of a 10-year-old girl was blamed on a breath-holding social media challenge.

“The measures adopted have brought significant, but not yet sufficient, results,” the regulator said in a statement.

The watchdog requested TikTok to cancel any accounts linked to under-13 users within 48 hours, make access by young users harder and launch communications initiatives explaining that the platform is not indicated for children under the age of 13.

It also asked the app to find solutions, including ones using artificial intelligence, that would minimise the risk of having youths under 13 entering and using TikTok’s platform.

Since February then TikTok has asked more than 12.5 million users in Italy to confirm their age, the authority said, without explaining.

(Reporting by Elvira Pollina, writing by Cristina Carlevaro, editing by Giulia Segreti and David Evans)

Image Credit: Reuters

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Source: https://datafloq.com/read/italys-regulator-asks-tiktok-action-users-aged-13/14611

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Musk tweets Tesla self-driving rollout could take a couple of months; stock falls

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(Removes quotation marks in fist paragraph)

By Hyunjoo Jin and Eva Mathews

(Reuters) – Tesla Inc’s top boss Elon Musk said Tesla is tweaking its self-driving software to eliminate a phantom braking problem and may release a significantly improved version within the next two to three weeks.

Tesla shares fell 2.7% to $600.42 in morning trade, headed for a third straight decline. U.S. federal and state regulators have been scrutinizing Tesla’s semi-automated driving system following accidents in Texas and other areas.

“I think we’re maybe a month or two away from wide beta. But these things are hard to predict accurately,” Musk said in a Tweet.

In April, Musk said he would be “surprised” if wide beta service was available later than June, calling a May launch “aspirational.”

In October, Tesla rolled out a pilot program of its long-touted beta full self driving (FSD) technology to a limited number of employees and customers, but has delayed the wider launch.

“We had to focus on removing radar & confirming safety,” Musk said, referring to its plan to rely on cameras for its system.

When asked by a Twitter user whether its vision-only system would remove the “phantom braking” issue, in which a Tesla car sometimes applies a brake abruptly under an overpass or a bridge, he said, “yes.”

In March, Tesla told California regulators that it may not achieve full self-driving technology by the end of this year. It said it is currently offering a driver assistant, level-2 technology that requires driver supervision.

Subscriptions to the software for the system would be offered within a month, Musk said, without elaborating further.

(This story is refiled to remove quotation marks in first paragraph)

(Reporting by Hyunjoo Jin in Berkeley, California and Eva Mathews in Bengaluru; Editing by Bernard Orr and David Gregorio)

Image Credit: Reuters

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Source: https://datafloq.com/read/musk-tweets-tesla-self-driving-rollout-could-take-couple-months-stock-falls/14610

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Bill to ban TikTok on U.S. government devices passes committee

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WASHINGTON (Reuters) – The Senate Homeland Security and Governmental Affairs Committee unanimously passed a bill that would ban U.S. federal workers from downloading the popular app TikTok onto U.S. government devices, Senator Josh Hawley, a bill sponsor, said in a press statement on Wednesday.

The U.S. Senate unanimously approved a similar measure in August 2020. Representative Ken Buck has introduced a similar bill in the House.

The app, which is popular with teens eager to show off dance moves, has come under fire in the United States because of concerns over its Chinese owner, ByteDance. TikTok has sought to distance itself from Beijing with mixed success.

Hawley called the company “an immediate security threat.”

“This should not be a partisan issue and I’m glad to see my colleagues in the Senate act together to address Beijing’s covert data collection campaign,” Hawley said in a statement after the vote.

(Reporting by Diane Bartz; Editing by Alexandra Hudson)

Image Credit: Reuters

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Source: https://datafloq.com/read/bill-ban-tiktok-us-government-devices-passes-committee/14609

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