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A mobile-optimized website or application?

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Online gaming is modern, and many people who enjoy it want to be able to play outside of their home in front of their computer. Mobile games are their own popular category, which cannot be ignored in the current game market. When expanding their user base, operators should consider whether it is more to their advantage to optimize their website for mobile devices or rather to design a completely separate application for users who play on phones and tablets.

Advantages and disadvantages of mobile optimization

Games and game websites that work in a browser are easier for the service provider, in that their creation and maintenance is simpler and does not require separate permissions from, for example, Apple or Google, as adding an app to the app store would require. Operating on the website also enables the service provider to earn more through advertisements placed on the site, as well as helps users share information about games on social media more easily.

Many service providers specializing in casino gaming, such as Buumi Casino online, offer a selection of games exclusively from the browser, because slot games and other casino games work just as smoothly on a mobile device as on a computer. Websites are optimized for mobile use so that they adapt to the needs of the device used by the player. Website mobile optimization is a better choice for budget-conscious operators who want to focus their funds on more important areas than the software design required for developing an application.

On the other hand, games played in the browser can sometimes be more rigid and offer fewer opportunities to use other hardware, such as the camera or microphone. Games are also played on a much smaller screen than the computer screen, so it would be good for them to be fairly simple and easy to use. For example, this is typically a working solution for the casino games mentioned above.

Pros and cons of the application

When using the application, you can make use of the device’s features considerably more than the website. The device’s sensors, such as GPS, as well as the camera and microphone, can be used in the game, which immediately increase the game’s functionality and the player’s opportunities to better immerse themselves in its world. Applications also typically have access to the device’s storage space, which is why they can contain a significant amount of data such as images and videos, unlike websites, which usually have a limited amount of bandwidth at their disposal.

However, the development of the application requires a larger financial investment from the service provider. In some cases, it can also be a more inconvenient option for the user, as it requires a separate download from the app store and may also require certain device features to work in order to enable full functionality.

Know your user base

Finally, it’s important to realize that not all games are suitable for the browser, and not all are suitable as an application. When making a choice, the most important thing to consider is the nature of the game: simple coin and card games almost always work perfectly even in a browser, as long as the website is optimized to work well on a mobile device. More complex games, where you want to take advantage of the features of the device being used and perhaps enable in-game purchases, will probably work better as a downloadable application. It’s also good to consider the desired target audience of the game and how likely they are to play on a mobile device instead of a computer. So there is no single and correct answer, but the decision must always be made on a case-by-case basis.

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  • Source: Plato Data Intelligence: Platodata.ai

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